Vitamin Drinks Market Scope and Size by 2031
The Vitamin Drinks Market is expected to register a CAGR of 8% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by ingredient type (vitamin B, vitamin C, vitamin D, blend, others). The report further presents analysis based on distribution channel (supermarkets & hypermarkets, convenience stores, online retail, others). The global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Vitamin Drinks Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Vitamin Drinks Market Segmentation
Ingredient Type- Vitamin B
- Vitamin C
- Vitamin D
- Blend
- Others
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Others
Strategic Insights
Vitamin Drinks Market Growth Drivers- Health Consciousness: Consumers are becoming more health and wellness aware. The vitamin drinks market will continue growing as consumers demand drinks with essential nutrients such as vitamins and minerals for boosted immunity and energy levels or general wellbeing. All these factors are fuelling demand for functional drinks.
- Convenience and Consumption On-the-Go: The convenience of readiness in consuming the beverages especially drives the vitamin drink market. Busy professionals and millennials consume vitamin beverages in portable form easy to consume and without the need for preparation to derive nutritional benefits; hence high demand for bottled vitamin beverages.
- The craze for Preventive Medicine: Vitamin drinks are in demand as more people get more interested in preventive health. People use them to build immunity, improve skin health, and generally stay well, encouraging markets in developed and emerging economies.
- Natural and Organic Ingredients on Rise: Consumers are increasingly looking for vitamin beverages that are made from organic natural ingredients like plant-based vitamins and minerals. This has added to the tendency for clean-label products without artificial additives, preservatives, and sweeteners for healthier beverage alternatives.
- Mindful and Well-functioned Vitamin Beverages: Rising trend of personalized vitamin drinks according to the health needs like energy boosts, immune support, or stress-relief. Companies have taken this route into a mission of creating drinks with specific targeted nutrients without leaving aside their functional benefits for highly demanded goals by consumers.
- Eco Friendliness and Sustainable Packaging: There has been an increased interest from some vitamin drink brands showing sustainability practices, such as environment-friendly packaging- recyclable bottles, waste-reduced plastic; charitable offerings resound across the globe selling to environmentalists on using these products as they match their principles of sustainable living and reduced environmental footprint.
- Emerging Market Expansion: Disposable income growth in developing economies creates an opening to cater vitamin drinks to wider consumption. Affordable and health-favored beverages assist in meeting demand for functional drinks across such markets as Asia, Latin America, and Africa.
- Changing Trend Only to E-commerce: The accelerated shift of many to online shopping avails opportunities for vitamin drink brands to expand their reach. With e-commerce websites, brands can reach health-conscious consumers directly while affording them the convenience of greater access to vitamin drink products.
- Joint Ventures with Health and Wellness Brands: Vitamin drink companies may work in partnership with brands selling fitness, wellness, and supplements to design co-branded products or joint collaborations. This may allow for new exposure to health-conscious beverage seekers due to the appeal of functional nutrition with the growing trend of fitness and wellness.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Vitamin Drinks Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Vitamin Drinks Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Vitamin Drinks Market is estimated to witness a CAGR of 8% from 2023 to 2031
The rising consumption of convenient ready-to-drink products and growing emphasis on health and wellness are the factors driving the vitamin drinks market growth.
The rising preference of natural and organic products among consumers is likely to remain the key trends in the market.
Coca-Cola Company, Danone, Eastroc Beverage, Krating Daeng, Nestle, Nongfu Spring, PepsiCo, Red Bull are among the leading players operating in the vitamin drinks market.
Based on geography, North America held the largest share of the vitamin drinks market.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Vitamin Drinks Market - By Ingredient
1.3.2 Vitamin Drinks Market - By Distribution Channel
1.3.3 Vitamin Drinks Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. VITAMIN DRINKS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. VITAMIN DRINKS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. VITAMIN DRINKS MARKET - GLOBAL MARKET ANALYSIS
6.1. VITAMIN DRINKS - GLOBAL MARKET OVERVIEW
6.2. VITAMIN DRINKS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. VITAMIN DRINKS MARKET - REVENUE AND FORECASTS TO 2028 - INGREDIENT
7.1. OVERVIEW
7.2. INGREDIENT MARKET FORECASTS AND ANALYSIS
7.3. VITAMIN B
7.3.1. Overview
7.3.2. Vitamin B Market Forecast and Analysis
7.4. VITAMIN C
7.4.1. Overview
7.4.2. Vitamin C Market Forecast and Analysis
7.5. VITAMIN D
7.5.1. Overview
7.5.2. Vitamin D Market Forecast and Analysis
7.6. BLEND
7.6.1. Overview
7.6.2. Blend Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. VITAMIN DRINKS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. Convenience Stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. VITAMIN DRINKS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Vitamin Drinks Market Overview
9.1.2 North America Vitamin Drinks Market Forecasts and Analysis
9.1.3 North America Vitamin Drinks Market Forecasts and Analysis - By Ingredient
9.1.4 North America Vitamin Drinks Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Vitamin Drinks Market Forecasts and Analysis - By Countries
9.1.5.1 United States Vitamin Drinks Market
9.1.5.1.1 United States Vitamin Drinks Market by Ingredient
9.1.5.1.2 United States Vitamin Drinks Market by Distribution Channel
9.1.5.2 Canada Vitamin Drinks Market
9.1.5.2.1 Canada Vitamin Drinks Market by Ingredient
9.1.5.2.2 Canada Vitamin Drinks Market by Distribution Channel
9.1.5.3 Mexico Vitamin Drinks Market
9.1.5.3.1 Mexico Vitamin Drinks Market by Ingredient
9.1.5.3.2 Mexico Vitamin Drinks Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Vitamin Drinks Market Overview
9.2.2 Europe Vitamin Drinks Market Forecasts and Analysis
9.2.3 Europe Vitamin Drinks Market Forecasts and Analysis - By Ingredient
9.2.4 Europe Vitamin Drinks Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Vitamin Drinks Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Vitamin Drinks Market
9.2.5.1.1 Germany Vitamin Drinks Market by Ingredient
9.2.5.1.2 Germany Vitamin Drinks Market by Distribution Channel
9.2.5.2 France Vitamin Drinks Market
9.2.5.2.1 France Vitamin Drinks Market by Ingredient
9.2.5.2.2 France Vitamin Drinks Market by Distribution Channel
9.2.5.3 Italy Vitamin Drinks Market
9.2.5.3.1 Italy Vitamin Drinks Market by Ingredient
9.2.5.3.2 Italy Vitamin Drinks Market by Distribution Channel
9.2.5.4 United Kingdom Vitamin Drinks Market
9.2.5.4.1 United Kingdom Vitamin Drinks Market by Ingredient
9.2.5.4.2 United Kingdom Vitamin Drinks Market by Distribution Channel
9.2.5.5 Russia Vitamin Drinks Market
9.2.5.5.1 Russia Vitamin Drinks Market by Ingredient
9.2.5.5.2 Russia Vitamin Drinks Market by Distribution Channel
9.2.5.6 Rest of Europe Vitamin Drinks Market
9.2.5.6.1 Rest of Europe Vitamin Drinks Market by Ingredient
9.2.5.6.2 Rest of Europe Vitamin Drinks Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Vitamin Drinks Market Overview
9.3.2 Asia-Pacific Vitamin Drinks Market Forecasts and Analysis
9.3.3 Asia-Pacific Vitamin Drinks Market Forecasts and Analysis - By Ingredient
9.3.4 Asia-Pacific Vitamin Drinks Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Vitamin Drinks Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Vitamin Drinks Market
9.3.5.1.1 Australia Vitamin Drinks Market by Ingredient
9.3.5.1.2 Australia Vitamin Drinks Market by Distribution Channel
9.3.5.2 China Vitamin Drinks Market
9.3.5.2.1 China Vitamin Drinks Market by Ingredient
9.3.5.2.2 China Vitamin Drinks Market by Distribution Channel
9.3.5.3 India Vitamin Drinks Market
9.3.5.3.1 India Vitamin Drinks Market by Ingredient
9.3.5.3.2 India Vitamin Drinks Market by Distribution Channel
9.3.5.4 Japan Vitamin Drinks Market
9.3.5.4.1 Japan Vitamin Drinks Market by Ingredient
9.3.5.4.2 Japan Vitamin Drinks Market by Distribution Channel
9.3.5.5 South Korea Vitamin Drinks Market
9.3.5.5.1 South Korea Vitamin Drinks Market by Ingredient
9.3.5.5.2 South Korea Vitamin Drinks Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Vitamin Drinks Market
9.3.5.6.1 Rest of Asia-Pacific Vitamin Drinks Market by Ingredient
9.3.5.6.2 Rest of Asia-Pacific Vitamin Drinks Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Vitamin Drinks Market Overview
9.4.2 Middle East and Africa Vitamin Drinks Market Forecasts and Analysis
9.4.3 Middle East and Africa Vitamin Drinks Market Forecasts and Analysis - By Ingredient
9.4.4 Middle East and Africa Vitamin Drinks Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Vitamin Drinks Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Vitamin Drinks Market
9.4.5.1.1 South Africa Vitamin Drinks Market by Ingredient
9.4.5.1.2 South Africa Vitamin Drinks Market by Distribution Channel
9.4.5.2 Saudi Arabia Vitamin Drinks Market
9.4.5.2.1 Saudi Arabia Vitamin Drinks Market by Ingredient
9.4.5.2.2 Saudi Arabia Vitamin Drinks Market by Distribution Channel
9.4.5.3 U.A.E Vitamin Drinks Market
9.4.5.3.1 U.A.E Vitamin Drinks Market by Ingredient
9.4.5.3.2 U.A.E Vitamin Drinks Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Vitamin Drinks Market
9.4.5.4.1 Rest of Middle East and Africa Vitamin Drinks Market by Ingredient
9.4.5.4.2 Rest of Middle East and Africa Vitamin Drinks Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Vitamin Drinks Market Overview
9.5.2 South and Central America Vitamin Drinks Market Forecasts and Analysis
9.5.3 South and Central America Vitamin Drinks Market Forecasts and Analysis - By Ingredient
9.5.4 South and Central America Vitamin Drinks Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Vitamin Drinks Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Vitamin Drinks Market
9.5.5.1.1 Brazil Vitamin Drinks Market by Ingredient
9.5.5.1.2 Brazil Vitamin Drinks Market by Distribution Channel
9.5.5.2 Argentina Vitamin Drinks Market
9.5.5.2.1 Argentina Vitamin Drinks Market by Ingredient
9.5.5.2.2 Argentina Vitamin Drinks Market by Distribution Channel
9.5.5.3 Rest of South and Central America Vitamin Drinks Market
9.5.5.3.1 Rest of South and Central America Vitamin Drinks Market by Ingredient
9.5.5.3.2 Rest of South and Central America Vitamin Drinks Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. VITAMIN DRINKS MARKET, KEY COMPANY PROFILES
11.1. COCA-COLA COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DANONE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. EASTROC BEVERAGE
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KRATING DAENG
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. NESTLE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NONGFU SPRING
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PEPSICO
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. RED BULL GMBH
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. REDBULL CHINA
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Coca-Cola Company
2.Danone
3.Eastroc Beverage
4.Krating Daeng
5.Nestle
6.Nongfu Spring
7.PepsiCo
8.Red Bull GmbH
9.RedBull China
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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