Whiskey Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Whiskey is a sort of refined mixed beverage that is delivered from aged grain squash. The grains utilized for malting to deliver whiskey can incorporate grain, rye, wheat, and corn. In addition, the refreshment is financially savvy extravagance item reassuring bourbon producers to dispatch premium just as non-premium bourbon things. The most conspicuous sorts of bourbon that produce tremendous deals and incomes for makers incorporate American whiskey, scotch, Irish whiskey, blended whiskey, and grain whiskey. The intake of whiskey in moderate extent can demonstrate helpful for wellbeing and furthermore limits the danger of heart issues also event of high or low pulse in people.
MARKET DYNAMICS
Gigantic interest for premium just as super-premium whiskeys in both the rising just as evolved nations will impact the extension of whiskey market over the gauge timetable. Aside from this, advancements in cycle of making mixed refreshments alongside ascend in the extent of whiskey refineries will lift the development of worldwide whiskey market over the assessed time-range. Also, adjusting life examples of clients alongside rising pattern among working experts towards a greater amount of mingling and end of the week gatherings will guide the business patterns. Besides, ascend in the limited time exercises and commercial missions via web-based media, web, TV, and print media will reinforce the extent of the business. Furthermore, web based shopping and retail exercises and flourishing internet business exercises will proclaim the development of market during the figure time frame. Development of the item portfolio will encourage increase the development of the business over the assessed time-range.
MARKET SCOPE
The "Global Whiskey Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the whiskey market with detailed market segmentation by product type, packaging type distribution channel and geography. The global whiskey market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading whiskey market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global whiskey market is segmented on the basis of product type, packaging type and distribution channel. Based on product type, the market is categorized into Irish whiskey, Scotch whiskey, American whiskey, Irish whiskey, Canadian whiskey and others. Based on packaging type the global whiskey market is segmented into bottles and can. By distribution channel, the market is bifurcated into food service and retail.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global whiskey market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The whiskey market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the whiskey market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the whiskey market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global whiskey market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The whiskey market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the whiskey market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the whiskey market in these regions.
MARKET PLAYERS
The reports cover key developments in the whiskey market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from whiskey market are anticipated to lucrative growth opportunities in the future with the rising demand for whiskey in the global market. Below mentioned is the list of few companies engaged in the whiskey market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the whiskey market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Angus Dundee Distillers Plc
- Allied Blenders and Distillers Pvt. Ltd.
- Bacardi Limited
- Asahi Group Holdings
- Constellation Brands, Inc.
- Diageo Plc
- Pernod Ricard
- Suntory Holdings Ltd.
- The Brown-Forman Corporation
- William Grant and Sons Holdings Ltd
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Whiskey Market - By Product Type
1.3.2 Whiskey Market - By Packaging Type
1.3.3 Whiskey Market - By Distribution Channel
1.3.4 Whiskey Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WHISKEY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. WHISKEY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. WHISKEY MARKET - GLOBAL MARKET ANALYSIS
6.1. WHISKEY - GLOBAL MARKET OVERVIEW
6.2. WHISKEY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. SCOTCH WHISKEY
7.3.1. Overview
7.3.2. Scotch Whiskey Market Forecast and Analysis
7.4. AMERICAN WHISKEY
7.4.1. Overview
7.4.2. American Whiskey Market Forecast and Analysis
7.5. IRISH WHISKEY
7.5.1. Overview
7.5.2. Irish Whiskey Market Forecast and Analysis
7.6. CANADIAN WHISKEY
7.6.1. Overview
7.6.2. Canadian Whiskey Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - PACKAGING TYPE
8.1. OVERVIEW
8.2. PACKAGING TYPE MARKET FORECASTS AND ANALYSIS
8.3. BOTTLES
8.3.1. Overview
8.3.2. Bottles Market Forecast and Analysis
8.4. CANS
8.4.1. Overview
8.4.2. Cans Market Forecast and Analysis
9. WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. FOOD SERVICE
9.3.1. Overview
9.3.2. Food Service Market Forecast and Analysis
9.4. RETAIL
9.4.1. Overview
9.4.2. Retail Market Forecast and Analysis
9.4.3. Supermarkets and Hypermarkets Market
9.4.3.1. Overview
9.4.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4.4. Specialty Stores Market
9.4.4.1. Overview
9.4.4.2. Specialty Stores Market Forecast and Analysis
9.4.5. Others Market
9.4.5.1. Overview
9.4.5.2. Others Market Forecast and Analysis
10. WHISKEY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Whiskey Market Overview
10.1.2 North America Whiskey Market Forecasts and Analysis
10.1.3 North America Whiskey Market Forecasts and Analysis - By Product Type
10.1.4 North America Whiskey Market Forecasts and Analysis - By Packaging Type
10.1.5 North America Whiskey Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Whiskey Market Forecasts and Analysis - By Countries
10.1.6.1 United States Whiskey Market
10.1.6.1.1 United States Whiskey Market by Product Type
10.1.6.1.2 United States Whiskey Market by Packaging Type
10.1.6.1.3 United States Whiskey Market by Distribution Channel
10.1.6.2 Canada Whiskey Market
10.1.6.2.1 Canada Whiskey Market by Product Type
10.1.6.2.2 Canada Whiskey Market by Packaging Type
10.1.6.2.3 Canada Whiskey Market by Distribution Channel
10.1.6.3 Mexico Whiskey Market
10.1.6.3.1 Mexico Whiskey Market by Product Type
10.1.6.3.2 Mexico Whiskey Market by Packaging Type
10.1.6.3.3 Mexico Whiskey Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Whiskey Market Overview
10.2.2 Europe Whiskey Market Forecasts and Analysis
10.2.3 Europe Whiskey Market Forecasts and Analysis - By Product Type
10.2.4 Europe Whiskey Market Forecasts and Analysis - By Packaging Type
10.2.5 Europe Whiskey Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Whiskey Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Whiskey Market
10.2.6.1.1 Germany Whiskey Market by Product Type
10.2.6.1.2 Germany Whiskey Market by Packaging Type
10.2.6.1.3 Germany Whiskey Market by Distribution Channel
10.2.6.2 France Whiskey Market
10.2.6.2.1 France Whiskey Market by Product Type
10.2.6.2.2 France Whiskey Market by Packaging Type
10.2.6.2.3 France Whiskey Market by Distribution Channel
10.2.6.3 Italy Whiskey Market
10.2.6.3.1 Italy Whiskey Market by Product Type
10.2.6.3.2 Italy Whiskey Market by Packaging Type
10.2.6.3.3 Italy Whiskey Market by Distribution Channel
10.2.6.4 United Kingdom Whiskey Market
10.2.6.4.1 United Kingdom Whiskey Market by Product Type
10.2.6.4.2 United Kingdom Whiskey Market by Packaging Type
10.2.6.4.3 United Kingdom Whiskey Market by Distribution Channel
10.2.6.5 Russia Whiskey Market
10.2.6.5.1 Russia Whiskey Market by Product Type
10.2.6.5.2 Russia Whiskey Market by Packaging Type
10.2.6.5.3 Russia Whiskey Market by Distribution Channel
10.2.6.6 Rest of Europe Whiskey Market
10.2.6.6.1 Rest of Europe Whiskey Market by Product Type
10.2.6.6.2 Rest of Europe Whiskey Market by Packaging Type
10.2.6.6.3 Rest of Europe Whiskey Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Whiskey Market Overview
10.3.2 Asia-Pacific Whiskey Market Forecasts and Analysis
10.3.3 Asia-Pacific Whiskey Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Whiskey Market Forecasts and Analysis - By Packaging Type
10.3.5 Asia-Pacific Whiskey Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Whiskey Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Whiskey Market
10.3.6.1.1 Australia Whiskey Market by Product Type
10.3.6.1.2 Australia Whiskey Market by Packaging Type
10.3.6.1.3 Australia Whiskey Market by Distribution Channel
10.3.6.2 China Whiskey Market
10.3.6.2.1 China Whiskey Market by Product Type
10.3.6.2.2 China Whiskey Market by Packaging Type
10.3.6.2.3 China Whiskey Market by Distribution Channel
10.3.6.3 India Whiskey Market
10.3.6.3.1 India Whiskey Market by Product Type
10.3.6.3.2 India Whiskey Market by Packaging Type
10.3.6.3.3 India Whiskey Market by Distribution Channel
10.3.6.4 Japan Whiskey Market
10.3.6.4.1 Japan Whiskey Market by Product Type
10.3.6.4.2 Japan Whiskey Market by Packaging Type
10.3.6.4.3 Japan Whiskey Market by Distribution Channel
10.3.6.5 South Korea Whiskey Market
10.3.6.5.1 South Korea Whiskey Market by Product Type
10.3.6.5.2 South Korea Whiskey Market by Packaging Type
10.3.6.5.3 South Korea Whiskey Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Whiskey Market
10.3.6.6.1 Rest of Asia-Pacific Whiskey Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Whiskey Market by Packaging Type
10.3.6.6.3 Rest of Asia-Pacific Whiskey Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Whiskey Market Overview
10.4.2 Middle East and Africa Whiskey Market Forecasts and Analysis
10.4.3 Middle East and Africa Whiskey Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Whiskey Market Forecasts and Analysis - By Packaging Type
10.4.5 Middle East and Africa Whiskey Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Whiskey Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Whiskey Market
10.4.6.1.1 South Africa Whiskey Market by Product Type
10.4.6.1.2 South Africa Whiskey Market by Packaging Type
10.4.6.1.3 South Africa Whiskey Market by Distribution Channel
10.4.6.2 Saudi Arabia Whiskey Market
10.4.6.2.1 Saudi Arabia Whiskey Market by Product Type
10.4.6.2.2 Saudi Arabia Whiskey Market by Packaging Type
10.4.6.2.3 Saudi Arabia Whiskey Market by Distribution Channel
10.4.6.3 U.A.E Whiskey Market
10.4.6.3.1 U.A.E Whiskey Market by Product Type
10.4.6.3.2 U.A.E Whiskey Market by Packaging Type
10.4.6.3.3 U.A.E Whiskey Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Whiskey Market
10.4.6.4.1 Rest of Middle East and Africa Whiskey Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Whiskey Market by Packaging Type
10.4.6.4.3 Rest of Middle East and Africa Whiskey Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Whiskey Market Overview
10.5.2 South and Central America Whiskey Market Forecasts and Analysis
10.5.3 South and Central America Whiskey Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Whiskey Market Forecasts and Analysis - By Packaging Type
10.5.5 South and Central America Whiskey Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Whiskey Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Whiskey Market
10.5.6.1.1 Brazil Whiskey Market by Product Type
10.5.6.1.2 Brazil Whiskey Market by Packaging Type
10.5.6.1.3 Brazil Whiskey Market by Distribution Channel
10.5.6.2 Argentina Whiskey Market
10.5.6.2.1 Argentina Whiskey Market by Product Type
10.5.6.2.2 Argentina Whiskey Market by Packaging Type
10.5.6.2.3 Argentina Whiskey Market by Distribution Channel
10.5.6.3 Rest of South and Central America Whiskey Market
10.5.6.3.1 Rest of South and Central America Whiskey Market by Product Type
10.5.6.3.2 Rest of South and Central America Whiskey Market by Packaging Type
10.5.6.3.3 Rest of South and Central America Whiskey Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. WHISKEY MARKET, KEY COMPANY PROFILES
12.1. ANGUS DUNDEE DISTILLERS PLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ALLIED BLENDERS AND DISTILLERS PVT. LTD.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BACARDI LIMITED
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ASAHI GROUP HOLDINGS
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. CONSTELLATION BRANDS, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. DIAGEO PLC
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PERNOD RICARD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SUNTORY HOLDINGS LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. THE BROWN-FORMAN CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WILLIAM GRANT AND SONS HOLDINGS LTD
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Angus Dundee Distillers Plc
2. Allied Blenders and Distillers Pvt. Ltd.
3. Bacardi Limited
4. Asahi Group Holdings
5. Constellation Brands, Inc.
6. Diageo Plc
7. Pernod Ricard
8. Suntory Holdings Ltd.
9. The Brown-Forman Corporation
10. William Grant and Sons Holdings Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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