The digital publishing market size is projected to reach US$ 45.76 billion by 2031 from US$ 27.86 billion in 2023. The market is expected to register a CAGR of 6.4% during 2023–2031. Strategic collaborations and partnerships are likely to remain a key trend in the market.
Digital Publishing Market Analysis
Digital publishing is quickly replacing the traditional print publishing method. Moreover, the COVID-19 pandemic has also fueled the increase in digital media along with other factors promoting the growth of digital publishing. The publishers are quickly increasing distribution and expanding their current revenue streams by choosing digital publishing. In addition to the factors above, there are several new digital publishing features expected to impact the growth of digital publishing in the next 6-7 years. For example, the documentation and simplicity of implementing the product, as well as the performance and user experience that are quick and simple to access, drive the need for original content or user-generated content for retaining users, monetizing content, and integrating e-commerce.
Digital Publishing Market Overview
Digital publishing, known as electronic or online publishing, involves disseminating various online content like journals, magazines, newspapers, and eBooks. By going through this process, any business or publishing entity can convert paper documents and data into digital format, which can be accessed online, downloaded, edited, and printed or shared at the discretion of users.
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Digital Publishing Market: Strategic Insights
Market Size Value in US$ 24,606.5 Million in 2021 Market Size Value by US$ 37,940.7 Million by 2028 Growth rate CAGR of 6.4% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Digital Publishing Market: Strategic Insights
| Market Size Value in | US$ 24,606.5 Million in 2021 |
| Market Size Value by | US$ 37,940.7 Million by 2028 |
| Growth rate | CAGR of 6.4% from 2021-2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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Digital Publishing Market Drivers and Opportunities
Growing Adoption of eBooks Among Schools and Universities to Favor Market
eBooks support educational institutions in achieving three main strategic goals: enhancing the student experience and academic achievements in a more competitive setting, fostering innovation in teaching, learning, and research, and aiding in the optimal utilization of space and personnel resources. For universities and their libraries, a longstanding issue has been guaranteeing the timely availability of important books, with the primary complaint in student surveys often being the inadequate number of copies. Students can easily access eBooks at any time and from any location, making it a convenient option that aligns with their expectations in a more efficient way.
Furthermore, the increasing advancement in education, training, and exploration is impacting the global uptake of digital publishing. For example, the University of Leicester provides the MSc in Security, Conflict, and International Development through online learning. The Department of Criminology offers a program tailored for individuals in or aspiring to be in the international development sector. Students in this program can work in military settings, remote regions, or as peacekeepers, away from a typical classroom setting. Each student receives an iPad containing course materials, eBooks, and a course app for access. Students can access and read these eBooks even when their workplace lacks a reliable internet connection, which may often be unavailable or unreliable. The increasing use of eBooks in educational institutions is driving the expansion of the worldwide digital publishing industry.
Rising Demand for Subscription-Based Models
The changing online environment requires flexibility, prompting publishers to diversify their income sources. They are looking into new ways to ensure financial stability, expanding beyond the usual advertising and subscription models. This new strategy is seen in different ways: through sponsored content partnerships, where brands work together on relevant content, or affiliate marketing, where publishers make money by marketing products or services and earning commissions. Organizing events or creating online courses provide direct ways to interact with readers. It creates a more profound bond and the possibility of more income. Publishers are reassessing their current methods, aiming to customize and meet the needs of individual users. Micropayments, which are becoming increasingly popular, enable readers to pay a small fee for individual articles rather than committing to full subscription services, providing more flexibility and meeting varying consumption habits.
Digital Publishing Market Report Segmentation Analysis
Key segments that contributed to the derivation of the digital publishing market analysis are content type and end user.
- Based on content type, the market is segmented into text, video, and audio. The video segment held a significant market share in 2023.
- In terms of end user, the market is bifurcated into individuals and enterprises. The individual segment held a substantial share of the market in 2023.
Digital Publishing Market Share Analysis by Geography
The geographic scope of the digital publishing market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
It is anticipated that North America will hold significant digital publishing market share in 2023. The anticipated increase in demand for the digital publishing market in this region is driven by the growing need for improved digital publications. Major market leaders such as Adobe Inc., Apple Inc., Amazon.com Inc., Alphabet Inc., and others are engaging in partnerships, acquisitions, and the development of new products and enhancements, which is driving market growth in the region. An example is when Comcast Inc. unveiled a new solution in March 2021 to connect with centralized advertising campaign management for television.
Digital Publishing Market Report Scope
Digital Publishing Market News and Recent Developments
The digital publishing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the digital publishing market are listed below:
- FlipHTML5 introduces its innovative AI ebook creator, revolutionizing the digital publishing industry. This advanced tool streamlines ebook creation, enabling users to produce professional, interactive ebooks smoothly.
(Source: PR UNDERGROUND, Press Release, June 2024)
- In a bold move to further empower digital publishers and creators, Ezoic has just launched its highly anticipated Enterprise program. Explicitly designed for enterprise-scale creators, this comprehensive suite of services and features represents a significant expansion of Ezoic's offerings, providing tailored solutions to meet the unique needs of large-scale digital publishers and video creators.
(Source: Ezoic, Company Website, March 2023)
Digital Publishing Market Report Coverage and Deliverables
The “Digital Publishing Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Digital publishing market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Digital publishing market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Digital publishing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the digital publishing market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Content Type and End User and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Frequently Asked Questions
The market is anticipated to record a CAGR of 6.4% during 2023–2031.
The market is expected to reach a value of US$ 45.76 billion by 2031.
HurixDigital, Vijua, VitalSource Technologies, Excelsoft Technologies, Impelsys Inc., Issuu, Lulu Press, Inc., Kortext, Magic EdTech, and RedShelf are major players in the market.
Strategic collaborations and partnerships a key trend in the market.
Growing adoption of ebooks among schools & universities and the impact of digital generation are driving the market.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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