Wind Power Coatings Market Strategic Insights 2021-2031
The Wind Power Coatings Market is expected to register a CAGR of 10% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report presents analysis based on type (polymer coating, metal coating, and ceramic coating). T he report is segmented by technology (solvent-based, water-based, powder, and UV-cured). The report is segmented by application (blades, towers, and others). The global analysis is further broken-down at regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis and segments. The report provides key statistics on the market status of the key market players and offers market trends and opportunities.
Purpose of the ReportThe report Wind Power Coatings Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Wind Power Coatings Market Segmentation
Type- Polymer Coating
- Metal Coating
- Ceramic Coating
- Solvent-Based
- Water-Based
- Powder
- UV-Cured
- Blades
- Towers
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Wind Power Coatings Market Growth Drivers- Rising Demand for Specialized Wind Turbine Coatings: Wind power significantly drives the propelling growth of wind power coating. Quite all countries are moving towards cleaner energy sources; this translates into increased demand and need for wind turbines, hence the need for specialized coatings. These coatings protect the turbines from such environmental conditions.
- Need for Enhancing Wind Turbine Longevity and Efficiency: Wind turbine coatings help the longevity and efficiency of turbines by protecting them against corrosion, UV radiation, and harsh weather. These ensure that the turbines perform optimally. As more and more wind energy projects are developed globally, these coatings are essential to preserving the turbines' integrity, thus propelling this market.
- Increased Infrastructure Investment: More investment in infrastructure development in wind energy is significant due to the increase in the renewable energy drive that has impacted areas such as Europe, North America, and Asia-Pacific. These continents have gained great impetus toward achieving sustainability goals and carbon footprint reduction. This also promotes an enlarged market for wind power coatings. The increased number of wind farms also makes necessary the rise in demand for coatings designed to withstand various climates and operational stresses.
- Adoption of Advanced Coating Technologies: One of the latest developments that could contribute immensely to the expansion of the wind power coatings market is advanced coating technologies. As the wind energy industry moves on, the requirement for coatings for wind turbines to make them more efficient and long-lasting continues to grow. Coatings are being developed to provide excellent corrosion, wear, and environmental stress protection.
- Rising Demand for Self-Healing Coatings: Self-healing coatings are an important cutting-edge development in this field. Self-healing coatings are targeted towards repairing certain limited damage by themselves, thereby extending the life of the wind turbine and reducing its maintenance costs. Since wind farms are generally located in remote regions, making them operate more efficiently by reducing downtime and maintenance makes this type of technology very attractive.
- Increasing Popularity of Anti-Icing Coatings: The coating technologies for wind power that have found acceptance are anti-icing coatings. These coatings work to prevent ice accumulation on turbine blades to achieve effective performance in cold conditions. As these wind farms are mostly deployed to colder regions, the larger need will be for coatings that maintain equal operating functionality across different settings.
- Emerging Advanced Coating Technologies: Emerging smart coating technologies are embedded with capabilities of monitoring, and are expected to present a bright future in the market for wind power coatings. The coatings essentially have sensors or other monitoring devices that enable real-time tracking of the health of the wind turbines. Because the coatings can detect problems at their earlier stages with cracks or corrosion-they improve turbine performance and reduce downtime.
- Real-Time Monitoring and Predictive Maintenance Through Smart Coatings: These benefits are very important, considering the remote locations of modern wind farms. With real-time data, maintenance needs can be detected even before they become critical-for example, through prognostics-based maintenance, operators can monitor the condition of turbines. Finally, sieves help in predicting expensive repairs and extending the lifespan of turbines.
- Increasing Need for Improving Operational Efficiency and Maximizing Energy Production in Wind Farms: Smart coatings also lead to improved operational efficiencies in terms of energy production. Continuous monitoring of wear and tear of turbine components ensures that turbines operate at maximum efficiency for longer durations. This maximizes energy production, and it also negates the need for repeated inspections which are usually costly and time-consuming.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Wind Power Coatings Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Wind Power Coatings Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Advanced coating technologies is expected to be the key market trends.
Based on geography, Asia Pacific held the largest share of the wind power coatings market, due to the region has been experiencing rapid growth in renewable energy capacity, particularly in wind power. Countries like China and India have heavily invested in expanding their wind energy infrastructure to meet growing energy demands and sustainability goals.
Based on type, the polymer coating segment is expected to witness the fastest growth during the forecast period
The global expansion of renewable energy, particularly wind power is driving the market growth.
3M Co; AkzoNobel; BASF SE; Bergolin GmbH and Co KG; Duromar Inc; Hempel A/S; PPG Industries Inc; Teknos Group Oy; The Sherwin-Williams Company; and Thomas Industrial Coatings are some of the wind power coatings market
The Wind Power Coatings Market is estimated to witness a CAGR of 10% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Wind Power Coatings Market - By Type
1.3.2 Wind Power Coatings Market - By Application
1.3.3 Wind Power Coatings Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. WIND POWER COATINGS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. WIND POWER COATINGS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. WIND POWER COATINGS MARKET - GLOBAL MARKET ANALYSIS
6.1. WIND POWER COATINGS - GLOBAL MARKET OVERVIEW
6.2. WIND POWER COATINGS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. WIND POWER COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. POLYMER COATINGS
7.3.1. Overview
7.3.2. Polymer Coatings Market Forecast and Analysis
7.4. METAL COATINGS
7.4.1. Overview
7.4.2. Metal Coatings Market Forecast and Analysis
7.5. CERAMIC COATINGS
7.5.1. Overview
7.5.2. Ceramic Coatings Market Forecast and Analysis
8. WIND POWER COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ONSHORE
8.3.1. Overview
8.3.2. Onshore Market Forecast and Analysis
8.3.3. Onshore Blade Market
8.3.3.1. Overview
8.3.3.2. Onshore Blade Market Forecast and Analysis
8.3.4. Onshore Tower Market
8.3.4.1. Overview
8.3.4.2. Onshore Tower Market Forecast and Analysis
8.3.5. Onshore Interior Market
8.3.5.1. Overview
8.3.5.2. Onshore Interior Market Forecast and Analysis
8.4. OFFSHORE
8.4.1. Overview
8.4.2. Offshore Market Forecast and Analysis
8.4.3. Offshore Blade Market
8.4.3.1. Overview
8.4.3.2. Offshore Blade Market Forecast and Analysis
8.4.4. Offshore Tower Market
8.4.4.1. Overview
8.4.4.2. Offshore Tower Market Forecast and Analysis
8.4.5. Offshore Interior Market
8.4.5.1. Overview
8.4.5.2. Offshore Interior Market Forecast and Analysis
9. WIND POWER COATINGS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Wind Power Coatings Market Overview
9.1.2 North America Wind Power Coatings Market Forecasts and Analysis
9.1.3 North America Wind Power Coatings Market Forecasts and Analysis - By Type
9.1.4 North America Wind Power Coatings Market Forecasts and Analysis - By Application
9.1.5 North America Wind Power Coatings Market Forecasts and Analysis - By Countries
9.1.5.1 United States Wind Power Coatings Market
9.1.5.1.1 United States Wind Power Coatings Market by Type
9.1.5.1.2 United States Wind Power Coatings Market by Application
9.1.5.2 Canada Wind Power Coatings Market
9.1.5.2.1 Canada Wind Power Coatings Market by Type
9.1.5.2.2 Canada Wind Power Coatings Market by Application
9.1.5.3 Mexico Wind Power Coatings Market
9.1.5.3.1 Mexico Wind Power Coatings Market by Type
9.1.5.3.2 Mexico Wind Power Coatings Market by Application
9.2. EUROPE
9.2.1 Europe Wind Power Coatings Market Overview
9.2.2 Europe Wind Power Coatings Market Forecasts and Analysis
9.2.3 Europe Wind Power Coatings Market Forecasts and Analysis - By Type
9.2.4 Europe Wind Power Coatings Market Forecasts and Analysis - By Application
9.2.5 Europe Wind Power Coatings Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Wind Power Coatings Market
9.2.5.1.1 Germany Wind Power Coatings Market by Type
9.2.5.1.2 Germany Wind Power Coatings Market by Application
9.2.5.2 France Wind Power Coatings Market
9.2.5.2.1 France Wind Power Coatings Market by Type
9.2.5.2.2 France Wind Power Coatings Market by Application
9.2.5.3 Italy Wind Power Coatings Market
9.2.5.3.1 Italy Wind Power Coatings Market by Type
9.2.5.3.2 Italy Wind Power Coatings Market by Application
9.2.5.4 United Kingdom Wind Power Coatings Market
9.2.5.4.1 United Kingdom Wind Power Coatings Market by Type
9.2.5.4.2 United Kingdom Wind Power Coatings Market by Application
9.2.5.5 Russia Wind Power Coatings Market
9.2.5.5.1 Russia Wind Power Coatings Market by Type
9.2.5.5.2 Russia Wind Power Coatings Market by Application
9.2.5.6 Rest of Europe Wind Power Coatings Market
9.2.5.6.1 Rest of Europe Wind Power Coatings Market by Type
9.2.5.6.2 Rest of Europe Wind Power Coatings Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Wind Power Coatings Market Overview
9.3.2 Asia-Pacific Wind Power Coatings Market Forecasts and Analysis
9.3.3 Asia-Pacific Wind Power Coatings Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Wind Power Coatings Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Wind Power Coatings Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Wind Power Coatings Market
9.3.5.1.1 Australia Wind Power Coatings Market by Type
9.3.5.1.2 Australia Wind Power Coatings Market by Application
9.3.5.2 China Wind Power Coatings Market
9.3.5.2.1 China Wind Power Coatings Market by Type
9.3.5.2.2 China Wind Power Coatings Market by Application
9.3.5.3 India Wind Power Coatings Market
9.3.5.3.1 India Wind Power Coatings Market by Type
9.3.5.3.2 India Wind Power Coatings Market by Application
9.3.5.4 Japan Wind Power Coatings Market
9.3.5.4.1 Japan Wind Power Coatings Market by Type
9.3.5.4.2 Japan Wind Power Coatings Market by Application
9.3.5.5 South Korea Wind Power Coatings Market
9.3.5.5.1 South Korea Wind Power Coatings Market by Type
9.3.5.5.2 South Korea Wind Power Coatings Market by Application
9.3.5.6 Rest of Asia-Pacific Wind Power Coatings Market
9.3.5.6.1 Rest of Asia-Pacific Wind Power Coatings Market by Type
9.3.5.6.2 Rest of Asia-Pacific Wind Power Coatings Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Wind Power Coatings Market Overview
9.4.2 Middle East and Africa Wind Power Coatings Market Forecasts and Analysis
9.4.3 Middle East and Africa Wind Power Coatings Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Wind Power Coatings Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Wind Power Coatings Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Wind Power Coatings Market
9.4.5.1.1 South Africa Wind Power Coatings Market by Type
9.4.5.1.2 South Africa Wind Power Coatings Market by Application
9.4.5.2 Saudi Arabia Wind Power Coatings Market
9.4.5.2.1 Saudi Arabia Wind Power Coatings Market by Type
9.4.5.2.2 Saudi Arabia Wind Power Coatings Market by Application
9.4.5.3 U.A.E Wind Power Coatings Market
9.4.5.3.1 U.A.E Wind Power Coatings Market by Type
9.4.5.3.2 U.A.E Wind Power Coatings Market by Application
9.4.5.4 Rest of Middle East and Africa Wind Power Coatings Market
9.4.5.4.1 Rest of Middle East and Africa Wind Power Coatings Market by Type
9.4.5.4.2 Rest of Middle East and Africa Wind Power Coatings Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Wind Power Coatings Market Overview
9.5.2 South and Central America Wind Power Coatings Market Forecasts and Analysis
9.5.3 South and Central America Wind Power Coatings Market Forecasts and Analysis - By Type
9.5.4 South and Central America Wind Power Coatings Market Forecasts and Analysis - By Application
9.5.5 South and Central America Wind Power Coatings Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Wind Power Coatings Market
9.5.5.1.1 Brazil Wind Power Coatings Market by Type
9.5.5.1.2 Brazil Wind Power Coatings Market by Application
9.5.5.2 Argentina Wind Power Coatings Market
9.5.5.2.1 Argentina Wind Power Coatings Market by Type
9.5.5.2.2 Argentina Wind Power Coatings Market by Application
9.5.5.3 Rest of South and Central America Wind Power Coatings Market
9.5.5.3.1 Rest of South and Central America Wind Power Coatings Market by Type
9.5.5.3.2 Rest of South and Central America Wind Power Coatings Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. WIND POWER COATINGS MARKET, KEY COMPANY PROFILES
11.1. 3M COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AEOLUS COATINGS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. AKZO NOBEL N.V.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BASF SE
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. DUROMAR, INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. HEMPEL
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. JOTUN GROUP
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PPG INDUSTRIES, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TEKNOS GROUP
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE SHERWIN-WILLIAMS COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. 3M Company
2. Aeolus Coatings
3. Akzo Nobel N.V.
4. BASF SE
5. Duromar, Inc.
6. Hempel
7. Jotun Group
8. PPG Industries, Inc.
9. Teknos Group
10. The Sherwin-Williams Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.