Vitamins Market Scope 2031
The Vitamins Market is expected to register a CAGR of 7.0% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Type (Vitamin A, Vitamin B, Vitamin C, Vitamin D, and Others). The report further presents analysis based on application (food and beverages, pharmaceutical and nutraceutical, animal feed, and cosmetics and personal care). The global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The Report Offers the Value in USD for the above analysis and segments.
Purpose of the Report
The report Vitamins Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Vitamins Market Segmentation
Type
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
Application
- Food and Beverages
- Pharmaceutical and Nutraceutical
- Animal Feed
- Cosmetics and Personal Care
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Vitamins Market: Strategic Insights
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Vitamins Market Growth Drivers
- Rising Disposable Income Drives Demand for Nutrient-Enriched Food & Beverages: Increased disposable income improved living standards, consumers are highly inclined towards nutrient enriched food and beverages. Economic prosperity of consumers allows for increased spending on specialty products; therefore, food and beverage industries are significantly launching products enriched with vitamins and minerals.
- Vitamins Play Vital Roles in Health, Vision, and Animal Well-Being: Vitamins has significant roles in maintaining a healthy skeletal and soft tissue, skin, and mucous membranes. They play a role in ensuring adequate eyesight in low light conditions since vitamins aids in the formation of pigments in the retina. In addition, the vitamins are essential for ideal health in animals because they increase fertility, muscle growth, and enhance the quality of the skin and coats.
- Innovation and Strategic Development Fuel Growth in Food and Cosmetics Markets: Innovation and strategic development initiatives by key market players is being witnessed at high levels in the market. Brands are today introducing various types of food, cosmetics products, for specific dietary requirements and skin benefit. which helps to boosts market growth.
Vitamins Market Future Trends
- Health and Wellness Trends Drive Increased Demand for Vitamin-Enriched Supplements: An increased trend towards health and wellness, that is more interest will be expressed towards dietary supplements that contain vitamins. As clients seek more preventive health measures and look to upgrade their overall well-being, the demand for vitamin enriched supplements in the market is going to increase.
- Tighter Regulations Expected as Vitamin Demand Continues to Rise: The regulatory agencies will most likely tighten up their requirements in the future as demand for vitamins will continue to rise. This will mean how the vitamin-based products are formulated, marketed, and sold. In general, companies that will take the changes and requirements will find it easier to compete in markets.
- Growing Preference for Natural and Organic Vitamins Shapes Market Trends: There is a growing consumer preference for natural and organic products, and this has tended to affect the vitamin market as well. Consumers have been registering a growing demand for vitamins derived from natural sources and not synthetic alternatives. This demand drives manufacturers to create organic vitamin fortified products. It also demands a clean-label and environmentally friendly option.
Vitamins Market Opportunities
- Rising Demand for Vitamin-Enriched Animal Feed Drives Market Growth: Vitamins has enormous applications in the animal feed industry. Increasing intake of meat and milk globally has further accelerated the development of healthy animal feed. The high rate of micronutrient deficiency disorders among animals boosts the demand for vitamin enriched feed. Thus, rising demand from animal feed industry is one of the major contributing to the market expansion.
- Increased Demand for Nutritionally Enriched Foods and Supplements Supports Market Expansion: An increase in demand for functional and nutritionally enriched processed food products and growing incidence of vitamin deficiencies, an increase in the geriatric population, expenditure on healthcare, incidence of ophthalmic diseases, and awareness about health support the market growth.
- Fortification of Food Products with Nutrients and Vitamins Enhances Market Value: Product manufacturers in the food industry have increased the level of fortification of nutritional additives, such as omega-3 fatty acids, fiber, and vitamins, like vitamins and minerals, in their portfolio of products. The use of the mentioned additives in the food industry is usually aimed at increasing the nutritional value of food products.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Vitamins Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Vitamins Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, North America held the largest share of the vitamins market.
Koninklijke DSM NV, BASF SE, Foodchem International Corporation, Honson Pharmatech Group, Xiamen Kingdomway Group Company, ADM, Zhejiang Medicine, Nutraceutical Corporation, Pharmavite LLC, Prinova Group LLC. are among the leading players operating in the vitamins market.
The rising consumers’ inclination towards natural and organic products is likely to remain the key trends in the market.
The Vitamins Market is estimated to witness a CAGR of 7.0% from 2023 to 2031
The rising demand for functional and fortified food and beverages and strategic development initiatives by key market players is driving the vitamins market growth.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Vitamins Market - By Type
1.3.2 Vitamins Market - By Application
1.3.3 Vitamins Market - By Source
1.3.4 Vitamins Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. VITAMINS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. VITAMINS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. VITAMINS MARKET - GLOBAL MARKET ANALYSIS
6.1. VITAMINS - GLOBAL MARKET OVERVIEW
6.2. VITAMINS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. VITAMINS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. VITAMIN B
7.3.1. Overview
7.3.2. Vitamin B Market Forecast and Analysis
7.4. VITAMIN E
7.4.1. Overview
7.4.2. Vitamin E Market Forecast and Analysis
7.5. VITAMIN D
7.5.1. Overview
7.5.2. Vitamin D Market Forecast and Analysis
7.6. VITAMIN C
7.6.1. Overview
7.6.2. Vitamin C Market Forecast and Analysis
7.7. VITAMIN A
7.7.1. Overview
7.7.2. Vitamin A Market Forecast and Analysis
7.8. VITAMIN K
7.8.1. Overview
7.8.2. Vitamin K Market Forecast and Analysis
8. VITAMINS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. HEALTHCARE PRODUCTS
8.3.1. Overview
8.3.2. Healthcare products Market Forecast and Analysis
8.4. FOOD AND BEVERAGES
8.4.1. Overview
8.4.2. Food and Beverages Market Forecast and Analysis
8.5. FEED
8.5.1. Overview
8.5.2. Feed Market Forecast and Analysis
8.6. PERSONAL CARE PRODUCTS
8.6.1. Overview
8.6.2. Personal care products Market Forecast and Analysis
9. VITAMINS MARKET - REVENUE AND FORECASTS TO 2028 - SOURCE
9.1. OVERVIEW
9.2. SOURCE MARKET FORECASTS AND ANALYSIS
9.3. SYNTHETIC
9.3.1. Overview
9.3.2. Synthetic Market Forecast and Analysis
9.4. NATURAL
9.4.1. Overview
9.4.2. Natural Market Forecast and Analysis
10. VITAMINS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Vitamins Market Overview
10.1.2 North America Vitamins Market Forecasts and Analysis
10.1.3 North America Vitamins Market Forecasts and Analysis - By Type
10.1.4 North America Vitamins Market Forecasts and Analysis - By Application
10.1.5 North America Vitamins Market Forecasts and Analysis - By Source
10.1.6 North America Vitamins Market Forecasts and Analysis - By Countries
10.1.6.1 United States Vitamins Market
10.1.6.1.1 United States Vitamins Market by Type
10.1.6.1.2 United States Vitamins Market by Application
10.1.6.1.3 United States Vitamins Market by Source
10.1.6.2 Canada Vitamins Market
10.1.6.2.1 Canada Vitamins Market by Type
10.1.6.2.2 Canada Vitamins Market by Application
10.1.6.2.3 Canada Vitamins Market by Source
10.1.6.3 Mexico Vitamins Market
10.1.6.3.1 Mexico Vitamins Market by Type
10.1.6.3.2 Mexico Vitamins Market by Application
10.1.6.3.3 Mexico Vitamins Market by Source
10.2. EUROPE
10.2.1 Europe Vitamins Market Overview
10.2.2 Europe Vitamins Market Forecasts and Analysis
10.2.3 Europe Vitamins Market Forecasts and Analysis - By Type
10.2.4 Europe Vitamins Market Forecasts and Analysis - By Application
10.2.5 Europe Vitamins Market Forecasts and Analysis - By Source
10.2.6 Europe Vitamins Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Vitamins Market
10.2.6.1.1 Germany Vitamins Market by Type
10.2.6.1.2 Germany Vitamins Market by Application
10.2.6.1.3 Germany Vitamins Market by Source
10.2.6.2 France Vitamins Market
10.2.6.2.1 France Vitamins Market by Type
10.2.6.2.2 France Vitamins Market by Application
10.2.6.2.3 France Vitamins Market by Source
10.2.6.3 Italy Vitamins Market
10.2.6.3.1 Italy Vitamins Market by Type
10.2.6.3.2 Italy Vitamins Market by Application
10.2.6.3.3 Italy Vitamins Market by Source
10.2.6.4 United Kingdom Vitamins Market
10.2.6.4.1 United Kingdom Vitamins Market by Type
10.2.6.4.2 United Kingdom Vitamins Market by Application
10.2.6.4.3 United Kingdom Vitamins Market by Source
10.2.6.5 Russia Vitamins Market
10.2.6.5.1 Russia Vitamins Market by Type
10.2.6.5.2 Russia Vitamins Market by Application
10.2.6.5.3 Russia Vitamins Market by Source
10.2.6.6 Rest of Europe Vitamins Market
10.2.6.6.1 Rest of Europe Vitamins Market by Type
10.2.6.6.2 Rest of Europe Vitamins Market by Application
10.2.6.6.3 Rest of Europe Vitamins Market by Source
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Vitamins Market Overview
10.3.2 Asia-Pacific Vitamins Market Forecasts and Analysis
10.3.3 Asia-Pacific Vitamins Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Vitamins Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Vitamins Market Forecasts and Analysis - By Source
10.3.6 Asia-Pacific Vitamins Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Vitamins Market
10.3.6.1.1 Australia Vitamins Market by Type
10.3.6.1.2 Australia Vitamins Market by Application
10.3.6.1.3 Australia Vitamins Market by Source
10.3.6.2 China Vitamins Market
10.3.6.2.1 China Vitamins Market by Type
10.3.6.2.2 China Vitamins Market by Application
10.3.6.2.3 China Vitamins Market by Source
10.3.6.3 India Vitamins Market
10.3.6.3.1 India Vitamins Market by Type
10.3.6.3.2 India Vitamins Market by Application
10.3.6.3.3 India Vitamins Market by Source
10.3.6.4 Japan Vitamins Market
10.3.6.4.1 Japan Vitamins Market by Type
10.3.6.4.2 Japan Vitamins Market by Application
10.3.6.4.3 Japan Vitamins Market by Source
10.3.6.5 South Korea Vitamins Market
10.3.6.5.1 South Korea Vitamins Market by Type
10.3.6.5.2 South Korea Vitamins Market by Application
10.3.6.5.3 South Korea Vitamins Market by Source
10.3.6.6 Rest of Asia-Pacific Vitamins Market
10.3.6.6.1 Rest of Asia-Pacific Vitamins Market by Type
10.3.6.6.2 Rest of Asia-Pacific Vitamins Market by Application
10.3.6.6.3 Rest of Asia-Pacific Vitamins Market by Source
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Vitamins Market Overview
10.4.2 Middle East and Africa Vitamins Market Forecasts and Analysis
10.4.3 Middle East and Africa Vitamins Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Vitamins Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Vitamins Market Forecasts and Analysis - By Source
10.4.6 Middle East and Africa Vitamins Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Vitamins Market
10.4.6.1.1 South Africa Vitamins Market by Type
10.4.6.1.2 South Africa Vitamins Market by Application
10.4.6.1.3 South Africa Vitamins Market by Source
10.4.6.2 Saudi Arabia Vitamins Market
10.4.6.2.1 Saudi Arabia Vitamins Market by Type
10.4.6.2.2 Saudi Arabia Vitamins Market by Application
10.4.6.2.3 Saudi Arabia Vitamins Market by Source
10.4.6.3 U.A.E Vitamins Market
10.4.6.3.1 U.A.E Vitamins Market by Type
10.4.6.3.2 U.A.E Vitamins Market by Application
10.4.6.3.3 U.A.E Vitamins Market by Source
10.4.6.4 Rest of Middle East and Africa Vitamins Market
10.4.6.4.1 Rest of Middle East and Africa Vitamins Market by Type
10.4.6.4.2 Rest of Middle East and Africa Vitamins Market by Application
10.4.6.4.3 Rest of Middle East and Africa Vitamins Market by Source
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Vitamins Market Overview
10.5.2 South and Central America Vitamins Market Forecasts and Analysis
10.5.3 South and Central America Vitamins Market Forecasts and Analysis - By Type
10.5.4 South and Central America Vitamins Market Forecasts and Analysis - By Application
10.5.5 South and Central America Vitamins Market Forecasts and Analysis - By Source
10.5.6 South and Central America Vitamins Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Vitamins Market
10.5.6.1.1 Brazil Vitamins Market by Type
10.5.6.1.2 Brazil Vitamins Market by Application
10.5.6.1.3 Brazil Vitamins Market by Source
10.5.6.2 Argentina Vitamins Market
10.5.6.2.1 Argentina Vitamins Market by Type
10.5.6.2.2 Argentina Vitamins Market by Application
10.5.6.2.3 Argentina Vitamins Market by Source
10.5.6.3 Rest of South and Central America Vitamins Market
10.5.6.3.1 Rest of South and Central America Vitamins Market by Type
10.5.6.3.2 Rest of South and Central America Vitamins Market by Application
10.5.6.3.3 Rest of South and Central America Vitamins Market by Source
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. VITAMINS MARKET, KEY COMPANY PROFILES
12.1. KONINKLIJKE DSM N.V.,
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. GLANBIA PLC
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. THE ARCHER DANIELS MIDLAND COMPANY
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. BASF SE
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. LONZA GROUP
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. STERNVITAMIN GMBH AND CO. KG
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. FARBEST BRANDS.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. WATSON FOODS CO., INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WRIGHT ENRICHMENT INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. BTSA. BIOTECNOLOGIAS APLICADAS S.L.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Koninklijke DSM N. V.,
2. Glanbia plc
3. The Archer Daniels Midland Company
4. BASF SE
5. Lonza Group
6. Sternvitamin GmbH and Co. Kg
7. Farbest Brands.
8. Watson Foods Co., Inc.
9. Wright Enrichment Inc.
10. BTSA. Biotecnologias Aplicadas S. l.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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