The Trolling Motor Market is expected to register a CAGR of 7.9% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Trolling motor market report talks about drivers such as increased recreational boating, technological progress, and eco-swimming systems. It comprises product categories, applications, and regional patterns. Competitive analysis of major players with strategies is given. Potential for expansion (particularly, the deployment of new battery and motor designs) is also discussed.
Purpose of the ReportThe report Trolling Motor Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Trolling Motor Market Segmentation
Mount Type- Bow
- Transom
- Engine
- Electric
- Gasoline Powered
- Salt Water
- Fresh Water
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Trolling Motor Market Growth Drivers- Rising Popularity of Recreational Boating:Recreational boating is also an increasing segment of the trolling motor market. With more people fishing and recreational boating, the need for reliable trolling motors has exploded. As boaters continue to demand noiseless, fuel-saving propulsion solutions, trolling motors are being adopted because they can be used silently and without polluting the surrounding areas. It is a very strong trend for the development of the trolling motors and increasing the trolling motor market share.
- Technological Advancements in Motor Efficiency: Technology improvements for trolling motors — better battery life, power solutions — drive the market. : Manufacturers are also developing batteries that last longer, are less energy-heavy, and have better performance, appealing to the amateur and pro fisherman. These developments don’t just improve motor performance, but also help fuel the expanding industry as trolling motors have become attractive for a broad range of boating tasks, from fishing to recreational cruising.
- Growth in Fishing Tournaments and Competitions: Fishing tournaments, which often require high-performance boats, are on the rise globally. These events require trolling motors for their boats, contributing to the market growth.
- Growth of Electric Propulsion Systems:
Moving to electric motors in the boating sector is one of the main trolling motor future trends. As more people become eco-conscious, the market is increasing the need for electric motors over traditional petrol motors. - Zero Emission Advantage: Electric trolling motors have some advantages like zero emissions, quieter running and less maintenance. This eco-conscious movement is slated to fuel the market growth and electric trolling motors are projected to dominate the market over the coming years.
- Smart Technology Adds Smart Features to Trolling Motors:
Intelligent functions like GPS, wireless operation and auto-switch is reshaping the trolling motor industry. Such capabilities make it possible to control your motor from anywhere and get better navigation for a better boating experience. With consumers looking for easier to operate options, manufacturers are trying to include those kinds of features on their trolling motors. Such an orientation is likely to make a major impact on the market’s future by attracting tech-savvy consumers and growing the market size and trolling motor market share.
- Expanding Market in Emerging Economies: New economies like Asia-Pacific and Latin America, will be a huge growth opportunity for trolling motor. The more the recreational boating market grow in these places, the more the market will demand higher-performance trolling motors.
- Partnerships and Collaborations: As the disposable incomes rise and outdoor lifestyle increases, there’s a chance for manufacturers to leverage on these new opportunities and power up the global trolling motor market. Partnerships for local production and distribution also helps increase penetration in these markets.
- Expansion in Green Boating Services: As the marine industry continues to focus on sustainability, trolling motor manufacturers can use this demand for environmentally sound solutions. With ever-restrictive emissions and fuel consumption rules, boaters are replacing their diesel trolling motors with a cleaner, more sustainable alternative — electric trolling motors. Investing in energy efficient, environmentally friendly motors will not only give companies a major market share, it’s going to help promote the transition to more green boating as well.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Trolling Motor Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Trolling Motor Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?
Naveen
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Leading market participants include - Garmin Ltd, HASWING OUTDOOR, Johnson Outdoors Inc Minn Kota, Lowrance Electronics, MotorGuide, Newport Vessels, Ningbo Haibo Machinery Co Ltd, Ningbo Haishu Hongkong Outdoor Industry and Trade Co Ltd, Rhodan Marine
The market is expected to register a CAGR of 7.9% during 2023-2031.
Trolling motor industry is fuelled by burgeoning recreational boating and the need for quiet, fuel-saving powertrains. Further, technological developments in motor efficiency are another market growth driver.
Trends for future trolling motor include the move to electric drive for environmental reasons and intelligent smart technologies such as GPS and wireless control for better user experience and growth.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Trolling Motor Market - By Mount Type
1.3.2Trolling Motor Market - By Motor Type
1.3.3Trolling Motor Market - By Application
1.3.4Trolling Motor Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.TROLLING MOTOR MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.TROLLING MOTOR MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.TROLLING MOTOR MARKET - GLOBAL MARKET ANALYSIS
6.1.TROLLING MOTOR - GLOBAL MARKET OVERVIEW
6.2.TROLLING MOTOR - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.TROLLING MOTOR MARKET - REVENUE AND FORECASTS TO 2028 â" MOUNT TYPE
7.1.OVERVIEW
7.2.MOUNT TYPE MARKET FORECASTS AND ANALYSIS
7.3.BOW
7.3.1.Overview
7.3.2.Bow Market Forecast and Analysis
7.4.TRANSOM
7.4.1.Overview
7.4.2.Transom Market Forecast and Analysis
7.5.ENGINE
7.5.1.Overview
7.5.2.Engine Market Forecast and Analysis
8.TROLLING MOTOR MARKET - REVENUE AND FORECASTS TO 2028 â" MOTOR TYPE
8.1.OVERVIEW
8.2.MOTOR TYPE MARKET FORECASTS AND ANALYSIS
8.3.ELECTRIC
8.3.1.Overview
8.3.2.Electric Market Forecast and Analysis
8.4.GASOLINE POWERED
8.4.1.Overview
8.4.2.Gasoline Powered Market Forecast and Analysis
9.TROLLING MOTOR MARKET - REVENUE AND FORECASTS TO 2028 â" APPLICATION
9.1.OVERVIEW
9.2.APPLICATION MARKET FORECASTS AND ANALYSIS
9.3.SALT WATER
9.3.1.Overview
9.3.2.Salt Water Market Forecast and Analysis
9.4.FRESH WATER
9.4.1.Overview
9.4.2.Fresh Water Market Forecast and Analysis
10.TROLLING MOTOR MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Trolling Motor Market Overview
10.1.2North America Trolling Motor Market Forecasts and Analysis
10.1.3North America Trolling Motor Market Forecasts and Analysis - By Mount Type
10.1.4North America Trolling Motor Market Forecasts and Analysis - By Motor Type
10.1.5North America Trolling Motor Market Forecasts and Analysis - By Application
10.1.6North America Trolling Motor Market Forecasts and Analysis - By Countries
10.1.6.1United States Trolling Motor Market
10.1.6.1.1United States Trolling Motor Market by Mount Type
10.1.6.1.2United States Trolling Motor Market by Motor Type
10.1.6.1.3United States Trolling Motor Market by Application
10.1.6.2Canada Trolling Motor Market
10.1.6.2.1Canada Trolling Motor Market by Mount Type
10.1.6.2.2Canada Trolling Motor Market by Motor Type
10.1.6.2.3Canada Trolling Motor Market by Application
10.1.6.3Mexico Trolling Motor Market
10.1.6.3.1Mexico Trolling Motor Market by Mount Type
10.1.6.3.2Mexico Trolling Motor Market by Motor Type
10.1.6.3.3Mexico Trolling Motor Market by Application
10.2.EUROPE
10.2.1Europe Trolling Motor Market Overview
10.2.2Europe Trolling Motor Market Forecasts and Analysis
10.2.3Europe Trolling Motor Market Forecasts and Analysis - By Mount Type
10.2.4Europe Trolling Motor Market Forecasts and Analysis - By Motor Type
10.2.5Europe Trolling Motor Market Forecasts and Analysis - By Application
10.2.6Europe Trolling Motor Market Forecasts and Analysis - By Countries
10.2.6.1Germany Trolling Motor Market
10.2.6.1.1Germany Trolling Motor Market by Mount Type
10.2.6.1.2Germany Trolling Motor Market by Motor Type
10.2.6.1.3Germany Trolling Motor Market by Application
10.2.6.2France Trolling Motor Market
10.2.6.2.1France Trolling Motor Market by Mount Type
10.2.6.2.2France Trolling Motor Market by Motor Type
10.2.6.2.3France Trolling Motor Market by Application
10.2.6.3Italy Trolling Motor Market
10.2.6.3.1Italy Trolling Motor Market by Mount Type
10.2.6.3.2Italy Trolling Motor Market by Motor Type
10.2.6.3.3Italy Trolling Motor Market by Application
10.2.6.4United Kingdom Trolling Motor Market
10.2.6.4.1United Kingdom Trolling Motor Market by Mount Type
10.2.6.4.2United Kingdom Trolling Motor Market by Motor Type
10.2.6.4.3United Kingdom Trolling Motor Market by Application
10.2.6.5Russia Trolling Motor Market
10.2.6.5.1Russia Trolling Motor Market by Mount Type
10.2.6.5.2Russia Trolling Motor Market by Motor Type
10.2.6.5.3Russia Trolling Motor Market by Application
10.2.6.6Rest of Europe Trolling Motor Market
10.2.6.6.1Rest of Europe Trolling Motor Market by Mount Type
10.2.6.6.2Rest of Europe Trolling Motor Market by Motor Type
10.2.6.6.3Rest of Europe Trolling Motor Market by Application
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Trolling Motor Market Overview
10.3.2Asia-Pacific Trolling Motor Market Forecasts and Analysis
10.3.3Asia-Pacific Trolling Motor Market Forecasts and Analysis - By Mount Type
10.3.4Asia-Pacific Trolling Motor Market Forecasts and Analysis - By Motor Type
10.3.5Asia-Pacific Trolling Motor Market Forecasts and Analysis - By Application
10.3.6Asia-Pacific Trolling Motor Market Forecasts and Analysis - By Countries
10.3.6.1Australia Trolling Motor Market
10.3.6.1.1Australia Trolling Motor Market by Mount Type
10.3.6.1.2Australia Trolling Motor Market by Motor Type
10.3.6.1.3Australia Trolling Motor Market by Application
10.3.6.2China Trolling Motor Market
10.3.6.2.1China Trolling Motor Market by Mount Type
10.3.6.2.2China Trolling Motor Market by Motor Type
10.3.6.2.3China Trolling Motor Market by Application
10.3.6.3India Trolling Motor Market
10.3.6.3.1India Trolling Motor Market by Mount Type
10.3.6.3.2India Trolling Motor Market by Motor Type
10.3.6.3.3India Trolling Motor Market by Application
10.3.6.4Japan Trolling Motor Market
10.3.6.4.1Japan Trolling Motor Market by Mount Type
10.3.6.4.2Japan Trolling Motor Market by Motor Type
10.3.6.4.3Japan Trolling Motor Market by Application
10.3.6.5South Korea Trolling Motor Market
10.3.6.5.1South Korea Trolling Motor Market by Mount Type
10.3.6.5.2South Korea Trolling Motor Market by Motor Type
10.3.6.5.3South Korea Trolling Motor Market by Application
10.3.6.6Rest of Asia-Pacific Trolling Motor Market
10.3.6.6.1Rest of Asia-Pacific Trolling Motor Market by Mount Type
10.3.6.6.2Rest of Asia-Pacific Trolling Motor Market by Motor Type
10.3.6.6.3Rest of Asia-Pacific Trolling Motor Market by Application
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Trolling Motor Market Overview
10.4.2Middle East and Africa Trolling Motor Market Forecasts and Analysis
10.4.3Middle East and Africa Trolling Motor Market Forecasts and Analysis - By Mount Type
10.4.4Middle East and Africa Trolling Motor Market Forecasts and Analysis - By Motor Type
10.4.5Middle East and Africa Trolling Motor Market Forecasts and Analysis - By Application
10.4.6Middle East and Africa Trolling Motor Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Trolling Motor Market
10.4.6.1.1South Africa Trolling Motor Market by Mount Type
10.4.6.1.2South Africa Trolling Motor Market by Motor Type
10.4.6.1.3South Africa Trolling Motor Market by Application
10.4.6.2Saudi Arabia Trolling Motor Market
10.4.6.2.1Saudi Arabia Trolling Motor Market by Mount Type
10.4.6.2.2Saudi Arabia Trolling Motor Market by Motor Type
10.4.6.2.3Saudi Arabia Trolling Motor Market by Application
10.4.6.3U.A.E Trolling Motor Market
10.4.6.3.1U.A.E Trolling Motor Market by Mount Type
10.4.6.3.2U.A.E Trolling Motor Market by Motor Type
10.4.6.3.3U.A.E Trolling Motor Market by Application
10.4.6.4Rest of Middle East and Africa Trolling Motor Market
10.4.6.4.1Rest of Middle East and Africa Trolling Motor Market by Mount Type
10.4.6.4.2Rest of Middle East and Africa Trolling Motor Market by Motor Type
10.4.6.4.3Rest of Middle East and Africa Trolling Motor Market by Application
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Trolling Motor Market Overview
10.5.2South and Central America Trolling Motor Market Forecasts and Analysis
10.5.3South and Central America Trolling Motor Market Forecasts and Analysis - By Mount Type
10.5.4South and Central America Trolling Motor Market Forecasts and Analysis - By Motor Type
10.5.5South and Central America Trolling Motor Market Forecasts and Analysis - By Application
10.5.6South and Central America Trolling Motor Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Trolling Motor Market
10.5.6.1.1Brazil Trolling Motor Market by Mount Type
10.5.6.1.2Brazil Trolling Motor Market by Motor Type
10.5.6.1.3Brazil Trolling Motor Market by Application
10.5.6.2Argentina Trolling Motor Market
10.5.6.2.1Argentina Trolling Motor Market by Mount Type
10.5.6.2.2Argentina Trolling Motor Market by Motor Type
10.5.6.2.3Argentina Trolling Motor Market by Application
10.5.6.3Rest of South and Central America Trolling Motor Market
10.5.6.3.1Rest of South and Central America Trolling Motor Market by Mount Type
10.5.6.3.2Rest of South and Central America Trolling Motor Market by Motor Type
10.5.6.3.3Rest of South and Central America Trolling Motor Market by Application
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.TROLLING MOTOR MARKET, KEY COMPANY PROFILES
12.1.GARMIN LTD
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.HASWING OUTDOOR
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.JOHNSON OUTDOORS INC (MINN KOTA)
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.LOWRANCE ELECTRONICS
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.MOTORGUIDE
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.NEWPORT VESSELS
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.NINGBO HAIBO MACHINERY CO., LTD.
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.NINGBO HAISHU HONGKONG OUTDOOR INDUSTRY AND TRADE CO., LTD
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.RHODAN MARINE
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.SEAMAX MARINE
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. Garmin Ltd
2. HASWING OUTDOOR
3. Johnson Outdoors Inc (Minn Kota)
4. Lowrance Electronics
5. MotorGuide
6. Newport Vessels
7. Ningbo Haibo Machinery Co., Ltd.
8. Ningbo Haishu Hongkong Outdoor Industry and Trade Co., Ltd
9. Rhodan Marine
10. Seamax Marine
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For