Yerba mate is an herbal tea made from the leaves and twigs of the Ilex paraguariensis plant. The leaves are typically dried over fire, then steeped in hot water to make the tea. Yerba mate is a traditional South American drink gaining worldwide popularity. It is said to have the strength of coffee, the health benefits of tea, and provide the joy of chocolate. Yerba mate is a central nervous system stimulant containing caffeine, but it also includes several other nutrients, including antioxidants, amino acids, polyphenols, vitamins, and minerals. Yerba mate is touted as a safe and effective nervous system stimulant with few side effects and many health benefits.
MARKET DYNAMICS
The yerba mate market has witnessed significant growth due to rising demand for the beverage industry. Moreover, it has significant immune boosting properties owing to it being rich in anti-oxidants that provide a huge market opportunity for the key players operating in the yerba mate market. However, strict government regulations are projected to hamper the overall growth of the yerba mate market.
MARKET SCOPE
The "Global Yerba Mate Market Analysis to 2031" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the yerba mate market with detailed market segmentation form, distribution channel, and geography. The global yerba mate market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading yerba mate market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global yerba mate market is segmented on the basis of form and distribution channel. On the basis of form, the global yerba mate market is divided powder, liquid concentrate, and others. On the basis of distribution channel, the global yerba mate market is divided into offlina and online.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global yerba mate market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The yerba mate market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the yerba mate market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the yerba mate market in these regions.

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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global yerba mate market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The yerba mate market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the yerba mate market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the yerba mate market in these regions.
MARKET PLAYERS
The reports cover key developments in the yerba mate market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from yerba mate market is anticipated to lucrative growth opportunities in the future with the rising demand for yerba mate in the global market. Below mentioned is the list of few companies engaged in the yerba mate market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the yerba mate market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- ECOTEAS
- Gerula SA
- Guayaki
- HRE'UK S.A.
- Kraus SA
- Monte Carlo
- Taragui
- The Mat Factor
- Triunfo do Brazil
- Yuyo Drinks Ltd.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Yerba Mate Market - By Form
1.3.2Yerba Mate Market - By Distribution Channel
1.3.3Yerba Mate Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.YERBA MATE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.EXPERT OPINIONS
5.YERBA MATE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.YERBA MATE MARKET - GLOBAL MARKET ANALYSIS
6.1.YERBA MATE - GLOBAL MARKET OVERVIEW
6.2.YERBA MATE - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.YERBA MATE MARKET - REVENUE AND FORECASTS TO 2028 - FORM
7.1.OVERVIEW
7.2.FORM MARKET FORECASTS AND ANALYSIS
7.3.POWDER
7.3.1.Overview
7.3.2.Powder Market Forecast and Analysis
7.4.LIQUID CONCENTRATE
7.4.1.Overview
7.4.2.Liquid Concentrate Market Forecast and Analysis
7.5.OTHERS
7.5.1.Overview
7.5.2.Others Market Forecast and Analysis
8.YERBA MATE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1.OVERVIEW
8.2.DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3.OFFLINE
8.3.1.Overview
8.3.2.Offline Market Forecast and Analysis
8.4.ONLINE
8.4.1.Overview
8.4.2.Online Market Forecast and Analysis
9.YERBA MATE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Yerba Mate Market Overview
9.1.2North America Yerba Mate Market Forecasts and Analysis
9.1.3North America Yerba Mate Market Forecasts and Analysis - By Form
9.1.4North America Yerba Mate Market Forecasts and Analysis - By Distribution Channel
9.1.5North America Yerba Mate Market Forecasts and Analysis - By Countries
9.1.5.1United States Yerba Mate Market
9.1.5.1.1United States Yerba Mate Market by Form
9.1.5.1.2United States Yerba Mate Market by Distribution Channel
9.1.5.2Canada Yerba Mate Market
9.1.5.2.1Canada Yerba Mate Market by Form
9.1.5.2.2Canada Yerba Mate Market by Distribution Channel
9.1.5.3Mexico Yerba Mate Market
9.1.5.3.1Mexico Yerba Mate Market by Form
9.1.5.3.2Mexico Yerba Mate Market by Distribution Channel
9.2.EUROPE
9.2.1Europe Yerba Mate Market Overview
9.2.2Europe Yerba Mate Market Forecasts and Analysis
9.2.3Europe Yerba Mate Market Forecasts and Analysis - By Form
9.2.4Europe Yerba Mate Market Forecasts and Analysis - By Distribution Channel
9.2.5Europe Yerba Mate Market Forecasts and Analysis - By Countries
9.2.5.1Germany Yerba Mate Market
9.2.5.1.1Germany Yerba Mate Market by Form
9.2.5.1.2Germany Yerba Mate Market by Distribution Channel
9.2.5.2France Yerba Mate Market
9.2.5.2.1France Yerba Mate Market by Form
9.2.5.2.2France Yerba Mate Market by Distribution Channel
9.2.5.3Italy Yerba Mate Market
9.2.5.3.1Italy Yerba Mate Market by Form
9.2.5.3.2Italy Yerba Mate Market by Distribution Channel
9.2.5.4United Kingdom Yerba Mate Market
9.2.5.4.1United Kingdom Yerba Mate Market by Form
9.2.5.4.2United Kingdom Yerba Mate Market by Distribution Channel
9.2.5.5Russia Yerba Mate Market
9.2.5.5.1Russia Yerba Mate Market by Form
9.2.5.5.2Russia Yerba Mate Market by Distribution Channel
9.2.5.6Rest of Europe Yerba Mate Market
9.2.5.6.1Rest of Europe Yerba Mate Market by Form
9.2.5.6.2Rest of Europe Yerba Mate Market by Distribution Channel
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Yerba Mate Market Overview
9.3.2Asia-Pacific Yerba Mate Market Forecasts and Analysis
9.3.3Asia-Pacific Yerba Mate Market Forecasts and Analysis - By Form
9.3.4Asia-Pacific Yerba Mate Market Forecasts and Analysis - By Distribution Channel
9.3.5Asia-Pacific Yerba Mate Market Forecasts and Analysis - By Countries
9.3.5.1Australia Yerba Mate Market
9.3.5.1.1Australia Yerba Mate Market by Form
9.3.5.1.2Australia Yerba Mate Market by Distribution Channel
9.3.5.2China Yerba Mate Market
9.3.5.2.1China Yerba Mate Market by Form
9.3.5.2.2China Yerba Mate Market by Distribution Channel
9.3.5.3India Yerba Mate Market
9.3.5.3.1India Yerba Mate Market by Form
9.3.5.3.2India Yerba Mate Market by Distribution Channel
9.3.5.4Japan Yerba Mate Market
9.3.5.4.1Japan Yerba Mate Market by Form
9.3.5.4.2Japan Yerba Mate Market by Distribution Channel
9.3.5.5South Korea Yerba Mate Market
9.3.5.5.1South Korea Yerba Mate Market by Form
9.3.5.5.2South Korea Yerba Mate Market by Distribution Channel
9.3.5.6Rest of Asia-Pacific Yerba Mate Market
9.3.5.6.1Rest of Asia-Pacific Yerba Mate Market by Form
9.3.5.6.2Rest of Asia-Pacific Yerba Mate Market by Distribution Channel
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Yerba Mate Market Overview
9.4.2Middle East and Africa Yerba Mate Market Forecasts and Analysis
9.4.3Middle East and Africa Yerba Mate Market Forecasts and Analysis - By Form
9.4.4Middle East and Africa Yerba Mate Market Forecasts and Analysis - By Distribution Channel
9.4.5Middle East and Africa Yerba Mate Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Yerba Mate Market
9.4.5.1.1South Africa Yerba Mate Market by Form
9.4.5.1.2South Africa Yerba Mate Market by Distribution Channel
9.4.5.2Saudi Arabia Yerba Mate Market
9.4.5.2.1Saudi Arabia Yerba Mate Market by Form
9.4.5.2.2Saudi Arabia Yerba Mate Market by Distribution Channel
9.4.5.3U.A.E Yerba Mate Market
9.4.5.3.1U.A.E Yerba Mate Market by Form
9.4.5.3.2U.A.E Yerba Mate Market by Distribution Channel
9.4.5.4Rest of Middle East and Africa Yerba Mate Market
9.4.5.4.1Rest of Middle East and Africa Yerba Mate Market by Form
9.4.5.4.2Rest of Middle East and Africa Yerba Mate Market by Distribution Channel
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Yerba Mate Market Overview
9.5.2South and Central America Yerba Mate Market Forecasts and Analysis
9.5.3South and Central America Yerba Mate Market Forecasts and Analysis - By Form
9.5.4South and Central America Yerba Mate Market Forecasts and Analysis - By Distribution Channel
9.5.5South and Central America Yerba Mate Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Yerba Mate Market
9.5.5.1.1Brazil Yerba Mate Market by Form
9.5.5.1.2Brazil Yerba Mate Market by Distribution Channel
9.5.5.2Argentina Yerba Mate Market
9.5.5.2.1Argentina Yerba Mate Market by Form
9.5.5.2.2Argentina Yerba Mate Market by Distribution Channel
9.5.5.3Rest of South and Central America Yerba Mate Market
9.5.5.3.1Rest of South and Central America Yerba Mate Market by Form
9.5.5.3.2Rest of South and Central America Yerba Mate Market by Distribution Channel
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.YERBA MATE MARKET, KEY COMPANY PROFILES
11.1.ECOTEAS
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.GERULA SA
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.GUAYAKI
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.HRE'UK S.A.
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.KRAUS SA
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.MONTE CARLO
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.TARAGUI
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.THE MAT© FACTOR
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.TRIUNFO DO BRAZIL
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.YUYO DRINKS LTD.
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. ECOTEAS
2. Gerula SA
3. Guayaki
4. HRE'UK S.A.
5. Kraus SA
6. Monte Carlo
7. Taragui
8. The Mat Factor
9. Triunfo do Brazil
10. Yuyo Drinks Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.