Unified Communication Market Updates by 2031
The unified communication market size is projected to reach US$ 197.43 billion by 2031 from US$ 66.27 billion in 2023. The market is expected to register a CAGR of 14.6% in 2023–2031. The growing demand for UCaaS and the increasing demand for cloud-based solutions are likely to remain key to unified communication market trends.
Unified Communication Market Analysis
The unified communications market has witnessed significant growth over the past few years, primarily fuelled by the rising demand for remote collaboration among distributed workforce across different verticals. The objective of this is to unify and simplify business communication, boost the team's efficiency and collaboration, and provide a better customer experience. It offers several benefits, such as improved productivity, support for effective communication between a mobile and remote workforce, and lower capital investments required for administration and maintenance, among other benefits. Its Inherent nature is to integrate a wide range of applications onto a common, singular platform. While it makes for a powerful solution, the effectiveness of the same is dependent on the vendor's ability to provide unified networking among the elements. Some vendors natively offer most of these elements, while others depend on external partners for pre-integrated solutions to provide a seamless experience. With new applications being developed on a regular basis, interoperability becomes an ongoing challenge. While the presence of several unified communication vendors allows for a highly competitive nature of the market, better harmony is required among such vendors to meet the needs of their customers efficiently. Since all forms of interoperability are not equal, end users evaluate their vendors critically to ensure that their solutions can integrate seamlessly into the user's existing network environment.
Unified Communication Market Overview
Unified communications describe the different forms of interaction and collaboration between communication tools. By unifying web conferencing, SMS, phone calls, and email, among others, team members can share and access data and work together in real-time over an internet connection. Irrespective of the size of the business, the right solution can take business processes to the next level. It improves collaboration, boosts productivity, increases mobility and enhances the user experience. A unified communications environment is usually supported by one or multiple back-end management systems, or unified communication platforms, that ease the integration among services and also the front-end clients, providing access. This has transformed in the past few years from mostly supporting on-site collaboration through in-room conferencing to allowing collaboration among remote workforces with audio and video conferencing and others.
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Unified Communication Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Unified Communication Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Unified Communication Market Drivers and Opportunities
Rise in demand for UCaaS
Presently, unified communications support hybrid in-office and at-home workforces, which is a trend strongly adopted during the COVID-19 pandemic. To support such distributed workforces, enterprises are shifting to unified communications as a service (UCaaS)_ It is part of the broader migration to the cloud that all businesses are managing. UCaaS allows for remote collaboration, which is a big requirement for such a distributed workforce. Instead of using communication apps, often supported by different vendors, on a standalone basis, UCaaS combines all these services and also integrates applications such as messaging, email, video conferencing, and VolP. It is also beneficial for the in-house information technology (IT) team since one vendor is responsible for the entire deployment. Further, most remotely working employees generally work in multiple settings and utilize different devices with different endpoints. In addition, employees are prone to routinely shifting modes for their day or a particular session. They may be shifting from desktop to smartphone, instant messaging to voice over internet protocol (VolP) or from one-to-one email to video conferencing for a team meeting. It can provide a consistent user experience over such various devices.
Additionally, UCaaS is subscription-based and hence is an operational expenditure (OPEX), as opposed to capital expenditure (CAPEX) incurred for managing disparate systems in-house. Numerous macroeconomic factors across the globe created a severely adverse environment for businesses. The pandemic caused severe disturbances, which led to huge losses for various industry verticals. Political turmoil in Europe, the Middle East, and South America has been negatively affecting different industry verticals in different ways. Severe economic downturns in several countries have resulted in decreased consumer spending on discretionary goods. Thus, most industry verticals have endured losses due to such a decrease in consumption. Such factors have compelled enterprises to adopt different measures to remain competitive through a reduction in capital expenditure. Thus, being an OPEX, UCaaS is registering strong demand from both SMEs and large enterprises. Such advantages and trends are strongly boosting the demand for a unified communications market globally.
Rising adoption of unified communication by SMEs
Worldwide, constant practices are implemented to support SMEs. Several initiatives, schemes, and financial aid are provided for SMEs to encourage them to stand firm in the global market. For example, The World Bank Group offers tools that small- and medium-sized enterprises (SMEs) can use to improve their access to finance and markets, as well as unlock new sources of capital such as SME Lines of Credit, Partial Credit Guarantee Schemes, Early-Stage Innovation Finance, IDA Private Sector Window, and others. Such support boosts the SME's capability to adopt cost-effective digital solutions to run their business more efficiently and digitally. This factor leads to the adoption of a unified communication solution. A unified communications solution is a cost-effective tool that any small business can adopt. In addition, cloud-driven solutions enable SMEs to cut costs and even boost productivity.
Unified Communication Market Report Segmentation Analysis
Key segments that contributed to the derivation of the unified communication market analysis are type, deployment, organization size, and vertical.
- By type, the market is segmented into telephony, conferencing, unified messaging, and others. The unified messaging segment held the largest market share in 2023.
- Based on the deployment, the market is segmented into on-premise and cloud. The cloud segment is expected to grow with the highest CAGR.
- Based on the organization size, the market is segmented into SMEs and large enterprises. The SMEs segment is expected to grow with the highest CAGR.
- By vertical, the market is segmented into academic & public institutions, BFSI, healthcare, IT & telecom, manufacturing, retail & e-commerce, and others. The IT & telecom segment held the largest market share in 2023.
Unified Communication Market Share Analysis by Geography
The geographic scope of the unified communication market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America holds a substantial share of the unified communications market The region has a high penetration of 5G networks and has a higher acceptance of advanced technology. Additionally, the region is a pioneer in the development and deployment of such technologies. Additionally, the US and Canada have been witnessing a significant rise in digital transformation amongst enterprises across various verticals. E-commerce is one such vertical that has witnessed a significant surge in the past few years.
Unified Communication Market Report Scope
Unified Communication Market News and Recent Developments
The Unified Communication Marketis evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:
- In April 2023, Italy today became the latest market to launch Vodafone Business Unified Communications (UC) with RingCentral – a cloud-based solution allowing customers to combine messaging, video meetings, file sharing and virtual phone systems via a single user interface accessible on any internet-enabled device. Vodafone began rolling out its unified communications solution in 2022 in partnership with RingCentral, initially in the UK and Germany, with further markets planned to follow the latest roll-out in Italy. (Source: Vodafone, Press Release, 2023)
- In January 2021, Atos SE (CAC40: ATO) and RingCentral, Inc. (NYSE: RNG), a leading provider of global enterprise cloud communications, collaboration, video meetings, and contact center solutions, announced the first release of Unify Office (UO) in the US. A Unified Communications-as-a-Service (UCaaS), UO enables businesses to communicate and collaborate with ease using industry-leading voice, video, and team messaging capabilities from anywhere and on any device via a single enterprise solution. (Source: RingCentral, Inc, Press Release, 2021)
Unified Communication Market Report Coverage and Deliverables
The “Unified Communication Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The incremental growth expected to be recorded for the global unified communication market during the forecast period is US$ 131.16 billion.
The global unified communication market is expected to reach US$ 197.43 billion by 2031.
The key players holding majority shares in the global unified communication market are Avaya Inc.; AT&T Inc.; Cisco Systems, Inc.; Hewlett Packard Enterprise Development LP; and IBM Corporation.
Integration with AI-technology is anticipated to play a significant role in the global unified communication market in the coming years.
The growing demand for UCaaS and the increasing demand for cloud-based solutions are the major factors that propel the global unified communication market.
The global unified communication market was estimated to be US$ 66.27 billion in 2023 and is expected to grow at a CAGR of 14.6% during the forecast period 2023 - 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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