TV Transmitter Market Research Report 2021-2031
The TV Transmitter Market size is projected to reach US$ 1,145.37 million by 2031 from US$ 817.85 million in 2023. The market is expected to register a CAGR of 4.3% in 2023–2031. The increasing demand for high-definition content is likely to remain a key TV Transmitter Market trend.
TV Transmitter Market Analysis
The growing demand for HD and UHD Content worldwide is one of the major factors fueling the growth of the TV transmitter market. In addition, the constant innovations in the telecommunication and broadcasting sector are driving the growth of the TV transmitter market. Furthermore, the growing demand for next-gen broadcasting is expected to boost the growth of the market in the forecasted period. Moreover, the growing technological advancements in TV transmitters are creating an opportunity for the growth of the TV transmitter market in the coming years.
TV Transmitter Market Overview
A TV transmitter is an electrical device that emits radio waves that carry both the video signal displaying a dynamic image and the audio signal that is synced with it. It will be received by a television receiver, which will display the image on the screen and play the matching sound. Its operational frequency is limited to the VHF and UHF frequency bands and its power output ranges from 5W to 10kW. It is commonly employed in the field of television broadcasting, such as TV stations.
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TV Transmitter Market: Strategic Insights
Market Size Value in US$ 662.6 Million in 2018 Market Size Value by US$ 975.2 Million by 2027 Growth rate CAGR of 4.7% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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TV Transmitter Market: Strategic Insights
| Market Size Value in | US$ 662.6 Million in 2018 |
| Market Size Value by | US$ 975.2 Million by 2027 |
| Growth rate | CAGR of 4.7% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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TV Transmitter Market Drivers and Opportunities
Growing Demand for HD and UHD Content
The demand for high-definition (HD) and ultra-high-definition (UHD) content is increasing among consumers worldwide, particularly because it provides higher-quality audio and video. Furthermore, the use of OTT platforms is increasing worldwide along with high-quality content releases. Thus, the rising demand for high-quality content is fueling the growth of the TV transmitter market.
Growing Demand for Next-Gen Broadcasting
Next-Gen Broadcasting includes the adoption of digital broadcasting standards, with different regions throughout the world adopting specific standards like ATSC 3.0 in the United States, DVB-T2 in Europe, and ISDB-Tb in certain sections of Asia and South America. Benefits from these standards include improved audio and video quality, more effective use of available spectrum, and the addition of new interactive features. The transition to digital broadcasting standards makes it easier to transmit high-definition (HD) and ultra-high-definition (UHD) programming, which gives viewers a much better visual and audio experience and increases their enjoyment of television. Thus, the growing demand for next-gen broadcasting is expected to create an opportunity for the growth of the TV transmitter market.
TV Transmitter Market Report Segmentation Analysis
Key segments that contributed to the derivation of the TV transmitter market analysis are transmitter type, distribution channel, and application.
- Based on transmitter type, the TV transmitter market is bifurcated into UHF and VHF. The UHF segment held a larger market share in 2023. The UHF segment is further segmented into low, medium, and high. Similarly, the VHF segment is further bifurcated into low and medium.
- By distribution channel, the market is segmented into company owned and third party. The company owned segment held the largest share of the market in 2023.
- By application, the market is segmented into small TV station and large TV station. The large TV station segment held the largest share of the market in 2023.
TV Transmitter Market Share Analysis by Geography
The geographic scope of the TV Transmitter Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
In terms of revenue, Asia Pacific accounted for the largest TV transmitter market share. The market in this region is segmented into Australia, China, India, South Korea, Japan, and the rest of APAC. The market players in the region are continuously working on technological advancements in the broadcasting sector, which is the main factor fueling the growth of the TV transmitter market in APAC. Furthermore, the region is witnessing tremendous growth in its media and entertainment industry, which is further fueling the growth of the TV transmitter market.
TV Transmitter Market Report Scope
TV Transmitter Market News and Recent Developments
The TV Transmitter Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
- ENENSYS Technologies, a leading provider of media delivery solutions, and ELECTROLINK, an Italian manufacturer of TV transmitters, announced that they have successfully delivered to Rai Way all the DVB-T/T2 transmitter systems operating in the regions of Abruzzo, Lazio, and Liguria, related to the refarming project in Italy, which was entrusted by means of a public tender. ENENSYS and ELECTROLINK have built a special partnership for this project, each company providing the best components and engineering services to deliver the most efficient, reliable, and state-of-the-art DVB-T/T2 transmitter system to Rai Way. (Source: ENENSYS Technologies, Press Release, 2023)
- Hope Channel Central Philippines inaugurated the new studio and transmitter site at the Central Philippine Union Conference (CPUC) headquarters in Cebu City, Philippines. (Source: Adventists, Press Release, 2023)
TV Transmitter Market Report Coverage and Deliverables
The “TV Transmitter Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Transmitter Type ; by Distribution Chanel ; by Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Frequently Asked Questions
The global TV transmitter market was estimated to be US$ 817.85 million in 2023 and is expected to grow at a CAGR of 4.3% during the forecast period 2023 - 2031.
Growing demand for HD and UHD content are the major factors that propel the global TV transmitter market.
Growing technological advancements in TV transmitters are anticipated to play a significant role in the global TV transmitter market in the coming years.
The key players holding majority shares in the global TV transmitter market are Rohde and Schwarz, NEC Corp, Hitachi Kokusai Electric Group, BTESA, Egatel, Gates Air, Toshiba, Gospell Digital Technology Co., Ltd., Plisch, and Syes.
The global TV transmitter market is expected to reach US$ 1,145.37 million by 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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