Washi Tapes Market Scope and Size by 2031
The Washi Tapes Market is expected to register a CAGR of 5% from 2024 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Type (Plain and Printed). The report further presents analysis based on Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Washi Tapes Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Washi Tapes Market Segmentation
Type- Plain
- Printed
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
Strategic Insights
Washi Tapes Market Growth Drivers- Rising Popularity of Crafting and Scrapbooking: Washi tapes uplift the market and promote crafts and scrapbooking so seriously that they stimulate the DIY approach to exposing even more crafters to decoration for use in their creations. Personal scrapbooks, cards, projects, and many other things come in bright colors with patterns they beautify through washi tapes.
- Growing Construction Industry Drives Increased Demand for Washed Silica Sand: They have entirely developed dependence on washi tape among hobbyists due to its versatility and application. These tapes come in several designs giving endless opportunities for creativity. Not only thus papercrafters should the popularity of these tapes, but also for upcoming ideas such as journal writing, home decor, and even decoration for parties. It has thus spread its tentacles into a larger market.
- Washed Silica Sand Gains Market Share in Glassmaking and Hydraulic Fracturing Sectors: In fact, the emerging social media channels like Instagram and Pinterest, where a user displays craftworks, have really added to the fire of washi tape consumption. These platforms allow users to showcase their original creations and inspire others to adapt washi into their craft projects. Certainly, these are the places whose increased sales could be realized in addition to the online marketplace made available to consumers.
- Design and Aesthetic Innovation: The future growth of the, Reading this statement, there is no need to explain that design and aesthetic innovations are emerging as key market trends for washi tapes. Continuous new introductions from manufacturers bring highly unique designs and bold geometric patterns to delicate floral prints. All of this innovation appeals to a wide spectrum of consumers with diverse preferences for washi tape.
- Personalized and Artistic Designs Fuel Washi Tape Popularity in DIY and Stationery: The growing trend for personalized and innovative products is moving washi tapes towards even more diverse and artistic designs. Custom tapes with special colors, textures, and patterns are becoming more popular among the masses. People find tapes that suit any themes that make using washi tapes suitable for DIY projects, home décor, or even our stationery.
- Eco-Friendly and Limited-Edition Washi Tapes Appeal to Eco-Conscious Consumers: Moreover, New Aesthetic also incorporates packaging and functionality. Some are using environment-friendly materials for making them, while others are limited-edition for eco-conscious customers. This phenomenon goes a long way in making washi tapes an appealing product to the new generation of customers, as these production methods are always expected to become an impetus in that direction.
- E-commerce Expansion: Normally, E-Commerce Growth fills tremendous opportunity for the growth of washi tapes market. While online platforms provide consumers access to a wide variety of washi-tapes, from top-of-the-line brands to small independent designers, the increased availability boosts market access, making it easier for crafters and hobbyists to buy tapes customized to suit their needs.
- E-Commerce Expands Access to Unique and Limited-Edition Washi Tape: The other aspects like comparing prices, reading reviews and browsing through design galleries for different possible designs are also added advantages that e-commerce brings to the end consumer. Since the internet has such a long range, through it, consumers can gain extensive access to collections and catalogs, and even out-of-the-way unique and limited-edition washi tapes. This serves such enthusiasts looking for novelty and variety within their craft supplies.
- Global Reach of E-Commerce Boosts Washi Tape Sales for Small and Medium Businesses: The fame of E-Commerce has allowed the seller to sell products globally. These small and medium businesses can now sell washi tapes internationally which broadens their clientele base significantly. Example niches across these online shops are where creative entrepreneurs can market their designs which contribute to the growth of the washi tape economy.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Washi Tapes Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Washi Tapes Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on geography, Asia Pacific held the largest share of the washi tapes market.
Based on application, foundry casting is expected to witness the fastest growth during the forecast period
priotec GmbH, Tapes Family, ROTERFADEN are some of the key players operating in the washi tapes market
Rising Popularity of Crafting and Scrapbooking is driving the market growth
The Washi Tapes Market is estimated to witness a CAGR of 5% from 2023 to 2031
Design and Aesthetic Innovation is expected to be the key market trends.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Washi Tapes Market - By Raw Material
1.3.2 Washi Tapes Market - By Adhesive
1.3.3 Washi Tapes Market - By Application
1.3.4 Washi Tapes Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WASHI TAPES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. WASHI TAPES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. WASHI TAPES MARKET - GLOBAL MARKET ANALYSIS
6.1. WASHI TAPES - GLOBAL MARKET OVERVIEW
6.2. WASHI TAPES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. WASHI TAPES MARKET - REVENUE AND FORECASTS TO 2028 - RAW MATERIAL
7.1. OVERVIEW
7.2. RAW MATERIAL MARKET FORECASTS AND ANALYSIS
7.3. PAPER
7.3.1. Overview
7.3.2. Paper Market Forecast and Analysis
7.4. FOAM
7.4.1. Overview
7.4.2. Foam Market Forecast and Analysis
7.5. PLASTIC
7.5.1. Overview
7.5.2. Plastic Market Forecast and Analysis
8. WASHI TAPES MARKET - REVENUE AND FORECASTS TO 2028 - ADHESIVE
8.1. OVERVIEW
8.2. ADHESIVE MARKET FORECASTS AND ANALYSIS
8.3. RUBBER-BASED
8.3.1. Overview
8.3.2. Rubber-based Market Forecast and Analysis
8.4. ACRYLIC-BASED
8.4.1. Overview
8.4.2. Acrylic-based Market Forecast and Analysis
8.5. SILICON-BASED
8.5.1. Overview
8.5.2. Silicon-based Market Forecast and Analysis
9. WASHI TAPES MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PAINTS
9.3.1. Overview
9.3.2. Paints Market Forecast and Analysis
9.4. AUTOMOTIVE
9.4.1. Overview
9.4.2. Automotive Market Forecast and Analysis
9.5. CONSTRUCTION
9.5.1. Overview
9.5.2. Construction Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. WASHI TAPES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Washi Tapes Market Overview
10.1.2 North America Washi Tapes Market Forecasts and Analysis
10.1.3 North America Washi Tapes Market Forecasts and Analysis - By Raw Material
10.1.4 North America Washi Tapes Market Forecasts and Analysis - By Adhesive
10.1.5 North America Washi Tapes Market Forecasts and Analysis - By Application
10.1.6 North America Washi Tapes Market Forecasts and Analysis - By Countries
10.1.6.1 United States Washi Tapes Market
10.1.6.1.1 United States Washi Tapes Market by Raw Material
10.1.6.1.2 United States Washi Tapes Market by Adhesive
10.1.6.1.3 United States Washi Tapes Market by Application
10.1.6.2 Canada Washi Tapes Market
10.1.6.2.1 Canada Washi Tapes Market by Raw Material
10.1.6.2.2 Canada Washi Tapes Market by Adhesive
10.1.6.2.3 Canada Washi Tapes Market by Application
10.1.6.3 Mexico Washi Tapes Market
10.1.6.3.1 Mexico Washi Tapes Market by Raw Material
10.1.6.3.2 Mexico Washi Tapes Market by Adhesive
10.1.6.3.3 Mexico Washi Tapes Market by Application
10.2. EUROPE
10.2.1 Europe Washi Tapes Market Overview
10.2.2 Europe Washi Tapes Market Forecasts and Analysis
10.2.3 Europe Washi Tapes Market Forecasts and Analysis - By Raw Material
10.2.4 Europe Washi Tapes Market Forecasts and Analysis - By Adhesive
10.2.5 Europe Washi Tapes Market Forecasts and Analysis - By Application
10.2.6 Europe Washi Tapes Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Washi Tapes Market
10.2.6.1.1 Germany Washi Tapes Market by Raw Material
10.2.6.1.2 Germany Washi Tapes Market by Adhesive
10.2.6.1.3 Germany Washi Tapes Market by Application
10.2.6.2 France Washi Tapes Market
10.2.6.2.1 France Washi Tapes Market by Raw Material
10.2.6.2.2 France Washi Tapes Market by Adhesive
10.2.6.2.3 France Washi Tapes Market by Application
10.2.6.3 Italy Washi Tapes Market
10.2.6.3.1 Italy Washi Tapes Market by Raw Material
10.2.6.3.2 Italy Washi Tapes Market by Adhesive
10.2.6.3.3 Italy Washi Tapes Market by Application
10.2.6.4 United Kingdom Washi Tapes Market
10.2.6.4.1 United Kingdom Washi Tapes Market by Raw Material
10.2.6.4.2 United Kingdom Washi Tapes Market by Adhesive
10.2.6.4.3 United Kingdom Washi Tapes Market by Application
10.2.6.5 Russia Washi Tapes Market
10.2.6.5.1 Russia Washi Tapes Market by Raw Material
10.2.6.5.2 Russia Washi Tapes Market by Adhesive
10.2.6.5.3 Russia Washi Tapes Market by Application
10.2.6.6 Rest of Europe Washi Tapes Market
10.2.6.6.1 Rest of Europe Washi Tapes Market by Raw Material
10.2.6.6.2 Rest of Europe Washi Tapes Market by Adhesive
10.2.6.6.3 Rest of Europe Washi Tapes Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Washi Tapes Market Overview
10.3.2 Asia-Pacific Washi Tapes Market Forecasts and Analysis
10.3.3 Asia-Pacific Washi Tapes Market Forecasts and Analysis - By Raw Material
10.3.4 Asia-Pacific Washi Tapes Market Forecasts and Analysis - By Adhesive
10.3.5 Asia-Pacific Washi Tapes Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Washi Tapes Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Washi Tapes Market
10.3.6.1.1 Australia Washi Tapes Market by Raw Material
10.3.6.1.2 Australia Washi Tapes Market by Adhesive
10.3.6.1.3 Australia Washi Tapes Market by Application
10.3.6.2 China Washi Tapes Market
10.3.6.2.1 China Washi Tapes Market by Raw Material
10.3.6.2.2 China Washi Tapes Market by Adhesive
10.3.6.2.3 China Washi Tapes Market by Application
10.3.6.3 India Washi Tapes Market
10.3.6.3.1 India Washi Tapes Market by Raw Material
10.3.6.3.2 India Washi Tapes Market by Adhesive
10.3.6.3.3 India Washi Tapes Market by Application
10.3.6.4 Japan Washi Tapes Market
10.3.6.4.1 Japan Washi Tapes Market by Raw Material
10.3.6.4.2 Japan Washi Tapes Market by Adhesive
10.3.6.4.3 Japan Washi Tapes Market by Application
10.3.6.5 South Korea Washi Tapes Market
10.3.6.5.1 South Korea Washi Tapes Market by Raw Material
10.3.6.5.2 South Korea Washi Tapes Market by Adhesive
10.3.6.5.3 South Korea Washi Tapes Market by Application
10.3.6.6 Rest of Asia-Pacific Washi Tapes Market
10.3.6.6.1 Rest of Asia-Pacific Washi Tapes Market by Raw Material
10.3.6.6.2 Rest of Asia-Pacific Washi Tapes Market by Adhesive
10.3.6.6.3 Rest of Asia-Pacific Washi Tapes Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Washi Tapes Market Overview
10.4.2 Middle East and Africa Washi Tapes Market Forecasts and Analysis
10.4.3 Middle East and Africa Washi Tapes Market Forecasts and Analysis - By Raw Material
10.4.4 Middle East and Africa Washi Tapes Market Forecasts and Analysis - By Adhesive
10.4.5 Middle East and Africa Washi Tapes Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Washi Tapes Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Washi Tapes Market
10.4.6.1.1 South Africa Washi Tapes Market by Raw Material
10.4.6.1.2 South Africa Washi Tapes Market by Adhesive
10.4.6.1.3 South Africa Washi Tapes Market by Application
10.4.6.2 Saudi Arabia Washi Tapes Market
10.4.6.2.1 Saudi Arabia Washi Tapes Market by Raw Material
10.4.6.2.2 Saudi Arabia Washi Tapes Market by Adhesive
10.4.6.2.3 Saudi Arabia Washi Tapes Market by Application
10.4.6.3 U.A.E Washi Tapes Market
10.4.6.3.1 U.A.E Washi Tapes Market by Raw Material
10.4.6.3.2 U.A.E Washi Tapes Market by Adhesive
10.4.6.3.3 U.A.E Washi Tapes Market by Application
10.4.6.4 Rest of Middle East and Africa Washi Tapes Market
10.4.6.4.1 Rest of Middle East and Africa Washi Tapes Market by Raw Material
10.4.6.4.2 Rest of Middle East and Africa Washi Tapes Market by Adhesive
10.4.6.4.3 Rest of Middle East and Africa Washi Tapes Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Washi Tapes Market Overview
10.5.2 South and Central America Washi Tapes Market Forecasts and Analysis
10.5.3 South and Central America Washi Tapes Market Forecasts and Analysis - By Raw Material
10.5.4 South and Central America Washi Tapes Market Forecasts and Analysis - By Adhesive
10.5.5 South and Central America Washi Tapes Market Forecasts and Analysis - By Application
10.5.6 South and Central America Washi Tapes Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Washi Tapes Market
10.5.6.1.1 Brazil Washi Tapes Market by Raw Material
10.5.6.1.2 Brazil Washi Tapes Market by Adhesive
10.5.6.1.3 Brazil Washi Tapes Market by Application
10.5.6.2 Argentina Washi Tapes Market
10.5.6.2.1 Argentina Washi Tapes Market by Raw Material
10.5.6.2.2 Argentina Washi Tapes Market by Adhesive
10.5.6.2.3 Argentina Washi Tapes Market by Application
10.5.6.3 Rest of South and Central America Washi Tapes Market
10.5.6.3.1 Rest of South and Central America Washi Tapes Market by Raw Material
10.5.6.3.2 Rest of South and Central America Washi Tapes Market by Adhesive
10.5.6.3.3 Rest of South and Central America Washi Tapes Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. WASHI TAPES MARKET, KEY COMPANY PROFILES
12.1. AWA WASHI
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ECCHU WASHI
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. ECHIZEN WASHI
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GUNDO GAMI
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. ISE WASHI
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MINO WASHI
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SUGIHARA GAMI
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TOSA WASHI
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. UCHIYAMA GAMI
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. YAME WASHI
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Awa washi
2. Ecchu washi
3. Echizen washi
4. Gundo gami
5. Ise washi
6. Mino washi
7. Sugihara gami
8. Tosa washi
9. Uchiyama gami
10. Yame washi
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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