Winter Tire Market Opportunities 2031
Winter tires are advanced rubber compound design with larger gaps than those on summer tires. Such tires are majorly used while driving on snow and ice surface. Tires designed for winter conditions are optimized to operate at temperatures below 7 °C (45 °F). Some snow tires have metal or ceramic studs that protrude from casing to increase traction on hard-packed snow or ice. Winter tire market is anticipated grow promising all over the world in coming years.
MARKET SCOPE
The "Global Winter Tire Market Analysis to 2031" is a specialized and in-depth study of the Automotive and Transportation industry with a special focus on the global market trend analysis. The report aims to provide an overview of the winter tire market with detailed market segmentation by stud presence, vehicle type, sales channel, and geography. The report provides key statistics on the market status of the leading winter tire market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on stud presence, the global winter tire market is segmented into studded and studless.
- On the basis of vehicle type, the market is segmented into passenger cars, light motor vehicles and heavy motor vehicles.
- Based on sales channel, the market is bifurcated into OEM and after market.
MARKET DYNAMICS
Drivers:
- Growing automobile industry in various developing countries of the world.
Restraints:
- Unorganized retail sector in some developing countries
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The winter tire market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the winter tire market in these regions.
IMPACT OF COVID-19 ON WINTER TIRE MARKET
The outbreak of the COVID-19 has severely impacted the automotive, transportation and other related industries adversely. The emergence of COVID-19 virus across the globe which led to lockdown scenarios has led to unprecedented series of border closures across the globe. This disruption of global supply chain has left an adverse impact on the automotive industry. This pandemic restricted movement of people from one place to another. Also considering salary cuts or job losses, buying capacity of the consumer was also reduced. Restrictions of limited workforce at production site also affected the market from supply side. All the mentioned factors have impacted the winter tire market considerably.
Have a question?
Naveen
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The winter tire market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the winter tire market in these regions.
IMPACT OF COVID-19 ON WINTER TIRE MARKET
The outbreak of the COVID-19 has severely impacted the automotive, transportation and other related industries adversely. The emergence of COVID-19 virus across the globe which led to lockdown scenarios has led to unprecedented series of border closures across the globe. This disruption of global supply chain has left an adverse impact on the automotive industry. This pandemic restricted movement of people from one place to another. Also considering salary cuts or job losses, buying capacity of the consumer was also reduced. Restrictions of limited workforce at production site also affected the market from supply side. All the mentioned factors have impacted the winter tire market considerably.
MARKET PLAYERS
The report covers key developments in the winter tire market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from winter tire market are anticipated to lucrative growth opportunities in the future with the rising demand for winter tires in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the winter tire market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Bridgestone India Private Ltd.
- Continental AG
- Cooper Tire Rubber Company
- CST
- Giti Tire
- Hankook Tire
- NEXEN TIRE
- THE YOKOHAMA RUBBER CO., LTD.
- Toyo Tire Group Global
- ZC-RUBBER
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Winter Tire Market - By Stud presence
1.3.2 Winter Tire Market - By Vehicle Type
1.3.3 Winter Tire Market - By Sales Channel
1.3.4 Winter Tire Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WINTER TIRE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. WINTER TIRE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. WINTER TIRE MARKET - GLOBAL MARKET ANALYSIS
6.1. WINTER TIRE - GLOBAL MARKET OVERVIEW
6.2. WINTER TIRE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. WINTER TIRE MARKET - REVENUE AND FORECASTS TO 2028 - STUD PRESENCE
7.1. OVERVIEW
7.2. STUD PRESENCE MARKET FORECASTS AND ANALYSIS
7.3. STUDDED
7.3.1. Overview
7.3.2. Studded Market Forecast and Analysis
7.4. STUDLESS
7.4.1. Overview
7.4.2. Studless Market Forecast and Analysis
8. WINTER TIRE MARKET - REVENUE AND FORECASTS TO 2028 - VEHICLE TYPE
8.1. OVERVIEW
8.2. VEHICLE TYPE MARKET FORECASTS AND ANALYSIS
8.3. PASSENGER CARS
8.3.1. Overview
8.3.2. Passenger Cars Market Forecast and Analysis
8.4. LIGHT MOTOR VEHICLES
8.4.1. Overview
8.4.2. Light Motor Vehicles Market Forecast and Analysis
8.5. HEAVY MOTOR VEHICLES
8.5.1. Overview
8.5.2. Heavy Motor Vehicles Market Forecast and Analysis
9. WINTER TIRE MARKET - REVENUE AND FORECASTS TO 2028 - SALES CHANNEL
9.1. OVERVIEW
9.2. SALES CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. OEM
9.3.1. Overview
9.3.2. OEM Market Forecast and Analysis
9.4. AFTER MARKET
9.4.1. Overview
9.4.2. After Market Market Forecast and Analysis
10. WINTER TIRE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Winter Tire Market Overview
10.1.2 North America Winter Tire Market Forecasts and Analysis
10.1.3 North America Winter Tire Market Forecasts and Analysis - By Stud presence
10.1.4 North America Winter Tire Market Forecasts and Analysis - By Vehicle Type
10.1.5 North America Winter Tire Market Forecasts and Analysis - By Sales Channel
10.1.6 North America Winter Tire Market Forecasts and Analysis - By Countries
10.1.6.1 United States Winter Tire Market
10.1.6.1.1 United States Winter Tire Market by Stud presence
10.1.6.1.2 United States Winter Tire Market by Vehicle Type
10.1.6.1.3 United States Winter Tire Market by Sales Channel
10.1.6.2 Canada Winter Tire Market
10.1.6.2.1 Canada Winter Tire Market by Stud presence
10.1.6.2.2 Canada Winter Tire Market by Vehicle Type
10.1.6.2.3 Canada Winter Tire Market by Sales Channel
10.1.6.3 Mexico Winter Tire Market
10.1.6.3.1 Mexico Winter Tire Market by Stud presence
10.1.6.3.2 Mexico Winter Tire Market by Vehicle Type
10.1.6.3.3 Mexico Winter Tire Market by Sales Channel
10.2. EUROPE
10.2.1 Europe Winter Tire Market Overview
10.2.2 Europe Winter Tire Market Forecasts and Analysis
10.2.3 Europe Winter Tire Market Forecasts and Analysis - By Stud presence
10.2.4 Europe Winter Tire Market Forecasts and Analysis - By Vehicle Type
10.2.5 Europe Winter Tire Market Forecasts and Analysis - By Sales Channel
10.2.6 Europe Winter Tire Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Winter Tire Market
10.2.6.1.1 Germany Winter Tire Market by Stud presence
10.2.6.1.2 Germany Winter Tire Market by Vehicle Type
10.2.6.1.3 Germany Winter Tire Market by Sales Channel
10.2.6.2 France Winter Tire Market
10.2.6.2.1 France Winter Tire Market by Stud presence
10.2.6.2.2 France Winter Tire Market by Vehicle Type
10.2.6.2.3 France Winter Tire Market by Sales Channel
10.2.6.3 Italy Winter Tire Market
10.2.6.3.1 Italy Winter Tire Market by Stud presence
10.2.6.3.2 Italy Winter Tire Market by Vehicle Type
10.2.6.3.3 Italy Winter Tire Market by Sales Channel
10.2.6.4 United Kingdom Winter Tire Market
10.2.6.4.1 United Kingdom Winter Tire Market by Stud presence
10.2.6.4.2 United Kingdom Winter Tire Market by Vehicle Type
10.2.6.4.3 United Kingdom Winter Tire Market by Sales Channel
10.2.6.5 Russia Winter Tire Market
10.2.6.5.1 Russia Winter Tire Market by Stud presence
10.2.6.5.2 Russia Winter Tire Market by Vehicle Type
10.2.6.5.3 Russia Winter Tire Market by Sales Channel
10.2.6.6 Rest of Europe Winter Tire Market
10.2.6.6.1 Rest of Europe Winter Tire Market by Stud presence
10.2.6.6.2 Rest of Europe Winter Tire Market by Vehicle Type
10.2.6.6.3 Rest of Europe Winter Tire Market by Sales Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Winter Tire Market Overview
10.3.2 Asia-Pacific Winter Tire Market Forecasts and Analysis
10.3.3 Asia-Pacific Winter Tire Market Forecasts and Analysis - By Stud presence
10.3.4 Asia-Pacific Winter Tire Market Forecasts and Analysis - By Vehicle Type
10.3.5 Asia-Pacific Winter Tire Market Forecasts and Analysis - By Sales Channel
10.3.6 Asia-Pacific Winter Tire Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Winter Tire Market
10.3.6.1.1 Australia Winter Tire Market by Stud presence
10.3.6.1.2 Australia Winter Tire Market by Vehicle Type
10.3.6.1.3 Australia Winter Tire Market by Sales Channel
10.3.6.2 China Winter Tire Market
10.3.6.2.1 China Winter Tire Market by Stud presence
10.3.6.2.2 China Winter Tire Market by Vehicle Type
10.3.6.2.3 China Winter Tire Market by Sales Channel
10.3.6.3 India Winter Tire Market
10.3.6.3.1 India Winter Tire Market by Stud presence
10.3.6.3.2 India Winter Tire Market by Vehicle Type
10.3.6.3.3 India Winter Tire Market by Sales Channel
10.3.6.4 Japan Winter Tire Market
10.3.6.4.1 Japan Winter Tire Market by Stud presence
10.3.6.4.2 Japan Winter Tire Market by Vehicle Type
10.3.6.4.3 Japan Winter Tire Market by Sales Channel
10.3.6.5 South Korea Winter Tire Market
10.3.6.5.1 South Korea Winter Tire Market by Stud presence
10.3.6.5.2 South Korea Winter Tire Market by Vehicle Type
10.3.6.5.3 South Korea Winter Tire Market by Sales Channel
10.3.6.6 Rest of Asia-Pacific Winter Tire Market
10.3.6.6.1 Rest of Asia-Pacific Winter Tire Market by Stud presence
10.3.6.6.2 Rest of Asia-Pacific Winter Tire Market by Vehicle Type
10.3.6.6.3 Rest of Asia-Pacific Winter Tire Market by Sales Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Winter Tire Market Overview
10.4.2 Middle East and Africa Winter Tire Market Forecasts and Analysis
10.4.3 Middle East and Africa Winter Tire Market Forecasts and Analysis - By Stud presence
10.4.4 Middle East and Africa Winter Tire Market Forecasts and Analysis - By Vehicle Type
10.4.5 Middle East and Africa Winter Tire Market Forecasts and Analysis - By Sales Channel
10.4.6 Middle East and Africa Winter Tire Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Winter Tire Market
10.4.6.1.1 South Africa Winter Tire Market by Stud presence
10.4.6.1.2 South Africa Winter Tire Market by Vehicle Type
10.4.6.1.3 South Africa Winter Tire Market by Sales Channel
10.4.6.2 Saudi Arabia Winter Tire Market
10.4.6.2.1 Saudi Arabia Winter Tire Market by Stud presence
10.4.6.2.2 Saudi Arabia Winter Tire Market by Vehicle Type
10.4.6.2.3 Saudi Arabia Winter Tire Market by Sales Channel
10.4.6.3 U.A.E Winter Tire Market
10.4.6.3.1 U.A.E Winter Tire Market by Stud presence
10.4.6.3.2 U.A.E Winter Tire Market by Vehicle Type
10.4.6.3.3 U.A.E Winter Tire Market by Sales Channel
10.4.6.4 Rest of Middle East and Africa Winter Tire Market
10.4.6.4.1 Rest of Middle East and Africa Winter Tire Market by Stud presence
10.4.6.4.2 Rest of Middle East and Africa Winter Tire Market by Vehicle Type
10.4.6.4.3 Rest of Middle East and Africa Winter Tire Market by Sales Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Winter Tire Market Overview
10.5.2 South and Central America Winter Tire Market Forecasts and Analysis
10.5.3 South and Central America Winter Tire Market Forecasts and Analysis - By Stud presence
10.5.4 South and Central America Winter Tire Market Forecasts and Analysis - By Vehicle Type
10.5.5 South and Central America Winter Tire Market Forecasts and Analysis - By Sales Channel
10.5.6 South and Central America Winter Tire Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Winter Tire Market
10.5.6.1.1 Brazil Winter Tire Market by Stud presence
10.5.6.1.2 Brazil Winter Tire Market by Vehicle Type
10.5.6.1.3 Brazil Winter Tire Market by Sales Channel
10.5.6.2 Argentina Winter Tire Market
10.5.6.2.1 Argentina Winter Tire Market by Stud presence
10.5.6.2.2 Argentina Winter Tire Market by Vehicle Type
10.5.6.2.3 Argentina Winter Tire Market by Sales Channel
10.5.6.3 Rest of South and Central America Winter Tire Market
10.5.6.3.1 Rest of South and Central America Winter Tire Market by Stud presence
10.5.6.3.2 Rest of South and Central America Winter Tire Market by Vehicle Type
10.5.6.3.3 Rest of South and Central America Winter Tire Market by Sales Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. WINTER TIRE MARKET, KEY COMPANY PROFILES
12.1. BRIDGESTONE INDIA PRIVATE LTD.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CONTINENTAL AG
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. COOPER TIRE RUBBER COMPANY
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CST
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GITI TIRE
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. HANKOOK TIRE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NEXEN TIRE
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. THE YOKOHAMA RUBBER CO., LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TOYO TIRE GROUP GLOBAL
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZC-RUBBER
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.Bridgestone India Private Ltd.
2.Continental AG
3.Cooper Tire Rubber Company
4.CST
5.Giti Tire
6.Hankook Tire
7.NEXEN TIRE
8.THE YOKOHAMA RUBBER CO., LTD.
9.Toyo Tire Group Global
10.ZC-RUBBER
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.