US On-Site Preventive Care Market Size and Growth 2031

US On-Site Preventive Care Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Service Type (Acute Care, Chronic Disease Management, Wellness and Coaching, Nutrition Management, Diagnostic and Screening, and Others), Management Model (Outsourced Management Model, In-House Management, and Hybrid Management Model), and Geography

  • Report Code : TIPRE00039851
  • Category : Life Sciences
  • Status : Published
  • No. of Pages : 71
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The US on-site preventive care market size is projected to reach US$ 6,920.66 million by 2031 from US$ 4,465.11 million in 2024. The market is estimated to register a CAGR of 6.5% during 2024–2031. The integration of AI and ML technologies is likely to bring new US on-site preventive care market trend to the market in the coming years.

US On-Site Preventive Care Market Analysis

The US on-site preventive care market is rapidly growing in the healthcare industry, owing to the increasing awareness of preventive health measures and the rising demand for cost-effective healthcare solutions. On-site preventive care involves delivering health services, such as health screenings, vaccinations, wellness programs, and chronic disease management, directly at workplaces or community locations. This approach particularly appeals to employers as it improves workforce productivity, reduces absenteeism, and cuts long-term healthcare costs. The market is fueled by the growing prevalence of lifestyle-related diseases, such as diabetes, hypertension, and obesity, which emphasize the importance of early intervention and regular health monitoring. Key players include healthcare providers, wellness program organizers, and diagnostic companies offering tailored solutions to meet corporate and community needs. Technological advancements, such as telemedicine integration and data-driven health analytics, are boosting the efficiency and accessibility of on-site care services.

US On-Site Preventive Care Market Overview

According to the Centers for Disease Control and Prevention (CDC), investing in employees' health may lower the cost of healthcare and insurance claims. As healthcare expenses in the US continue to soar, employers and insurance providers increasingly turn to preventive care solutions as a cost-effective alternative to managing chronic conditions and medical emergencies while improving employee health and productivity. Promoting health and reducing costs related to acute and chronic illness are concerns of organizations across the US. On-site preventive care programs, which include health screenings, vaccinations, wellness programs, mental health services, and health education, focus on avoiding the onset of diseases rather than treating them later. On-site preventive care services are expected to reduce long-term healthcare costs significantly by detecting potential health issues early.

Employers reduce the long-term financial burden associated with employee healthcare by investing in preventive care, making it a compelling solution. As published in Vorecol in August 2024, a study by the American Psychological Association revealed that organizations implementing a comprehensive wellness initiative resulted in a 25% decrease in healthcare expenses over three years. A study by the Harvard Business Review found that organizations investing US$ 1 per employee each month in wellness programs receive a return of US$ 3.27 in reduced healthcare costs.

On-site preventive care reduces the indirect cost associated with poor employee health, such as decreased productivity. Companies are increasingly aware of the financial benefits of employee wellness initiatives. For example, Johnson & Johnson has enhanced their wellness initiative, reporting improved employee satisfaction and substantial cost savings. Their wellness initiatives led to a US$ 250 million reduction in healthcare expenses and showed that employees participating in these programs are 67% less likely to leave the company compared to those at firms without such initiatives. By implementing an integrated on-site preventive care program, such as a wellness program that includes free health screenings and fitness incentives, companies such as J&J have demonstrated that improving employee health not only reduces healthcare costs but also boosts productivity and job satisfaction. Employers can enhance employee health and productivity by investing in preventive care services and mitigating long-term healthcare expenses.

The rising initiatives by employers on employee's health and overall wellness to decrease healthcare costs and insurance claims have made the shift toward on-site preventive care. Early disease detection and the reduction in the need for expensive treatments for long-term cost savings and promoting a healthier workforce, drive the on-site preventive care market growth.

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US On-Site Preventive Care Market: Strategic Insights

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US On-Site Preventive Care Market Drivers and Opportunities

Increasing Corporate Wellness Programs for Reducing Stress and Absenteeism Bolsters Market Growth

The unhealthy work environment is rising across the country, affecting the lives of many employees. Workplace-associated conditions such as stress and mental health issues are rising due to long working hours, sedentary work environments, and high-pressure job demands. The presence of stressed employees results in reduced innovation, negative employer brand, and low worker efficiency. These conditions affect employee well-being and lead to absenteeism and decreased productivity, prompting companies to seek preventive care solutions to mitigate these issues.

The increasing absenteeism rate and human resource management costs impact the economy. The rate of absences increases rapidly from 3.2% in 2021 to over 6% in 2022 in the US, as per the data from well-being solutions provider Workplace Options. Additionally, ~7.8 million workers missed work because of an illness, injury, medical problem, or doctor’s appointment in January 2022. The rising absenteeism rates are increasing concern for employers and governments, leading to a persistent slowdown in productivity. The cost of absences can add up to direct payroll costs and indirect costs, such as overtime for co-workers covering the work of absent employees or payment for temporary workers to cover the absence, thus increasing healthcare costs for the company. A healthier workforce is more productive, engaged, and present. On-site preventive care reduces absenteeism, lowers healthcare-related interruptions, and increases employee satisfaction, positively impacting overall company performance and revenue growth. Organizations are adopting on-site preventive care programs to improve employee well-being. Employers increasingly offer on-site clinics that provide preventive services to help employees stay healthy and reduce absenteeism.

Mental health conditions, such as stress, anxiety, and depression, pose significant risks to workplace productivity. Many employers are increasingly focusing on employee on-site preventive care programs (wellness programs) to improve employee well-being, increase productivity, and reduce absenteeism. For example, Google integrated health and wellness into its corporate culture by providing employees accessing on-site healthcare services and stress-relief programs. As published in Vorecol's article in November 2024, a study found in the American Journal of Health Promotion reported that companies with health and wellness initiatives experienced an average 28% reduction in absenteeism, along with improvements in employee satisfaction and engagement. Similarly, Google's Mental Health Days initiative allows employees to take dedicated time off for their mental well-being, and a study from the National Institute for Occupational Safety and Health suggests that such programs can reduce absenteeism by 30%.

Workplace wellness programs are a cost-effective way to promote health. Wellness programs yield a happy, healthy workforce for the employer that witnesses decreased absenteeism rates, increased retention, and improved company culture. There is a positive connection between employee wellness and business performance. As per the Employer Health Benefits 2020 survey by KFF (Kaiser Family Foundation), among large companies, most employers (81%) offered some workplace wellness program as of 2020. Additionally, according to the RAND Employer Survey report for the US, 50% of employers in the country are promoting wellness initiatives, and larger employers have top-level wellness programs, which often include wellness screening activities, identifying health risks, and interventions reducing risks and promoting healthy lifestyles. 72% of the employers offering wellness programs in the US substantiate their programs by combining screening activities and intervention support. The RAND Employer Survey data also states that employers direct their employees toward preventive intervention through workplace wellness programs, and 80% of employers offering wellness programs arrange healthcare screenings for their employees for the primary identification of existing health risks. Thus, increasing corporate wellness programs to reduce stress and absenteeism propels the US on-site preventive care market growth.

Strategic Initiatives by Companies to Create Growth Opportunities

Organizations increasingly prioritize employee health and well-being and invest in on-site preventive care programs as part of broader workplace wellness strategies. These initiatives aim to reduce healthcare costs and enhance employee productivity, satisfaction, and retention. Companies are acquiring and partnering with health service providers to offer services such as regular screenings, vaccinations, health consultations, and fitness programs directly at the workplace. This growing focus on proactive health management is creating new revenue streams for providers of on-site healthcare services.

In February 2023, One Medical joined Amazon for easier health accessibility and maintenance. For the past 15 years, One Medical has been providing seamless in-office and 24/7 virtual care services, on-site labs, and programs for preventive care, chronic disease management, common illnesses, and mental health support. This collaboration aims to expand access to top-quality healthcare, leading to improved health outcomes, better patient experiences, and more value within a collaborative care team environment. To celebrate this partnership, for a limited time, One Medical offered new customers an annual membership of just US$ 144 in the first year (regularly US$ 199 per year), which breaks down to US$ 12 per month.

In July 2024, Consello Capital, the private equity division of Consello, announced its acquisition of EHE Health. With over 100 years of experience as a leader in preventive healthcare for employers, EHE Health collaborates with companies to lower healthcare costs while helping employees and their families lead healthier lives. EHE Health offers a wide range of services, including comprehensive preventive care exams through its network of over 200 clinics and physician practices across the country. Despite the US having the highest per capita healthcare expenditure among Western and developed nations, only 8% of people in America undergo routine preventive screenings. This results in annual losses of over US$ 55 billion in missed healthcare opportunities. The American Journal of Health Promotion states that well-executed workplace health programs can save up to 25% in absenteeism rates, healthcare costs, and workers' compensation claims. EHE Health is already working with some of the most progressive employers, and there is a significant opportunity to expand while contributing to public health. This drift of prioritizing preventative care aligns with the shift toward more proactive healthcare models, creating substantial growth opportunities within the market. Thus, the increasing recognition of the long-term benefits of preventive care is expected to create lucrative opportunities in the coming years as more companies seek to implement comprehensive, cost-effective solutions.  

US On-Site Preventive Care Market Report Segmentation Analysis

Key segments that contributed to the derivation of the On-Site Preventive Care Market analysis are product, application, distribution channel, and geography.

  • Based on service type, the on-site preventive care market is segmented into acute care, chronic disease management, wellness and coaching, nutrition management, diagnostic and screening, and others. The wellness and coaching segment held the largest share of the on-site preventive care market in 2024, and it is expected to register a significant CAGR during 2024–2031.
  • Based on management model, the market is divided into outsourced management model, in-house management, and hybrid management model. Outsourced management model held the largest US on-site preventive care market share in 2024.

US On-Site Preventive Care Market Share Analysis by Geography

The US on-site preventive care market is witnessing robust growth, driven by rising healthcare costs, increasing employer focus on workforce health, and the growing prevalence of chronic diseases such as diabetes and cardiovascular conditions. Employers invest in on-site preventive care services, including health screenings, immunizations, fitness programs, and wellness coaching, to improve employee well-being, reduce absenteeism, and lower long-term healthcare expenditures. Technological advancements, such as telemedicine and wearable health devices, are enhancing the efficiency and accessibility of these services, making them more appealing to employers and employees. Government initiatives promoting preventive care and wellness programs have further bolstered market growth. The US market is characterized by strong participation from corporate wellness providers, healthcare systems, and diagnostic companies, with high demand among large enterprises. Overall, on-site preventive care in the US is becoming a cornerstone of workplace health strategies.

US On-Site Preventive Care Market Report Scope

US On-Site Preventive Care Market News and Recent Developments

The US On-Site Preventive Care Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the market are listed below:

  • Concentra, the national leader in occupational medicine, announced the opening of a new medical center in Northlake, Texas. The medical center, Concentra Northlake Alliance, is conveniently located at 18303 IH35W, Northlake, Texas 76262. (Source: Concentra, Company Website, January 2025)
  • Everside Health and Marathon Health, leading providers of advanced primary care and occupational health for the employer and union-sponsored clients, announced the closing of their merger to deliver advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services to a combined 2.5 million eligible patients. (Source: Everside Health, Company Website, February 2024).

US On-Site Preventive Care Market Report Coverage and Deliverables

The "US On-Site Preventive Care Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

  • On-Site Preventive Care Market size and forecast at country levels for all the key market segments covered under the scope
  • On-Site Preventive Care Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed PEST and SWOT analysis
  • On-Site Preventive Care Market analysis covering key market trends, and country framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the On-Site Preventive Care Market
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the future trends in the US On-Site Preventive Care Market?

Integration of AI and ML technologies is expected to emerge as a prime trend in the market in the coming years.

What are the factors driving the US On-Site Preventive Care Market growth?

Rising focus on reducing healthcare costs and claims and increasing corporate wellness programs for reducing stress and absenteeism are among the significant factors fueling the market growth.

What would be the estimated value of the US On-Site Preventive Care Market by 2031?

The market value is expected to reach US$ 6,920.66 million by 2031.

Which are the leading players operating in the US On-Site Preventive Care Market?

Premise Health Holding Corp, Medcor Inc, Concentra Inc, OccuMed, Marathon Health, LLC, United HealthCare Services, Inc., Mobile-Med Work Health Solutions, Inc., The Cigna Group, My Health Onsite, ProgressiveHealth are among the key players in the market.

What would be the expected CAGR of the US On-Site Preventive Care Market?

The market is expected to register a CAGR of 6.5% during 2024–2031.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Secondary Research

3.2 Primary Research

3.2.1 Hypothesis formulation:

3.2.2 Macro-economic factor analysis:

3.2.3 Developing base number:

3.2.4 Data Triangulation:

3.2.5 Country level data:

4. US On-site Prevention Care Market Landscape

4.1 Overview

4.2 PEST Analysis

5. US On-site Prevention Care Market – Key Market Dynamics

5.1 US On-site Prevention Care Market – Key Market Dynamics

5.2 Market Drivers

5.2.1 Rising Focus on Reducing Healthcare Costs and Claims

5.2.2 Increasing Corporate Wellness Programs for Reducing Stress and Absenteeism

5.3 Market Restraints

5.3.1 Cost Concerns Regarding Implementation of Programs

5.4 Market Opportunities

5.4.1 Strategic Initiatives by Companies

5.5 Future Trends

5.5.1 Integration of AI and ML technologies

5.6 Impact of Drivers and Restraints:

6. US On-site Prevention Care Market Analysis

6.1 US On-site Prevention Care Market Revenue (US$ Million), 2021–2031

6.2 US On-site Prevention Care Market Forecast and Analysis

7. US On-site Prevention Care Market Analysis – by Service Type

7.1 Acute Care

7.1.1 Overview

7.1.2 Acute Care: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

7.2 Chronic Disease Management

7.2.1 Overview

7.2.2 Chronic Disease Management: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

7.3 Wellness and Coaching

7.3.1 Overview

7.3.2 Wellness and Coaching: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

7.4 Nutrition Management

7.4.1 Overview

7.4.2 Nutrition Management: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

7.5 Diagnostic and Screening

7.5.1 Overview

7.5.2 Diagnostic and Screening: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

8. US On-site Prevention Care Market Analysis – by Management Model

8.1 Outsourced Management Model

8.1.1 Overview

8.1.2 Outsourced Management Model: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

8.2 In-House Management

8.2.1 Overview

8.2.2 In-House Management: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

8.3 Hybrid Management Model

8.3.1 Overview

8.3.2 Hybrid Management Model: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

9. Industry Landscape

9.1 Overview

9.2 Market Initiative

9.3 Mergers & Acquisitions

10. Company Profiles

10.1 Premise Health Holding Corp

10.1.1 Key Facts

10.1.2 Business Description

10.1.3 Products and Services

10.1.4 Financial Overview

10.1.5 SWOT Analysis

10.1.6 Key Developments

10.2 Medcor Inc

10.2.1 Key Facts

10.2.2 Business Description

10.2.3 Products and Services

10.2.4 Financial Overview

10.2.5 SWOT Analysis

10.2.6 Key Developments

10.3 Concentra Inc

10.3.1 Key Facts

10.3.2 Business Description

10.3.3 Products and Services

10.3.4 Financial Overview

10.3.5 SWOT Analysis

10.3.6 Key Developments

10.4 OccuMed

10.4.1 Key Facts

10.4.2 Business Description

10.4.3 Products and Services

10.4.4 Financial Overview

10.4.5 SWOT Analysis

10.4.6 Key Developments

10.5 Marathon Health, LLC

10.5.1 Key Facts

10.5.2 Business Description

10.5.3 Products and Services

10.5.4 Financial Overview

10.5.5 SWOT Analysis

10.5.6 Key Developments

10.6 United HealthCare Services, Inc.

10.6.1 Key Facts

10.6.2 Business Description

10.6.3 Products and Services

10.6.4 Financial Overview

10.6.5 SWOT Analysis

10.6.6 Key Developments

10.7 Mobile-Med Work Health Solutions, Inc.

10.7.1 Key Facts

10.7.2 Business Description

10.7.3 Products and Services

10.7.4 Financial Overview

10.7.5 SWOT Analysis

10.7.6 Key Developments

10.8 The Cigna Group

10.8.1 Key Facts

10.8.2 Business Description

10.8.3 Products and Services

10.8.4 Financial Overview

10.8.5 SWOT Analysis

10.8.6 Key Developments

10.9 My Health Onsite

10.9.1 Key Facts

10.9.2 Business Description

10.9.3 Products and Services

10.9.4 Financial Overview

10.9.5 SWOT Analysis

10.9.6 Key Developments

10.10 ProgressiveHealth

10.10.1 Key Facts

10.10.2 Business Description

10.10.3 Products and Services

10.10.4 Financial Overview

10.10.5 SWOT Analysis

10.10.6 Key Developments

11. Appendix

11.1 About The Insight Partners

11.2 Glossary of Terms

List of Tables

Table 1. US On-site Prevention Care Market Segmentation

Table 2. US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Table 3. US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million) – by Service Type

Table 4. US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million) – by Management Model

Table 5. Glossary of Terms, US On-Site Preventive Care Market

List of Figures

Figure 1. US On-site Prevention Care Market Segmentation, by Country

Figure 2. PEST Analysis

Figure 3. Impact Analysis of Drivers and Restraints

Figure 4. US On-site Prevention Care Market Revenue (US$ Million), 2021–2031

Figure 5. US On-site Prevention Care Market Share (%) – by Service Type, 2024 and 2031

Figure 6. Acute Care: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 7. Chronic Disease Management: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 8. Wellness and Coaching: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 9. Nutrition Management: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 10. Diagnostic and Screening: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 11. Others: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 12. US On-site Prevention Care Market Share (%) – by Management Model, 2024 and 2031

Figure 13. Outsourced Management Model: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 14. In-House Management: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

Figure 15. Hybrid Management Model: US On-site Prevention Care Market – Revenue and Forecast to 2031 (US$ Million)

The List of Companies - US On-site Prevention Care Market

  • Premise Health Holding Corp
  • Medcor Inc
  • Concentra Inc
  • OccuMed
  • Marathon Health LLC
  • United HealthCare Services, Inc
  • Mobile-Med Work Health Solutions, Inc.
  • The Cigna Group
  • My Health Onsite
  • ProgressiveHealth

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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