The stand mixer market was valued at US$ 1,826.01 million in 2021 and is projected to reach US$ 2,581.23 million by 2028; it is expected to grow at a CAGR of 5.1% from 2021 to 2028.
Stand mixer is a stationary mixer with a motor suitable for medium to heavy duty mixing tasks. Most of the stand mixers available in the market come with standard attachments for mixing, whipping, and kneading. There are many brands available in the market offering mixers with different features.
In 2020, Europe held the largest revenue share of the global stand mixer market. Europe is a lucrative market for stand mixers owing to the rapidly growing processed food industry due to higher consumption of food products such as baked goods, dairy products, and snacks. Moreover, market players operating in the region are adopting various strategies such as new product innovation and product launch. This will further boost the market growth in Europe.
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Stand Mixer Market: Strategic Insights
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Stand Mixer Market: Strategic Insights
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Impact of COVID-19 Pandemic on Stand Mixer Market
The ongoing COVID-19 pandemic has drastically altered the status of the consumer goods sector and negatively impacted the growth of the stand mixer market.The implementation of measures to combat the spread of the virus has aggravated the situation. The pandemic has caused unprecedented disruption in the global market. However, many people were staying at home and cooking for themselves. Therefore, the stand mixer market was slightly driven by the pandemic. Moreover, as the countries are reopening their economies, the demand for stand mixers is further expected to rise globally in the coming months.
Market Insights
Growth in Processed Food Industry
There is a growing consumption of beverages, bakery products, and confectionaries in many economies across the world. Moreover, the processed food market is growing rapidly due to increasing population and rising consumer buying power in many developing economies. Therefore, the growing processed food industry is driving the growth of the stand mixer market.
Type Insights
Based on type, the global stand mixer market is bifurcated into tilt-head and bowl-lift. The tilt-head segment held a larger share of the market in 2020. The tilting head on tilt-head mixers makes it easy to remove and add new attachments quickly. Since there is a large space between the bowl and mixing attachment, it is easy to add ingredients and scrape the bowl. Therefore, various advantages of tilt-head stand mixers propel its demand.
De’ Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; Hamilton Beach Brands, Inc.; and Panasonic are among the key players operating in the global stand mixer market. Players operating in the market are highly focused on the development of high-quality and innovative product offerings to fulfill the customer’s requirements.
Stand Mixer Market Regional Insights
The regional trends and factors influencing the Stand Mixer Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Stand Mixer Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Stand Mixer Market Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1.83 Billion |
| Market Size by 2028 | US$ 2.58 Billion |
| Global CAGR (2021 - 2028) | 5.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Players Density: Understanding Its Impact on Business Dynamics
The Stand Mixer Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Stand Mixer Market are:
- De
Disclaimer: The companies listed above are not ranked in any particular order.
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Report Spotlights
- Progressive industry trends in the stand mixer market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the stand mixer market from 2019 to 2028
- Estimation of global demand for stand mixers
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the stand mixer market
- Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the stand mixer market size at various nodes
- Detailed overview and segmentation of the market, as well as the stand mixers industry dynamics
- Size of the stand mixer market in various regions with promising growth opportunities
Global Stand Mixer Market
Type
- Tilt-Head
- Bowl-Lift
End User
- Residential
- Commercial
Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
Company Profiles
- De’ Longhi Appliances S.r.l.
- The Whirlpool Corporation
- Koninklijke Philips N.V.
- Breville
- SMEG S.p.A.
- Hobart
- Ankarsrum Kitchen AB
- Wonderchef Home Appliances Pvt. Ltd.
- Kenwood Limited
- Hamilton Beach Brands, Inc.
- Panasonic
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, End User, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Russian Federation, Saudi Arabia, South Africa, South Korea, Sweden, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Growth in food & beverage blending and mixing is the key opportunity for the global stand mixer market. The major players' technological innovations in this market offer faster mixing & blending and high precision and hygiene. Owing to the increasing demand for various food & beverage products, manufacturers in these industries are looking forward to equipping state-of-the-art production facilities with automated machinery and systems.
Based on end user, the residential segment led the global stand mixer market in 2020. Growth of the residential sector supported by positive government measures is expected to promote the demand for stand mixer in the global market scenario. With the surge in population, significant growth in the real estate and residential sector has been witnessed. Also, these days people are trying to recreate their favourite baking recipes at home. From savoury delicacies to sweet treats all across the globe, people are pushing their cooking skills to their optimum levels. Stand mixers are aimed at keen baking enthusiasts and home bakers.
The development of many new commercial establishments such as hotels, cafes, and restaurants are anticipated to propel market growth. They require numerous appliances like stand mixers to perform their daily operations efficiently. This emergence of new commercial establishments is leading to an upsurge in the purchase of stand mixers. As such establishments require continuous cooking operations that need to be quick, they use stand mixers and other appliances to increase operational efficiencies and lessen waiting time.
Based on type, the tilt-head segment led the global stand mixer market in 2020. These mixers have a switch that allows tilting the mixer’s head back to add ingredients. The tilt-head mixers have a lever on the side that allows to unlock the head and tilt it up and back, giving access to the mixing bowl. Also, these are the most convenient for home use as they’re compact and easy to use while still providing the power to handle all baking as well as mixing tasks.
The major players operating in the global stand mixer market are De’Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; and Hamilton Beach Brands, Inc.
During the forecast period, Europe is anticipated to account for the largest share of the global stand mixer market. Europe region comprises several developed and developing economies, including China, India, Japan, South Korea, among others. In Europe region, the demand for stand mixers is increasing with the growing population, high disposal income, the surge in interest in domestic baking and cooking, the advent of the new commercial establishment such as hotels, restaurants, and cafes, and the inclusion of new features and functionalities in stand mixers are bolstering the growth of the stand mixer market in this region.
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The List of Companies - Stand Mixer Market
- De’Longhi Appliances S.r.l.
- The Whirlpool Corporation
- Koninklijke Philips N.V.
- Breville
- SMEG S.p.A.
- Hobart
- Ankarsrum Kitchen AB
- Wonderchef Home Appliances Pvt. Ltd.
- Kenwood Limited
- Hamilton Beach Brands, Inc.
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