Digitally Printed Wallpaper Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031

Digitally Printed Wallpaper Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Substrate (Nonwoven, Vinyl, Paper, and Others), Printing Technology (Inkjet and Electrophotography), and End-User (Residential and Commercial), and Geography

  • Report Code : TIPRE00006045
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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The digitally printed wallpaper market size is projected to reach US$ 54.24 billion by 2031 from US$ 8.97 billion in 2023. The market is expected to register a CAGR of 25.2% in 2023–2031. The growing urbanization and demand for wallpapers with high durability and aesthetics are likely to remain key to digitally printed wallpaper market trends.

Digitally Printed Wallpaper Market Analysis

The rising demand for personalized and customized interior decor, along with advancements in digital printing technology, are some of the major drivers driving digitally printed wallpaper market growth. Consumers and interior decorators are focusing on creating visually appealing residential and commercial spaces, which is fueling the market growth further. A shift in consumer preferences toward wall covering and a rise in DIY projects involving wallpapers further fostered market growth.

Digitally Printed Wallpaper Market Overview

Digital printing is a technology in which electronic systems create, manipulate, and finalize an image or pattern before printing it on a computer-controlled printer. Recent technological advances and printing developments have enabled the creation of digital wallpapers. Among other benefits, digital print wallpaper contributes to the aesthetics of empty spaces. Digital wallpaper provides more creativity, allowing users to design a custom wall covering that is exactly to their preference.

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Digitally Printed Wallpaper Market: Strategic Insights

digitally-printed-wallpaper-market
Market Size Value inUS$ 3,253.3Million in 2019
Market Size Value byUS$ 17,676.0Million by 2027
Growth rateCAGR of 24.2% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Digitally Printed Wallpaper Market Drivers and Opportunities

Shift in customer preference toward aesthetics to Favor Market

The digitally printed wallpapers integrate artwork and photographs that complement the surroundings or living space. These wallpapers provide several advantages, including a more vibrant, smoother finish, added value and significance, aesthetic value, increased wall protection, and others. There is a shift in customer preference toward aesthetics, which is generating the demand for digitally printed wallpapers. Customers prefer digitally printed wallpapers over traditional paints and varnishes because of their durability and variety.

Rise in the popularity of digitally printed wallpapers in the commercial sector.

Digitally printed wallpapers are gaining popularity in the commercial sector, which includes gyms, shopping malls, spas, hospitals, showrooms, and other businesses. Furthermore, with recent advancements in digital printing, many businesses have adopted customized wallpapers to create business interiors that represent brands. The demand for digitally printed wallpaper is rising, as colorful spaces and office layouts are one of the factors that boost efficiency and productivity in the company. Colors evoke emotions and influence the employee's moods. The visuals can be used for workplace marketing and commercial purposes also.

Digitally Printed Wallpaper Market Report Segmentation Analysis

Key segments that contributed to the derivation of the digitally printed wallpaper market analysis are substrate, printing technology, and end-user.

  • By substrate, the market is segmented into nonwoven, vinyl, paper, and others. The vinyl segment held the largest market share in 2023.
  • Based on the printing technology, the market is segmented into inkjet and electrophotography. The inkjet segment held the largest market share in 2023.
  • By end-user, the market is segmented into residential and commercial. The commercial segment is expected to grow with the highest CAGR.

Digitally Printed Wallpaper Market Share Analysis by Geography

The geographic scope of the digitally printed wallpaper market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

Asia Pacific region is expected to grow with the highest CAGR. The demand for aesthetically pleasing residential and business spaces leads to the region’s market growth. The growing commercial sector in the region fuels the demand for décor solutions in the region, driving the use of digitally printed wallpaper technology. With the rise in the disposable income of the consumer in the region, the interior decoration sector is growing, further driving the digitally printed wallpaper market growth in Asia Pacific.

Digitally Printed Wallpaper Market Report Scope

Digitally Printed Wallpaper Market News and Recent Developments

The Digitally Printed Wallpaper Marketis evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:

  • In November 2023, Roland DG inaugurated the head office and curated an exhibit for visitors and employees featuring spectacular wall decor using DIMENSE’s digital printing. DIMENSE’s wallpaper solutions stem from a blend of proprietary inks and environmentally conscious wallpaper materials. Following the acquisition of UAB Dimense Print, a subsidiary of UAB VEIKA specializing in wallpaper-related products in Lithuania, Roland DG established the new subsidiary, UAB DG DIMENSE, in October 2023. (Source: Roland DG, Press Release, 2023)

Digitally Printed Wallpaper Market Report Coverage and Deliverables

The “Digitally Printed Wallpaper Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

  • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Market dynamics such as drivers, restraints, and key opportunities
  • Key future trends
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Substrate , Printing Technology , and End-User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What is the estimated market size for the global digitally printed wallpaper market in 2023?

The global digitally printed wallpaper market was estimated to be US$ 8.97 billion in 2023 and is expected to grow at a CAGR of 25.2% during the forecast period 2023 - 2031.

What are the driving factors impacting the global digitally printed wallpaper market?

The growing urbanization and demand for wallpapers with high durability and aesthetics are the major factors that propel the global digitally printed wallpaper market.

What are the future trends of the global digitally printed wallpaper market?

The rise in the use of digital technologies is anticipated to play a significant role in the global digitally printed wallpaper market in the coming years.

Which are the key players holding the major market share of the global digitally printed wallpaper market?

The key players holding majority shares in the global digitally printed wallpaper market are A.S. Creation Tapeten AG, Color X, Flavor Paper, MX Display Ltd., and Muraspec.

What will be the market size of the global digitally printed wallpaper market by 2031?

The global digitally printed wallpaper market is expected to reach US$ 54.24 billion by 2031.

What is the incremental growth of the global digitally printed wallpaper market during the forecast period?

The incremental growth expected to be recorded for the global digitally printed wallpaper market during the forecast period is US$ 45.27 billion.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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