South America Smart Clothing Market to Grow at a CAGR of 23.0% to reach US$ 115.53 Million from 2020 to 2027

The smart clothing market in SAM is expected to grow from US$ 22.57 million in 2019 to US$ 115.53 million by 2027; it is estimated to grow at a CAGR of 23.0% from 2020 to 2027.

Brazil and Argentina are major economies in SAM. Use of upper wear has gained momentum over the past few years. Rising demand for upper body garments such as smart shirts, jackets, and vests creates market growth opportunities. A smart shirt can provide biometric data, such as heart rate, respiratory rate, and muscle activity, used professionally to optimize performance and workout plans. Data is captured and sent to all companion apps, providing insight into a range of sporty metrics, including intensity and recovery, calories burned, fatigue level, and sleep quality. Therefore, increasing use of upper wear for various end-user applications is expected to provide lucrative opportunities to smart clothing providers during the forecast period. Bioman+, for example, is a base upper body garment solution for a wide range of cleaning solutions. It consists of conductive fiber-based textile electrodes for acquisition of the human body's electrical activity and conductive thread for transmission of electrical signals to the processing and transmission module snapped onto the clothing. Bioman+ has been validated with most of the industry's leading heart rate & ECG module vendors. It continues to be the smart clothing partner of the first choice for new module vendors entering this rapidly growing segment. Thus, increase in use of upper wear is expected to create a significant demand for smart clothing in the coming years, which is further anticipated to drive the market in SAM.

The rapid spread of COVID-19 have affected various developed and developing countries. The continuous surge in the count of infected patients is threatening several industries across the SAM region. Since most countries are exercising lockdowns, the demand for smart clothing has decreased at a prominent rate. This is because the critical smart clothing purchasing countries have been restricting their investment on these components and are utilizing a fair percentage of their budget to combat COVID-19. The temporary shutdown of manufacturing facilities is also showcasing a negative trend in the South America smart clothing market. The continuity of the COVID-19 spread would affect the businesses of SAM smart clothing market players.

With the new features and technologies coming in SAM smart clothing market, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM smart clothing market. The SAM smart clothing market is expected to grow at a good CAGR during the forecast period.

SAM Smart Clothing Market Segmentation

SAM Smart Clothing Market – by Type

• Active
• Passive
• Ultra-Smart

SAM Smart Clothing Market – by Product

• Apparel
• Footwear
• Wearable Patches
• Others

SAM Smart Clothing Market – by Connectivity

• Wi-Fi
• Bluetooth
• GPS
• RFID

SAM Smart Clothing Market – by End User

• Healthcare
• Fashion and Lifestyle
• Sport and Fitness
• Military
• Others

SAM Smart Clothing Market - by Country

• Brazil
• Argentina
• Rest of SAM

SAM Smart Clothing Market - Companies Profiles

• Carre Technologies inc (Hexoskin)
• Sensoria Inc.
• Under Armour, Inc.
• Jabil Inc.
• Google LLC

South America Smart Clothing Market Report Scope

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