Subscriber Data Management Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

The subscriber data management market size is projected to reach US$ 21.76 billion by 2031 from US$ 6.45 billion in 2023. The market is expected to register a CAGR of 16.4% during 2023–2031. The adoption of federated identity management models is likely to remain a key trends in the market.

Subscriber Data Management Market Analysis

The rise in the number of mobile users and devices, as well as the deployment of Network Function virtualization (NFV) and IP systems, coupled with increased subscriber demand for LTE and VoLTE technologies, are all driving the demand for subscriber data management.

Subscriber Data Management Market Overview

Subscriber Data Management (SDM) refers to how telecommunications networks efficiently manage their consumers' data in a single location. The industry practice for data management was to employ separate repositories based on subscriber location, network (e.g., 2G/3G/5G), and other factors. SDM is a common-sense solution that consolidates all subscriber data for more efficient and safe user data management.  The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services.

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Subscriber Data Management Market: Strategic Insights

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Subscriber Data Management Market Drivers and Opportunities

Increase in Adoption of Subscriber Data Management Solutions by Telecom Operators to Favor Market

Subscriber data management (SDM) solution converges the management of subscriber data across different network domains. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services.

The need to lower operating expenses and facilitate cross-network convergence, as well as the rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Moreover, third parties can help telecom carriers supply new and improved services by providing new value chains that are slowly but steadily recognized. Telecom companies are looking into the possibility of providing similar degrees of personalization and activity tracking to their customers. Third parties may find subscriber data to be particularly appealing to enhance the services they may provide by leveraging the telecom operators' infrastructure. Thus, the rising adoption of SDM solutions by telecom operators is significantly fuelling the growth of the market.

Increased Adoption of 5G and Cloud-Based Monetization Solutions

The growing adoption of 5G technology and cloud-based monetization solutions is driving the demand for subscriber data management solutions. 5G technology enables telecoms to collect real-time consumer data and make informed decisions. By implementing analytics-driven customer-value management, telecoms may boost revenue by 5 to 8% in just four weeks. The surge in cloud-based processing and storage, together with the expansion of social media and high-definition on-demand video content, drives the need for subscriber data management solutions. The introduction of 5G and cloud-based monetization technologies creates potential for major industry participants. Telcos can form agreements with content creators to monetize 5G-enabled experiences that appeal to a smaller number of users. 5G gives operators two important commercial opportunities: entertainment and gambling.

Subscriber Data Management Market Report Segmentation Analysis

Key segments that contributed to the derivation of the subscriber data management market analysis are solution, network type, deployment, and application.

• Based on solution, the market is segmented by user data repository, subscriber data federation, policy management, and identity management. The user data repository segment held a significant market share in 2023.
• Based on network type, the market is segmented into fixed networks and mobile networks. The fixed networks segment held a larger market share in 2023.
• Based on deployment, the market is segmented into cloud and on-premise. The cloud segment held the largest share of the market in 2023.
• Based on application, the market is segmented into voice-over IP and mobile. The voice-over IP segment held the largest share of the market in 2023.

Subscriber Data Management Market Share Analysis by Geography

The geographic scope of the Subscriber Data Management market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America dominated the market in 2023. Based on the report by the GSM Association, North America will have 100 million 5G connections by 2022, owing to continuing network expenditures by operators and a growing selection of 5G devices at various pricing points. North America will be the first area where 5G will account for more than half of all connections by 2025. As a result, the rising number of 5G subscribers would pressure network operators to prioritize proper management of customers' mobile plans, resulting in an increased demand for subscriber data management. The COVID-19 outbreak and subsequent lockdowns imposed across countries such as the US, Canada, and Mexico have significantly increased the number of OTT subscribers across the region. For instance, According to Comscore's 2020 study, 69.8 million homes in the US used OTT in April 2020, an increase of 5.2 million from the previous year.

Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the US. First by 2%, then by 8.8%, and finally by 3.2%. However, music streaming in the US started experiencing an increase of 2% in the week ending April 2, 2020, and the trend has then continued to date. Thus, the rise in subscribers across various platforms has had a positive impact on the subscriber data management market across the region during the pandemic.

Subscriber Data Management Market Regional Insights

The regional trends and factors influencing the Subscriber Data Management Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Subscriber Data Management Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Subscriber Data Management Market Market Report Scope

Market Players Density: Understanding Its Impact on Business Dynamics

The Subscriber Data Management Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Subscriber Data Management Market are:

1. Cisco Systems, Inc.
2. Hewlett Packard Enterprise Development LP
3. Huawei Technologies Co., Ltd.
4. Nokia Corporation
5. Oracle Corporation

Disclaimer: The companies listed above are not ranked in any particular order.

Subscriber Data Management Market News and Recent Developments

The subscriber data management market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the subscriber data management market are listed below:

• Cisco announced the completion of the acquisition of Socio Labs, Inc. Through this; the company aims to expand WebEx offerings beyond meetings, webinars, and webcasts to include conferences and power the future of hybrid events. Socio Labs is a modern event technology platform that manages the full lifecycle of multi-session, multi-track virtual, in-person, and hybrid conferences. (Source: Cisco, Press Release, July 2021)
• Cisco partnered with Vodafone Idea Limited to simplify and automate the network to support 4G and 5G use cases. It also offers a better-quality experience for its consumer, retail, and enterprise customers. For this, Vodafone Idea is deploying Cisco’s Ultra Packet Core across India to accelerate digital transformation. (Source: Cisco, Press Release, June 2021)

Subscriber Data Management Market Report Coverage and Deliverables

The “Subscriber Data Management Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Subscriber Data Management market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Subscriber Data Management market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Subscriber Data Management market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Subscriber Data Management market
• Detailed company profiles