Wellness Supplements Market Trends, Share, and Growth (2021-2031)
The Wellness Supplements Market is expected to register a CAGR of 7.0% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by type (vitamins, minerals, proteins and amino acids, probiotics, lipids, blends, others), form (tablets and capsules, powders, gummies and chews, others), function (digestive and immune health, brain health, gut health, skin and hair health, bone and joint health, stress management, weight management, others), end user (men, women, unisex, kids). The report further presents analysis based on distribution channel (supermarkets & hypermarkets, pharmacies and drugstores, online retail, others). The global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Wellness Supplements Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Wellness Supplements Market Segmentation
Type- Vitamins
- Minerals
- Proteins and Amino Acids
- Probiotics
- Lipids
- Blends
- Tablets and Capsules
- Powders
- Gummies and Chews
- Digestive and Immune Health
- Brain Health
- Gut Health
- Skin and Hair Health
- Bone and Joint Health
- Stress Management
- Weight Management
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Wellness Supplements Market Growth Drivers- Rising Health Awareness Drives Increased Demand for Wellness Supplements: Due to the increasing health awareness among consumers, the demand for wellness supplements is on the rise. Such aspects are considered within the scope of this study since people are inclined to the products which improve their health and encourage active living more as nutrition, fitness, and even prophylactic measures are becoming well known.
- Aging Population Boosts Demand for Supplements Supporting Joint Health, Cognitive Function, and Immunity: The sustained pouring of the aging population across the globe has a great impact on the wellness supplements market. As a result of this, the older persons are in an increasing number looking for supplements to manage their concerns associated with old age, which for example includes the joint health, cognitive ability and support of the immunity, hence the need for products designed to help achieve certain baseline qualities as one continues to get older.
- E-commerce Growth Facilitates Wider Access and Increased Demand for Wellness Supplements: The growth of the electronic commerce has impacted how consumers procure wellness supplements. Consumers’ ability to shop online and therefore glacier tone and contrast with In your travels too comparison shopping, the liked products the Reviews, and a wider range of supplements has created a conducive environment for the growth of the wellness supplements market in all the strata of society.
- Personalized Nutrition Drives Growth in Wellness Supplements Market: The evolution of personalized nutrition is one of the prominent factors that is changing the dynamics of the wellness supplements market. More and more, consumers want supplements with very specific health purposes that suit their own bodies. This has been made possible by the developments in technology - like DNA and other health tests - which create the possibility for personalization of supplements.
- Rising Demand for Plant-Based Supplements Boosts Market Growth: As people grow more health-conscious and eco-friendly, the interest in plant-based supplements is expected to give a boost to the market. Many are choosing to go for more natural contents instead of synthetic ones, leading to a boom in products that use herbs, fruits and vegetables, which are all considered to be healthy and environmentally friendly.
- Growing Focus on Mental Health Fuels Demand for Cognitive and Stress-Relief Supplements: Moreover, the supplements’ market is experiencing an increased focus on mental health. Such products that relieve stress and anxiety or enhance cognitive abilities are becoming more common. This is indicative of the general growing awareness regarding mental health and the impact it has on one’s overall health, and hence the need for appetite for supplements that enhance anger and depression management.
- Addressing Unmet Health Needs: The market for wellness supplements has the potential to provide solutions to consumers who are in need of certain products. The studies shows that some areas in health and wellness remain unfilled, thus companies are able to provide innovations and create products that address those particular health concerns leading to greater and loyal satisfaction of their customers.
- Capturing New Consumer Interest in Wellness: As the globalization of consumer power and interest continues growing, there comes a big opportunity for companies to explore new markets. These regions are adopting health and wellness as an important factor, thus there is a market for wellness supplements which is looking for creative brands to come in and capture a new set of customers.
- Health Promotion and Disease Prevention: Given the increasing focus on health promotion and disease prevention, this is an opening for manufacturers of wellness supplements to come up with products with health supplementation to achieve longevity. As the trend of health among people increases, the use of supplements for immunity, mental health and general well being will be on the rise.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Wellness Supplements Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Wellness Supplements Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, Europe held the largest share of the wellness supplements market.
Garden of Life, Pharmavite LLC, Bayer AG, Pfizer Inc., Amway, Nature's Bounty, NOW Foods, Nordic Naturals, GNC Holdings, LLC, Glanbia PLC are among the leading players operating in the wellness supplements market.
The rising trend towards organic and natural supplements and expansion into emerging markets is likely to remain the key trends in the market.
Consumer’s growing inclination towards health and wellness and product innovation by key market players are the major factors driving the wellness supplements market growth.
The Wellness Supplements Market is estimated to witness a CAGR of 7.0% from 2023 to 2031
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Wellness Supplements Market - By Product
1.3.2 Wellness Supplements Market - By Region
1.3.2.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WELLNESS SUPPLEMENTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. WELLNESS SUPPLEMENTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. WELLNESS SUPPLEMENTS MARKET - GLOBAL MARKET ANALYSIS
6.1. WELLNESS SUPPLEMENTS - GLOBAL MARKET OVERVIEW
6.2. WELLNESS SUPPLEMENTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. WELLNESS SUPPLEMENTS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. DIETARY SUPPLEMENTS
7.3.1. Overview
7.3.2. Dietary Supplements Market Forecast and Analysis
7.3.3. Vitamin Market
7.3.3.1. Overview
7.3.3.2. Vitamin Market Forecast and Analysis
7.3.4. Mineral Market
7.3.4.1. Overview
7.3.4.2. Mineral Market Forecast and Analysis
7.3.5. Protein Market
7.3.5.1. Overview
7.3.5.2. Protein Market Forecast and Analysis
7.3.6. Herbal Market
7.3.6.1. Overview
7.3.6.2. Herbal Market Forecast and Analysis
7.4. FUNCTIONAL/FORTIFIED FOOD AND BEVERAGES
7.4.1. Overview
7.4.2. Functional/Fortified Food and Beverages Market Forecast and Analysis
7.4.3. Omega Fatty Acid Fortified Foods Market
7.4.3.1. Overview
7.4.3.2. Omega Fatty Acid Fortified Foods Market Forecast and Analysis
7.4.4. Probiotic Fortified Food Market
7.4.4.1. Overview
7.4.4.2. Probiotic Fortified Food Market Forecast and Analysis
7.4.5. Branded Iodinated Salt Market
7.4.5.1. Overview
7.4.5.2. Branded Iodinated Salt Market Forecast and Analysis
7.4.6. Branded Wheat Flour Market
7.4.6.1. Overview
7.4.6.2. Branded Wheat Flour Market Forecast and Analysis
7.4.7. Energy Drinks Market
7.4.7.1. Overview
7.4.7.2. Energy Drinks Market Forecast and Analysis
7.4.8. Sports Drinks Market
7.4.8.1. Overview
7.4.8.2. Sports Drinks Market Forecast and Analysis
7.4.9. Fortified Juices Market
7.4.9.1. Overview
7.4.9.2. Fortified Juices Market Forecast and Analysis
7.5. FOOD INTOLERANCE PRODUCTS
7.5.1. Overview
7.5.2. Food Intolerance Products Market Forecast and Analysis
7.5.3. Gluten-Free Food Market
7.5.3.1. Overview
7.5.3.2. Gluten-Free Food Market Forecast and Analysis
7.5.4. Lactose-Free Food Market
7.5.4.1. Overview
7.5.4.2. Lactose-Free Food Market Forecast and Analysis
7.5.5. Diabetic Food Market
7.5.5.1. Overview
7.5.5.2. Diabetic Food Market Forecast and Analysis
7.5.6. Other Special Milk Formulas Market
7.5.6.1. Overview
7.5.6.2. Other Special Milk Formulas Market Forecast and Analysis
7.6. DERMO-COSMETIC SKIN ESSENTIALS
7.6.1. Overview
7.6.2. Dermo-Cosmetic Skin Essentials Market Forecast and Analysis
7.6.3. Anti-Aging Supplements Market
7.6.3.1. Overview
7.6.3.2. Anti-Aging Supplements Market Forecast and Analysis
7.6.4. Anti-Cellulite Supplements Market
7.6.4.1. Overview
7.6.4.2. Anti-Cellulite Supplements Market Forecast and Analysis
7.6.5. Anti-Acne Supplements Market
7.6.5.1. Overview
7.6.5.2. Anti-Acne Supplements Market Forecast and Analysis
8. WELLNESS SUPPLEMENTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
8.1. NORTH AMERICA
8.1.1 North America Wellness Supplements Market Overview
8.1.2 North America Wellness Supplements Market Forecasts and Analysis
8.1.3 North America Wellness Supplements Market Forecasts and Analysis - By Product
8.1.4 North America Wellness Supplements Market Forecasts and Analysis - By Countries
8.1.4.1 United States Wellness Supplements Market
8.1.4.1.1 United States Wellness Supplements Market by Product
8.1.4.2 Canada Wellness Supplements Market
8.1.4.2.1 Canada Wellness Supplements Market by Product
8.1.4.3 Mexico Wellness Supplements Market
8.1.4.3.1 Mexico Wellness Supplements Market by Product
8.2. EUROPE
8.2.1 Europe Wellness Supplements Market Overview
8.2.2 Europe Wellness Supplements Market Forecasts and Analysis
8.2.3 Europe Wellness Supplements Market Forecasts and Analysis - By Product
8.2.4 Europe Wellness Supplements Market Forecasts and Analysis - By Countries
8.2.4.1 Germany Wellness Supplements Market
8.2.4.1.1 Germany Wellness Supplements Market by Product
8.2.4.2 France Wellness Supplements Market
8.2.4.2.1 France Wellness Supplements Market by Product
8.2.4.3 Italy Wellness Supplements Market
8.2.4.3.1 Italy Wellness Supplements Market by Product
8.2.4.4 Spain Wellness Supplements Market
8.2.4.4.1 Spain Wellness Supplements Market by Product
8.2.4.5 United Kingdom Wellness Supplements Market
8.2.4.5.1 United Kingdom Wellness Supplements Market by Product
8.3. ASIA-PACIFIC
8.3.1 Asia-Pacific Wellness Supplements Market Overview
8.3.2 Asia-Pacific Wellness Supplements Market Forecasts and Analysis
8.3.3 Asia-Pacific Wellness Supplements Market Forecasts and Analysis - By Product
8.3.4 Asia-Pacific Wellness Supplements Market Forecasts and Analysis - By Countries
8.3.4.1 Australia Wellness Supplements Market
8.3.4.1.1 Australia Wellness Supplements Market by Product
8.3.4.2 China Wellness Supplements Market
8.3.4.2.1 China Wellness Supplements Market by Product
8.3.4.3 India Wellness Supplements Market
8.3.4.3.1 India Wellness Supplements Market by Product
8.3.4.4 Japan Wellness Supplements Market
8.3.4.4.1 Japan Wellness Supplements Market by Product
8.3.4.5 South Korea Wellness Supplements Market
8.3.4.5.1 South Korea Wellness Supplements Market by Product
8.4. MIDDLE EAST AND AFRICA
8.4.1 Middle East and Africa Wellness Supplements Market Overview
8.4.2 Middle East and Africa Wellness Supplements Market Forecasts and Analysis
8.4.3 Middle East and Africa Wellness Supplements Market Forecasts and Analysis - By Product
8.4.4 Middle East and Africa Wellness Supplements Market Forecasts and Analysis - By Countries
8.4.4.1 South Africa Wellness Supplements Market
8.4.4.1.1 South Africa Wellness Supplements Market by Product
8.4.4.2 Saudi Arabia Wellness Supplements Market
8.4.4.2.1 Saudi Arabia Wellness Supplements Market by Product
8.4.4.3 U.A.E Wellness Supplements Market
8.4.4.3.1 U.A.E Wellness Supplements Market by Product
8.5. SOUTH AND CENTRAL AMERICA
8.5.1 South and Central America Wellness Supplements Market Overview
8.5.2 South and Central America Wellness Supplements Market Forecasts and Analysis
8.5.3 South and Central America Wellness Supplements Market Forecasts and Analysis - By Product
8.5.4 South and Central America Wellness Supplements Market Forecasts and Analysis - By Countries
8.5.4.1 Brazil Wellness Supplements Market
8.5.4.1.1 Brazil Wellness Supplements Market by Product
8.5.4.2 Argentina Wellness Supplements Market
8.5.4.2.1 Argentina Wellness Supplements Market by Product
9. INDUSTRY LANDSCAPE
9.1. MERGERS AND ACQUISITIONS
9.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
9.3. NEW PRODUCT LAUNCHES
9.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
10. WELLNESS SUPPLEMENTS MARKET, KEY COMPANY PROFILES
10.1. NESTLE S.A.
10.1.1. Key Facts
10.1.2. Business Description
10.1.3. Products and Services
10.1.4. Financial Overview
10.1.5. SWOT Analysis
10.1.6. Key Developments
10.2. ABBOTT LABORATORIES
10.2.1. Key Facts
10.2.2. Business Description
10.2.3. Products and Services
10.2.4. Financial Overview
10.2.5. SWOT Analysis
10.2.6. Key Developments
10.3. AMWAY
10.3.1. Key Facts
10.3.2. Business Description
10.3.3. Products and Services
10.3.4. Financial Overview
10.3.5. SWOT Analysis
10.3.6. Key Developments
10.4. OTSUKA HOLDINGS CO., LTD.
10.4.1. Key Facts
10.4.2. Business Description
10.4.3. Products and Services
10.4.4. Financial Overview
10.4.5. SWOT Analysis
10.4.6. Key Developments
10.5. HERBALIFE LTD.
10.5.1. Key Facts
10.5.2. Business Description
10.5.3. Products and Services
10.5.4. Financial Overview
10.5.5. SWOT Analysis
10.5.6. Key Developments
10.6. ARCHER DANIELS MIDLAND COMPANY
10.6.1. Key Facts
10.6.2. Business Description
10.6.3. Products and Services
10.6.4. Financial Overview
10.6.5. SWOT Analysis
10.6.6. Key Developments
10.7. GLANBIA PLC
10.7.1. Key Facts
10.7.2. Business Description
10.7.3. Products and Services
10.7.4. Financial Overview
10.7.5. SWOT Analysis
10.7.6. Key Developments
10.8. NBTY, INC.
10.8.1. Key Facts
10.8.2. Business Description
10.8.3. Products and Services
10.8.4. Financial Overview
10.8.5. SWOT Analysis
10.8.6. Key Developments
10.9. GNC HOLDINGS INC.
10.9.1. Key Facts
10.9.2. Business Description
10.9.3. Products and Services
10.9.4. Financial Overview
10.9.5. SWOT Analysis
10.9.6. Key Developments
10.10. NU SKIN ENTERPRISES, INC.
10.10.1. Key Facts
10.10.2. Business Description
10.10.3. Products and Services
10.10.4. Financial Overview
10.10.5. SWOT Analysis
10.10.6. Key Developments
11. APPENDIX
11.1. ABOUT THE INSIGHT PARTNERS
11.2. GLOSSARY OF TERMS
The List of Companies
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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