Webinar Software Market [2021-2031] - Size and Share
The Webinar Software Market is expected to register a CAGR of 12.64% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The Webinar Software Market Report is segmented by Deployment Type into the following subsegments: Cloud and Web-Based solutions. It is also segmented by Enterprise Size, including Small and Medium-Size Enterprises and Large Enterprises. Additionally, the market is categorized by End-user, which includes BFSI, IT and Telecom, Education, Government, Media and Entertainment, Healthcare, and Others. The global analysis is broken down at the regional level and by major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Webinar Software Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Webinar Software Market Segmentation
Deployment Type- Cloud
- Web-Based
- Small and Medium-Size Enterprises
- Large Enterprises
- BFSI
- IT and Telecom
- Education
- Government
- Media and Entertainment
- Healthcare
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Webinar Software Market Growth Drivers- Home-based work and virtual events: The trend toward home-based work with virtual meetings will increase the demand for webinar applications that facilitate smooth communication and collaboration.
- Growing adoption in e-learning: As the business is thriving, online learning has emerged as a key requirement, and consequently, webinar platforms are an absolute necessity for virtual classrooms and training sessions.
- Increased Adoption of Digital Marketing and Online Learning: Webinars are increasingly used as a tool for digital marketing, lead generation, and customer engagement. Brands and businesses use webinars to demonstrate products, host live Q&A sessions, and interact with their audience in real-time. Similarly, educational institutions are using webinars for online learning, virtual classrooms, and e-learning content delivery.
- Demand for webinar software: As the world has started to adopt remote work and virtual meetings, easier communication and collaboration remotely have emerged.
- Increasing adoption of e-learning: With the online education trend these days, demand for e-learning is on the rise, and hence, a webinar platform these days has become an unavoidable tool in virtual classrooms and training programs.
- Integration with Other Collaboration Tools: There is a growing trend to integrate webinar platforms with other collaboration tools such as CRM systems, social media platforms, email marketing tools, and analytics software. This integration allows businesses to streamline workflows, automate lead generation and follow-ups, and track performance in real-time, increasing the value of webinar software.
- Integration into SMEs: With the focus on digitalization, there is an emergence of new market segments since small and medium enterprises (SMEs) adopt the webinar software for their digitalization.
- More analytics and reporting: Advanced analytics capabilities can be offered through advanced attendee engagement metrics and the effectiveness of sessions. That should attract a larger part of business clients.
- Expansion into Emerging Markets: Emerging markets, particularly in Asia-Pacific, Latin America, and Africa, present significant growth opportunities for webinar software providers. As internet connectivity improves and businesses in these regions increasingly embrace digital transformation, the demand for webinar software is expected to rise. Expanding into these regions offers growth opportunities for both established and new players in the market.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Webinar Software Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Webinar Software Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the leading players are Adobe Inc, BigMarker com LLC, Blue Jeans Network Inc, Cisco Webex, ClickMeeting GetResponse, Demio Inc, Livestorm SAS, LogMeIn Inc, Zoho Corporation Pvt Ltd,
Some of the trends anticipated in the market include hybrid events and AI-driven personalization.
The market is expected to register a CAGR of 12.64% during 2021-2031.
The industry's driving factors include the trend of working remotely and e-learning evolution.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1Webinar Software Market - By Deployment Type
1.3.2Webinar Software Market - By Enterprise Size
1.3.3Webinar Software Market - By End-user
1.3.4Webinar Software Market - By Region
1.3.4.1By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4.WEBINAR SOFTWARE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.WEBINAR SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.WEBINAR SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1.WEBINAR SOFTWARE - GLOBAL MARKET OVERVIEW
6.2.WEBINAR SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.WEBINAR SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028- DEPLOYMENT TYPE
7.1.OVERVIEW
7.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3.CLOUD
7.3.1.Overview
7.3.2.Cloud Market Forecast and Analysis
7.4.WEB-BASED
7.4.1.Overview
7.4.2.Web-Based Market Forecast and Analysis
8.WEBINAR SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028- ENTERPRISE SIZE
8.1.OVERVIEW
8.2.ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3.SMALL AND MEDIUM-SIZE ENTERPRISES
8.3.1.Overview
8.3.2.Small and Medium-Size Enterprises Market Forecast and Analysis
8.4.LARGE ENTERPRISES
8.4.1.Overview
8.4.2.Large Enterprises Market Forecast and Analysis
9.WEBINAR SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028- END-USER
9.1.OVERVIEW
9.2.END-USER MARKET FORECASTS AND ANALYSIS
9.3.BFSI
9.3.1.Overview
9.3.2.BFSI Market Forecast and Analysis
9.4.IT AND TELECOM
9.4.1.Overview
9.4.2.IT and Telecom Market Forecast and Analysis
9.5.EDUCATION
9.5.1.Overview
9.5.2.Education Market Forecast and Analysis
9.6.GOVERNMENT
9.6.1.Overview
9.6.2.Government Market Forecast and Analysis
9.7.MEDIA AND ENTERTAINMENT
9.7.1.Overview
9.7.2.Media and Entertainment Market Forecast and Analysis
9.8.HEALTHCARE
9.8.1.Overview
9.8.2.Healthcare Market Forecast and Analysis
9.9.OTHERS
9.9.1.Overview
9.9.2.Others Market Forecast and Analysis
10.WEBINAR SOFTWARE MARKET REVENUE AND FORECASTS TO 2028- GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Webinar Software Market Overview
10.1.2North America Webinar Software Market Forecasts and Analysis
10.1.3North America Webinar Software Market Forecasts and Analysis - By Deployment Type
10.1.4North America Webinar Software Market Forecasts and Analysis - By Enterprise Size
10.1.5North America Webinar Software Market Forecasts and Analysis - By End-user
10.1.6North America Webinar Software Market Forecasts and Analysis - By Countries
10.1.6.1United States Webinar Software Market
10.1.6.1.1United States Webinar Software Market by Deployment Type
10.1.6.1.2United States Webinar Software Market by Enterprise Size
10.1.6.1.3United States Webinar Software Market by End-user
10.1.6.2Canada Webinar Software Market
10.1.6.2.1Canada Webinar Software Market by Deployment Type
10.1.6.2.2Canada Webinar Software Market by Enterprise Size
10.1.6.2.3Canada Webinar Software Market by End-user
10.1.6.3Mexico Webinar Software Market
10.1.6.3.1Mexico Webinar Software Market by Deployment Type
10.1.6.3.2Mexico Webinar Software Market by Enterprise Size
10.1.6.3.3Mexico Webinar Software Market by End-user
10.2.EUROPE
10.2.1Europe Webinar Software Market Overview
10.2.2Europe Webinar Software Market Forecasts and Analysis
10.2.3Europe Webinar Software Market Forecasts and Analysis - By Deployment Type
10.2.4Europe Webinar Software Market Forecasts and Analysis - By Enterprise Size
10.2.5Europe Webinar Software Market Forecasts and Analysis - By End-user
10.2.6Europe Webinar Software Market Forecasts and Analysis - By Countries
10.2.6.1Germany Webinar Software Market
10.2.6.1.1Germany Webinar Software Market by Deployment Type
10.2.6.1.2Germany Webinar Software Market by Enterprise Size
10.2.6.1.3Germany Webinar Software Market by End-user
10.2.6.2France Webinar Software Market
10.2.6.2.1France Webinar Software Market by Deployment Type
10.2.6.2.2France Webinar Software Market by Enterprise Size
10.2.6.2.3France Webinar Software Market by End-user
10.2.6.3Italy Webinar Software Market
10.2.6.3.1Italy Webinar Software Market by Deployment Type
10.2.6.3.2Italy Webinar Software Market by Enterprise Size
10.2.6.3.3Italy Webinar Software Market by End-user
10.2.6.4United Kingdom Webinar Software Market
10.2.6.4.1United Kingdom Webinar Software Market by Deployment Type
10.2.6.4.2United Kingdom Webinar Software Market by Enterprise Size
10.2.6.4.3United Kingdom Webinar Software Market by End-user
10.2.6.5Russia Webinar Software Market
10.2.6.5.1Russia Webinar Software Market by Deployment Type
10.2.6.5.2Russia Webinar Software Market by Enterprise Size
10.2.6.5.3Russia Webinar Software Market by End-user
10.2.6.6Rest of Europe Webinar Software Market
10.2.6.6.1Rest of Europe Webinar Software Market by Deployment Type
10.2.6.6.2Rest of Europe Webinar Software Market by Enterprise Size
10.2.6.6.3Rest of Europe Webinar Software Market by End-user
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Webinar Software Market Overview
10.3.2Asia-Pacific Webinar Software Market Forecasts and Analysis
10.3.3Asia-Pacific Webinar Software Market Forecasts and Analysis - By Deployment Type
10.3.4Asia-Pacific Webinar Software Market Forecasts and Analysis - By Enterprise Size
10.3.5Asia-Pacific Webinar Software Market Forecasts and Analysis - By End-user
10.3.6Asia-Pacific Webinar Software Market Forecasts and Analysis - By Countries
10.3.6.1Australia Webinar Software Market
10.3.6.1.1Australia Webinar Software Market by Deployment Type
10.3.6.1.2Australia Webinar Software Market by Enterprise Size
10.3.6.1.3Australia Webinar Software Market by End-user
10.3.6.2China Webinar Software Market
10.3.6.2.1China Webinar Software Market by Deployment Type
10.3.6.2.2China Webinar Software Market by Enterprise Size
10.3.6.2.3China Webinar Software Market by End-user
10.3.6.3India Webinar Software Market
10.3.6.3.1India Webinar Software Market by Deployment Type
10.3.6.3.2India Webinar Software Market by Enterprise Size
10.3.6.3.3India Webinar Software Market by End-user
10.3.6.4Japan Webinar Software Market
10.3.6.4.1Japan Webinar Software Market by Deployment Type
10.3.6.4.2Japan Webinar Software Market by Enterprise Size
10.3.6.4.3Japan Webinar Software Market by End-user
10.3.6.5South Korea Webinar Software Market
10.3.6.5.1South Korea Webinar Software Market by Deployment Type
10.3.6.5.2South Korea Webinar Software Market by Enterprise Size
10.3.6.5.3South Korea Webinar Software Market by End-user
10.3.6.6Rest of Asia-Pacific Webinar Software Market
10.3.6.6.1Rest of Asia-Pacific Webinar Software Market by Deployment Type
10.3.6.6.2Rest of Asia-Pacific Webinar Software Market by Enterprise Size
10.3.6.6.3Rest of Asia-Pacific Webinar Software Market by End-user
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Webinar Software Market Overview
10.4.2Middle East and Africa Webinar Software Market Forecasts and Analysis
10.4.3Middle East and Africa Webinar Software Market Forecasts and Analysis - By Deployment Type
10.4.4Middle East and Africa Webinar Software Market Forecasts and Analysis - By Enterprise Size
10.4.5Middle East and Africa Webinar Software Market Forecasts and Analysis - By End-user
10.4.6Middle East and Africa Webinar Software Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Webinar Software Market
10.4.6.1.1South Africa Webinar Software Market by Deployment Type
10.4.6.1.2South Africa Webinar Software Market by Enterprise Size
10.4.6.1.3South Africa Webinar Software Market by End-user
10.4.6.2Saudi Arabia Webinar Software Market
10.4.6.2.1Saudi Arabia Webinar Software Market by Deployment Type
10.4.6.2.2Saudi Arabia Webinar Software Market by Enterprise Size
10.4.6.2.3Saudi Arabia Webinar Software Market by End-user
10.4.6.3U.A.E Webinar Software Market
10.4.6.3.1U.A.E Webinar Software Market by Deployment Type
10.4.6.3.2U.A.E Webinar Software Market by Enterprise Size
10.4.6.3.3U.A.E Webinar Software Market by End-user
10.4.6.4Rest of Middle East and Africa Webinar Software Market
10.4.6.4.1Rest of Middle East and Africa Webinar Software Market by Deployment Type
10.4.6.4.2Rest of Middle East and Africa Webinar Software Market by Enterprise Size
10.4.6.4.3Rest of Middle East and Africa Webinar Software Market by End-user
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Webinar Software Market Overview
10.5.2South and Central America Webinar Software Market Forecasts and Analysis
10.5.3South and Central America Webinar Software Market Forecasts and Analysis - By Deployment Type
10.5.4South and Central America Webinar Software Market Forecasts and Analysis - By Enterprise Size
10.5.5South and Central America Webinar Software Market Forecasts and Analysis - By End-user
10.5.6South and Central America Webinar Software Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Webinar Software Market
10.5.6.1.1Brazil Webinar Software Market by Deployment Type
10.5.6.1.2Brazil Webinar Software Market by Enterprise Size
10.5.6.1.3Brazil Webinar Software Market by End-user
10.5.6.2Argentina Webinar Software Market
10.5.6.2.1Argentina Webinar Software Market by Deployment Type
10.5.6.2.2Argentina Webinar Software Market by Enterprise Size
10.5.6.2.3Argentina Webinar Software Market by End-user
10.5.6.3Rest of South and Central America Webinar Software Market
10.5.6.3.1Rest of South and Central America Webinar Software Market by Deployment Type
10.5.6.3.2Rest of South and Central America Webinar Software Market by Enterprise Size
10.5.6.3.3Rest of South and Central America Webinar Software Market by End-user
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.WEBINAR SOFTWARE MARKET, KEY COMPANY PROFILES
12.1.ADOBE INC.
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.BIGMARKER.COM, LLC
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.BLUE JEANS NETWORK, INC.
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.CISCO WEBEX
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.CLICKMEETING (GETRESPONSE)
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.DEMIO, INC.
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.LIVESTORM SAS
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.LOGMEIN, INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.ZOHO CORPORATION PVT. LTD.
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.ZOOM VIDEO COMMUNICATIONS, INC.Â
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. Adobe Inc.
2. BigMarker.com, LLC
3. Blue Jeans Network, Inc.
4. Cisco Webex
5. ClickMeeting (GetResponse)
6. Demio, Inc.
7. Livestorm SAS
8. LogMeIn, Inc.
9. Zoho Corporation Pvt. Ltd.
10. Zoom Video Communications, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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