Australia and New Zealand Point-of-Care Diagnostic Ultrasound Market Growth 2030
The Australia and New Zealand point-of-care diagnostic ultrasound market size is projected to grow from US$ 66.01 million in 2022 to US$ 83.53 million by 2030; it is estimated to record a CAGR of 5.24% during 2022–2030.
Analyst’s Viewpoint
Point-of-care ultrasound (POCUS) has been adopted at a growing rate in emergency departments across Australia and New Zealand and is now considered to be a fundamental competency of emergency physicians. Technological advancements have the potential to reduce the negative impact of healthcare access and availability issues in rural and remote areas of Australia. It is highly possible that technology will advance further, and a wider range of users will have access to compact, handheld, and portable ultrasound machines.
A wider variety of different POCUS devices are available in Australian healthcare facilities compared to the past. The Cairns Hospital in Queensland, Australia, has implemented the state-of-the-art Mindray TEX20 latest high-end POC ultrasound, enabling emergency clinicians to address obstacles, such as scarce resources, diverse patient populations, and lack of follow-up care. The growing number of elective surgeries and emergencies generate the demand for more safe, accurate, and real-time diagnosis of various conditions by utilizing POC ultrasound. However, the shortage of skilled technicians impacts the Australia and New Zealand point-of-care diagnostic ultrasound market forecast during 2022-2030.
Market Insights
The growing incidence of chronic diseases and the number of patients requiring emergency care due to various health ailments, such as acute abdominal pain, urology problems, and immense chest pain, surge the demand for point-of-care ultrasound (POCUS) devices. POCUS facilitates patient care, improves medical procedure efficacy, decreases complications, and saves crucial time. The accuracy of POCUS in diagnosing pulmonary conditions is equivalent to or even higher than laboratory markers in diagnosing specific pulmonary conditions. Therefore, the growing incidence of these diseases and patients needing emergency care is expected to act as one of the major drivers for the Australia and New Zealand point-of-care diagnostic ultrasound market forecast.
POCUS has been widely used in many disciplines as a rapid diagnostic tool, especially in emergency medicine. POCUS allows physician assistants (PAs) or nurse practitioners (NPs) in the emergency department to immediately acquire, interpret, and clinically integrate ultrasonographic imaging. In the emergency department, various clinical applications such as FAST exam, focussed echo, lung sonography, fluid drainage, and several other procedures can be performed with the help of these devices. POCUS has been used to aid in the diagnosis of multiple medical conditions ranging from acute appendicitis, airway compromise, and abdominal aortic aneurysm to traumatic injury assessment. Therefore, it is important for emergency departments to have POCUS so that they can be efficient, effective, and equipped to handle all kinds of emergencies. POCUS relatively fast use has made it a potential option where a formal radiological investigation may delay the diagnosis. Thus, point-of-care diagnostic ultrasound is increasingly adopted in emergency care, thereby driving the Australia and New Zealand point-of-care diagnostic ultrasound market growth during the forecast period.
Future Trend
Ultrasound equipment is beginning to incorporate robotics, cloud computing, 5G networks, artificial intelligence (AI), and remote technologies. Over time, ultrasound systems have developed into advanced terminal platforms with strong imaging and communication capabilities. Furthermore, specialized ultrasound equipment is typically more needed and appropriate to fulfill the growing needs and specifications of many clinical specializations and departments. Tele-remote POCUS is the technique of acquiring, storing, transmitting, analyzing, and processing photographs remotely by digitally reconstructing POCUS images using contemporary computers, network connectivity, and multimedia technologies. Through high-precision synchronization, remote real-time diagnostic and interventional procedures via text, audio, video, and other multi-channel connections can be enabled. Such technologies in the field of POCUS are anticipated to boost the Australia and New Zealand point-of-care diagnostic ultrasound market size.
The real-time, long-distance, high-resolution, high-bandwidth, low-latency requirements for robotic operation and remote ultrasound consultation have been met in recent years by developing 5G technology, which makes it possible to transmit POCUS imaging in high quality and share it as a valuable medical resource. This opens the door to the possibility of tele-remote POCUS technology being used widely. Thus, the increasing adoption of automation in point-of-care ultrasound is anticipated to drive the Australia and New Zealand point-of-care diagnostic ultrasound market growth in the future.
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Australia and New Zealand Point-of-Care Diagnostic Ultrasound Market: Strategic Insights
Market Size Value in US$ 66.01 million in 2022 Market Size Value by US$ 83.53 million by 2030 Growth rate CAGR of 5.24% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Australia and New Zealand Point-of-Care Diagnostic Ultrasound Market: Strategic Insights
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Market Size Value in | US$ 66.01 million in 2022 |
Market Size Value by | US$ 83.53 million by 2030 |
Growth rate | CAGR of 5.24% from 2022 to 2030 |
Forecast Period | 2022-2030 |
Base Year | 2022 |
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Report Segmentation and Scope
The "Australia and New Zealand Point-of-Care Diagnostic Ultrasound Market" is segmented on the basis of technology, portability, application, and end user. Based on technology, the market is segmented into 2D, 3D/4D, and others. Based on portability, the market is bifurcated into trolley and compact/handheld. In terms of application, the Australia and New Zealand point-of-care diagnostic ultrasound market is categorized into general imaging, cardiology, surgery, and others. Based on the end user, the market is segmented into emergency, intensive care/critical care, operating theater, IVF clinics, physiotherapy centers, sports medicine, general practitioners, respiratory centers, anesthesia, and general wards.
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Technology-Based Insights
Based on technology, the Australia and New Zealand point-of-care diagnostic ultrasound market is segmented into 2D, 3D/4D, and others. The 2D segment held the largest Australia and New Zealand point-of-care diagnostic ultrasound market share in 2022. The 3D/4D segment is anticipated to register the highest CAGR from 2022 to 2030. In ultrasound, B-Mode is a setting that creates a two-dimensional (2D) greyscale image on the ultrasound screen and is the most commonly used mode. It is generally called 2D mode. The 2D ultrasound systems are readily available in the market and are affordable. 2D ultrasounds use high-frequency, non-ionized sound waves that are transmitted and received on one plane. Generally, 2D ultrasound is used to diagnose the health of the fetus in pregnant women. It produces a black-and-white image that shows the skeletal structure of the baby and makes the internal organs visible. The 2D image produced by point-of-care ultrasound (POCUS) allows healthcare professionals to visualize organs, blood vessels, and other structures in real time, helping with diagnosis and guiding procedures. 2D ultrasound is easier to use, time-efficient, and cost-effective compared to other technologies. In addition, advanced image quality and rapid results lead to the usage of this technology in diagnostic centers.
Portability-Based Insights
Based on portability, the Australia and New Zealand point-of-care diagnostic ultrasound market is bifurcated into trolley and compact/handheld. The trolley segment held a larger Australia and New Zealand point-of-care diagnostic ultrasound market share in 2022 and is anticipated to register the highest CAGR during 2022–2030. Trolley-based ultrasound is a portable ultrasound equipment often used in medical settings for diagnostic imaging purposes. It allows healthcare professionals to conveniently diagnose bedridden patients at the bedside without interrupting their treatment. Trolley-based diagnostic ultrasounds are convenient to move from one location to another in hospitals and diagnostic centers. These devices are suitable for monitoring fetuses and patients.
The cost-effectiveness of the system and the fact that it does not require more space make it a popular adoption choice for small clinics and physicians. The system’s versatility, user-friendly features, higher adoption of imaging techniques to diagnose diseases, and the increased use of trolley-based ultrasound in acute care and emergency care settings support the growth of the segment in the Australia and New Zealand point-of-care diagnostic ultrasound market.
Application-Based Insights
In terms of application, the Australia and New Zealand point-of-care diagnostic ultrasound market is categorized into general imaging, cardiology, surgery, and others. The cardiology segment held the largest Australia and New Zealand point-of-care diagnostic ultrasound market share in 2022. The general imaging segment is anticipated to register the highest CAGR during 2022–2030. POC ultrasound refers to using portable ultrasound devices by healthcare providers at the patient’s bedside or in the clinical setting. In general imaging, POC ultrasound provides real-time visualization and aids in the diagnosis of various medical conditions. It offers accessibility and portability for various medical settings. Its compact and portable nature allows healthcare providers to perform imaging studies at the patient’s bedside, making it easier to assess different anatomical structures and organ systems in real time. Moreover, POC ultrasound is cost-effective, enhances patient care, improves diagnosis speed, and enhances the efficiency and accuracy of medical evaluations in general imaging. It serves as a rapid and accessible tool for initial assessment, guiding further diagnostics and treatment decisions.
End User-Based Insights
Based on end user, the Australia and New Zealand point-of-care diagnostic ultrasound market is segmented into emergency, intensive care/critical care, operating theater, IVF clinics, physiotherapy centers, sports medicine, general practitioners, respiratory centers, anesthesia, and general wards. The emergency department segment held the largest Australia and New Zealand point-of-care diagnostic ultrasound market share in 2022 and is anticipated to register the highest CAGR during the forecast period.
Australia and New Zealand Point-of-Care Diagnostic Ultrasound market, by End User – 2022 and 2030
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Country Analysis
Traditionally, ultrasound was the domain of sonographers, specialist radiologists, and cardiologists. This has changed with the introduction of point-of-care ultrasound, which is now used in various specialties for both diagnosis and procedure guidance. Australian rural doctors consider obstetric scanning to be an important component of their POCUS practice. Pregnant women in rural and remote Australia have less access to timely ultrasound services compared to women in metropolitan and regional areas due to a chronic shortage of trained sonographers.
According to the Australian Institute of Health and Welfare cancer data 2021, cancer is a major cause of illness and death in the country. In 2021, ~151,000 new cancer cases were diagnosed in Australians—an average of 413 cases per day. In the same year, ~49,000 people succumbed to death due to cancer in the country—an average of 135 deaths per day. In addition, colorectal cancer is estimated to be the fourth most diagnosed cancer in the country in 2023, with around 15,400 cases reported that year. POCUS has proved to be an accurate technique for the diagnosis of gastrointestinal cancers. Therefore, the above-mentioned factors support the growth of the Australia and New Zealand point-of-care diagnostic ultrasound market in the region during the forecast period.
The report profiles leading players operating in the Australia and New Zealand point-of-care diagnostic ultrasound market. These include GE Healthcare; Butterfly Network, Inc.; Fujifilm; Esoate SpA; Hologic, Inc; Echonous Inc; Koninklijke Philips NV; Shenzhen Mindray Bio-medical Electronics Co Ltd; and Clarius Mobile Health Corp. These companies focus on new product launches and geographical expansions to meet the growing consumer demand worldwide and increase their product range in specialty portfolios. They have a widespread global presence, which allows them to serve a large set of customers and subsequently increase their market share.
Industry Developments and Future Opportunities
:
- In January 2021, Hologic Inc. expanded its ultrasound portfolio by launching a new SuperSonic MACH 20 ultrasound system. Hologic Inc. offers three ultrasound technology tiers that ensure more facilities have access to customized ultrasound solutions to address their unique imaging needs. The systems are designed to increase efficiency and diagnostic accuracy, feature high-quality images and innovative imaging modes, and offer an intuitive user experience.
- In July 2020, FUJIFILM Sonosite, Inc. launched the new Sonosite PX ultrasound system. Sonosite PX is the next generation in Sonosite POCUS, with the most advanced image clarity ever seen in a Sonosite system, a suite of workflow efficiency features, and an adaptable form factor.
- In March 2020, EchoNous Inc. announced FDA approval of its KOSMOS Platform, which consists of a distinctive 8oz. Ultrasound-based tools are combined with deep learning for clinical assessment of the heart, lungs, and abdomen. It is the first tool in medicine to apply the mathematical framework of machine learning to mimic the human learning and decision-making process.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
Technology, Portability, Application, and End User
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The increasing use of point-of-care diagnostic ultrasound in emergency care and the high adoption of handheld devices are driving the growth of the Australia and New Zealand point-of-care diagnostic ultrasound market. However, the shortage of skilled technicians hinders market growth.
Australia is estimated to hold the largest share of the market. The market growth in the country is attributed to the rising number of chronic diseases that necessitate quick and efficient diagnosis tools like POCUS for timely identification, evaluation, and management.
Companies operating in the market are GE Healthcare; Butterfly Network, Inc.; Fujifilm; Esoate SpA; Hologic, Inc; Echonous Inc; Koninklijke Philips NV; Shenzhen Mindray Bio-medical Electronics Co Ltd; and Clarius Mobile Health Corp.
The Australia and New Zealand point-of-care diagnostic ultrasound market is expected to grow at a compound annual growth rate of 5.2% from 2022 to 2030 to reach US$ 83.53 million by 2030.
The Australia and New Zealand point-of-care diagnostic ultrasound market is segmented on the basis of technology, portability, application, and end user. Based on technology, the market is segmented into 2D, 3D/4D, and others. Based on portability, the market is bifurcated into trolley and compact/handheld. In terms of application, the Australia and New Zealand point-of-care diagnostic ultrasound market is categorized into general imaging, cardiology, surgery, and others. Based on end user, the market is segmented into emergency, intensive care/critical care, operating theater, IVF clinics, physiotherapy centers, sports medicine, general practitioners, respiratory centers, anesthesia, and general wards.
1. Introduction
1.1 Scope of the Study
1.2 Market Definition, Assumptions and Limitations
1.3 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
4. Point-of-Care Diagnostic Ultrasound Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
5. Point-of-Care Diagnostic Ultrasound Market - Key Market Dynamics
5.1 Key Market Drivers
5.2 Key Market Restraints
5.3 Key Market Opportunities
5.4 Future Trends
5.5 Impact Analysis of Drivers and Restraints
6. Point-of-Care Diagnostic Ultrasound Market - Australia and New Zealand Market Analysis
6.1 Point-of-Care Diagnostic Ultrasound - Australia and New Zealand Market Overview
6.2 Point-of-Care Diagnostic Ultrasound - Australia and New Zealand Market and Forecast to 2030
7. Point-of-Care Diagnostic Ultrasound Market – Revenue Analysis (USD Million) – By Technology, 2020-2030
7.1 Overview
7.2 2D
7.3 3D/4D
7.4 Others
8. Point-of-Care Diagnostic Ultrasound Market – Revenue Analysis (USD Million) – By Portability, 2020-2030
8.1 Overview
8.2 Trolley
8.3 Compact/Handheld
9. Point-of-Care Diagnostic Ultrasound Market – Revenue Analysis (USD Million) – By Application, 2020-2030
9.1 Overview
9.2 General Imaging
9.3 Surgery
9.3.1 Ultrasound for Urology
9.3.2 Intraoperative Ultrasound for General Surgery
9.4 Cardiology
9.5 Others
10. Point-of-Care Diagnostic Ultrasound Market – Revenue Analysis (USD Million) – By End User, 2020-2030
10.1 Overview
10.2 Emergency Department
10.3 Anaesthesia
10.4 Intensive Care / Critical Care
10.5 Respiratory Centers
10.6 Physiotherapy Centers
10.7 General Wards
10.8 IVF Clinics
10.9 Sports Medicine
10.10 Operating Theatre
10.11 General Practitioners Clinics
11. Industry Landscape
11.1 Mergers and Acquisitions
11.2 Agreements, Collaborations, Joint Ventures
11.3 New Product Launches
11.4 Expansions and Other Strategic Developments
12. Competitive Landscape
12.1 Heat Map Analysis by Key Players
12.2 Company Positioning and Concentration
13. Point-of-Care Diagnostic Ultrasound Market - Key Company Profiles
13.1 GE Healthcare
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
Note - Similar information would be provided for below list of companies
13.2 Koninklijke Philips NV
13.3 Clarius Mobile Health Corp.
13.4 FUJIFILM Sonosite
13.5 Hologic
13.6 Mindray
13.7 Esaote Spa
13.8 Butterfly Network
13.9 EchoNous
14. Appendix
14.1 Glossary
14.2 About The Insight Partners
14.3 Market Intelligence Cloud
The List of Companies - Australia and New Zealand Point-of-Care Diagnostic Ultrasound Market
- Hologic Inc
- Fujifilm Sonosite Inc
- GE Healthcare Technologies Inc
- Esaote Spa
- Echonous Inc
- Koninklijke Philips NV
- Shenzhen Mindray Bio-medical Electronics Co Ltd
- Clarius Mobile Health Corp
- Butterfly Network Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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