[Research Report] The sports sunglasses market size is projected to grow from US$ 5,597.08 million in 2022 to US$ 8,115.06 million by 2030; the market is expected to record a CAGR of 4.8% from 2022 to 2030.
Market Insights and Analyst View:
Sports sunglasses are protective eyewear used for improving visibility and comfort while playing outdoor sports. They minimize exposure to harsh sunlight to prevent any damage to the eyes. The lenses are manufactured using plastic or glass materials. They are coated with ultraviolet (UV) ray blockers and impact-resistant films that reduce glare and improve contrast to provide improved visibility in the field. The sunglasses are also available in polarized or non-polarized types with tinted and non-tinted lenses, which make them suitable for everyday wear. Sports sunglasses are generally used while performing sports activities such as cycling, swimming, mountain biking, cycling, baseball, cricket, and other outdoor activities. These factors drive the sports sunglasses market
Growth Drivers and Challenges:
Many people engage in various sports and outdoor activities. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as dust, wind, and debris. Thus, they use sports sunglasses designed to provide optimal protection and enhance performance during sports activities. According to the Sports & Fitness Industry Association (SFIA), more than 76% of population (i.e., 236.9 million people) in the US participated in at least one activity in 2022, a 9.2% rise in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, in 2019, around 44% of the European population practiced some physical activities at least once a week. Additionally, a diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to fulfill specific needs.
Moreover, the cultural shift toward a healthier and active lifestyle has increased the number of people performing sports and outdoor activities. This shift is not limited to competitive athletes but includes individuals participating in recreational sports, running, hiking, and other leisure activities. Sports sunglasses have become a fashion statement and a symbol of this active lifestyle.
Prolonged exposure to ultraviolet (UV) radiation, especially in outdoor settings, can lead to various eye conditions and diseases such as cataracts, photokeratitis, and pterygium. These conditions can result in discomfort, vision impairment, and, in some cases, permanent eye damage. When engaged in sports or other outdoor activities, individuals require clear and unimpaired vision to perform at their best. Excessive exposure to UV rays can lead to squinting, discomfort, and reduced visual clarity. Sports sunglasses with UV protection ensure that athletes can maintain optimal vision and focus during their activities, enhancing their overall performance.
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Sports Sunglasses Market: Strategic Insights
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Sports Sunglasses Market: Strategic Insights
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Report Segmentation and Scope:
The “Global Sports Sunglasses Market” is segmented on the basis of type, category, distribution channel, and geography. Based on type, the sports sunglasses market is bifurcated into polarized and non-polarized. In terms of category, the market is segmented into men, women, unisex, and kids. Based on distribution channel, the sports sunglasses market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. By geography, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)
Segmental Analysis:
Based on type, the sports sunglasses market is segmented into polarized and non-polarized. The non-polarized segment held a significant share of the market in 2022. The demand for non-polarized sports sunglasses is surging among athletes and fitness enthusiasts who need to protect their eyes during performance, along with ensuring overall well-being. Advancements in lens technology have resulted in the introduction of more lightweight, comfortable, and durable non-polarized sports sunglasses, appealing to a broader audience. Moreover, the fashion industry's influence on sports accessories has added to the popularity of stylish and functional non-polarized sports sunglasses among people seeking performance and aesthetics in their eyewear choices.
Regional Analysis:
Based on geography, the sports sunglasses market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global sports sunglasses market. The regional market was valued at US$ 1,791 million in 2022. Europe is the second major contributor to the market, which holds almost 25% of the global market. The Middle East & Africa is expected to register a CAGR of 6.5% in the sports sunglasses market during the forecast period. In North America, the market is expected to grow significantly owing to rising participation in sports and increasing awareness related to eye protection. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022. Hence, the expanding participation of North Americans in different sports categories further fuels the demand for sports sunglasses across the region. Moreover, the market in the Middle East & Africa has seen prominent growth owing to extensive government investments in the sports sector. For instance, Gulf Cooperation Council (GCC) member states, including Saudi Arabia and the UAE, spent over US$ 65 billion on sports development in 2022, with a prime focus on football and e-sports, which are deemed to have the most significant potential for revenue growth. The increasing awareness about the importance of sports and physical fitness among individuals and fitness enthusiasts propels the demand for sports sunglasses in the Middle East & Africa.
Industry Developments and Future Opportunities:
Various initiatives taken by key players operating in the sports sunglasses market are listed below:
- In December 2022, SunGod, a British eyewear brand, collaborated with a London-based crit cycling team to launch Tekkerz Vulcanz, the Vulcanz Sunglasses. The model includes a photochromic lens, ultraviolet light memory polymer frame, and hydrophilic ear socks and nose pads.
Sports Sunglasses Market Regional Insights
Sports Sunglasses Market Regional Insights
The regional trends and factors influencing the Sports Sunglasses Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Sports Sunglasses Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
- Get the Regional Specific Data for Sports Sunglasses Market
Sports Sunglasses Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 5.6 Billion |
| Market Size by 2030 | US$ 8.12 Billion |
| Global CAGR (2022 - 2030) | 4.8% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Players Density: Understanding Its Impact on Business Dynamics
The Sports Sunglasses Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Sports Sunglasses Market are:
- Decathlon
- Adidas AG
- Luxottica Group
- Liberty Sport
- Nike Inc
Disclaimer: The companies listed above are not ranked in any particular order.
- Get the Sports Sunglasses Market top key players overview
COVID-19 Pandemic Impact:
The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in their product sales in 2020. Also, in the early period of the crisis, manufacturers were majorly dependent on the existing inventory. Due to the pandemic-induced economic recession, consumers became more cautious and selective in purchasing decisions. They significantly limited nonessential purchases due to lower incomes and uncertain earning prospects, especially in developing regions.
By the end of 2021, many countries were fully vaccinated, and governments announced relaxations in certain regulations, including lockdowns and travel bans. Changing lifestyle trends post-pandemic such as increasing emphasis on comfort, convenience, and personalization influenced the demand for sports sunglasses. The growth of online retail during the pandemic also provided opportunities for sports sunglasses manufacturers. Along with this, the relaxation of trade restrictions aided in import and export operations, positively impacting the sports sunglasses market growth.
Competitive Landscape and Key Companies:
Columbia Sportswear Co, EssilorLuxottica SA, Liberty Sport Inc, Under Armour Inc, Nike Inc, Rapha Racing Ltd, Puma SE, Decathlon SE, Adidas AG, and Safilo Group SpA are among the prominent players operating in the global sports sunglasses market. These market players adopt strategic development initiatives to expand, further driving the market growth.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Category, Distribution Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on distribution channel, the sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Specialty stores are experiencing a surge in demand for sports sunglasses because of their expertise and focused product range. Customers explicitly looking for high-quality sports eyewear prefer these stores as they offer a curated selection, often from well-known brands. The staff in these stores are knowledgeable about the products, providing personalized recommendations based on the customer's needs. Moreover, specialty stores often host events or collaborations with athletes, creating a unique shopping experience enthusiasts appreciate. The emphasis on expertise and a tailored shopping experience make specialty stores a hot sport for sports sunglasses enthusiasts.
Sustainability and eco-friendly products have emerged as a significant trend in the sports sunglasses market, reflecting a growing awareness and commitment to environmental responsibility among consumers and manufacturers alike. This trend can be attributed to several key factors that highlight the importance of sustainability in the industry. Consumers are increasingly demanding products that align with their eco-conscious values. As environmental concerns become more pronounced, individuals participating in outdoor activities and sports seek products that minimize their ecological footprint. Sports sunglasses made from sustainable materials, such as recycled plastics, bamboo, or other biodegradable options, have gained popularity. These materials reduce the environmental impact of manufacturing and offer a more sustainable end-of-life cycle, which resonates with eco-conscious consumers.
The major players operating in the global sports sunglasses market are Decathlon, Adidas AG, Luxottica Group, Liberty Sport, Nike Inc, Puma SE, Safilo Group Spa, Under Armour Inc, Columbia Sportswear Company, and Rapha Racing LimitedInc among others.
In 2022, North America region accounted for the largest share of the global sports sunglasses market. The North America sports sunglasses market is segmented into the US, Canada, and Mexico. The regional market is influenced by diverse consumer preferences, including choices between polarized and non-polarized sports sunglasses, and a range of availability of specific designs for all the genders such as men, women, unisex, and kids. In north America, the sports sunglasses sales are driven by different retail channels including supermarkets, specialty stores, online retail platforms, eyecare clinics, and fashion boutiques, catering to a wide range of customers. Also, participation in sports events and exposure through fitness centers play a significant role, as sports enthusiasts seek specialized eyewear for their activities, boosting the demand for sports sunglasses across the region. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022, and based on trend analysis, due to the COVID-19 pandemic disruption, the US saw a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Thus, the rising peoples participation in sports activities created a higher demand for sports-specific sunglasses, enhancing the market as more individuals engage in outdoor sports and recreational activities.
Based on type, the sports sunglasses market is categorized into polarized and non-polarized. The polarized segment is expected to register the highest CAGR during 2022–2030. Polarized sports sunglasses are specially crafted eyewear designed for athletes and outdoor enthusiasts. These sports sunglasses feature polarized lenses with a unique filter to block horizontal light waves, reducing glare and enhancing visibility. In sports, precision and clarity are paramount; it is widely used in sailing and watersports, fishing, skiing, running, cycling, and driving, providing several benefits. They significantly improve contrast and depth perception, enabling sporty individuals to see clearly even in bright sunlight or challenging light conditions. These sunglasses enhance focus, reduce eye strain, and promote better performance and safety across various sports activities by eliminating glare from surfaces like water, snow, or roads. The demand for polarized sports sunglasses is surging due to several key factors. Firstly, there's a growing emphasis on eye protection among sports individuals and athletes, driven by increased awareness of UV radiation's harmful effects and the importance of preserving eye health. Another factor driving the market growth is the need for specialized eyewear that enhances performance, which has risen as sports and outdoor activities continue to gain popularity.
The surge in participation in sports activities has become a significant driver for the sports sunglasses market for several compelling reasons. First and foremost, as more people engage in various sports and outdoor activities, there is an increased need for protective eyewear. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as impact, dust, wind, and debris. This awareness has fueled the demand for specialized sports sunglasses designed to provide optimal protection and enhance performance during these activities. According to Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one activity during the 2022 calendar year, the United States saw a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, In 2019, around 44 % of the European population practiced some physical activities at least once a week. Therefore, the surge in participation in physical activities and sports activities has ultimately surged the demand for sports sunglasses. Additionally, the diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to specific needs. For instance, sunglasses designed for cycling often feature aerodynamic designs and interchangeable lenses for varying light conditions, whereas those meant for water sports may have polarized lenses to reduce glare. This customization is driven by participants in different sports who require specialized equipment, including sunglasses, to achieve their best performance. The market has responded by offering various sports sunglasses catering to these specific requirements, appealing to a broader audience of athletes.
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The List of Companies - Sports Sunglasses Market
- Decathlon
- Adidas AG
- Luxottica Group
- Liberty Sport
- Nike Inc
- Puma SE
- Safilo Group Spa
- Under Armour Inc
- Columbia Sportswear Company
- Rapha Racing Limited
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