Video Editing Software Market Growth Report | 2021 to 2031
The video editing software market size is projected to reach US$ 3.94 billion by 2031 from US$ 2.43 billion in 2023. The market is expected to register a CAGR of 6.2% in 2023–2031. Rise in content creation and growth in OTT platforms are likely to remain key video editing software market trends.
Video Editing Software Market Analysis
Videos are generated for different purposes, such as entertainment, teaching, and others. Information attractively displayed via videos leads to the demand for video editing software. On social media, audiences frequently watch reels and videos that are edited in an appealing format. Video editing software with vast features leads to its adoption by content creators, marketing campaigns, the education sector, and other users. To create high-quality promotional videos and other movie files, content, and marketing departments use video editing tools in conjunction with video effects software. The TV and film industries also use these programs on a regular basis.
Video Editing Software Market Overview
Video is an effective medium for communication. It forges fast, genuine, and real connections. Video is generated at a tremendous rate for sharing, communicating, watching, or inspiring. Video files can be digitally created, edited, and modified with the aid of video editing software. Video files can be edited and rearranged by users to produce original content. In addition, video editing solutions offer tools for motion tracking, color correction, graphics, audio editing, and video correction and effects. In order to provide users with the ability to produce original video content, some also provide premade assets such as music, sound effects, and avatars.
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Video Editing Software Market: Strategic Insights
Market Size Value in US$ 1,942.97Million in 2019 Market Size Value by US$ 3,047.57Million by 2027 Growth rate CAGR of 5.9% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Video Editing Software Market: Strategic Insights
| Market Size Value in | US$ 1,942.97Million in 2019 |
| Market Size Value by | US$ 3,047.57Million by 2027 |
| Growth rate | CAGR of 5.9% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Video Editing Software Market Drivers and Opportunities
Rise in Content Creators to Favor Market
The growing trend of content creators, curators, and community builders generating income from their online works is referred to as the "creator economy." It can involve anything from blogging to social media influencer marketing, producing and selling online courses, and making YouTube videos and podcasts. It also includes companies that provide services to the creators, like advertising agencies, hosting services for videos, and analytics platforms. The amount of tools available for creation, sharing, monetization, and audience growth has significantly increased. The payment company Stripe reports that on its 50 most popular creator platforms, "the number of creators went up by 48% in 2021, compared to 2020." In five years, these 50 platforms alone will support 15.5 million creators if this exponential growth keeps up. Thus, such a rise in content demands video editing software for the attractive content creation.
Rising demand for OTT platform – An Opportunity in the Video Editing Software Market
OTT services are the main trend in the market. It quickly transformed from a specialized streaming service to one of the most widely used TV-watching experiences. OTT market is growing due to a number of factors, including a limited selection of genres, accessibility on a larger range of devices, cheaper costs, and penetration of high-speed internet infrastructure. Video editing software is predicted to grow in popularity and usage throughout the projection period. The primary drivers of market revenue growth include the rapid increase in over-the-top (OTT) platforms and online streaming channels that demands editing software because of the continuous need for video content for entertainment.
Video Editing Software Market Report Segmentation Analysis
Key segments that contributed to the derivation of video editing software market analysis are type and application.
- Based on type, the market is segmented into cloud and on-premise. The on-premise segment held a larger market share in 2023.
- By application, the market is segmented into commercial and personal. The personal segment held the largest share of the market in 2023.
Video Editing Software Market Share Analysis by Geography
The geographic scope of the video editing software market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
In terms of revenue, North America accounted for the largest video editing software market share. The US, Canada, and Mexico are among the key countries in North America. The region is an early adopter of technologically advanced solutions, which is one of the key factors driving the market growth. In addition, the region is home to the majority of the key video editing software market players, which fuels its market share. In addition, the rise in the contecnt cretor in US resulted in the market growth further. For example, in the US, YouTube projected that roughly 390,000 full-time jobs in 2022 were supported by its creators’ work — four times the number of people employed by General Motors, America’s biggest automaker.
Video Editing Software Market Report Scope
Video Editing Software Market News and Recent Developments
Video Editing Software Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:
- In November 2023, Meta Platforms launched two new AI-based features for video editing that could be used for posting to Instagram or Facebook. The first is called Emu Video, and it generates four-second-long videos with a prompt of a caption, photo or image, paired with a description. The other is known as Emu Edit which allows users to more easily alter or edit videos with text prompts. (Source: News, 2023)
- In July 2023, Microsoft introduced Microsoft Clipchamp, a natural fit for Microsoft 365 consumers, adding video creation to the suite of productivity tools people use to unlock their creativity. With powerful features in a user-friendly interface accessed through a web browser, Clipchamp makes it easy for anyone to confidently create professional-looking videos with no prior experience.. (Source: Microsoft , Press Release, 2023)
Video Editing Software Market Report Coverage and Deliverables
The “Video Editing Software Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type and Application , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The global video editing software market is expected to reach US$ 3.94 billion by 2031.
The key players holding majority shares in the global video editing software market are Adobe; Animoto Inc.; Autodesk Inc.; Apple Inc.; and Avid Technology, Inc.
Integration with artificial intelligence (AI) technology to enhance video editing software features is anticipated to play a significant role in the global video editing software market in the coming years.
Rise in content creation and growth in OTT platforms are the major factors that propel the global video editing software market.
The global video editing software market was estimated to be US$ 2.43 billion in 2023 and is expected to grow at a CAGR of 6.2% during the forecast period 2023 - 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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