The digital wayfinding solutions market size is projected to reach US$ 951.2 million by 2031 from US$ 286.2 million in 2023. The market is expected to register a CAGR of 16.2% during 2023–2031. Technological advancement in digital wayfinding solutions is likely to remain a key trend in the market.
Digital Wayfinding Solutions Market Analysis
Digital wayfinders provide companies with excellent data analytics and insights. This data includes information on peak traffic times, popular routes, and frequent visits to areas. In a shopping mall, the system can track foot traffic to locate high-traffic areas, enabling businesses to strategically place promotional displays or optimize store layouts to increase visibility and sales. Additionally, user behavior tracking in digital wayfinding systems facilitates businesses to understand how individuals interact with the system. In a museum environment, tracking user preferences for exhibit visits can inform visitors of visitor preferences. This information helps curators create future exhibits to complement popular topics and enhance the visitor experience.
Digital Wayfinding Solutions Market Overview
Digital wayfinding utilizes technologies such as interactive maps, touch screens, and mobile apps to guide individuals in discovering their way through indoor or outdoor environments. It has significantly improved traditional methodfinding methods by using technology to provide real-time, dynamic, and personalized navigation solutions. Unlike static signage, digital screens provide real-time, up-to-date information, allowing users to access the most accurate and accurate directions. The airport utilizes advanced digital wayfinding systems to provide seamless navigation for passengers across terminals, gates, and facilities. Despite being one of the most crowded airports in the world, adopting these cutting-edge systems aims to enhance overall communication and operational efficiency.
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Digital Wayfinding Solutions Market: Strategic Insights
Market Size Value in US$ 234.62 million in 2021 Market Size Value by US$ 664.95 million by 2028 Growth rate CAGR of 16.0% from 2021 to 2028. Forecast Period 2021- 2028 Base Year 2021
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Digital Wayfinding Solutions Market: Strategic Insights
| Market Size Value in | US$ 234.62 million in 2021 |
| Market Size Value by | US$ 664.95 million by 2028 |
| Growth rate | CAGR of 16.0% from 2021 to 2028. |
| Forecast Period | 2021- 2028 |
| Base Year | 2021 |
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Digital Wayfinding Solutions Market Drivers and Opportunities
Rising Adoption of Digital Wayfinding Solutions to Favor Market
Digital wayfinding solutions have a wide range of common use cases in various industries and environments. Some of the most prevalent use cases include: airports, shopping malls, hospitals and healthcare facilities, educational institutions, educational institutions, exhibition and convention centers, museums and cultural institutions, and many more. Airports use digital wayfinding solutions to help travelers navigate terminals, find their gates, locate baggage claim areas, and access airport amenities. These solutions often include real-time flight information, security checkpoint wait times, and information on services like restaurants and shops. Digital wayfinding solutions provide information on user behavior, such as popular routes, frequently visited areas, and navigation patterns. This data can be analyzed to gain insights into user preferences, traffic flow, and overall facility usage, enabling organizations to make data-driven decisions and optimize their spaces.
Increasing Demand for Seamless Navigation
Digital wayfinding provides effortless navigation, clear directions, and a convenient way for users to navigate airports, shopping malls, hospitals, and more.Clear and concise wayfinding enhances the overall user experience by reducing stress, frustration, and confusion. Whether navigating a busy train station or a sprawling corporate campus, intuitive signage systems provide peace of mind and confidence to visitors and employees alike. It's difficult to navigate a sprawling shopping mall, but indoor maps can simplify the process. Shoppers can easily locate their desired stores, locate amenities such as bathrooms and escalators, and chart the shortest route to their destinations. Whether it's a first-time visitor or a regular visitor, indoor maps provide a seamless and stress-free journey throughout the mall's intricate layout. As technology evolves, incorporating digital wayfinding solutions and interactive displays will further enhance the capabilities and effectiveness of wayfinding signage systems, ushering in a new era of seamless navigation for all.
Digital Wayfinding Solutions Market Report Segmentation Analysis
Key segments that contributed to the derivation of the digital wayfinding solutions market analysis are component, deployment, and end user.
- Based on component, the digital wayfinding solutions market is segmented into software and services.
- By deployment, the market is segmented into on-premise and cloud-based.
- In terms of application, the market is segmented into airport, retail, healthcare, museum, and others.
Digital Wayfinding Solutions Market Share Analysis by Geography
The geographic scope of the digital wayfinding solutions market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America. The Cleveland Clinic is a noteworthy medical center in the United States that implemented a high-tech system to assist patients and visitors in navigating the complex campus. This digital wayfinding system makes use of interactive touchscreens and mobile apps to provide patients with step-by-step directions to clinics, departments, and patient rooms.
Digital Wayfinding Solutions Market Report Scope
Digital Wayfinding Solutions Market News and Recent Developments
The digital wayfinding solutions market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the digital wayfinding solutions market are listed below:
- 22Miles Inc. today announced the launch of Digital Signage Ready (DSR), a collection of ready-to-use software and service bundles that make it easy to set up and deploy the most popular digital signage experiences. (Source: 22Miles Inc., July 2021)
- Acquire Digital has launched a digital wayfinding and directory solution for the upcoming Grocery shop tradeshow. The industry-leading interactive wayfinding and indoor navigation platform from Acquire Digital will be utilized to assist participants in navigating the show, exploring events, and discovering other vital exhibit material. (Source: Acquire Digital, September 2021)
Digital Wayfinding Solutions Market Report Coverage and Deliverables
The “Digital Wayfinding Solutions Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Digital wayfinding solutions market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Digital wayfinding solutions market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Digital wayfinding solutions market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the digital wayfinding solutions market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Deployment, Application, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
North America region dominated the digital wayfinding solutions market in 2023.
Rising adoption of digital wayfinding solutions is the major factors that propel the global digital wayfinding solutions market.
Technological advancement in digital wayfinding solutions to play a significant role in the global digital wayfinding solutions market in the coming years.
The leading players operating in the global digital wayfinding solutions market are Acquire Digital, Click Grafix, ConnectedSign, DIGITAL WAYFINDING SOLUTIONS, Jarma Technologies LLP, MetroClick, Miles, Inc., Mindspace Digital Signage, Visix, Inc., and Xtreme Media Pvt. Ltd.
The global digital wayfinding solutions market is expected to reach US$ 951.2 million by 2031.
The market is expected to register a CAGR of 16.2% during 2023–2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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