Whole Grain Snacks Market Growth Report and Size by 2031
The Whole Grain Snacks Market is expected to register a CAGR of 5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Whole Grain Snacks Market covers analysis By Product (Snack Bars, Baked Goods, RTE snacks, Others); Distribution channel (Supermarkets and hypermarkets, Convenience stores, Online retail, Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Whole-grain snacks contain fiber, essential nutrients (including protein and iron), and rich flavors. Whole grain bread also includes the entire kernel of wheat and other whole grains like oats, brown rice, or barley. Whole wheat bread is simply one type of whole-grain bread. It is easily available in hypermarkets and supermarkets, convenience stores, online retail.
Purpose of the ReportThe report Whole Grain Snacks Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Whole Grain Snacks Market Segmentation
Product- Snack Bars
- Baked Goods
- RTE snacks
- Others
- Supermarkets and hypermarkets
- Convenience stores
- Online retail
- Others
Strategic Insights
Whole Grain Snacks Market Growth Drivers- Consumer Awareness and Health Benefits: Consumers' increasing awareness of health benefits related to whole grains is the major factor propelling the whole grain snacks market. It has been established that whole grains have a decreased risk of chronic diseases such as heart disease, stroke, and type 2 diabetes because of their high fiber content and other necessary nutrients.
- Rise of Clean Eating Trends: Another reason for the growth of the market is the popularity of diet trends that include whole food, a genre that falls under the clean eating trend. Consumers are increasingly making snacking choices that are considered healthy and derived from natural and organic sources.
- Snack Innovation and Variety: Manufacturers are offering a variety of whole grain snacks, ranging from chips to cookies to nut mixes. Such snack innovation caters to diverse consumer tastes and preferences. The issuance of new flavors and formats helps engage a wider audience who might not otherwise choose to consume whole grains.
- Growing Demand for Natural and Organic Ingredients: The demand for natural and organic ingredients is on the rise, fueled by a growing awareness of health and wellness. Consumers are increasingly adopting healthier eating habits, leading to a noticeable shift in preferences toward snack products. These consumers are actively seeking snacks that are free from artificial additives and preservatives, prioritizing wholesome options that align with their commitment to a more health-conscious lifestyle.
- Shift Towards Whole Grain Snacks: This will also alter the market for whole grain snacks, this being where changing demands are now demanding whole grains for health benefit snacks. These snacks are increasingly scrutinized to determine if they are sustainable for the environment as well.
- Rise of Premium Artisan and Specialty Snacks: Premium artisan and specialty snacks are also emerging as a very sought-after and growing category. Consumers want an unmatched taste and the highest quality ingredient for a created food, thereby increasing the demand for high-class wholesome grain snacks.
- Evolving Demand for Healthy Snack Options: Advances in health-conscious consumers continue to evolve new demands for healthy snack options. This drives the demand for whole grain snacks among health-conscious consumers globally. With the growing number of health-conscious consumers, the demand for whole-grain snacks is expected to rise over the forecast period.
- The Role of Retail Channels in Accessibility: Online grocery shopping, health food stores, and all kinds of retail channels for selling groceries offer a competitive space to accommodate more consumers who are likely to buy whole grain products. With the increase in e-commerce, brands can make use of the online space to promote and sell their whole grain snacks more visibly and hence accessible to many more consumers.
- On-the-Go Convenience for Busy Lifestyles: The ever-growing demand for convenient, on-the-go snacks continues to be driven by the demand of busy consumers. Amongst many others, whole grain snacks that are easy to take along and consume are very popular because of fit so well into most people's fast-paced lifestyles.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Whole Grain Snacks Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Whole Grain Snacks Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The increased popularity of dietary trends among consumers is a key driving factor in the whole grain snacks market
The Whole Grain Snacks Market is estimated to witness a CAGR of 5% from 2023 to 2031
Cargill, Mondelz International, Flowers Foods, Hodgson Mill, Kellogg, Allied Bakeries, Bob's Red Mill Natural Foods, Food for Life, General Mills, and Nestle are some of the key players operating in the market.
The snacks bar product segment accounted for the largest market share in 2023
Based on geography, Asia Pacific held the largest share of the whole grain snacks market due to the increased demandfrom the artisan and specialty bakery industry.
The increased demand for organic and plant-based diet is a key trend in the market.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Whole Grain Snacks Market - By Product
1.3.2 Whole Grain Snacks Market - By Distribution channel
1.3.3 Whole Grain Snacks Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WHOLE GRAIN SNACKS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. WHOLE GRAIN SNACKS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. WHOLE GRAIN SNACKS MARKET - GLOBAL MARKET ANALYSIS
6.1. WHOLE GRAIN SNACKS - GLOBAL MARKET OVERVIEW
6.2. WHOLE GRAIN SNACKS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. WHOLE GRAIN SNACKS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. SNACK BARS
7.3.1. Overview
7.3.2. Snack Bars Market Forecast and Analysis
7.4. BAKED GOODS
7.4.1. Overview
7.4.2. Baked Goods Market Forecast and Analysis
7.5. RTE SNACKS
7.5.1. Overview
7.5.2. RTE snacks Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. WHOLE GRAIN SNACKS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and hypermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. Convenience stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. WHOLE GRAIN SNACKS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Whole Grain Snacks Market Overview
9.1.2 North America Whole Grain Snacks Market Forecasts and Analysis
9.1.3 North America Whole Grain Snacks Market Forecasts and Analysis - By Product
9.1.4 North America Whole Grain Snacks Market Forecasts and Analysis - By Distribution channel
9.1.5 North America Whole Grain Snacks Market Forecasts and Analysis - By Countries
9.1.5.1 United States Whole Grain Snacks Market
9.1.5.1.1 United States Whole Grain Snacks Market by Product
9.1.5.1.2 United States Whole Grain Snacks Market by Distribution channel
9.1.5.2 Canada Whole Grain Snacks Market
9.1.5.2.1 Canada Whole Grain Snacks Market by Product
9.1.5.2.2 Canada Whole Grain Snacks Market by Distribution channel
9.1.5.3 Mexico Whole Grain Snacks Market
9.1.5.3.1 Mexico Whole Grain Snacks Market by Product
9.1.5.3.2 Mexico Whole Grain Snacks Market by Distribution channel
9.2. EUROPE
9.2.1 Europe Whole Grain Snacks Market Overview
9.2.2 Europe Whole Grain Snacks Market Forecasts and Analysis
9.2.3 Europe Whole Grain Snacks Market Forecasts and Analysis - By Product
9.2.4 Europe Whole Grain Snacks Market Forecasts and Analysis - By Distribution channel
9.2.5 Europe Whole Grain Snacks Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Whole Grain Snacks Market
9.2.5.1.1 Germany Whole Grain Snacks Market by Product
9.2.5.1.2 Germany Whole Grain Snacks Market by Distribution channel
9.2.5.2 France Whole Grain Snacks Market
9.2.5.2.1 France Whole Grain Snacks Market by Product
9.2.5.2.2 France Whole Grain Snacks Market by Distribution channel
9.2.5.3 Italy Whole Grain Snacks Market
9.2.5.3.1 Italy Whole Grain Snacks Market by Product
9.2.5.3.2 Italy Whole Grain Snacks Market by Distribution channel
9.2.5.4 United Kingdom Whole Grain Snacks Market
9.2.5.4.1 United Kingdom Whole Grain Snacks Market by Product
9.2.5.4.2 United Kingdom Whole Grain Snacks Market by Distribution channel
9.2.5.5 Russia Whole Grain Snacks Market
9.2.5.5.1 Russia Whole Grain Snacks Market by Product
9.2.5.5.2 Russia Whole Grain Snacks Market by Distribution channel
9.2.5.6 Rest of Europe Whole Grain Snacks Market
9.2.5.6.1 Rest of Europe Whole Grain Snacks Market by Product
9.2.5.6.2 Rest of Europe Whole Grain Snacks Market by Distribution channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Whole Grain Snacks Market Overview
9.3.2 Asia-Pacific Whole Grain Snacks Market Forecasts and Analysis
9.3.3 Asia-Pacific Whole Grain Snacks Market Forecasts and Analysis - By Product
9.3.4 Asia-Pacific Whole Grain Snacks Market Forecasts and Analysis - By Distribution channel
9.3.5 Asia-Pacific Whole Grain Snacks Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Whole Grain Snacks Market
9.3.5.1.1 Australia Whole Grain Snacks Market by Product
9.3.5.1.2 Australia Whole Grain Snacks Market by Distribution channel
9.3.5.2 China Whole Grain Snacks Market
9.3.5.2.1 China Whole Grain Snacks Market by Product
9.3.5.2.2 China Whole Grain Snacks Market by Distribution channel
9.3.5.3 India Whole Grain Snacks Market
9.3.5.3.1 India Whole Grain Snacks Market by Product
9.3.5.3.2 India Whole Grain Snacks Market by Distribution channel
9.3.5.4 Japan Whole Grain Snacks Market
9.3.5.4.1 Japan Whole Grain Snacks Market by Product
9.3.5.4.2 Japan Whole Grain Snacks Market by Distribution channel
9.3.5.5 South Korea Whole Grain Snacks Market
9.3.5.5.1 South Korea Whole Grain Snacks Market by Product
9.3.5.5.2 South Korea Whole Grain Snacks Market by Distribution channel
9.3.5.6 Rest of Asia-Pacific Whole Grain Snacks Market
9.3.5.6.1 Rest of Asia-Pacific Whole Grain Snacks Market by Product
9.3.5.6.2 Rest of Asia-Pacific Whole Grain Snacks Market by Distribution channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Whole Grain Snacks Market Overview
9.4.2 Middle East and Africa Whole Grain Snacks Market Forecasts and Analysis
9.4.3 Middle East and Africa Whole Grain Snacks Market Forecasts and Analysis - By Product
9.4.4 Middle East and Africa Whole Grain Snacks Market Forecasts and Analysis - By Distribution channel
9.4.5 Middle East and Africa Whole Grain Snacks Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Whole Grain Snacks Market
9.4.5.1.1 South Africa Whole Grain Snacks Market by Product
9.4.5.1.2 South Africa Whole Grain Snacks Market by Distribution channel
9.4.5.2 Saudi Arabia Whole Grain Snacks Market
9.4.5.2.1 Saudi Arabia Whole Grain Snacks Market by Product
9.4.5.2.2 Saudi Arabia Whole Grain Snacks Market by Distribution channel
9.4.5.3 U.A.E Whole Grain Snacks Market
9.4.5.3.1 U.A.E Whole Grain Snacks Market by Product
9.4.5.3.2 U.A.E Whole Grain Snacks Market by Distribution channel
9.4.5.4 Rest of Middle East and Africa Whole Grain Snacks Market
9.4.5.4.1 Rest of Middle East and Africa Whole Grain Snacks Market by Product
9.4.5.4.2 Rest of Middle East and Africa Whole Grain Snacks Market by Distribution channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Whole Grain Snacks Market Overview
9.5.2 South and Central America Whole Grain Snacks Market Forecasts and Analysis
9.5.3 South and Central America Whole Grain Snacks Market Forecasts and Analysis - By Product
9.5.4 South and Central America Whole Grain Snacks Market Forecasts and Analysis - By Distribution channel
9.5.5 South and Central America Whole Grain Snacks Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Whole Grain Snacks Market
9.5.5.1.1 Brazil Whole Grain Snacks Market by Product
9.5.5.1.2 Brazil Whole Grain Snacks Market by Distribution channel
9.5.5.2 Argentina Whole Grain Snacks Market
9.5.5.2.1 Argentina Whole Grain Snacks Market by Product
9.5.5.2.2 Argentina Whole Grain Snacks Market by Distribution channel
9.5.5.3 Rest of South and Central America Whole Grain Snacks Market
9.5.5.3.1 Rest of South and Central America Whole Grain Snacks Market by Product
9.5.5.3.2 Rest of South and Central America Whole Grain Snacks Market by Distribution channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. WHOLE GRAIN SNACKS MARKET, KEY COMPANY PROFILES
11.1. CARGILL
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. MONDEL?Z INTERNATIONAL
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. FLOWERS FOODS
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HODGSON MILL
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KELLOGG
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ALLIED BAKERIES
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. BOB’S RED MILL NATURAL FOODS
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. FOOD FOR LIFE
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. GENERAL MILLS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. NESTLé
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Cargill
2. Mondelz International
3. Flowers Foods
4. Hodgson Mill
5. Kellogg
6. Allied Bakeries
7. Bob's Red Mill Natural Foods
8. Food for Life
9. General Mills
10. Nestle
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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