The Valerian Tea Market is expected to register a CAGR of 6.0% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by category (organic and conventional). The report further presents analysis based on distribution channel (supermarkets and hypermarkets, convenience stores, online retail, and others). The global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Valerian Tea Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Valerian Tea Market Segmentation
Category- Organic
- Conventional
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Others
Strategic Insights
Valerian Tea Market Growth Drivers- Valerian Tea Grows in Popularity for Its Calming Health Benefits: A primary reason for the consumption of valerian tea is the associated health benefits, most specially in the treatment of sleeplessness and anxiety. With this, there are now more people who rely on valerian tea as a natural remedy that would help bring about relaxation and improve the quality of their sleeps. There is higher awareness of the fact that tea, being such a calming beverage, contributes to this rise in popularity among the health-conscious consumers.
- Variety of Valerian Tea Products and Convenient Packaging Drive Market Growth: Valerian tea is available in a wide array of products by the market, including organic choice and blends with other plants to enhance a state of tranquility. Retailers such as Whole Foods and internet-based retailers such as Amazon offer various brands and formulations, making it available for consumers. Various sizes and types of packaging-a tea bags and loose leaf-consolidate consumer choice.
- Natural Health Trends and Clean Label Products Boost Valerian Tea Demand: Valerian tea, thus, easily gets into the market following the increase in interest in natural holistic health practices. Rising demand for clean label products also increases consumer trust and acceptance of such products by giving them a perception of safety and health-ness.
- Rising Demand for Clean Label, Organic Teas Reflects Health-Conscious Trends: There is a greater demand for clean label products, where consumers are in search of organic, non-GMO, and artificial additive-free teas. This is consistent with a broader shift in the health and wellness trends, as more consumers are now paying attention to the ingredients going into their food and beverages.
- Functional Beverages Drive Popularity of Valerian Tea as a Health Drink: The trend is toward functional beverages-beverages that offer more in terms of health benefits beyond basic nutrition. Valerian tea certainly fits well within that category because it is sold as a calming drink and a sleep aid. Consumers are increasingly looking for beverages contribute positively to their health, driving demand for valerian tea as a functional option.
- Organic Valerian Tea Gains Popularity for Its Health Benefits and Purity: Organic valerian tea is gaining significant popularity owing to their perceived health benefits. They are manufactured using ingredients harvested without pesticides, chemical fertilizers, and genetically modified organisms (GMOs), increasing their appeal among consumers, who are ready to pay higher prices.
- E-Commerce Growth Drives Transformation in Food and Beverage Shopping: The emergence of e-commerce has transformed how people shop and purchase food products. The growing penetration of the internet and smartphones, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce.
- Pandemic Accelerates Online Sales of Valerian Tea and Other Beverages: People are increasingly preferring online retail channels for buying valerian tea. The online sales of food and beverages grew significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments of various countries across the globe. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, up by 14.2% from 2020. Furthermore, online grocery sales grew by 170% in 2021 than 2020, accounting for 9.6% of total grocery sales in the US.
- Valerian Tea Manufacturers Expand Online Presence Through Major E-Commerce Platforms: With the rising penetration of e-commerce across multiple geographies, the manufacturers of valerian tea are also enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other well-known e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Valerian Tea Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Valerian Tea Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, North America held the largest share of the valerian tea market.
Alvita, DAVIDS TEA, Dr Stuart's, HerbaZest, Koro, PLAFAR, Tea Life, The Republic of Tea, Traditional Medicials are among the leading players operating in the valerian tea market.
The rising awareness about health benefits of valerian tea among customers and strategic development initiatives by key market players is driving the valerian tea market growth.
The rising consumers’ inclination towards clean-label and organic products is likely to remain the key trends in the market.
The Valerian Tea Market is estimated to witness a CAGR of 6.0% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Valerian Tea Market - By Type
1.3.2 Valerian Tea Market - By Application
1.3.3 Valerian Tea Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. VALERIAN TEA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. VALERIAN TEA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. VALERIAN TEA MARKET - GLOBAL MARKET ANALYSIS
6.1. VALERIAN TEA - GLOBAL MARKET OVERVIEW
6.2. VALERIAN TEA - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. VALERIAN TEA MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. TEA BAG
7.3.1. Overview
7.3.2. Tea Bag Market Forecast and Analysis
7.4. LOOSE LEAF VARIETY
7.4.1. Overview
7.4.2. Loose Leaf Variety Market Forecast and Analysis
8. VALERIAN TEA MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. CATERING
8.4.1. Overview
8.4.2. Catering Market Forecast and Analysis
8.5. OTHER
8.5.1. Overview
8.5.2. Other Market Forecast and Analysis
9. VALERIAN TEA MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Valerian Tea Market Overview
9.1.2 North America Valerian Tea Market Forecasts and Analysis
9.1.3 North America Valerian Tea Market Forecasts and Analysis - By Type
9.1.4 North America Valerian Tea Market Forecasts and Analysis - By Application
9.1.5 North America Valerian Tea Market Forecasts and Analysis - By Countries
9.1.5.1 United States Valerian Tea Market
9.1.5.1.1 United States Valerian Tea Market by Type
9.1.5.1.2 United States Valerian Tea Market by Application
9.1.5.2 Canada Valerian Tea Market
9.1.5.2.1 Canada Valerian Tea Market by Type
9.1.5.2.2 Canada Valerian Tea Market by Application
9.1.5.3 Mexico Valerian Tea Market
9.1.5.3.1 Mexico Valerian Tea Market by Type
9.1.5.3.2 Mexico Valerian Tea Market by Application
9.2. EUROPE
9.2.1 Europe Valerian Tea Market Overview
9.2.2 Europe Valerian Tea Market Forecasts and Analysis
9.2.3 Europe Valerian Tea Market Forecasts and Analysis - By Type
9.2.4 Europe Valerian Tea Market Forecasts and Analysis - By Application
9.2.5 Europe Valerian Tea Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Valerian Tea Market
9.2.5.1.1 Germany Valerian Tea Market by Type
9.2.5.1.2 Germany Valerian Tea Market by Application
9.2.5.2 France Valerian Tea Market
9.2.5.2.1 France Valerian Tea Market by Type
9.2.5.2.2 France Valerian Tea Market by Application
9.2.5.3 Italy Valerian Tea Market
9.2.5.3.1 Italy Valerian Tea Market by Type
9.2.5.3.2 Italy Valerian Tea Market by Application
9.2.5.4 United Kingdom Valerian Tea Market
9.2.5.4.1 United Kingdom Valerian Tea Market by Type
9.2.5.4.2 United Kingdom Valerian Tea Market by Application
9.2.5.5 Russia Valerian Tea Market
9.2.5.5.1 Russia Valerian Tea Market by Type
9.2.5.5.2 Russia Valerian Tea Market by Application
9.2.5.6 Rest of Europe Valerian Tea Market
9.2.5.6.1 Rest of Europe Valerian Tea Market by Type
9.2.5.6.2 Rest of Europe Valerian Tea Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Valerian Tea Market Overview
9.3.2 Asia-Pacific Valerian Tea Market Forecasts and Analysis
9.3.3 Asia-Pacific Valerian Tea Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Valerian Tea Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Valerian Tea Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Valerian Tea Market
9.3.5.1.1 Australia Valerian Tea Market by Type
9.3.5.1.2 Australia Valerian Tea Market by Application
9.3.5.2 China Valerian Tea Market
9.3.5.2.1 China Valerian Tea Market by Type
9.3.5.2.2 China Valerian Tea Market by Application
9.3.5.3 India Valerian Tea Market
9.3.5.3.1 India Valerian Tea Market by Type
9.3.5.3.2 India Valerian Tea Market by Application
9.3.5.4 Japan Valerian Tea Market
9.3.5.4.1 Japan Valerian Tea Market by Type
9.3.5.4.2 Japan Valerian Tea Market by Application
9.3.5.5 South Korea Valerian Tea Market
9.3.5.5.1 South Korea Valerian Tea Market by Type
9.3.5.5.2 South Korea Valerian Tea Market by Application
9.3.5.6 Rest of Asia-Pacific Valerian Tea Market
9.3.5.6.1 Rest of Asia-Pacific Valerian Tea Market by Type
9.3.5.6.2 Rest of Asia-Pacific Valerian Tea Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Valerian Tea Market Overview
9.4.2 Middle East and Africa Valerian Tea Market Forecasts and Analysis
9.4.3 Middle East and Africa Valerian Tea Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Valerian Tea Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Valerian Tea Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Valerian Tea Market
9.4.5.1.1 South Africa Valerian Tea Market by Type
9.4.5.1.2 South Africa Valerian Tea Market by Application
9.4.5.2 Saudi Arabia Valerian Tea Market
9.4.5.2.1 Saudi Arabia Valerian Tea Market by Type
9.4.5.2.2 Saudi Arabia Valerian Tea Market by Application
9.4.5.3 U.A.E Valerian Tea Market
9.4.5.3.1 U.A.E Valerian Tea Market by Type
9.4.5.3.2 U.A.E Valerian Tea Market by Application
9.4.5.4 Rest of Middle East and Africa Valerian Tea Market
9.4.5.4.1 Rest of Middle East and Africa Valerian Tea Market by Type
9.4.5.4.2 Rest of Middle East and Africa Valerian Tea Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Valerian Tea Market Overview
9.5.2 South and Central America Valerian Tea Market Forecasts and Analysis
9.5.3 South and Central America Valerian Tea Market Forecasts and Analysis - By Type
9.5.4 South and Central America Valerian Tea Market Forecasts and Analysis - By Application
9.5.5 South and Central America Valerian Tea Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Valerian Tea Market
9.5.5.1.1 Brazil Valerian Tea Market by Type
9.5.5.1.2 Brazil Valerian Tea Market by Application
9.5.5.2 Argentina Valerian Tea Market
9.5.5.2.1 Argentina Valerian Tea Market by Type
9.5.5.2.2 Argentina Valerian Tea Market by Application
9.5.5.3 Rest of South and Central America Valerian Tea Market
9.5.5.3.1 Rest of South and Central America Valerian Tea Market by Type
9.5.5.3.2 Rest of South and Central America Valerian Tea Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. VALERIAN TEA MARKET, KEY COMPANY PROFILES
11.1. ALVITA
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DAVIDS TEA
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DR STUART'S
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HERBAZEST
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KORO
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PLAFAR
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. TEA LIFE
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. THE REPUBLIC OF TEA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TRADITIONAL MEDICIALS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. OTHERS
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Alvita
2. DAVIDS TEA
3. Dr Stuart's
4. HerbaZest
5. Koro
6. PLAFAR
7. Tea Life
8. The Republic of Tea
9. Traditional Medicials
10. Others
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.