URL Shortener Market Updates by 2031
A URL shortener platform allows users to generate abbreviated or shorter form of the website addresses, also known as shortlinks. Upon using such shortlinks the end user is directed to the original longform web address. Some URL shortener platforms also allows users to generate vanity links or custom branded links.
MARKET DYNAMICS
The growing penetration of digital marketing across various industry verticals is one of the prime factors for the growth of the URL shortener market. However, lack of awareness about URL shorter platforms is hampering the growth of the market. Meanwhile, the growing adoption of URL shortener by online influencers is further fueling the growth of the URL shortener market.
MARKET SCOPE
The "URL Shortener Market Analysis to 2031" is a specialized and in-depth study of the technology, media, and telecommunication with a special focus on the global market trend analysis. The report aims to provide an overview of URL shortener market with detailed market segmentation by end user, industry, and geography. The global URL shortener market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading URL shortener market players and offers key trends and opportunities in the URL shortener market.
MARKET SEGMENTATION
The global URL shortener market is segmented on the basis of end user and industry. Based on end user, the market is bifurcated into organizations and professionals. On the basis of industry, the market is segmented as media & entertainment, retail, hospitality, healthcare, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global URL shortener market based on various segments. It also provides market size and forecast estimates from year 2017 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The URL shortener market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting URL shortener market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the URL shortener market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global URL shortener market based on various segments. It also provides market size and forecast estimates from year 2017 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The URL shortener market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting URL shortener market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the URL shortener market in these regions.
MARKET PLAYERS
The reports cover key developments in the URL shortener market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from URL shortener market are anticipated to lucrative growth opportunities in the future with the rising demand for URL shortener market. Below mentioned is the list of few companies engaged in the URL shortener market.
The report also includes the profiles of key URL shortener market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Bitly
- Rebrandly
- BLINK
- TinyURL LLC
- GoLinks Inc.
- Sniply
- LyncMe
- Replug
- Clkim Ltd.
- Lnnkin Online Private Limited
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 URL Shortener Market - By End User
1.3.2 URL Shortener Market - By Industry
1.3.3 URL Shortener Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. URL SHORTENER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. URL SHORTENER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. URL SHORTENER MARKET - GLOBAL MARKET ANALYSIS
6.1. URL SHORTENER - GLOBAL MARKET OVERVIEW
6.2. URL SHORTENER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. URL SHORTENER MARKET - REVENUE AND FORECASTS TO 2028 - END USER
7.1. OVERVIEW
7.2. END USER MARKET FORECASTS AND ANALYSIS
7.3. ORGANIZATIONS
7.3.1. Overview
7.3.2. Organizations Market Forecast and Analysis
7.4. PROFESSIONALS
7.4.1. Overview
7.4.2. Professionals Market Forecast and Analysis
8. URL SHORTENER MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
8.1. OVERVIEW
8.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. MEDIA AND ENTERTAINMENT
8.3.1. Overview
8.3.2. Media and Entertainment Market Forecast and Analysis
8.4. RETAIL
8.4.1. Overview
8.4.2. Retail Market Forecast and Analysis
8.5. HOSPITALITY
8.5.1. Overview
8.5.2. Hospitality Market Forecast and Analysis
8.6. HEALTHCARE
8.6.1. Overview
8.6.2. Healthcare Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. URL SHORTENER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America URL Shortener Market Overview
9.1.2 North America URL Shortener Market Forecasts and Analysis
9.1.3 North America URL Shortener Market Forecasts and Analysis - By End User
9.1.4 North America URL Shortener Market Forecasts and Analysis - By Industry
9.1.5 North America URL Shortener Market Forecasts and Analysis - By Countries
9.1.5.1 United States URL Shortener Market
9.1.5.1.1 United States URL Shortener Market by End User
9.1.5.1.2 United States URL Shortener Market by Industry
9.1.5.2 Canada URL Shortener Market
9.1.5.2.1 Canada URL Shortener Market by End User
9.1.5.2.2 Canada URL Shortener Market by Industry
9.1.5.3 Mexico URL Shortener Market
9.1.5.3.1 Mexico URL Shortener Market by End User
9.1.5.3.2 Mexico URL Shortener Market by Industry
9.2. EUROPE
9.2.1 Europe URL Shortener Market Overview
9.2.2 Europe URL Shortener Market Forecasts and Analysis
9.2.3 Europe URL Shortener Market Forecasts and Analysis - By End User
9.2.4 Europe URL Shortener Market Forecasts and Analysis - By Industry
9.2.5 Europe URL Shortener Market Forecasts and Analysis - By Countries
9.2.5.1 Germany URL Shortener Market
9.2.5.1.1 Germany URL Shortener Market by End User
9.2.5.1.2 Germany URL Shortener Market by Industry
9.2.5.2 France URL Shortener Market
9.2.5.2.1 France URL Shortener Market by End User
9.2.5.2.2 France URL Shortener Market by Industry
9.2.5.3 Italy URL Shortener Market
9.2.5.3.1 Italy URL Shortener Market by End User
9.2.5.3.2 Italy URL Shortener Market by Industry
9.2.5.4 United Kingdom URL Shortener Market
9.2.5.4.1 United Kingdom URL Shortener Market by End User
9.2.5.4.2 United Kingdom URL Shortener Market by Industry
9.2.5.5 Russia URL Shortener Market
9.2.5.5.1 Russia URL Shortener Market by End User
9.2.5.5.2 Russia URL Shortener Market by Industry
9.2.5.6 Rest of Europe URL Shortener Market
9.2.5.6.1 Rest of Europe URL Shortener Market by End User
9.2.5.6.2 Rest of Europe URL Shortener Market by Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific URL Shortener Market Overview
9.3.2 Asia-Pacific URL Shortener Market Forecasts and Analysis
9.3.3 Asia-Pacific URL Shortener Market Forecasts and Analysis - By End User
9.3.4 Asia-Pacific URL Shortener Market Forecasts and Analysis - By Industry
9.3.5 Asia-Pacific URL Shortener Market Forecasts and Analysis - By Countries
9.3.5.1 Australia URL Shortener Market
9.3.5.1.1 Australia URL Shortener Market by End User
9.3.5.1.2 Australia URL Shortener Market by Industry
9.3.5.2 China URL Shortener Market
9.3.5.2.1 China URL Shortener Market by End User
9.3.5.2.2 China URL Shortener Market by Industry
9.3.5.3 India URL Shortener Market
9.3.5.3.1 India URL Shortener Market by End User
9.3.5.3.2 India URL Shortener Market by Industry
9.3.5.4 Japan URL Shortener Market
9.3.5.4.1 Japan URL Shortener Market by End User
9.3.5.4.2 Japan URL Shortener Market by Industry
9.3.5.5 South Korea URL Shortener Market
9.3.5.5.1 South Korea URL Shortener Market by End User
9.3.5.5.2 South Korea URL Shortener Market by Industry
9.3.5.6 Rest of Asia-Pacific URL Shortener Market
9.3.5.6.1 Rest of Asia-Pacific URL Shortener Market by End User
9.3.5.6.2 Rest of Asia-Pacific URL Shortener Market by Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa URL Shortener Market Overview
9.4.2 Middle East and Africa URL Shortener Market Forecasts and Analysis
9.4.3 Middle East and Africa URL Shortener Market Forecasts and Analysis - By End User
9.4.4 Middle East and Africa URL Shortener Market Forecasts and Analysis - By Industry
9.4.5 Middle East and Africa URL Shortener Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa URL Shortener Market
9.4.5.1.1 South Africa URL Shortener Market by End User
9.4.5.1.2 South Africa URL Shortener Market by Industry
9.4.5.2 Saudi Arabia URL Shortener Market
9.4.5.2.1 Saudi Arabia URL Shortener Market by End User
9.4.5.2.2 Saudi Arabia URL Shortener Market by Industry
9.4.5.3 U.A.E URL Shortener Market
9.4.5.3.1 U.A.E URL Shortener Market by End User
9.4.5.3.2 U.A.E URL Shortener Market by Industry
9.4.5.4 Rest of Middle East and Africa URL Shortener Market
9.4.5.4.1 Rest of Middle East and Africa URL Shortener Market by End User
9.4.5.4.2 Rest of Middle East and Africa URL Shortener Market by Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America URL Shortener Market Overview
9.5.2 South and Central America URL Shortener Market Forecasts and Analysis
9.5.3 South and Central America URL Shortener Market Forecasts and Analysis - By End User
9.5.4 South and Central America URL Shortener Market Forecasts and Analysis - By Industry
9.5.5 South and Central America URL Shortener Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil URL Shortener Market
9.5.5.1.1 Brazil URL Shortener Market by End User
9.5.5.1.2 Brazil URL Shortener Market by Industry
9.5.5.2 Argentina URL Shortener Market
9.5.5.2.1 Argentina URL Shortener Market by End User
9.5.5.2.2 Argentina URL Shortener Market by Industry
9.5.5.3 Rest of South and Central America URL Shortener Market
9.5.5.3.1 Rest of South and Central America URL Shortener Market by End User
9.5.5.3.2 Rest of South and Central America URL Shortener Market by Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. URL SHORTENER MARKET, KEY COMPANY PROFILES
11.1. BITLY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. REBRANDLY
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BLINK
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. TINYURL LLC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GOLINKS INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. SNIPLY
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LYNCME
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. REPLUG
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. CLKIM LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. LNNKIN ONLINE PRIVATE LIMITED
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Bitly
2. Rebrandly
3. BLINK
4. TinyURL LLC
5. GoLinks Inc.
6. Sniply
7. LyncMe
8. Replug
9. Clkim Ltd.
10. Lnnkin Online Private Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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