US Solar Roofing Market Scope 2031
The US solar roofing market size is projected to reach US$ 829.95 million by 2031 from US$ 458.19 million in 2023. The market is expected to register a CAGR of 7.7% during 2023–2031. The energy transition is the transition from dependency on fossil fuels to renewable and cleaner energy sources. This change addresses the urgent need for sustainable, environmentally friendly energy solutions.
US Solar Roofing Market Analysis
Rising demand from residential applications and key strategic initiatives from the market players drive the growth of the US solar roofing market. In June 2024, GAF Energy, a Standard Industries company and a solar roofing provider in North America, announced that it would build a new state-of-the-art solar roofing testing facility and launch a new round of Building Integrated Solar (BIPV) testing owing to a US Department of Energy (DOE) investment. Similarly, in January 2024, CertainTeed announced entering into a strategic partnership with SunStyle, a pioneer in residential and commercial solar roofing. This deal signifies a notable expansion for CertainTeed, broadening the range of its offerings to the US market to include the premium Swiss-engineered line of products.
The Solar Energy Technologies Office (SETO), the US Department of Energy (DoE), works to help US residents, companies, and organizations realize their solar roofing potential with resources, research, and funding opportunities. Moreover, key benefits associated with solar installations on roofs include household savings, economic opportunity, grid resilience and reliability, owning power production, and others. Solar Energy Technology Office aimed at minimizing the solar electricity cost by 50% from 2020 to 2030. Achieving this cost target will help improve energy affordability for households across the country and will help more households reduce their energy costs through solar roofing.
US Solar Roofing Market Overview
The major solar roofing market end users include residential, commercial, and industrial (facilities and utility). The residential segment continues to grow due to the increased demand for renewable solar energy among consumers for electrification purposes. Also, the US government has taken various active steps by implementing policies and introducing financial incentives to promote captive power generation via renewable sources. This is further driving the adoption of solar roofing among the end users.
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US Solar Roofing Market: Strategic Insights
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US Solar Roofing Market: Strategic Insights
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US Solar Roofing Market Drivers and Opportunities
Key Strategic Initiatives Drive Solar Roofing Market Growth
The US solar roofing market is growing significantly with the presence of the big and emerging companies in the country. These companies are engaged in making investments in the research & development of solar roof systems for consumers in the US and reducing the cost of solar roof systems by launching technologically advanced products. Tesla Inc.; Solarstone OU; CertainTeed, LLC; GAF Energy; SunTegra Solar; Sunpower Corporation; ECO Roof and Solar; Western Roofing Systems; American Solar & Roofing; and JinkoSolar Holding Co Ltd are among the key companies operating in the US solar roofing market. These companies are also involved in adopting key strategies and developments such as expansion, partnerships, and agreements to stay competitive in the market. Following are a few of the key developments by prominent market players.
- In May 2024, GAF Energy opened a new 450,000-square-foot Timberline Solar manufacturing facility in Georgetown, Texas. GAF Energy built the facility to meet the growing demand for the company's solar roof product—Timberline Solar.
- In January 2024, CertainTeed, a North American manufacturer of sustainable building materials, entered into a strategic partnership with SunStyle, a pioneer in residential and commercial solar roofing. This deal signifies a notable expansion for CertainTeed, broadening its US offerings to include the premium Swiss-engineered line of products.
- In December 2022, GAF Energy announced the launch of its innovative Timberline Solar roof in Atlanta. Timberline Solar, the only system to directly integrate solar technology into traditional roofing processes and materials, was made available for installation by local roofers in Atlanta. The solar roofing system incorporates the Timberline Solar Energy Shingle (ES), the world's first nailable solar shingle, which can be assembled domestically at GAF Energy's US manufacturing and R&D facility.
Such key strategic initiatives adopted by companies operating in the market favor healthy competition among the companies to attain significant market positions, which fuels the US solar roofing market growth.
Vast Untapped Solar Roofing Potential to Create Opportunities for US Solar Roofing Market
The US has tapped only ~1/28th of the total solar roofing potential. Rooftop solar installations are likely to have the technical potential to generate electricity equivalent to ~45% of total national electricity sales, based on the demand generated in 2022. Rooftop solar systems accounted for only ~1.5% of total electricity consumption in 2022. There is vast potential for solar roofs in the top 10 states and untapped clean energy potential in many states, including the nation's leading solar states, which is expected to create significant opportunities for the key players operating in the US solar roofing market. As per the National Renewable Energy Laboratory, California has the technical potential to generate electricity from rooftop solar, accounting for 74% of its electricity sales. Maine and Vermont could generate electricity equivalent to 60% of electricity sales, and 20 other states could generate electricity equivalent to a third or more of electricity sales. Solar panels produce more electricity sometimes than others; therefore, they have a limited ability to meet a region's total electricity needs. Small-scale solar power—particularly when integrated with energy storage technologies—can meet a large portion of the US energy needs.
Commercial and industrial sites across the US are prime candidates for distributed solar. Solar panels in supermarkets, warehouses, farms, and other locations could help businesses save money and provide a large amount of clean energy. Solar roofing systems can reduce commercial and industrial buildings' dependence on the grid by up to 80% and save businesses up to 95% on their electricity bills. The roofs of warehouses in the US have the potential to generate 185.6 TWh of solar power every year, which is enough to power nearly 19.4 million average homes. Thus, using solar roofing panels, warehouses could generate electricity equivalent to the electricity used by ~16% of all US households.
US Solar Roofing Market Report Segmentation Analysis
Key segments that contributed to the derivation of the US solar roofing market analysis are technology, grid type, roof type, and application.
- Based on roof type, the US solar roofing market is categorized into new installation and reroofing. The new installation segment held a larger market share in 2023.
- In terms of technology, the US solar roofing market is divided into thin film and crystalline silicon. The crystalline silicon segment dominated the market in 2023.
- In terms of application, the US solar roofing market is divided into industrial, commercial, and residential. The residential segment dominated the market in 2023.
- Based on grid type, the US solar roofing market is categorized into on-grid and off-grid. The on-grid segment held the largest market share in 2023.
US Solar Roofing Market Share Analysis by Geography
The geographic scope of the US solar roofing market report offers a detailed country analysis. More than 97% of the total solar installations are made for residential users in the country. Utility-scale solar projects in the US are also expanding. The US invested in 20.2 GW of solar PV capacity projects in 2022, expanding the country's total capacity to 142.3 GW. This solar capacity is enough to generate electricity for 25 million American homes. Thus, the rising number of solar power projects is boosting the growth of the solar roofing market across the US.
According to the Solar Energy Industries Association (SEIA), the total solar installations across the US amounted to ~145,000 GWdc and ~185,000 GWdc in 2022 and 2023, respectively. This shows a rise in the number of solar capacity installations, which favors the market for solar roofing across the US in 2023.
US Solar Roofing Market Report Scope
US Solar Roofing Market News and Recent Developments
The US solar roofing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the US solar roofing market are listed below:
- SunTegra, a leading provider of solar roof systems, commenced the production of its solar shingles at its site in Binghamton, New York. The shingles offer an aesthetically pleasing alternative to traditional roof-mounted solar panels and can already be found in homes across the country. SunTegra will use its new facility as a main office supporting administration, sales, and R&D to ramp up production to meet the burgeoning demand. (Source: SunTegra, Press Release, November 2021)
US Solar Roofing Market Report Coverage and Deliverables
The "US Solar Roofing Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- US solar roofing market size and forecast at country level for all the key market segments covered under the scope
- US solar roofing market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- US solar roofing market analysis covering key market trends, country framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the US solar roofing market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Tesla Inc, Solarstone OÜ, CertainTeed LLC, GAF Energy, SunTegra Solar, Sunpower Corporation, ECO Roof and Solar, Western Roofing Systems, American Solar & Roofing, and JinkoSolar Holding Co Ltd are the key market players operating in the US solar roofing market.
Role of solar energy in energy transitions to stimulate the US solar roofing market growth in the coming years.
Crystalline silicon is expected to dominate the market over the forecast period.
Key strategic initiatives driving the solar roofing market growth and government initiatives and benefits associated with solar roofing are contributing to the growth of the US solar roofing market.
Vast untapped potential for the us solar roof is expected to be the key opportunity in the market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Solar Roofing Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
5. US Solar Roofing Market – Key Market Dynamics
5.1 US Solar Roofing Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Key Strategic Initiatives Driving the Solar Roofing Market Growth
5.2.2 Government Initiatives and Benefits Associated with Solar Roofing
5.3 Market Restraints
5.3.1 Trade Policy Challenges and Different Policy by States
5.4 Market Opportunities
5.4.1 Vast Untapped Potential for the US Solar Roof
5.5 Future Trends
5.5.1 Role of Solar Energy in Energy Transition
5.6 Impact of Drivers and Restraints:
6. US Solar Roofing Market Analysis
6.1 US Solar Roofing Market Revenue (US$ Million), 2021–2031
6.2 US Solar Roofing Market Forecast and Analysis
7. US Solar Roofing Market Analysis – by Roof Type
7.1 New Installation
7.1.1 Overview
7.1.2 New Installation: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Reroofing
7.2.1 Overview
7.2.2 Reroofing: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
8. US Solar Roofing Market Analysis – by Technology
8.1 Thin Film
8.1.1 Overview
8.1.2 Thin Film: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Crystalline Silicon
8.2.1 Overview
8.2.2 Crystalline Silicon: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
9. US Solar Roofing Market Analysis – by Grid Type
9.1 On-Grid
9.1.1 Overview
9.1.2 On-Grid: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Off-Grid
9.2.1 Overview
9.2.2 Off-Grid: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
10. US Solar Roofing Market Analysis – by Application
10.1 Industrial
10.1.1 Overview
10.1.2 Industrial: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
10.2 Commercial
10.2.1 Overview
10.2.2 Commercial: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
10.3 Residential
10.3.1 Overview
10.3.2 Residential: US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning and Concentration
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product Development
13. Company Profiles
13.1 Tesla Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Solarstone OÜ
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 CertainTeed, LLC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 GAF Energy
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 SunTegra Solar
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Sunpower Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ECO Roof and Solar
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Western Roofing Systems
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 American Solar & Roofing
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 inkoSolar Holding Co Ltd
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
List of Tables
Table 1. US Solar Roofing Market Segmentation
Table 2. List of Vendors
Table 3. US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million) – by Roof Type
Table 5. US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million) – by Technology
Table 6. US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million) – by Grid Type
Table 7. US Solar Roofing Market – Revenue and Forecast to 2031 (US$ Million) – by Application
List of Figures
Figure 1. US Solar Roofing Market
Figure 2. PEST Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. US Solar Roofing Market Revenue (US$ Million), 2021–2031
Figure 5. US Solar Roofing Market Share (%) – by Roof Type, 2023 and 2031
Figure 6. New Installation: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 7. Reroofing: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 8. US Solar Roofing Market Share (%) – by Technology, 2023 and 2031
Figure 9. Thin Film: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 10. Crystalline Silicon: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 11. US Solar Roofing Market Share (%) – by Grid Type, 2023 and 2031
Figure 12. On-Grid: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 13. Off-Grid: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 14. US Solar Roofing Market Share (%) – by Application, 2023 and 2031
Figure 15. Industrial: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 16. Commercial: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 17. Residential: US Solar Roofing Market– Revenue and Forecast to 2031 (US$ Million)
Figure 18. Heat Map Analysis by Key Players
Figure 19. Company Positioning and Concentration
The List of Companies - US Solar Roofing Market
- Tesla Inc
- Solarstone OÜ
- CertainTeed LLC
- GAF Energy
- SunTegra Solar
- Sunpower Corporation
- ECO Roof and Solar
- Western Roofing Systems
- American Solar & Roofing
- JinkoSolar Holding Co Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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