Wearable Payments Devices Market Trends and Forecast (2021-2031)
The Wearable Payments Devices Market is expected to register a CAGR of 13.3% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The Wearable Payments Devices Market is categorized by device type into the following subsegments: Smart Watches, Fitness Trackers, Payment Wristbands, Smart Rings, and Others. It further presents an analysis based on technology, i.e., NFC, RFID, and QR/Barcode. Projections up to 2031 are included, focusing on how wearable payment devices are shaping the future of transactions and their effect on productivity and customer satisfaction. The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Wearable Payments Devices Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Wearable Payments Devices Market Segmentation
Device Type- Smart Watches
- Fitness Trackers
- Payment Wristbands
- Smart Rings and Others
- NFC
- RFID
- QR and Barcode
Strategic Insights
Wearable Payments Devices Market Growth Drivers- Innovations in Wearable Tech: Increased adoption of wearable tech devices (eg smartwatches, fitness bands) — which supports payments, are propelling wearable payment devices.
- Consumers Switch to Contactless Payments: Consumers are turning to contactless payments as they want fast and easy payments. The demand for wearable payments devices allowing customers to pay using a tap of the wrist or other wearable devices has grown with the use of contactless payments.
- Increasing Health and Fitness Trends: Rising demand for wearable fitness trackers and fitness products which support payment features is propelling the wearable payments market.
- Integration with Mobile Payment Platforms: Wearable payments are being connected to the existing mobile payment systems such as Apple Pay, Google Pay, Samsung Pay and will enable payments to be done from the wrist or fitness band.
- Rise of Biometric Authentication: Biometric authentication (Fingerprint scanning, heart-rate sensor) has become a major trend for wearables and makes for secure payment as well as more convenient.
- Retail and Travel Expandions: Retailers, Airlines, and public transport systems have been increasingly utilizing wearable payments for convenience and easy payments of day-to-day shopping and travel.
- Integration with Health and Fitness Ecosystems: Wearable payment device could be linked with health and fitness ecosystems to enable paying with wellness record keeping of customers especially in the gym or sporting goods shops.
- Integration into Other Markets: As wearable devices are accessible, wearable payments solutions can potentially be introduced into other markets where smartphone use and contactless payments are increasing.
- Partnerships with Financial Services: Banks and Fintech companies can collaborate with the wearable developers for a special type of payment for the use cases like athletes, traveller, elderly users etc.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Wearable Payments Devices Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Wearable Payments Devices Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 13.3% during 2023–2031.
The driving factors of the market are fueled by a few factors. One such factor is contactless payments. More seamless and secure transactions through wearable devices are in demand. Consumer demand for convenience is on the rise, driven by the increasing adoption of hands-free payment methods—smartwatches, fitness trackers, and rings. Advances in technology with respect to NFC and biometric authentication will enable functional improvements and increase the security aspects of wearable devices.
Key trends in the market include biometric authentication, fitness devices integration, and growing adoption in the emerging markets.
Key companies in this market are- Apple, Samsung, Fitbit, Garmin, and Huawei. Google LLC, Mastercard, Nymi, Fitbit Inc, Visa Inc., Wirecard, Xiaomi
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Wearable Payments Devices Market - By Device Type
1.3.2 Wearable Payments Devices Market - By Technology
1.3.3 Wearable Payments Devices Market - By Application
1.3.4 Wearable Payments Devices Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WEARABLE PAYMENTS DEVICES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. WEARABLE PAYMENTS DEVICES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. WEARABLE PAYMENTS DEVICES MARKET - GLOBAL MARKET ANALYSIS
6.1. WEARABLE PAYMENTS DEVICES - GLOBAL MARKET OVERVIEW
6.2. WEARABLE PAYMENTS DEVICES - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. WEARABLE PAYMENTS DEVICES MARKET - REVENUE AND FORECASTS TO 2027 - DEVICE TYPE
7.1. OVERVIEW
7.2. DEVICE TYPE MARKET FORECASTS AND ANALYSIS
7.3. FITNESS TRACKER
7.3.1. Overview
7.3.2. Fitness Tracker Market Forecast and Analysis
7.4. PAYMENT WRISTBANDS
7.4.1. Overview
7.4.2. Payment Wristbands Market Forecast and Analysis
7.5. SMART WATCHES
7.5.1. Overview
7.5.2. Smart Watches Market Forecast and Analysis
8. WEARABLE PAYMENTS DEVICES MARKET - REVENUE AND FORECASTS TO 2027 - TECHNOLOGY
8.1. OVERVIEW
8.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. BARCODES
8.3.1. Overview
8.3.2. Barcodes Market Forecast and Analysis
8.4. CONTACTLESS POINT OF SALE (POS) TERMINALS
8.4.1. Overview
8.4.2. Contactless Point of Sale (POS) Terminals Market Forecast and Analysis
8.5. NEAR FIELD COMMUNICATION (NFC)
8.5.1. Overview
8.5.2. Near Field Communication (NFC) Market Forecast and Analysis
8.6. QUICK RESPONSE (QR) CODES
8.6.1. Overview
8.6.2. Quick Response (QR) Codes Market Forecast and Analysis
8.7. RADIO FREQUENCY IDENTIFICATION (RFID)
8.7.1. Overview
8.7.2. Radio Frequency Identification (RFID) Market Forecast and Analysis
9. WEARABLE PAYMENTS DEVICES MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FESTIVAL AND LIFE EVENTS
9.3.1. Overview
9.3.2. Festival and Life Events Market Forecast and Analysis
9.4. FITNESS
9.4.1. Overview
9.4.2. Fitness Market Forecast and Analysis
9.5. HEALTHCARE
9.5.1. Overview
9.5.2. Healthcare Market Forecast and Analysis
9.6. RETAIL
9.6.1. Overview
9.6.2. Retail Market Forecast and Analysis
9.7. TRANSPORTATION
9.7.1. Overview
9.7.2. Transportation Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. WEARABLE PAYMENTS DEVICES MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Wearable Payments Devices Market Overview
10.1.2 North America Wearable Payments Devices Market Forecasts and Analysis
10.1.3 North America Wearable Payments Devices Market Forecasts and Analysis - By Device Type
10.1.4 North America Wearable Payments Devices Market Forecasts and Analysis - By Technology
10.1.5 North America Wearable Payments Devices Market Forecasts and Analysis - By Application
10.1.6 North America Wearable Payments Devices Market Forecasts and Analysis - By Countries
10.1.6.1 United States Wearable Payments Devices Market
10.1.6.1.1 United States Wearable Payments Devices Market by Device Type
10.1.6.1.2 United States Wearable Payments Devices Market by Technology
10.1.6.1.3 United States Wearable Payments Devices Market by Application
10.1.6.2 Canada Wearable Payments Devices Market
10.1.6.2.1 Canada Wearable Payments Devices Market by Device Type
10.1.6.2.2 Canada Wearable Payments Devices Market by Technology
10.1.6.2.3 Canada Wearable Payments Devices Market by Application
10.1.6.3 Mexico Wearable Payments Devices Market
10.1.6.3.1 Mexico Wearable Payments Devices Market by Device Type
10.1.6.3.2 Mexico Wearable Payments Devices Market by Technology
10.1.6.3.3 Mexico Wearable Payments Devices Market by Application
10.2. EUROPE
10.2.1 Europe Wearable Payments Devices Market Overview
10.2.2 Europe Wearable Payments Devices Market Forecasts and Analysis
10.2.3 Europe Wearable Payments Devices Market Forecasts and Analysis - By Device Type
10.2.4 Europe Wearable Payments Devices Market Forecasts and Analysis - By Technology
10.2.5 Europe Wearable Payments Devices Market Forecasts and Analysis - By Application
10.2.6 Europe Wearable Payments Devices Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Wearable Payments Devices Market
10.2.6.1.1 Germany Wearable Payments Devices Market by Device Type
10.2.6.1.2 Germany Wearable Payments Devices Market by Technology
10.2.6.1.3 Germany Wearable Payments Devices Market by Application
10.2.6.2 France Wearable Payments Devices Market
10.2.6.2.1 France Wearable Payments Devices Market by Device Type
10.2.6.2.2 France Wearable Payments Devices Market by Technology
10.2.6.2.3 France Wearable Payments Devices Market by Application
10.2.6.3 Italy Wearable Payments Devices Market
10.2.6.3.1 Italy Wearable Payments Devices Market by Device Type
10.2.6.3.2 Italy Wearable Payments Devices Market by Technology
10.2.6.3.3 Italy Wearable Payments Devices Market by Application
10.2.6.4 United Kingdom Wearable Payments Devices Market
10.2.6.4.1 United Kingdom Wearable Payments Devices Market by Device Type
10.2.6.4.2 United Kingdom Wearable Payments Devices Market by Technology
10.2.6.4.3 United Kingdom Wearable Payments Devices Market by Application
10.2.6.5 Russia Wearable Payments Devices Market
10.2.6.5.1 Russia Wearable Payments Devices Market by Device Type
10.2.6.5.2 Russia Wearable Payments Devices Market by Technology
10.2.6.5.3 Russia Wearable Payments Devices Market by Application
10.2.6.6 Rest of Europe Wearable Payments Devices Market
10.2.6.6.1 Rest of Europe Wearable Payments Devices Market by Device Type
10.2.6.6.2 Rest of Europe Wearable Payments Devices Market by Technology
10.2.6.6.3 Rest of Europe Wearable Payments Devices Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Wearable Payments Devices Market Overview
10.3.2 Asia-Pacific Wearable Payments Devices Market Forecasts and Analysis
10.3.3 Asia-Pacific Wearable Payments Devices Market Forecasts and Analysis - By Device Type
10.3.4 Asia-Pacific Wearable Payments Devices Market Forecasts and Analysis - By Technology
10.3.5 Asia-Pacific Wearable Payments Devices Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Wearable Payments Devices Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Wearable Payments Devices Market
10.3.6.1.1 Australia Wearable Payments Devices Market by Device Type
10.3.6.1.2 Australia Wearable Payments Devices Market by Technology
10.3.6.1.3 Australia Wearable Payments Devices Market by Application
10.3.6.2 China Wearable Payments Devices Market
10.3.6.2.1 China Wearable Payments Devices Market by Device Type
10.3.6.2.2 China Wearable Payments Devices Market by Technology
10.3.6.2.3 China Wearable Payments Devices Market by Application
10.3.6.3 India Wearable Payments Devices Market
10.3.6.3.1 India Wearable Payments Devices Market by Device Type
10.3.6.3.2 India Wearable Payments Devices Market by Technology
10.3.6.3.3 India Wearable Payments Devices Market by Application
10.3.6.4 Japan Wearable Payments Devices Market
10.3.6.4.1 Japan Wearable Payments Devices Market by Device Type
10.3.6.4.2 Japan Wearable Payments Devices Market by Technology
10.3.6.4.3 Japan Wearable Payments Devices Market by Application
10.3.6.5 South Korea Wearable Payments Devices Market
10.3.6.5.1 South Korea Wearable Payments Devices Market by Device Type
10.3.6.5.2 South Korea Wearable Payments Devices Market by Technology
10.3.6.5.3 South Korea Wearable Payments Devices Market by Application
10.3.6.6 Rest of Asia-Pacific Wearable Payments Devices Market
10.3.6.6.1 Rest of Asia-Pacific Wearable Payments Devices Market by Device Type
10.3.6.6.2 Rest of Asia-Pacific Wearable Payments Devices Market by Technology
10.3.6.6.3 Rest of Asia-Pacific Wearable Payments Devices Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Wearable Payments Devices Market Overview
10.4.2 Middle East and Africa Wearable Payments Devices Market Forecasts and Analysis
10.4.3 Middle East and Africa Wearable Payments Devices Market Forecasts and Analysis - By Device Type
10.4.4 Middle East and Africa Wearable Payments Devices Market Forecasts and Analysis - By Technology
10.4.5 Middle East and Africa Wearable Payments Devices Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Wearable Payments Devices Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Wearable Payments Devices Market
10.4.6.1.1 South Africa Wearable Payments Devices Market by Device Type
10.4.6.1.2 South Africa Wearable Payments Devices Market by Technology
10.4.6.1.3 South Africa Wearable Payments Devices Market by Application
10.4.6.2 Saudi Arabia Wearable Payments Devices Market
10.4.6.2.1 Saudi Arabia Wearable Payments Devices Market by Device Type
10.4.6.2.2 Saudi Arabia Wearable Payments Devices Market by Technology
10.4.6.2.3 Saudi Arabia Wearable Payments Devices Market by Application
10.4.6.3 U.A.E Wearable Payments Devices Market
10.4.6.3.1 U.A.E Wearable Payments Devices Market by Device Type
10.4.6.3.2 U.A.E Wearable Payments Devices Market by Technology
10.4.6.3.3 U.A.E Wearable Payments Devices Market by Application
10.4.6.4 Rest of Middle East and Africa Wearable Payments Devices Market
10.4.6.4.1 Rest of Middle East and Africa Wearable Payments Devices Market by Device Type
10.4.6.4.2 Rest of Middle East and Africa Wearable Payments Devices Market by Technology
10.4.6.4.3 Rest of Middle East and Africa Wearable Payments Devices Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Wearable Payments Devices Market Overview
10.5.2 South and Central America Wearable Payments Devices Market Forecasts and Analysis
10.5.3 South and Central America Wearable Payments Devices Market Forecasts and Analysis - By Device Type
10.5.4 South and Central America Wearable Payments Devices Market Forecasts and Analysis - By Technology
10.5.5 South and Central America Wearable Payments Devices Market Forecasts and Analysis - By Application
10.5.6 South and Central America Wearable Payments Devices Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Wearable Payments Devices Market
10.5.6.1.1 Brazil Wearable Payments Devices Market by Device Type
10.5.6.1.2 Brazil Wearable Payments Devices Market by Technology
10.5.6.1.3 Brazil Wearable Payments Devices Market by Application
10.5.6.2 Argentina Wearable Payments Devices Market
10.5.6.2.1 Argentina Wearable Payments Devices Market by Device Type
10.5.6.2.2 Argentina Wearable Payments Devices Market by Technology
10.5.6.2.3 Argentina Wearable Payments Devices Market by Application
10.5.6.3 Rest of South and Central America Wearable Payments Devices Market
10.5.6.3.1 Rest of South and Central America Wearable Payments Devices Market by Device Type
10.5.6.3.2 Rest of South and Central America Wearable Payments Devices Market by Technology
10.5.6.3.3 Rest of South and Central America Wearable Payments Devices Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. WEARABLE PAYMENTS DEVICES MARKET, KEY COMPANY PROFILES
12.1. APPLE, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BARCLAYS PLC
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. GEMALTO NV
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GOOGLE LLC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MASTERCARD
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. NYMI
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PAYPAL HOLDINGS INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SAMSUNG ELECTRONICS;
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. VISA INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WIRECARD
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Apple, Inc.
2. Barclays PLC
3. Gemalto NV
4. Google LLC
5. Mastercard
6. Nymi
7. PayPal Holdings Inc.
8. Samsung Electronics;
9. Visa Inc.
10. Wirecard
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.