Yellow Tea Market Growth Report and Size by 2031
The Yellow Tea Market is expected to register a CAGR of 5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Yellow Tea Market covers analysis by Variety (Jun Shan Yin Zhen, Meng Ding Huang Ya, Mo Gan Huang Ya); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Yellow tea is a beverage prepared from the Camellia sinensis plant and derives its name from its peculiar yellow colour. It has sweet floral taste. Yello tea is a stimulating beverage which increases mental alertness and drives away fatigue. The consumption of yellow tea has a number of reported health benefits.
Purpose of the ReportThe report Yellow Tea Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Yellow Tea Market Segmentation
Variety- Jun Shan Yin Zhen
- Meng Ding Huang Ya
- Mo Gan Huang Ya
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
Strategic Insights
Yellow Tea Market Growth Drivers- Growing Demand for Premium and Health-Conscious Beverages: Being processed uniquely and less astringent with an ethereal flavor, yellow tea has recently gained the perception of becoming one of the high-end tea products in the market. Increasingly health-conscious consumers demand beverages with the added benefits of antioxidants, helping in weight management, and boosting immunity. These added benefits, aside from the silky smooth taste of the tea, have brought popularity for affluent and wellness-focused consumers.
- Rising Popularity of Specialty Teas: Consumers are seeking out specialty teas, and beyond black and green tea, yellow tea fits the bill as an artisanal and specialty tea due to its rarity and highly sophisticated production process. Consumers are interested in drinking different, high-quality tea, and the trend towards artisanal and specialty beverages is driving demand for yellow tea in markets such as North America, Europe, and Asia, where the tea culture is growing.
- Awareness of the Health Benefits of Tea: Yellow tea is high in polyphenols and catechins, which contain antioxidant, anti-inflammatory, and anti-cancer properties. As the consumer gets to know the health benefits that are attributed to tea consumption, the potential of yellow tea is now becoming known as a source to improve heart health, to digest well, and generally maintain overall well-being. Hence, the growth driver in the market is the health benefits attributed to tea.
- Increasing Online Sales and Direct-to-Consumer Channels: The trend towards e-commerce is most significant in the specialty tea market, including yellow tea. Buyers are increasingly buying premium teas like yellow tea online and directly from consumers. The COVID-19 pandemic has further expedited this trend because shoppers turned to digital platforms for their tea needs. Online media provides access to top-quality products as well as valuable information about the origin, flavor, and health benefits of yellow tea.
- Innovation in Flavors and Blends: To attract a wider group of consumers and create a better shopping experience, most tea companies are currently trying new flavor innovations. Among them is the inclusion of yellow tea. It can only be through higher demand that unique and personalized tea experiences may include yellow tea, which is brought about by emerging interest in fruit, herb, or spice-infused blends.
- Sustainability and Ethical Sourcing: Sustainability is fast emerging as an issue in the tea sector. Ethically sourced, eco-friendly products are winning the hearts of consumers. With this trend, yellow tea makers are focusing on sustainable farming methods, fair trade certifications, and eco-friendly packaging. This trend manifests a larger movement of responsible consumption, and it has really influenced buying choices, especially those of the eco-conscious consumer.
- Expansion in Emerging Markets: Where yellow tea has been well-positioned in China and its areas around Asia for centuries, much bigger scopes come in emerging markets like India, Africa, and Latin America. As premium and health-conscious beverages become hot commodities in these markets, yellow tea can leverage demand by introducing local consumers to its unique taste and other health benefits. This shall be driven by education, sampling, and adoption activities for the markets.
- Product Diversification into Ready-to-Drink and Tea-Based Products: The rise in demand for convenience is offering scope to the yellow tea entry in the ready-to-drink category, that is bottled yellow tea drinks. Yellow tea can be added to tea-based products in the form of tea bags and extracts and also into functional beverages in the form of energy and beauty drinks. Innovations in such lines can enable yellow tea to be brought to more consumers, and it would be a new source of revenue generation for the manufacturers.
- Growing Demand for Organic and Authentic Products: As consumers become more discerning about the quality and authenticity of products consumed, there will be a higher demand for organic, high-quality yellow tea. Organic certification and sourcing from traditional, small-scale tea farms can also be marketed toward a niche that values authenticity and purity. Companies that specialize in organic and single-origin yellow teas will be in the best position to take advantage of this developing consumer interest.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Yellow Tea Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Yellow Tea Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The increasing popularity of yellow tea among consumers is an emerging trend in the market.
Based on geography, Asia Pacific held the largest share of the yellow tea market due to increased popularity of tea among consumers in the region.
Jun Shan Yin Zhen variety segment is expected to grow at a fastest CAGR in the market over the forecast period.
The increasing health awareness among consumers is a key driver in the market.
Adagio Tea, Basilur Tea, Betjeman and Barton, Bigelow, Celestial Seaonings, ITO EN Inc, TWG Tea, Twinnings, Unilever, and Yogi Tea are some of the key players operating in the market.
The Yellow Tea Market is estimated to witness a CAGR of 5% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Yellow Tea Market - By Variety
1.3.2 Yellow Tea Market - By Distribution Channel
1.3.3 Yellow Tea Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. YELLOW TEA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. YELLOW TEA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. YELLOW TEA MARKET - GLOBAL MARKET ANALYSIS
6.1. YELLOW TEA - GLOBAL MARKET OVERVIEW
6.2. YELLOW TEA - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. YELLOW TEA MARKET - REVENUE AND FORECASTS TO 2028 - VARIETY
7.1. OVERVIEW
7.2. VARIETY MARKET FORECASTS AND ANALYSIS
7.3. JUN SHAN YIN ZHEN
7.3.1. Overview
7.3.2. Jun Shan Yin Zhen Market Forecast and Analysis
7.4. MENG DING HUANG YA
7.4.1. Overview
7.4.2. Meng Ding Huang Ya Market Forecast and Analysis
7.5. MO GAN HUANG YA
7.5.1. Overview
7.5.2. Mo Gan Huang Ya Market Forecast and Analysis
8. YELLOW TEA MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE
8.5.1. Overview
8.5.2. Online Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. YELLOW TEA MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Yellow Tea Market Overview
9.1.2 North America Yellow Tea Market Forecasts and Analysis
9.1.3 North America Yellow Tea Market Forecasts and Analysis - By Variety
9.1.4 North America Yellow Tea Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Yellow Tea Market Forecasts and Analysis - By Countries
9.1.5.1 United States Yellow Tea Market
9.1.5.1.1 United States Yellow Tea Market by Variety
9.1.5.1.2 United States Yellow Tea Market by Distribution Channel
9.1.5.2 Canada Yellow Tea Market
9.1.5.2.1 Canada Yellow Tea Market by Variety
9.1.5.2.2 Canada Yellow Tea Market by Distribution Channel
9.1.5.3 Mexico Yellow Tea Market
9.1.5.3.1 Mexico Yellow Tea Market by Variety
9.1.5.3.2 Mexico Yellow Tea Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Yellow Tea Market Overview
9.2.2 Europe Yellow Tea Market Forecasts and Analysis
9.2.3 Europe Yellow Tea Market Forecasts and Analysis - By Variety
9.2.4 Europe Yellow Tea Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Yellow Tea Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Yellow Tea Market
9.2.5.1.1 Germany Yellow Tea Market by Variety
9.2.5.1.2 Germany Yellow Tea Market by Distribution Channel
9.2.5.2 France Yellow Tea Market
9.2.5.2.1 France Yellow Tea Market by Variety
9.2.5.2.2 France Yellow Tea Market by Distribution Channel
9.2.5.3 Spain Yellow Tea Market
9.2.5.3.1 Spain Yellow Tea Market by Variety
9.2.5.3.2 Spain Yellow Tea Market by Distribution Channel
9.2.5.4 United Kingdom Yellow Tea Market
9.2.5.4.1 United Kingdom Yellow Tea Market by Variety
9.2.5.4.2 United Kingdom Yellow Tea Market by Distribution Channel
9.2.5.5 Russia Yellow Tea Market
9.2.5.5.1 Russia Yellow Tea Market by Variety
9.2.5.5.2 Russia Yellow Tea Market by Distribution Channel
9.2.5.6 Rest of Europe Yellow Tea Market
9.2.5.6.1 Rest of Europe Yellow Tea Market by Variety
9.2.5.6.2 Rest of Europe Yellow Tea Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Yellow Tea Market Overview
9.3.2 Asia-Pacific Yellow Tea Market Forecasts and Analysis
9.3.3 Asia-Pacific Yellow Tea Market Forecasts and Analysis - By Variety
9.3.4 Asia-Pacific Yellow Tea Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Yellow Tea Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Yellow Tea Market
9.3.5.1.1 Australia Yellow Tea Market by Variety
9.3.5.1.2 Australia Yellow Tea Market by Distribution Channel
9.3.5.2 China Yellow Tea Market
9.3.5.2.1 China Yellow Tea Market by Variety
9.3.5.2.2 China Yellow Tea Market by Distribution Channel
9.3.5.3 India Yellow Tea Market
9.3.5.3.1 India Yellow Tea Market by Variety
9.3.5.3.2 India Yellow Tea Market by Distribution Channel
9.3.5.4 Japan Yellow Tea Market
9.3.5.4.1 Japan Yellow Tea Market by Variety
9.3.5.4.2 Japan Yellow Tea Market by Distribution Channel
9.3.5.5 South Korea Yellow Tea Market
9.3.5.5.1 South Korea Yellow Tea Market by Variety
9.3.5.5.2 South Korea Yellow Tea Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Yellow Tea Market
9.3.5.6.1 Rest of Asia-Pacific Yellow Tea Market by Variety
9.3.5.6.2 Rest of Asia-Pacific Yellow Tea Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Yellow Tea Market Overview
9.4.2 Middle East and Africa Yellow Tea Market Forecasts and Analysis
9.4.3 Middle East and Africa Yellow Tea Market Forecasts and Analysis - By Variety
9.4.4 Middle East and Africa Yellow Tea Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Yellow Tea Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Yellow Tea Market
9.4.5.1.1 South Africa Yellow Tea Market by Variety
9.4.5.1.2 South Africa Yellow Tea Market by Distribution Channel
9.4.5.2 Saudi Arabia Yellow Tea Market
9.4.5.2.1 Saudi Arabia Yellow Tea Market by Variety
9.4.5.2.2 Saudi Arabia Yellow Tea Market by Distribution Channel
9.4.5.3 U.A.E Yellow Tea Market
9.4.5.3.1 U.A.E Yellow Tea Market by Variety
9.4.5.3.2 U.A.E Yellow Tea Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Yellow Tea Market
9.4.5.4.1 Rest of Middle East and Africa Yellow Tea Market by Variety
9.4.5.4.2 Rest of Middle East and Africa Yellow Tea Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Yellow Tea Market Overview
9.5.2 South and Central America Yellow Tea Market Forecasts and Analysis
9.5.3 South and Central America Yellow Tea Market Forecasts and Analysis - By Variety
9.5.4 South and Central America Yellow Tea Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Yellow Tea Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Yellow Tea Market
9.5.5.1.1 Brazil Yellow Tea Market by Variety
9.5.5.1.2 Brazil Yellow Tea Market by Distribution Channel
9.5.5.2 Argentina Yellow Tea Market
9.5.5.2.1 Argentina Yellow Tea Market by Variety
9.5.5.2.2 Argentina Yellow Tea Market by Distribution Channel
9.5.5.3 Rest of South and Central America Yellow Tea Market
9.5.5.3.1 Rest of South and Central America Yellow Tea Market by Variety
9.5.5.3.2 Rest of South and Central America Yellow Tea Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. YELLOW TEA MARKET, KEY COMPANY PROFILES
11.1. ADAGIO TEA
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BASILUR TEA
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BETJEMAN AND BARTON
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BIGELOW
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CELESTIAL SEAONINGS
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ITO EN INC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. TWG TEA
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. TWINNINGS
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. UNILEVER
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. YOGI TEA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Adagio Tea
2. Basilur Tea
3. Betjeman and Barton
4. Bigelow
5. Celestial Seaonings
6. ITO EN Inc
7. TWG Tea
8. Twinnings
9. Unilever
10. Yogi Tea
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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