Video Conferencing Software Market Dynamics 2021-2031
The video conferencing software enables users to conduct live conferences in diverse locations across the globe. It also allows enterprises and organizations to collaborate and share files using transmitted texts, audio and video. The technology is increasingly being utilized across schools, colleges, government organizations, multinational corporations and healthcare sectors. Besides, the software helps in real time communication at minimal costs eliminating travel hassles and enabling better decision making.
MARKET DYNAMICS
The video conferencing software market is anticipated to grow in the forecast period owing to factors such as globalization leading to the growth of organization in different regions, including remote work locations. Also, the falling data prices and growing adoption of cloud-based solutions are expected to further the growth of the video conferencing software market. However, low bandwidth and network connectivity issues may hamper the market growth. On the other hand, technological advancements and the emergence of 5G offer lucrative opportunities for the market players during the forecast period.
MARKET SCOPE
The "Global Video Conferencing Software Market Analysis to 2031" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of video conferencing software market with detailed market segmentation by product type, application, industry vertical and geography. The global video conferencing software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading video conferencing software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global video conferencing software market is segmented on the basis of product type, application and industry vertical. Based on product type, the market is segmented as telepresence, integrated and desktop. On the basis of the application, the market is segmented as large enterprises and SMEs. The market on the basis of the industry vertical is classified as education, healthcare, government, corporate and others.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global video conferencing software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The video conferencing software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting video conferencing software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the video conferencing software market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global video conferencing software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The video conferencing software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting video conferencing software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the video conferencing software market in these regions.
MARKET PLAYERSThe reports cover key developments in the video conferencing software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from video conferencing software market are anticipated to lucrative growth opportunities in the future with the rising demand for video conferencing software in the global market. Below mentioned is the list of few companies engaged in the video conferencing software market.
The report also includes the profiles of key video conferencing software companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Adobe Inc.
- Amazon
- Brother International Corporation
- Cisco Systems, Inc.
- Facebook, Inc.
- Google LLC
- Microsoft Corporation
- TeamViewer GmbH
- Zoho Corporation
- Zoom Video Communications, Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Video Conferencing Software Market - By Product Type
1.3.2 Video Conferencing Software Market - By Application
1.3.3 Video Conferencing Software Market - By Industry Vertical
1.3.4 Video Conferencing Software Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. VIDEO CONFERENCING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. VIDEO CONFERENCING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. VIDEO CONFERENCING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. VIDEO CONFERENCING SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. VIDEO CONFERENCING SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. VIDEO CONFERENCING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. TELEPRESENCE
7.3.1. Overview
7.3.2. Telepresence Market Forecast and Analysis
7.4. INTEGRATED
7.4.1. Overview
7.4.2. Integrated Market Forecast and Analysis
7.5. DESKTOP
7.5.1. Overview
7.5.2. Desktop Market Forecast and Analysis
8. VIDEO CONFERENCING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. VIDEO CONFERENCING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. EDUCATION
9.3.1. Overview
9.3.2. Education Market Forecast and Analysis
9.4. HEALTHCARE
9.4.1. Overview
9.4.2. Healthcare Market Forecast and Analysis
9.5. GOVERNMENT
9.5.1. Overview
9.5.2. Government Market Forecast and Analysis
9.6. CORPORATE
9.6.1. Overview
9.6.2. Corporate Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. VIDEO CONFERENCING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Video Conferencing Software Market Overview
10.1.2 North America Video Conferencing Software Market Forecasts and Analysis
10.1.3 North America Video Conferencing Software Market Forecasts and Analysis - By Product Type
10.1.4 North America Video Conferencing Software Market Forecasts and Analysis - By Application
10.1.5 North America Video Conferencing Software Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Video Conferencing Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Video Conferencing Software Market
10.1.6.1.1 United States Video Conferencing Software Market by Product Type
10.1.6.1.2 United States Video Conferencing Software Market by Application
10.1.6.1.3 United States Video Conferencing Software Market by Industry Vertical
10.1.6.2 Canada Video Conferencing Software Market
10.1.6.2.1 Canada Video Conferencing Software Market by Product Type
10.1.6.2.2 Canada Video Conferencing Software Market by Application
10.1.6.2.3 Canada Video Conferencing Software Market by Industry Vertical
10.1.6.3 Mexico Video Conferencing Software Market
10.1.6.3.1 Mexico Video Conferencing Software Market by Product Type
10.1.6.3.2 Mexico Video Conferencing Software Market by Application
10.1.6.3.3 Mexico Video Conferencing Software Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Video Conferencing Software Market Overview
10.2.2 Europe Video Conferencing Software Market Forecasts and Analysis
10.2.3 Europe Video Conferencing Software Market Forecasts and Analysis - By Product Type
10.2.4 Europe Video Conferencing Software Market Forecasts and Analysis - By Application
10.2.5 Europe Video Conferencing Software Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Video Conferencing Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Video Conferencing Software Market
10.2.6.1.1 Germany Video Conferencing Software Market by Product Type
10.2.6.1.2 Germany Video Conferencing Software Market by Application
10.2.6.1.3 Germany Video Conferencing Software Market by Industry Vertical
10.2.6.2 France Video Conferencing Software Market
10.2.6.2.1 France Video Conferencing Software Market by Product Type
10.2.6.2.2 France Video Conferencing Software Market by Application
10.2.6.2.3 France Video Conferencing Software Market by Industry Vertical
10.2.6.3 Italy Video Conferencing Software Market
10.2.6.3.1 Italy Video Conferencing Software Market by Product Type
10.2.6.3.2 Italy Video Conferencing Software Market by Application
10.2.6.3.3 Italy Video Conferencing Software Market by Industry Vertical
10.2.6.4 United Kingdom Video Conferencing Software Market
10.2.6.4.1 United Kingdom Video Conferencing Software Market by Product Type
10.2.6.4.2 United Kingdom Video Conferencing Software Market by Application
10.2.6.4.3 United Kingdom Video Conferencing Software Market by Industry Vertical
10.2.6.5 Russia Video Conferencing Software Market
10.2.6.5.1 Russia Video Conferencing Software Market by Product Type
10.2.6.5.2 Russia Video Conferencing Software Market by Application
10.2.6.5.3 Russia Video Conferencing Software Market by Industry Vertical
10.2.6.6 Rest of Europe Video Conferencing Software Market
10.2.6.6.1 Rest of Europe Video Conferencing Software Market by Product Type
10.2.6.6.2 Rest of Europe Video Conferencing Software Market by Application
10.2.6.6.3 Rest of Europe Video Conferencing Software Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Video Conferencing Software Market Overview
10.3.2 Asia-Pacific Video Conferencing Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Video Conferencing Software Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Video Conferencing Software Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Video Conferencing Software Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Video Conferencing Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Video Conferencing Software Market
10.3.6.1.1 Australia Video Conferencing Software Market by Product Type
10.3.6.1.2 Australia Video Conferencing Software Market by Application
10.3.6.1.3 Australia Video Conferencing Software Market by Industry Vertical
10.3.6.2 China Video Conferencing Software Market
10.3.6.2.1 China Video Conferencing Software Market by Product Type
10.3.6.2.2 China Video Conferencing Software Market by Application
10.3.6.2.3 China Video Conferencing Software Market by Industry Vertical
10.3.6.3 India Video Conferencing Software Market
10.3.6.3.1 India Video Conferencing Software Market by Product Type
10.3.6.3.2 India Video Conferencing Software Market by Application
10.3.6.3.3 India Video Conferencing Software Market by Industry Vertical
10.3.6.4 Japan Video Conferencing Software Market
10.3.6.4.1 Japan Video Conferencing Software Market by Product Type
10.3.6.4.2 Japan Video Conferencing Software Market by Application
10.3.6.4.3 Japan Video Conferencing Software Market by Industry Vertical
10.3.6.5 South Korea Video Conferencing Software Market
10.3.6.5.1 South Korea Video Conferencing Software Market by Product Type
10.3.6.5.2 South Korea Video Conferencing Software Market by Application
10.3.6.5.3 South Korea Video Conferencing Software Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Video Conferencing Software Market
10.3.6.6.1 Rest of Asia-Pacific Video Conferencing Software Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Video Conferencing Software Market by Application
10.3.6.6.3 Rest of Asia-Pacific Video Conferencing Software Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Video Conferencing Software Market Overview
10.4.2 Middle East and Africa Video Conferencing Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Video Conferencing Software Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Video Conferencing Software Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Video Conferencing Software Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Video Conferencing Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Video Conferencing Software Market
10.4.6.1.1 South Africa Video Conferencing Software Market by Product Type
10.4.6.1.2 South Africa Video Conferencing Software Market by Application
10.4.6.1.3 South Africa Video Conferencing Software Market by Industry Vertical
10.4.6.2 Saudi Arabia Video Conferencing Software Market
10.4.6.2.1 Saudi Arabia Video Conferencing Software Market by Product Type
10.4.6.2.2 Saudi Arabia Video Conferencing Software Market by Application
10.4.6.2.3 Saudi Arabia Video Conferencing Software Market by Industry Vertical
10.4.6.3 U.A.E Video Conferencing Software Market
10.4.6.3.1 U.A.E Video Conferencing Software Market by Product Type
10.4.6.3.2 U.A.E Video Conferencing Software Market by Application
10.4.6.3.3 U.A.E Video Conferencing Software Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Video Conferencing Software Market
10.4.6.4.1 Rest of Middle East and Africa Video Conferencing Software Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Video Conferencing Software Market by Application
10.4.6.4.3 Rest of Middle East and Africa Video Conferencing Software Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Video Conferencing Software Market Overview
10.5.2 South and Central America Video Conferencing Software Market Forecasts and Analysis
10.5.3 South and Central America Video Conferencing Software Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Video Conferencing Software Market Forecasts and Analysis - By Application
10.5.5 South and Central America Video Conferencing Software Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Video Conferencing Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Video Conferencing Software Market
10.5.6.1.1 Brazil Video Conferencing Software Market by Product Type
10.5.6.1.2 Brazil Video Conferencing Software Market by Application
10.5.6.1.3 Brazil Video Conferencing Software Market by Industry Vertical
10.5.6.2 Argentina Video Conferencing Software Market
10.5.6.2.1 Argentina Video Conferencing Software Market by Product Type
10.5.6.2.2 Argentina Video Conferencing Software Market by Application
10.5.6.2.3 Argentina Video Conferencing Software Market by Industry Vertical
10.5.6.3 Rest of South and Central America Video Conferencing Software Market
10.5.6.3.1 Rest of South and Central America Video Conferencing Software Market by Product Type
10.5.6.3.2 Rest of South and Central America Video Conferencing Software Market by Application
10.5.6.3.3 Rest of South and Central America Video Conferencing Software Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. VIDEO CONFERENCING SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. ADOBE INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AMAZON
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BROTHER INTERNATIONAL CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CISCO SYSTEMS, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. FACEBOOK, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. GOOGLE LLC
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MICROSOFT CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TEAMVIEWER GMBH
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. ZOHO CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZOOM VIDEO COMMUNICATIONS, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.Adobe Inc.
2.Amazon
3.Brother International Corporation
4.Cisco Systems, Inc.
5.Facebook, Inc.
6.Google LLC
7.Microsoft Corporation
8.TeamViewer GmbH
9.Zoho Corporation
10.Zoom Video Communications, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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