3D Secure Authentication Market Forecast, Trends by 2031
The 3D secure authentication market size is projected to reach US$ 1885.64 million by 2031 from US$ 756.94 million in 2023. The market is expected to register a CAGR of 12.1% during 2023–2031. Rising online transactions and growing cyberattacks are likely to remain key trends in the market.
3D Secure Authentication Market Analysis
The rise in internet penetration, rising consumer disposable income, and the rise in the adoption of digitalization are some of the factors driving the market growth. The rising e-commerce and m-commerce industry generates the demand for solutions to secure transactions, leading to market growth. With the growing number of online transactions, the concerns over online frauds drive the market.
3D Secure Authentication Market Overview
3D Secure (3DS) is an authentication method and a security proto adopted by the business to secure their payment ecosystem. It provides an additional layer of security for credit card transactions. This authentication process verifies the customer's identity during payment. The robust authentication regulation PSD2 in Europe and similar regulations in the UK, India and Australia foster the adoption of 3D secure authentication solutions for card payments.
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3D Secure Authentication Market: Strategic Insights
Market Size Value in US$ 557.9 Million in 2020 Market Size Value by US$ 1,303.5 Million by 2028 Growth rate CAGR of 11.4% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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3D Secure Authentication Market: Strategic Insights
| Market Size Value in | US$ 557.9 Million in 2020 |
| Market Size Value by | US$ 1,303.5 Million by 2028 |
| Growth rate | CAGR of 11.4% from 2021-2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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3D Secure Authentication Market Drivers and Opportunities
Need for secure payments.
With the growing digitalization, businesses are adopting digital solutions to efficiently run their business operations. This factor leads to the adoption of solutions, making and collecting payments among the businesses. Securing the payment ecosystem is the utmost priority of any business, as building and maintaining customer trust is important. For this, businesses adopt 3D secure authentication solutions to add an extra security layer to prevent unauthorized online transactions.
Growing e-commerce industry
The e-commerce industry is gaining traction owing to rising internet penetration, sales of smartphones, and rising consumer purchasing power. The feasibility, affordable prices, and wide product portfolio are some of the advantages of online shopping compared to traditional shopping. Therefore, customers are inclined towards shopping via e-commerce platforms. This has led to increased payments by customers, leading to the 3D secure authentication market. 3D secure authentication helps companies and customers make more secure online transactions. Adoption of this solution reduces the risk of fraud and offers more security with an extra layer of authentication.
3D Secure Authentication Market Report Segmentation Analysis
Key segments that contributed to the derivation of the 3D secure authentication market analysis are the component and end-user.
- Based on the component, the 3D secure authentication market is divided into solution and services. The solution segment held the largest share of the market in 2023.
- Based on the end-user, the 3D secure authentication market is segmented into banks and merchant and payment processor. The banks segment held a significant share of the market in 2023.
3D Secure Authentication Market Share Analysis by Geography
The geographic scope of the 3D secure authentication market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
Asia Pacific region held the largest market share and is expected to grow with the highest CAGR. Countries such as India, Japan, and China hold the majority of the Asia Pacific market share. The adoption of digital technologies is fueling the market growth in the region. The growing e-commerce industry is contributing to the growth of the 3D secure authentication market.
3D Secure Authentication Market Report Scope
3D Secure Authentication Market News and Recent Developments
The 3D secure authentication market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the 3D secure authentication market are listed below:
- Everlink announced the completion of 3D Secure Certification and the launch of its 3D Secure Authentication Service through VISA Consumer Authentication Service (VCAS) for both Visa and Mastercard card products. As eCommerce accelerates worldwide, businesses are required to prevent fraud and ensure transactions are seamlessly approved. Currently, more than 79% of all fraud occurs through card-not-present transactions. 3D Secure Authentication delivers an added layer of security for consumers, providing an improved, more flexible cardholder experience for card-not-present transactions across multiple devices. (Source: Everlink, Press Release, January 2022)
- PayU, India's leading online payments solution provider, announced the launch of 3D Secure 2.0 SDK, offering a full native checkout and superior customer experience for all card transactions. PayU merchants can provide optimized customer experience while complying with major card network upgrades - including Visa and Mastercard while gaining better security and fraud protection. PayU's lightweight 3DS 2.0 SDK provides lowered latency and a 40% reduction in checkout time. PayU had developed this EMVCo certified offering in collaboration with Wibmo, a PayU owned full stack global PayTech company. (Source: Procurato, Press Release, February 2023)
3D Secure Authentication Market Report Coverage and Deliverables
The “3D Secure Authentication Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- 3D secure authentication market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- 3D secure authentication market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- 3D secure authentication market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the 3D secure authentication market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component and End-User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The adoption of AI and ML technologies to prevent potential risks is considered a key trend in the 3D secure authentication market.
The global 3D secure authentication market is estimated to register a CAGR of 12.1% during the forecast period 2023–2031.
Rising online transactions and growing cyberattacks are the key driving factors impacting the 3D secure authentication market.
The estimated value of the 3D secure authentication market will be US$ 1885.64 million by 2031.
Netcetera; Gpayment Pvt Ltd.; ASEE GROUP; Asiapay Limited; Modirum; Msignia, Inc.; Ravelin Technology Ltd; RS Software; UL LLC; and Izealiant Technologies Pvt. Ltd. are some of the key players operating in the 3D secure authentication market.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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