Crowdfunding Market Size and Share Report to 2031
The crowdfunding market size is expected to grow from US$ 1.2 billion in 2023 to US$ 3.8 billion by 2031; it is anticipated to expand at a CAGR of 15.6 % from 2024 to 2031. The rapid growth in technological advancements and innovations in crowdfunding platforms, such as the integration of artificial intelligence and machine learning, is a major driver of the crowdfunding market growth. These advancements have made it easier for startup companies to raise funds from investors.
Crowdfunding Market Analysis
The crowdfunding market is witnessing a substantial impact due to the increasing number of crowdfunding service providers across the globe, which is also driving the growth of the market. These service providers help startup companies connect with investors and raise funds. This has created more opportunities for crowdfunding market growth.
Crowdfunding Industry Overview
- In the realm of business, crowdfunding serves as a means for entrepreneurs, businessmen, and creators such as filmmakers, musicians, and artists to secure funding for their ventures, enterprises, and projects. This is achieved by directly engaging with the general public and appealing for their support.
- Online platforms facilitate the collection of funds from a wide pool of individual investors. Notably, startup firms and growing companies often leverage crowdfunding as a viable avenue for accessing alternative capital.
- Crowdfunding platforms have significantly streamlined the process for entrepreneurs, artists, and other creative individuals to secure project funding, eliminating the need to rely solely on traditional channels like banks or venture capitalists. This democratization of funding has particularly benefited individuals and small businesses, as it has leveled the playing field and enabled access to funds irrespective of geographical location, credit score, or net worth.
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Crowdfunding Market: Strategic Insights
Market Size Value in US$ 1.2 billion in 2023 Market Size Value by US$ 3.8 billion by 2031 Growth rate CAGR of 15.6 % from 2024 to 2031 Forecast Period 2024-2031 Base Year 2024
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Crowdfunding Market: Strategic Insights
| Market Size Value in | US$ 1.2 billion in 2023 |
| Market Size Value by | US$ 3.8 billion by 2031 |
| Growth rate | CAGR of 15.6 % from 2024 to 2031 |
| Forecast Period | 2024-2031 |
| Base Year | 2024 |
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Crowdfunding Market Drivers and Opportunities
Easier Access to Funding to Drive the Crowdfunding
Market Growth
- Crowdfunding platforms have revolutionized the funding landscape for entrepreneurs, artists, and other creatives by providing an alternative to traditional channels like banks and venture capitalists. This shift has opened up opportunities for individuals and small businesses, regardless of their location, credit score, or net worth.
- In addition to the accessibility of funding, crowdfunding platforms offer a platform for entrepreneurs and project owners to pitch their ideas, connect with potential investors and backers, and raise awareness for their projects. This exposure to a wide audience enhances the prospects of successful funding.
- Furthermore, the introduction of different crowdfunding models, such as rewards-based, donation-based, equity-based, and debt-based, has broadened the scope of projects and entrepreneurs that can access funding. This diversity of funding models has significantly contributed to the growth and expansion of the crowdfunding industry.
Crowdfunding Market Report Segmentation Analysis
- Based on type, the crowdfunding market forecast is segmented into reward-based crowdfunding, equity-based crowdfunding, debt-based crowdfunding, donation-based crowdfunding, and others.
- The debt-based crowdfunding segment is expected to hold a substantial crowdfunding market share in 2023. The key factors strongly influence the growth of the third-party liability coverage segment. Debt-based crowdfunding provides startup companies with an alternative financing option that offers advantages similar to traditional bank loans. It allows borrowers to access funds at a lower cost and without the extensive requirements and procedures associated with traditional banking.
- Moreover, debt-based crowdfunding also benefits investors by providing them with better interest rates for funding projects in regular monthly installments; such features are anticipated to bring new crowdfunding market trends.
Crowdfunding Market Share Analysis by Geography
The scope of the Crowdfunding Market report is primarily divided into five regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is experiencing rapid growth and is anticipated to hold a significant crowdfunding market share in 2023. The debt-based crowdfunding segment in the crowdfunding market has experienced significant growth due to intensified competition among platforms, leading to continuous innovation and enhancements in the crowdfunding experience for users. This has been further fueled by substantial funding amounts raised in North America, reaching billions of dollars in recent years. The region has witnessed a surge in crowdfunding popularity, resulting in a higher number of successful projects and campaigns.
Crowdfunding Market Report Scope
The "Crowdfunding Market Analysis" was carried out based on type, investment size, application, and geography. Based on type, the market is segmented into reward-based crowdfunding, equity-based crowdfunding, debt-based crowdfunding, donation-based crowdfunding, and others. Based on investment size, the market is segmented into small & medium investment and large investment. Based on application, the market is segmented into food & beverages, media & entertainment, real estate, healthcare, and others. Based on geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Crowdfunding Market News and Recent Developments
Companies adopt inorganic and organic strategies such as mergers and acquisitions in the crowdfunding market. A few recent key market developments are listed below:
- In March 2023, Enabot, an emerging family robotics company, launched a Kickstarter crowdfunding campaign for their latest product, the EBO X family robot companion. The company aims to position the EBO X as the first commercially available household robot in the industry. Interested backers can now pre-order the EBO X on Kickstarter, with early backers enjoying a special price of USD 569, saving up to 43% off the retail price of US$ 999. The campaign has garnered attention and recognition, with the EBO X being named a CES 2023 "Innovation Awards Honoree" in both the Smart Home and Robotics product categories. The EBO X is equipped with advanced features such as a 4K stabilized camera, AI face recognition, and auto navigation capabilities. The Kickstarter orders are expected to be shipped starting in May.
[Source: Enabot, Company Website]
- In April 2022, Crowdcube, a prominent platform for crowdsourcing securities in the UK and Europe, expanded its reach by launching a dedicated website for France in April 2022. This strategic move comes as recent regulatory changes have made it easier for Crowdcube to support issuers in raising up to Euro 5 million (USD 5.27 million) across European member states. The platform's established presence in Europe, coupled with the regulatory developments, positions Crowdcube to facilitate fundraising for businesses and entrepreneurs in a larger market. This expansion aligns with Crowdcube's mission to empower high-growth businesses and provide investment opportunities for a diverse range of investors.
[Source: Crowdcube, Company Website]
Crowdfunding Market Report Coverage & Deliverables
The market report on “Crowdfunding Market Size and Forecast (2021–2031)”, provides a detailed analysis of the market covering below areas-
- Market size & forecast at global, regional, and country- level for all the key market segments covered under the scope.
- Market dynamics such as drivers, restraints, and key opportunities.
- Key future trends.
- Detailed PEST & SWOT analysis
- Global and regional market analysis covering key market trends, key players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, key players, recent developments.
- Detailed company profiles.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Investment Size, Application, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The key players holding the majority of shares in the global crowdfunding market are Kickstarter, PBC, Wefunder Inc., Indiegogo, Inc., and Fundable.
The reward-based crowdfunding, where backers receive non-financial rewards in exchange for their support, is anticipated to play a significant role in the global crowdfunding market in the coming years.
The global crowdfunding market is expected to reach US$ 3.8 billion by 2031.
The increasing number of crowdfunding service providers across the globe is also driving the growth of the market. These service providers help startup companies connect with investors and raise funds. This has created more opportunities for crowdfunding activities, which are among the major factors that propel the global crowdfunding market.
The crowdfunding market size is expected to grow from US$ 1.2 billion in 2023 to US$ 3.8 billion by 2031; it is anticipated to expand at a CAGR of 15.6 % from 2024 to 2031.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Crowdfunding Market - By Type
1.3.2 Crowdfunding Market - By Application
1.3.3 Crowdfunding Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CROWDFUNDING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CROWDFUNDING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CROWDFUNDING MARKET - GLOBAL MARKET ANALYSIS
6.1. CROWDFUNDING - GLOBAL MARKET OVERVIEW
6.2. CROWDFUNDING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CROWDFUNDING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. REWARD-BASED FUNDING
7.3.1. Overview
7.3.2. Reward-based Funding Market Forecast and Analysis
7.4. DONATION
7.4.1. Overview
7.4.2. Donation Market Forecast and Analysis
7.5. EQUITY CROWDFUNDING
7.5.1. Overview
7.5.2. Equity Crowdfunding Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. CROWDFUNDING MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. NON-PROFIT ORGANIZATION
8.3.1. Overview
8.3.2. Non-Profit Organization Market Forecast and Analysis
8.4. EDUCATION
8.4.1. Overview
8.4.2. Education Market Forecast and Analysis
8.5. MEDICAL
8.5.1. Overview
8.5.2. Medical Market Forecast and Analysis
8.6. ENTERTAINMENT
8.6.1. Overview
8.6.2. Entertainment Market Forecast and Analysis
8.7. PRIVATE ENTERPRISE
8.7.1. Overview
8.7.2. Private Enterprise Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. CROWDFUNDING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Crowdfunding Market Overview
9.1.2 North America Crowdfunding Market Forecasts and Analysis
9.1.3 North America Crowdfunding Market Forecasts and Analysis - By Type
9.1.4 North America Crowdfunding Market Forecasts and Analysis - By Application
9.1.5 North America Crowdfunding Market Forecasts and Analysis - By Countries
9.1.5.1 United States Crowdfunding Market
9.1.5.1.1 United States Crowdfunding Market by Type
9.1.5.1.2 United States Crowdfunding Market by Application
9.1.5.2 Canada Crowdfunding Market
9.1.5.2.1 Canada Crowdfunding Market by Type
9.1.5.2.2 Canada Crowdfunding Market by Application
9.1.5.3 Mexico Crowdfunding Market
9.1.5.3.1 Mexico Crowdfunding Market by Type
9.1.5.3.2 Mexico Crowdfunding Market by Application
9.2. EUROPE
9.2.1 Europe Crowdfunding Market Overview
9.2.2 Europe Crowdfunding Market Forecasts and Analysis
9.2.3 Europe Crowdfunding Market Forecasts and Analysis - By Type
9.2.4 Europe Crowdfunding Market Forecasts and Analysis - By Application
9.2.5 Europe Crowdfunding Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Crowdfunding Market
9.2.5.1.1 Germany Crowdfunding Market by Type
9.2.5.1.2 Germany Crowdfunding Market by Application
9.2.5.2 France Crowdfunding Market
9.2.5.2.1 France Crowdfunding Market by Type
9.2.5.2.2 France Crowdfunding Market by Application
9.2.5.3 Italy Crowdfunding Market
9.2.5.3.1 Italy Crowdfunding Market by Type
9.2.5.3.2 Italy Crowdfunding Market by Application
9.2.5.4 United Kingdom Crowdfunding Market
9.2.5.4.1 United Kingdom Crowdfunding Market by Type
9.2.5.4.2 United Kingdom Crowdfunding Market by Application
9.2.5.5 Russia Crowdfunding Market
9.2.5.5.1 Russia Crowdfunding Market by Type
9.2.5.5.2 Russia Crowdfunding Market by Application
9.2.5.6 Rest of Europe Crowdfunding Market
9.2.5.6.1 Rest of Europe Crowdfunding Market by Type
9.2.5.6.2 Rest of Europe Crowdfunding Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Crowdfunding Market Overview
9.3.2 Asia-Pacific Crowdfunding Market Forecasts and Analysis
9.3.3 Asia-Pacific Crowdfunding Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Crowdfunding Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Crowdfunding Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Crowdfunding Market
9.3.5.1.1 Australia Crowdfunding Market by Type
9.3.5.1.2 Australia Crowdfunding Market by Application
9.3.5.2 China Crowdfunding Market
9.3.5.2.1 China Crowdfunding Market by Type
9.3.5.2.2 China Crowdfunding Market by Application
9.3.5.3 India Crowdfunding Market
9.3.5.3.1 India Crowdfunding Market by Type
9.3.5.3.2 India Crowdfunding Market by Application
9.3.5.4 Japan Crowdfunding Market
9.3.5.4.1 Japan Crowdfunding Market by Type
9.3.5.4.2 Japan Crowdfunding Market by Application
9.3.5.5 South Korea Crowdfunding Market
9.3.5.5.1 South Korea Crowdfunding Market by Type
9.3.5.5.2 South Korea Crowdfunding Market by Application
9.3.5.6 Rest of Asia-Pacific Crowdfunding Market
9.3.5.6.1 Rest of Asia-Pacific Crowdfunding Market by Type
9.3.5.6.2 Rest of Asia-Pacific Crowdfunding Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Crowdfunding Market Overview
9.4.2 Middle East and Africa Crowdfunding Market Forecasts and Analysis
9.4.3 Middle East and Africa Crowdfunding Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Crowdfunding Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Crowdfunding Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Crowdfunding Market
9.4.5.1.1 South Africa Crowdfunding Market by Type
9.4.5.1.2 South Africa Crowdfunding Market by Application
9.4.5.2 Saudi Arabia Crowdfunding Market
9.4.5.2.1 Saudi Arabia Crowdfunding Market by Type
9.4.5.2.2 Saudi Arabia Crowdfunding Market by Application
9.4.5.3 U.A.E Crowdfunding Market
9.4.5.3.1 U.A.E Crowdfunding Market by Type
9.4.5.3.2 U.A.E Crowdfunding Market by Application
9.4.5.4 Rest of Middle East and Africa Crowdfunding Market
9.4.5.4.1 Rest of Middle East and Africa Crowdfunding Market by Type
9.4.5.4.2 Rest of Middle East and Africa Crowdfunding Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Crowdfunding Market Overview
9.5.2 South and Central America Crowdfunding Market Forecasts and Analysis
9.5.3 South and Central America Crowdfunding Market Forecasts and Analysis - By Type
9.5.4 South and Central America Crowdfunding Market Forecasts and Analysis - By Application
9.5.5 South and Central America Crowdfunding Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Crowdfunding Market
9.5.5.1.1 Brazil Crowdfunding Market by Type
9.5.5.1.2 Brazil Crowdfunding Market by Application
9.5.5.2 Argentina Crowdfunding Market
9.5.5.2.1 Argentina Crowdfunding Market by Type
9.5.5.2.2 Argentina Crowdfunding Market by Application
9.5.5.3 Rest of South and Central America Crowdfunding Market
9.5.5.3.1 Rest of South and Central America Crowdfunding Market by Type
9.5.5.3.2 Rest of South and Central America Crowdfunding Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CROWDFUNDING MARKET, KEY COMPANY PROFILES
11.1. APPBACKR INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CROWDRISE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CROWDFUNDER, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CROWDCUBE CAPITAL LTD
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GOFUNDME
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. INDIEGOGO, INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KICKSTARTER PBC
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MIGHTYCAUSE
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PATREON
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WEMAKEIT.CH LLC
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
- Kickstarter
- PBC
- Wefunder Inc.
- Indiegogo, Inc.
- Fundable
- Fundly
- ConnectionPoint Systems Inc. (CPSI) (FundRazr)
- GoFundMe
- StartSomeGood
- Crowdcube Capital Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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