The authentication and brand protection market size is projected to reach US$ 6.68 billion by 2030 from US$ 3.34 billion in 2022. The market is expected to register a CAGR of 9.0% during 2022–2030. The rapid growth of online marketplaces is likely to remain a key trend in the market.
Authentication and Brand Protection Market Analysis
With an increase in urbanization, the reach of several brands has also increased, allowing users improved access to genuine brands. The incidences of counterfeiting are also on the rise proportionately with the increased reach of brands. The demand for authentication and brand protection technologies has been on the rise owing to the emerging new counterfeit and product-forging mechanisms that have emerged over the years. Thus, a growing safety need calls for solutions to attain an appropriate level of safety. Further to that, the upsurge in omnichannel retailing systems is a boon to the growth of the authentication and brand protection market. The omnichannel retailing systems entail efficient product allocation as well as better inventory management and real-time inventory visibility. The growth rate of the counterfeit products platform is very high, dealing specifically with the industries of food and beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture.
Authentication and Brand Protection Market Overview
Global Authentication and Brand Protection is a multi-disciplined approach that companies across the world consider for the protection of brand integrity, intellectual property, and products from all kinds of unauthorized use, counterfeiting, and fraudulent activities. This includes an integrated strategy of product sterilization using advanced technologies and unique authentication features, such as holograms and Quick Response codes, in conjunction with RFID tags that will allow companies to track and authenticate products through the supply chain.
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Authentication and Brand Protection Market: Strategic Insights
Market Size Value in US$ 3,340.44 million in 2022 Market Size Value by US$ 6,680.28 million by 2030 Growth rate CAGR of 9.0% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Authentication and Brand Protection Market: Strategic Insights
| Market Size Value in | US$ 3,340.44 million in 2022 |
| Market Size Value by | US$ 6,680.28 million by 2030 |
| Growth rate | CAGR of 9.0% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Authentication and Brand Protection Market Drivers and Opportunities
Increasing Emphasis on Safeguarding Product and Brand Integrity
One of the major growth drivers in the authentication and brand protection market is the increasing emphasis on product and brand integrity. With rising cases of counterfeiting and protecting consumers from counterfeit products in mind, such an increasing focus has become a matter of vital concern for any business across various industries. Prominently, strong measures against the proliferation of fake goods have been most required in pharmaceuticals, food and beverage, and the consumer electronics sector to complement footprinting brand integrity and product authenticity across markets.
Emergence of Track and Trace Technologies
The arrival of track and trace technologies has emerged at the forefront, driving the authentication and brand protection market. Innovation in solutions that involve product tracing at each stage through the supply chain empowers companies with the benefit of enhanced transparency and security. These technologies will confer on a business control over everything that happens to its products, from the manufacturing stage to the selling stage; they will help in mitigating counterfeiting and other unauthorized diversions, as well as promote better building of trust between the consumer and other stakeholders. In essence, greater transparency and security—enabled through track and trace technologies—are central to underpinning brand protection strategies against these sophisticated threats of counterfeit merchandise that increase the growth rate in the modern global marketplace.
Authentication and Brand Protection Market Report Segmentation Analysis
Key segments that contributed to the derivation of the authentication and brand protection market analysis are component, technology, and application.
- Based on component, the market is segmented into overt, covert, forensic, and digital. The covert segment held a significant market share in 2022.
- In terms of technology, the market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICs, and others. The security inks & coatings segment held a significant market share in 2022.
- Based on application, the market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The consumer electronics segment held a significant market share in 2022.
Authentication and Brand Protection Market Share Analysis by Geography
The geographic scope of the authentication and brand protection market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America holds a significant market share of the authentication and brand protection market, the industry is registering rapid growth in these regions. Food & beverages and pharmaceuticals are high-growth application sectors for these products. Several companies in North America have shown keen interest in developing new authentication and brand protection technologies, driven by the presence of key players and a large customer base in this region.
Authentication and Brand Protection Market Report Scope
Authentication and Brand Protection Market News and Recent Developments
The authentication and brand protection market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the authentication and brand protection market are listed below:
- Crane NXT, Co. (NYSE: CXT) ("Crane NXT" or the "Company"), a premier industrial technology company, today announced it has signed a definitive agreement with Investcorp Technology Partners ("Investcorp”) to acquire OpSec Security (“OpSec”) for $270 million in cash, subject to customary adjustments. OpSec is a global leader in brand protection and authentication solutions, serving the world’s most recognized brands, as well as government agencies and financial institutions.
(Source: Crane NXT, Co., Company Website, March 2024)
Authentication and Brand Protection Market Report Coverage and Deliverables
The “Authentication and Brand Protection Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering below areas:
- Authentication and brand protection market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Authentication and brand protection market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Authentication and brand protection market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the authentication and brand protection market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Technology, Application, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is projected to record a CAGR of 9.0% during 2022–2030.
The market is expected to reach a value of US$ 6.68 billion by 2030.
AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc, Eastman Kodak Co, De La Rue Plc, Avery Dennison Corp, Centro Grafico dg S.p.A, Giesecke Devrient GmbH, 3M Co, and Authentix are key players in the market.
The rapid growth of online marketplaces is a key trend in the market.
Increasing emphasis on safeguarding product and brand Integrity is driving the market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Authentication and Brand Protection Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
4.4 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI
4.5 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
5. Authentication and Brand Protection Market - Key Industry Dynamics
5.1 Drivers
5.1.1 Accentuating Demand for Genuine Products
5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
5.2 Restraints
5.2.1 Counterfeiting of Authentication Labelling
5.2.2 High Initial Capital Investment
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.3.2 Rising Demand in Developing Economies
5.4 Future Trend
5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
5.5 Impact of Drivers and Restraints:
6. Authentication and Brand Protection Market - Global Market Analysis
6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
7. Authentication and Brand Protection Market Analysis - Component
7.1 Overt
7.1.1 Overview
7.1.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
7.2 Covert
7.2.1 Overview
7.2.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
7.3 Forensics
7.3.1 Overview
7.3.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
7.4 Digital
7.4.1 Overview
7.4.2 Digital Market Revenue and Forecast to 2030 (US$ Million)
8. Authentication and Brand Protection Market Analysis - Technology
8.1 Security Printing & Tamper Proof Labels
8.1.1 Overview
8.1.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
8.2 Security Inks & Coatings
8.2.1 Overview
8.2.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
8.3 OVDS and Holograms
8.3.1 Overview
8.3.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
8.4 Unique Codes
8.4.1 Overview
8.4.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
8.5 Bar Codes
8.5.1 Overview
8.5.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
8.6 RFID
8.6.1 Overview
8.6.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
8.7 Authentication ICs
8.7.1 Overview
8.7.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
8.8 Others
8.8.1 Overview
8.8.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Authentication and Brand Protection Market Analysis - Application
9.1 Consumer Electronics
9.1.1 Overview
9.1.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
9.2 Automotive
9.2.1 Overview
9.2.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
9.3 Medical
9.3.1 Overview
9.3.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
9.4 Chemical
9.4.1 Overview
9.4.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
9.5 Food & Beverage
9.5.1 Overview
9.5.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
9.6 Tobacco
9.6.1 Overview
9.6.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Authentication and Brand Protection Market - Geographical Analysis
10.1 North America
10.1.1 North America Authentication and Brand Protection Market Overview
10.1.2 North America Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3 North America Authentication and Brand Protection Market Breakdown by Component
10.1.3.1 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Component
10.1.4 North America Authentication and Brand Protection Market Breakdown by Technology
10.1.4.1 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Technology
10.1.5 North America Authentication and Brand Protection Market Breakdown by Application
10.1.5.1 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Application
10.1.6 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Countries
10.1.6.1 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Country
10.1.6.2 US Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.6.2.1 US Authentication and Brand Protection Market Breakdown by Component
10.1.6.2.2 US Authentication and Brand Protection Market Breakdown by Technology
10.1.6.2.3 US Authentication and Brand Protection Market Breakdown by Application
10.1.6.3 Canada Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.6.3.1 Canada Authentication and Brand Protection Market Breakdown by Component
10.1.6.3.2 Canada Authentication and Brand Protection Market Breakdown by Technology
10.1.6.3.3 Canada Authentication and Brand Protection Market Breakdown by Application
10.1.6.4 Mexico Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.6.4.1 Mexico Authentication and Brand Protection Market Breakdown by Component
10.1.6.4.2 Mexico Authentication and Brand Protection Market Breakdown by Technology
10.1.6.4.3 Mexico Authentication and Brand Protection Market Breakdown by Application
10.2 Europe
10.2.1 Europe Authentication and Brand Protection Market Overview
10.2.2 Europe Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.3 Europe Authentication and Brand Protection Market Breakdown by Component
10.2.3.1 Europe Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Component
10.2.4 Europe Authentication and Brand Protection Market Breakdown by Technology
10.2.4.1 Europe Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Technology
10.2.5 Europe Authentication and Brand Protection Market Breakdown by Application
10.2.5.1 Europe Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Application
10.2.6 Europe Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Countries
10.2.6.1 Germany Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.1.1 Germany Authentication and Brand Protection Market Breakdown by Component
10.2.6.1.2 Germany Authentication and Brand Protection Market Breakdown by Technology
10.2.6.1.3 Germany Authentication and Brand Protection Market Breakdown by Application
10.2.6.2 France Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.2.1 France Authentication and Brand Protection Market Breakdown by Component
10.2.6.2.2 France Authentication and Brand Protection Market Breakdown by Technology
10.2.6.2.3 France Authentication and Brand Protection Market Breakdown by Application
10.2.6.3 Italy Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.3.1 Italy Authentication and Brand Protection Market Breakdown by Component
10.2.6.3.2 Italy Authentication and Brand Protection Market Breakdown by Technology
10.2.6.3.3 Italy Authentication and Brand Protection Market Breakdown by Application
10.2.6.4 UK Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.4.1 UK Authentication and Brand Protection Market Breakdown by Component
10.2.6.4.2 UK Authentication and Brand Protection Market Breakdown by Technology
10.2.6.4.3 UK Authentication and Brand Protection Market Breakdown by Application
10.2.6.5 Russia Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.5.1 Russia Authentication and Brand Protection Market Breakdown by Component
10.2.6.5.2 Russia Authentication and Brand Protection Market Breakdown by Technology
10.2.6.5.3 Russia Authentication and Brand Protection Market Breakdown by Application
10.2.6.6 Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.6.1 Rest of Europe Authentication and Brand Protection Market Breakdown by Component
10.2.6.6.2 Rest of Europe Authentication and Brand Protection Market Breakdown by Technology
10.2.6.6.3 Rest of Europe Authentication and Brand Protection Market Breakdown by Application
10.3 Asia Pacific Authentication and Brand Protection Market
10.3.1 Asia Pacific Authentication and Brand Protection Market Overview
10.3.2 Asia Pacific Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.3 Asia Pacific Authentication and Brand Protection Market Breakdown by Component
10.3.3.1 Asia Pacific Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Component
10.3.4 Asia Pacific Authentication and Brand Protection Market Breakdown by Technology
10.3.4.1 Asia Pacific Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Technology
10.3.5 Asia Pacific Authentication and Brand Protection Market Breakdown by Application
10.3.5.1 Asia Pacific Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Application
10.3.6 Authentication and Brand Protection market Breakdown by Countries
10.3.6.1 Australia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.1.1 Australia Authentication and Brand Protection Market Breakdown by Component
10.3.6.1.2 Australia Authentication and Brand Protection Market Breakdown by Technology
10.3.6.1.3 Australia Authentication and Brand Protection Market Breakdown by Application
10.3.6.2 China Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.2.1 China Authentication and Brand Protection Market Breakdown by Component
10.3.6.2.2 China Authentication and Brand Protection Market Breakdown by Technology
10.3.6.2.3 China Authentication and Brand Protection Market Breakdown by Application
10.3.6.3 India Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.3.1 India Authentication and Brand Protection Market Breakdown by Component
10.3.6.3.2 India Authentication and Brand Protection Market Breakdown by Technology
10.3.6.3.3 India Authentication and Brand Protection Market Breakdown by Application
10.3.6.4 Japan Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.4.1 Japan Authentication and Brand Protection Market Breakdown by Component
10.3.6.4.2 Japan Authentication and Brand Protection Market Breakdown by Technology
10.3.6.4.3 Japan Authentication and Brand Protection Market Breakdown by Application
10.3.6.5 South Korea Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.5.1 South Korea Authentication and Brand Protection Market Breakdown by Component
10.3.6.5.2 South Korea Authentication and Brand Protection Market Breakdown by Technology
10.3.6.5.3 South Korea Authentication and Brand Protection Market Breakdown by Application
10.3.6.6 Taiwan Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.6.1 Taiwan Authentication and Brand Protection Market Breakdown by Component
10.3.6.6.2 Taiwan Authentication and Brand Protection Market Breakdown by Technology
10.3.6.6.3 Taiwan Authentication and Brand Protection Market Breakdown by Application
10.3.6.7 Rest of Asia Pacific Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.7.1 Rest of Asia Pacific Authentication and Brand Protection Market Breakdown by Component
10.3.6.7.2 Rest of Asia Pacific Authentication and Brand Protection Market Breakdown by Technology
10.3.6.7.3 Rest of Asia Pacific Authentication and Brand Protection Market Breakdown by Application
10.4 Middle East & Africa
10.4.1 Middle East & Africa Authentication and Brand Protection Market Overview
10.4.2 Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.4.3 Middle East & Africa Authentication and Brand Protection Market Breakdown by Component
10.4.3.1 Middle East & Africa Authentication and Brand Protection Market and Forecasts and Analysis - By Component
10.4.4 Middle East & Africa Authentication and Brand Protection Market Breakdown by Technology
10.4.4.1 Middle East & Africa Authentication and Brand Protection Market and Forecasts and Analysis - By Technology
10.4.5 Middle East & Africa Authentication and Brand Protection Market Breakdown by Application
10.4.5.1 Middle East & Africa Authentication and Brand Protection Market and Forecasts and Analysis - By Application
10.4.6 Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Countries
10.4.6.1 South Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.1.1 South Africa Authentication and Brand Protection Market Breakdown by Component
10.4.6.1.2 South Africa Authentication and Brand Protection Market Breakdown by Technology
10.4.6.1.3 South Africa Authentication and Brand Protection Market Breakdown by Application
10.4.6.2 Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.2.1 Saudi Arabia Authentication and Brand Protection Market Breakdown by Component
10.4.6.2.2 Saudi Arabia Authentication and Brand Protection Market Breakdown by Technology
10.4.6.2.3 Saudi Arabia Authentication and Brand Protection Market Breakdown by Application
10.4.6.3 UAE Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.3.1 UAE Authentication and Brand Protection Market Breakdown by Component
10.4.6.3.2 UAE Authentication and Brand Protection Market Breakdown by Technology
10.4.6.3.3 UAE Authentication and Brand Protection Market Breakdown by Application
10.4.6.4 Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.4.1 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Component
10.4.6.4.2 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Technology
10.4.6.4.3 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Application
10.5 South & Central America
10.5.1 South & Central America Authentication and Brand Protection Market Overview
10.5.2 South & Central America Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.5.3 South & Central America Authentication and Brand Protection Market Breakdown by Component
10.5.3.1 South & Central America Authentication and Brand Protection Market and Forecasts and Analysis - By Component
10.5.4 South & Central America Authentication and Brand Protection Market Breakdown by Technology
10.5.4.1 South & Central America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Technology
10.5.5 South & Central America Authentication and Brand Protection Market Breakdown by Application
10.5.5.1 South & Central America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Application
10.5.6 South & Central America Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Countries
10.5.6.1 Brazil Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.1.1 Brazil Authentication and Brand Protection Market Breakdown by Component
10.5.6.1.2 Brazil Authentication and Brand Protection Market Breakdown by Technology
10.5.6.1.3 Brazil Authentication and Brand Protection Market Breakdown by Application
10.5.6.2 Argentina Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.2.1 Argentina Authentication and Brand Protection Market Breakdown by Component
10.5.6.2.2 Argentina Authentication and Brand Protection Market Breakdown by Technology
10.5.6.2.3 Argentina Authentication and Brand Protection Market Breakdown by Application
10.5.6.3 Rest of South & Central America Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.3.1 Rest of South & Central America Authentication and Brand Protection Market Breakdown by Component
10.5.6.3.2 Rest of South & Central America Authentication and Brand Protection Market Breakdown by Technology
10.5.6.3.3 Rest of South & Central America Authentication and Brand Protection Market Breakdown by Application
11. Authentication and Brand Protection Market – Impact of COVID-19 Pandemic
11.1 Pre & Post Covid-19 Impact
12. Competitive Landscape
12.1 Heat Map Analysis By Key Players
12.2 Company Positioning & Concentration
13. Authentication and Brand Protection Market Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 AlpVision SA
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Authentic Vision
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Applied DNA Sciences, Inc.
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Eastman Kodak Co
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 De La Rue Plc
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Avery Dennison Corp
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Centro Grafico dg S.p.A.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Giesecke Devrient GmbH
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 3M Co
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Authentix
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
14.11 EDGYN SAS
14.11.1 Key Facts
14.11.2 Business Description
14.11.3 Products and Services
14.11.4 Financial Overview
14.11.5 SWOT Analysis
14.11.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Word Index
List of Tables
Table 1. Authentication and Brand Protection Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – Component
Table 4. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – Technology
Table 5. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – Technology
Table 6. North America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 7. North America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 8. North America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 9. North America Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 10. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 11. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 12. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 13. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 14. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 15. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 16. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 17. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 18. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 19. Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 20. Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 21. Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 22. Europe Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 23. Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 24. Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 25. Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 26. France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 27. France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 28. France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 29. Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 30. Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 31. Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 32. UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 33. UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 34. UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 35. Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 36. Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 37. Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 38. Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 39. Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 40. Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 41. Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 42. Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 43. Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 44. Asia Pacific Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 45. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 46. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 47. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 48. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 49. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 50. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 51. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 52. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 53. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 54. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 55. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 56. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 57. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 58. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 59. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 60. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 61. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 62. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 63. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 64. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 65. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 66. Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 67. Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 68. Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 69. Middle East and Africa Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 70. South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 71. South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 72. South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 73. Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 74. Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 75. Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 76. UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 77. UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 78. UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 79. Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 80. Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 81. Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 82. South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 83. South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 84. South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 85. South and Central America Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 86. Brazil Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 87. Brazil Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 88. Brazil Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 89. Argentina Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 90. Argentina Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 91. Argentina Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 92. Rest of South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 93. Rest of South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 94. Rest of South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 95. Company Positioning & Concentration
Table 96. List of Abbreviation
List of Figures
Figure 1. Authentication and Brand Protection Market Segmentation, By Geography
Figure 2. Global– PEST Analysis
Figure 3. Ecosystem: Authentication and Brand Protection Market
Figure 4. Authentication and Brand Protection Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers And Restraints
Figure 6. Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
Figure 7. Authentication and Brand Protection Market Share (%) – Component, 2022 and 2030
Figure 8. Overt Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Covert Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Forensics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Digital Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Authentication and Brand Protection Market Share (%) – Technology, 2022 and 2030
Figure 13. Security Printing & Tamper Proof Labels Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Security Inks & Coatings Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. OVDS and Holograms Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Unique Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Bar Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. RFID Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Authentication ICs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Authentication and Brand Protection Market Share (%) – Application, 2022 and 2030
Figure 22. Consumer Electronics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Automotive Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Medical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Chemical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Food & Beverage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Tobacco Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Authentication and Brand Protection Market Breakdown by Geography, 2022 and 2030 (US$ Mn)
Figure 30. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 31. Authentication and Brand Protection Market Breakdown by Component (2022 and 2030)
Figure 32. Authentication and Brand Protection market Breakdown by Technology, 2022 and 2030 (%)
Figure 33. Authentication and Brand Protection market Breakdown by Application, 2022 and 2030 (%)
Figure 34. Authentication and Brand Protection market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 35. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 36. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 37. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 38. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 39. Authentication and Brand Protection Market Breakdown by Component (2022 and 2030)
Figure 40. Authentication and Brand Protection Market Breakdown by Technology (2022 and 2030)
Figure 41. Authentication and Brand Protection Market Breakdown by Application (2022 and 2030)
Figure 42. Authentication and Brand Protection market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 43. Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 44. France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 45. Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 46. UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 47. Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 48. Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 49. Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 50. Asia Pacific Authentication and Brand Protection Market Breakdown by Component (2022 and 2023)
Figure 51. Asia Pacific Authentication and Brand Protection Market Breakdown by Technology (2022 and 2023)
Figure 52. Asia Pacific Authentication and Brand Protection Market Breakdown by Application (2022 and 2023)
Figure 53. Asia Pacific Authentication and Brand Protection Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 54. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 55. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 56. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 57. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 58. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 59. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 60. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 61. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 62. Middle East & Africa Authentication and Brand Protection Market Breakdown by Component (2022 and 2023)
Figure 63. Middle East & Africa Authentication and Brand Protection Market Breakdown by Technology (2022 and 2023)
Figure 64. Middle East & Africa Authentication and Brand Protection Market Breakdown by Application (2022 and 2023)
Figure 65. Authentication and Brand Protection Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 66. South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 67. Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 68. UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 69. Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 70. Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 71. South & Central America Authentication and Brand Protection Market Breakdown by Component (2022 and 2023)
Figure 72. South & Central America Authentication and Brand Protection Market Breakdown by Technology (2022 and 2023)
Figure 73. South & Central America Authentication and Brand Protection Market Breakdown by Application (2022 and 2023)
Figure 74. Authentication and Brand Protection Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 75. Brazil Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 76. Argentina Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 77. Rest of South & Central America Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 78. Heat Map Analysis By Key Players
The List of Companies - Authentication and Brand Protection Market
- AlpVision SA
- Authentic Vision
- Applied DNA Sciences, Inc
- Eastman Kodak Co
- De La Rue Plc
- Avery Dennison Corp
- Centro Grafico dg S.p.A
- Giesecke Devrient GmbH
- 3M Co
- Authentix
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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