VIDEO ON DEMAND SERVICE Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
The key factors driving the growth of video on demand (VoD) service market include improved customer viewing experience, growth, and success of Content on-Demand (CoD) services, developments in digital video landscape, and accessibility to highly reliable data networks & vertical integration by social media platforms to deliver streaming video services. Moreover, some factors such as broadband efficiency, 4G connectivity, and digitization are encouraging global OTT players to look for growth opportunities which in turn enable video on demand (VoD) service market to grow in the coming years. However, technical anomalies causing unavoidable interruptions and difficulty in attaining negotiable content licensing are the challenges that restrict the market to grow.
The "Global Video On Demand (VoD) Service Market Analysis to 2028" is a specialized and in-depth study of the video on demand (VoD) service industry with a focus on the global market trend. The report aims to provide an overview of global video on demand (VoD) service market with detailed market segmentation by solutions, business model, application, and geography. The global video on demand (VoD) service market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the video on demand (VoD) service market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global video on demand (VoD) service market based on solutions, business model, and application. It also provides market size and forecast till 2028 for overall Video on demand (VoD) service market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 countries globally along with current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the market in these regions.
Also, key video on demand (VoD) service market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the video on demand (VoD) service market are Amazon Inc., Apple Inc., Netflix Inc., VUDU Inc., Comcast Corporation, Muvi LLC, Sky UK Limited, Home Box Office Inc., CinemaNow, and Hulu LLC among others. REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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1. INTRODUCTION
1.1. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2. KEY TAKEAWAYS
3. VIDEO ON DEMAND (VOD) SERVICE MARKET LANDSCAPE
3.1. OVERVIEW
3.2. MARKET SEGMENTATION
3.2.1. Video On Demand (VoD) Service Market - By Solutions
3.2.2. Video On Demand (VoD) Service Market - By Business Model
3.2.3. Video On Demand (VoD) Service Market - By Application
3.2.4. Video On Demand (VoD) Service Market - By Region
3.2.4.1. By Countries
3.2.5. PEST Analysis
3.2.5.1. North America - PEST Analysis
3.2.5.2. Europe - PEST Analysis
3.2.5.3. Asia Pacific (APAC) - PEST Analysis
3.2.5.4. Middle East & Africa (MEA) - PEST Analysis
3.2.5.5. South America (SAM)- PEST Analysis
4. VIDEO ON DEMAND (VOD) SERVICE MARKET - KEY INDUSTRY DYNAMICS
4.1. KEY MARKET DRIVERS
4.2. KEY MARKET RESTRAINTS
4.3. KEY MARKET OPPORTUNITIES
4.4. FUTURE TRENDS
4.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
5. VIDEO ON DEMAND (VOD) SERVICE MARKET - GLOBAL MARKET ANALYSIS
5.1. VIDEO ON DEMAND (VOD) SERVICE- GLOBAL MARKET OVERVIEW
5.2. VIDEO ON DEMAND (VOD) SERVICE- GLOBAL MARKET AND FORECAST TO 2025
6. VIDEO ON DEMAND (VOD) SERVICE MARKET REVENUE AND FORECASTS TO 2028 - SOLUTIONS
6.1. OVERVIEW
6.2. SOLUTIONS MARKET FORECASTS AND ANALYSIS
6.3. PAY TV VIDEO ON DEMAND
6.3.1. Overview
6.3.2. Pay TV Video On Demand market forecast and analysis
6.4. INTERNET PROTOCOL TELEVISION (IPTV)
6.4.1. Overview
6.4.2. Internet Protocol Television (IPTV) market forecast and analysis
6.5. OVER THE TOP SERVICE (OTT)
6.5.1. Overview
6.5.2. Over the Top Service (OTT) market forecast and analysis
7. VIDEO ON DEMAND (VOD) SERVICE MARKET REVENUE AND FORECASTS TO 2028 - BUSINESS MODEL
7.1. OVERVIEW
7.2. BUSINESS MODEL MARKET FORECASTS AND ANALYSIS
7.3. TRANSACTIONAL VIDEO ON DEMAND (TVOD)
7.3.1. Overview
7.3.2. Transactional Video On Demand (TVOD) market forecast and analysis
7.4. SUBSCRIPTION VIDEO ON DEMAND (SVOD)
7.4.1. Overview
7.4.2. Subscription Video On Demand (SVOD) market forecast and analysis
7.5. NEAR VIDEO ON DEMAND (NVOD)
7.5.1. Overview
7.5.2. Near Video On Demand (NVOD) market forecast and analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others market forecast and analysis
8. VIDEO ON DEMAND (VOD) SERVICE MARKET REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ENTERTAINMENT
8.3.1. Overview
8.3.2. Entertainment market forecast and analysis
8.4. EDUCATION AND TRAINING
8.4.1. Overview
8.4.2. Education and Training market forecast and analysis
8.5. NETWORK VIDEO KIOSKS
8.5.1. Overview
8.5.2. Network Video Kiosks market forecast and analysis
8.6. ONLINE COMMERCE
8.6.1. Overview
8.6.2. Online Commerce market forecast and analysis
8.7. DIGITAL LIBRARIES
8.7.1. Overview
8.7.2. Digital Libraries market forecast and analysis
9. VIDEO ON DEMAND (VOD) SERVICE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. North America Video On Demand (VoD) Service Market Overview
9.1.2. North America Video On Demand (VoD) Service Market Forecasts and Analysis
9.1.3. North America Market Forecasts and Analysis - By Countries
9.1.3.1. US market
9.1.3.2. Canada market
9.1.3.3. Mexico market
9.1.4. North America Market Forecasts and Analysis - By Solutions
9.1.5. North America Market Forecasts and Analysis - By Business Model
9.1.6. North America Market Forecasts and Analysis - By Applications
9.2. EUROPE
9.2.1. Europe Video On Demand (VoD) Service Market Overview
9.2.2. Europe Video On Demand (VoD) Service Market Forecasts and Analysis
9.2.3. Europe Market Forecasts and Analysis - By Countries
9.2.3.1. France market
9.2.3.2. Germany market
9.2.3.3. Italy market
9.2.3.4. Spain market
9.2.3.5. UK market
9.2.3.6. Rest of Europe
9.2.4. Europe Market Forecasts and Analysis - By Solutions
9.2.5. Europe Market Forecasts and Analysis - By Business Model
9.2.6. Europe Market Forecasts and Analysis - By Applications
9.3. ASIA PACIFIC (APAC)
9.3.1. Asia Pacific Video On Demand (VoD) Service Market Overview
9.3.2. Asia Pacific Video On Demand (VoD) Service Market Forecasts and Analysis
9.3.3. Asia Pacific Market Forecasts and Analysis - By Countries
9.3.3.1. Australia market
9.3.3.2. China market
9.3.3.3. India market
9.3.3.4. Japan market
9.3.3.5. Rest of APAC
9.3.4. Asia Pacific Market Forecasts and Analysis - By Solutions
9.3.5. Asia Pacific Market Forecasts and Analysis - By Business Model
9.3.6. Asia Pacific Market Forecasts and Analysis - By Applications
9.4. MIDDLE EAST AND AFRICA (MEA)
9.4.1. Middle East and Africa Video On Demand (VoD) Service Market Overview
9.4.2. Middle East and Africa Video On Demand (VoD) Service Market Forecasts and Analysis
9.4.3. Middle East and Africa Market Forecasts and Analysis - By Countries
9.4.3.1. South Africa market
9.4.3.2. Saudi Arabia market
9.4.3.3. UAE market
9.4.3.4. Rest of MEA
9.4.4. Middle East and Africa Market Forecasts and Analysis - By Solutions
9.4.5. Middle East and Africa Market Forecasts and Analysis - By Business Model
9.4.6. Middle East and Africa Market Forecasts and Analysis - By Applications
9.5. SOUTH AMERICA (SAM)
9.5.1. South America Video On Demand (VoD) Service Market Overview
9.5.2. South America Video On Demand (VoD) Service Market Forecasts and Analysis
9.5.3. South America Market Forecasts and Analysis - By Countries
9.5.3.1. Brazil market
9.5.3.2. Rest of SAM
9.5.4. South America Market Forecasts and Analysis - By Solutions
9.5.5. South America Market Forecasts and Analysis - By Business Model
9.5.6. South America Market Forecasts and Analysis - By Applications
10. INDUSTRY LANDSCAPE
10.1. MERGERS & ACQUISITIONS
10.2. MARKET INITIATIVES
10.3. NEW DEVELOPMENTS
10.4. INVESTMENT SCENARIOS
11. COMPETITIVE LANDSCAPE
11.1. COMPETITIVE PRODUCT MAPPING
11.2. MARKET POSITIONING/ MARKET SHARE
12. VIDEO ON DEMAND (VOD) SERVICE MARKET, KEY COMPANY PROFILES
12.1. AMAZON INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Financial Overview
12.1.4. SWOT Analysis
12.1.5. Key Developments
12.2. APPLE INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Financial Overview
12.2.4. SWOT Analysis
12.2.5. Key Developments
12.3. NETFLIX INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Financial Overview
12.3.4. SWOT Analysis
12.3.5. Key Developments
12.4. VUDU INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Financial Overview
12.4.4. SWOT Analysis
12.4.5. Key Developments
12.5. COMCAST CORPORATION
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Financial Overview
12.5.4. SWOT Analysis
12.5.5. Key Developments
12.6. MUVI LLC,
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Financial Overview
12.6.4. SWOT Analysis
12.6.5. Key Developments
12.7. SKY UK LIMITED
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Financial Overview
12.7.4. SWOT Analysis
12.7.5. Key Developments
12.8. CINEMANOW
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Financial Overview
12.8.4. SWOT Analysis
12.8.5. Key Developments
12.9. HOME BOX OFFICE INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Financial Overview
12.9.4. SWOT Analysis
12.9.5. Key Developments
12.10. HULU LLC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Financial Overview
12.10.4. SWOT Analysis
12.10.5. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
13.3. RESEARCH METHODOLOGY
1. Amazon Inc.
2. Apple Inc.
3. Netflix Inc.
4. VUDU Inc.
5. Comcast Corporation
6. Muvi LLC,
7. Sky UK Limited
8. Home Box Office Inc.
9. CinemaNow
10. Hulu LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.