The automotive head up display market size is projected to reach US$ 8.13 billion by 2031 from US$ 1.21 billion in 2023. The market is expected to register a CAGR of 26.9% during 2023–2031. The development of head-up displays with artificial intelligence and Internet of Things technology adoption in vehicles are likely to remain key trends in the market.
Automotive Head-Up Display Market Analysis
Rising automotive production across the globe with the surge in the disposable income of the people drives the automotive head up display market growth during the forecast period. In 2022, 85.4 million motor vehicles were produced around the world, an increase of 5.7% compared to 2021. Society for Indian Automobile Manufacturers Report that commercial vehicle sales in India increased from 7,16,566 in 2022 to 9,62,468 units in 2023. Also, India’s medium heavy-duty commercial vehicles sale in 2,40,577 in 2021 to 3,59,003 units in 2022. Light commercial vehicles increased from 4,75,989 in 2022 to 6,03,465 units in 2023. increasing automotive production across the globe is the major driving factor for the market growth during the forecast period. Further, increasing sales of connected cars across the globe is expected to drive market growth.
Automotive Head-Up Display Market Overview
The automotive head-up display is a transparent display installed in such a way that the driver does not get diverted from the viewpoint while driving the vehicle. It is installed on the dashboard, and it shows the results on the projector. Automotive head-up display is an advanced technology used in passenger cars and light-duty commercial vehicles. Automotive HUD systems in vehicles work to improve the passenger and driver’s safety and provide a comfortable driving experience.
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Automotive Head Up Display Market: Strategic Insights
Market Size Value in US$ 1,243.66 Million in 2022 Market Size Value by US$ 3,311.73 Million by 2028 Growth rate CAGR of 17.7% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Automotive Head Up Display Market: Strategic Insights
| Market Size Value in | US$ 1,243.66 Million in 2022 |
| Market Size Value by | US$ 3,311.73 Million by 2028 |
| Growth rate | CAGR of 17.7% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Automotive Head-Up Display Market Drivers and Opportunities
Rising Adoption Rate of Windshield HUD to Favor Market Growth
The rising adoption rate of windshield head-up displays in passenger cars drives the market growth. Automobile OEMs have adopted a head up display that offers a comfortable driving experience and improves automobile experience systems. This HUD display consists of compass directions, advanced warning messages, radio information, and other information on the dashboard windshield. It consists of advanced technologies such as liquid crystal displays and light-emitting diodes that enable the display with colorful visuals and brightness on the windshield. New technologies, such as micro mirror-based devices with electromechanical systems are introduced in the automotive HUD market that allows the use of brighter screens for more visibility.
The rising demand for low-cost and novel technology-based display technologies is fueling the growth of the automotive HUD market. Head-up displays are now available in passenger cars, commercial vehicles, and luxury vehicles to make standardized vehicles. Japanese car manufacturer Maruti Suzuki upgraded its vehicle with a head up display in their car model Baleno for the Indian market in 2022. Also, Continental AG offers a HUD display with adaptive cruise control technology in the cars to monitor the speed and distance ahead of the cars with the help of an automobile head up display. Thus, such increasing adoption of windshields across all types of vehicles is driving the demand for automotive head-up display market growth.
Artificial Intelligence and Internet of Things in Connected Cars is Driving the Opportunity in the Market
Several key players in the market are developing head-up displays for the cars to facilitate advanced features in the cars. For instance, in April 2024, Panasonic Corporation launched AI-based AR head up displays for the automotive. The integration of AI offers dual-plane holographic view generating spatial and Envisics AI offered by Phiar, the supplier's AR head up display.
The automotive head up displays are used to display information regarding the driver’s field of view and offer all the information such as speed, warning signals, and intuitive guidance for the navigation on the automotive display. Most of the vehicles integrated with AI head-up display in the cockpit. Head-up displays are windshield-mounted to provide “floating images.” The automotive head up display helps to prevent dangerous situations, avoid collisions, and to stay in line virtual lanes. The automotive HUD offers maximum comfort and provides safety for the driver onboard.
Automotive Head-Up Display Market Report Segmentation Analysis
Key segments that contributed to the derivation of the automotive head up display market analysis are type, technology, and vehicle type.
- Based on type, the global automotive head up display market is divided into combiner HUD and windshield HUD. Among these, the windshield HUD segment held a larger share in 2023. This is owing to the increasing sale of passenger cars across the globe.
- Depending on the technology, the global market is divided into conventional HUD and augmented reality HUD. Among these, conventional HUD hold a larger share in 2023. This is owing to the increasing presence of small and medium-sized cars.
- Depending upon the vehicle type, the global market is divided into passenger cars, light commercial vehicles, and heavy commercial vehicles. Among these, passenger cars are expected to have the largest share in 2023, owing to increasing automotive sales.
Automotive Head Up Display Market Share Analysis by Geography
The geographic scope of the automotive head up display market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America is expected to dominate the market owing to increasing automotive sales and production. The automotive OEMs in North America are adopting the automotive HUD for their luxurious vehicles in order to meet the growing demand for the automotive. Several key players in the market in this region are launching and developing advanced technology-based automotive head up displays. For instance, in February 2021, WayRay and Karma Automotive collaborated to launch integrated augmented reality-based head-up displays in vehicles of future Karma vehicles.
Automotive Head Up Display Market Report Scope
Automotive Head Up Display Market News and Recent Developments
The automotive head up display market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the automotive head up display market are listed below:
- Raythink, a Chinese producer of augmented reality head-up displays, debuted its new smart vehicle AR-HUD solution at the 20th Shanghai International Automobile Industry Exhibition. The new product uses the OpticalCore picture generation unit and wave-layer three-dimensional technology. It can project a fully naked-eye 3D image with depth, delivering futuristic and better 3D effects to enhance the driving experience. (Source: Raythink Company Name, Company Website, May 2024)
- HARMAN, an automotive technology company and a subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today unveiled HARMAN Ready Vision, a set of Augmented Reality (AR) head-up display (HUD) hardware and AR software products to enhance driver safety and awareness. Ready Vision’s AR software integrates with vehicle sensors to deliver immersive audio and visual alerts that empower the driver with critical knowledge and information in a timely, accurate, and non-intrusive manner. (Source: Harman International, Company Website, January 2023)
Automotive Head Up Display Market Report Coverage and Deliverables
The “Automotive Head Up Display Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Automotive head up display market market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Automotive head up displays market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Automotive head up display market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the automotive head up display market.
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Technology, and Vehicle Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
North America is expected to dominate the automotive head up display market in 2023.
Rising adoption rate of windshield HUD to drive the market growth.
The rising integration of augmented reality into the automotive head up display is driving trends in the market.
Continental AG, Denso Corporation, Robert Bosch GmbH, Harman International, Yazaki Corporation, Valeo, Nippon Seiki Co., Ltd, Panasonic Automotive Systems Europe GmbH, HUDWAY, LLC, Japan Display Inc., and Others.
The automotive head up display market size is projected to reach US$ 8.13 billion by 2031 from US$ 1.21 billion in 2023.
The market is expected to register a CAGR of 26.9% during 2023–2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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