The Europe and Australia barbeque grills market is expected to grow from US$ 1,591.09 million in 2022 to US$ 2,273.65 million by 2028; it is estimated to grow at a CAGR of 6.1% from 2022 to 2028.
A barbeque grill is an outdoor cooking device used to make food by applying heat from below. Grilling of food involves a significant amount of direct, radiant heat and is used for cooking meat and vegetables quickly. The heat can be generated through different fuel types, including gas, charcoal, wood, and by electricity.
The Europe and Australia barbeque grills market is segmented on the basis of fuel type, distribution channel, and country. By fuel type, the market is segmented into gas, charcoal, electric, and wood. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on country, the Europe and Australia barbeque grills market is segmented into Germany, France, Italy, Spain, the UK, Russia, Poland, Austria, Belgium, the Netherlands, the Rest of Europe, and Australia.
Consumers are seeking lightweight alternatives to various cooking appliances. Electric barbeque grills are convenient. The electric grills use electricity to provide constant heat to the food and do not require consistent addition of fuel, such as charcoal, wood, and gas. Flames are not involved in this process, which makes this product clean. Moreover, electric barbeque grills are portable, incur no installation cost, and are available in small sizes, making them easy to carry. This prompts consumers to use them for indoor and outdoor cooking activities. The adoption of electric barbeque grills witnessed a surge due to the rising preference of consumers for grilling meals at home. Hence, the increasing use of electric barbeque grills for indoor and outdoor cooking is anticipated to create a growth opportunity for the barbeque grills market players during the forecast period.
Market Insights
Escalating Outdoor Cooking to Drive Europe and Australia Barbeque Grills Market Growth in Coming Years
During the COVID-19 pandemic, many people started opting for barbeque grills at home due to lockdown measures imposed across the region. People invested significant amount in grills and grilling products, which allowed them to create the eat-out experience at home and enjoy their time in lockdown. Moreover, growing consumer interest in outdoor activities such as trekking and camping is promoting outdoor cooking activities, which is driving the demand for barbeque grills across the region.
Fuel Type-Based Insights
Based on fuel type, the Europe and Australia barbeque grills market is segmented into gas, charcoal, electric, and wood. In 2021, the gas segment held the largest market share. The growing popularity of outdoor cooking among users on weekends and during holidays propels the demand for gas barbeque grills. Due to the easy accessibility of gas fuel for a barbeque grill, the demand for barbeque grills operating on gas is on the rise. A gas barbeque grill typically uses natural gas or liquefied petroleum gas as a fuel. They are also readily available and highly efficient. One of the significant benefits of gas barbeque grills is that they offer a healthier food option with lower fat or calories as compared to other cooking methods. Also, vegetables and other ingredients cooked on a gas barbeque grill retain more of their natural nutrition. Rising awareness regarding these health benefits drives the demand for gas barbeque grills and bolsters the market growth.
Europe and Australia Barbeque Grills Market, by Fuel Type, 2021 and 2028
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The Coleman Company, Inc.; Char-Broil, LLC; Tiger Pellet Grills LLC; Landmann; Broilmaster; Fire Magic; Weber-Stephen Products (HK) Ltd.; and Dean Forge Ltd. are among the major players operating in the Europe and Australia barbeque grills market. These companies produce and distribute barbeque grills across various countries worldwide, especially in Europe and Australia, which helps them in catering to a wider customer base. These market players are highly focused on launching innovative and customer-oriented product categories.
Report Spotlights
- Progressive trends in the barbeque grills industry to help players develop effective long-term strategies
- Business growth strategies adopted by companies to secure growth in developed and developing markets
- Quantitative analysis of the Europe and Australia barbeque grills market from 2020 to 2028
- Estimation of the demand for barbeque grills
- Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario and the demand for barbeque grills
- Market trends and outlook and factors driving and restraining the Europe and Australia barbeque grills market growth
- Understanding the strategies that underpin commercial interest with regard to the Europe and Australia barbeque grills market growth, aiding in the decision-making process
- Europe and Australia barbeque grills market size at various nodes of market
- Detailed overview and segmentation of the Europe and Australia barbeque grills market, and its industry dynamics
- Europe and Australia barbeque grills market size in various regions with promising growth opportunities
The "Europe and Australia Barbeque Grills Market Forecast to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the Europe and Australia barbeque grills market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The Europe and Australia barbeque grills market is segmented on the basis of fuel type, distribution channel. Based on fuel type, the market is segmented into gas, charcoal, electric, and wood. The Europe and Australia barbeque grills market, by distribution channel, is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2021, the gas segment held the largest market share, whereas the electric segment is expected to register the highest CAGR during the forecast period.
Company Profiles
- The Coleman Company, Inc.
- Char-Broil, LLC
- Tiger Pallet Grills LLC
- Landmann
- Broilmaster
- Fire Magic
- Weber-Stephen Products (HK) Ltd.
- Dean Forge Ltd.

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe and Australia Barbeque Grills Market, by Fuel Type
1.3.2 Europe and Australia Barbeque Grills Market, by Distribution Channel
1.3.3 Europe and Australia Barbeque Grills Market, by Country
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. Europe Barbeque Grills Market Landscape
4.1 Market Overview
4.2 Europe and Australia Barbeque Grills Market: PEST Analysis
4.2.1 Europe PEST Analysis
4.2.2 Australia PEST Analysis
4.3 Expert Opinion
5. Europe Barbeque Grills Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Upsurge in Spending on Luxury Kitchen Appliances
5.1.2 Escalating Outdoor Cooking
5.2 Market Restraints
5.2.1 Health Impact of Charcoal Grilling
5.3 Market Opportunities
5.3.1 Increasing Use of Electric Barbeque Grill
5.4 Future Trends
5.4.1 Growing Adoption of Smart Barbeque Grills
5.5 Impact Analysis of Drivers and Restraints
6. Barbeque Grills Market – Europe Analysis
6.1 Europe Barbeque Grills Market –Volume, Revenue, and Forecast to 2028 (Million Units) (US$ Million)
7. Europe Barbeque Grills Market Analysis – By Fuel Type
7.1 Overview
7.2 Europe Barbeque Grills Market, By Fuel Type (2021 and 2028)
7.3 Gas
7.3.1 Overview
7.3.2 Gas: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Charcoal
7.4.1 Overview
7.4.2 Charcoal: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Electric
7.5.1 Overview
7.5.2 Electric: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Wood
7.6.1 Overview
7.6.2 Wood: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Barbeque Grills Market Analysis – By Distribution Channel
8.1 Overview
8.2 Europe Barbeque Grills Market, By Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Supermarkets and Hypermarkets: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Specialty Stores: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Online Retail: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Barbeque Grills Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Barbeque Grills Market – Country Analysis
9.1 Overview
9.1.1 Europe: Barbeque Grills Market, by Key Country
9.1.1.1 Germany: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 Germany: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
9.1.1.1.2 Germany: Barbeque Grills Market, by Distribution Channel
9.1.1.2 France: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 France: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
9.1.1.2.2 France: Barbeque Grills Market, by Distribution Channel
9.1.1.3 Italy: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Italy: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
9.1.1.3.2 Italy: Barbeque Grills Market, by Distribution Channel
9.1.1.4 UK: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 UK: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
9.1.1.4.2 UK: Barbeque Grills Market, by Distribution Channel
9.1.1.5 Russia: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.5.1 Russia: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
9.1.1.5.2 Russia: Barbeque Grills Market, by Distribution Channel
9.1.1.6 Rest of Europe: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.6.1 Rest of Europe: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
9.1.1.6.2 Rest of Europe: Barbeque Grills Market, by Distribution Channel
10. Australia Barbeque Grills Market Analysis
10.1 Overview
10.2 Australia: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
10.2.1 Australia: Barbeque Grills Market Volume, Revenue, and Forecast to 2028, by Fuel Type (Million Units) (US$ Million)
10.2.2 Australia: Barbeque Grills Market, by Distribution Channel
11. Impact of COVID-19 on Europe and Australia Barbeque Grills Market
11.1 Overview – Impact of COVID-19
11.2 Europe: Impact Assessment of COVID-19 Pandemic
11.3 Australia: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 Product launch
12.3 Expansion
12.4 Partnership
13. Company Profiles
13.1 The Coleman Company, Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Char-Broil LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Traeger Pellet Grills LLC.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Landmann
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Broilmaster
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Fire Magic
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Weber-Stephen Products (HK) Ltd.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Dean Forge Ltd.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Europe Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe Barbeque Grills Market –Volume and Forecast to 2028 (Million Units)
Table 3. Germany Barbeque Grills Market, by Fuel Type– Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 5. Germany Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 6. France Barbeque Grills Market, by Fuel Type– Revenue and Forecast to 2028 (US$ Million)
Table 7. France Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 8. France Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy Barbeque Grills Market, by Fuel Type – Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 11. Italy Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 12. UK Barbeque Grills Market, by Fuel Type – Revenue and Forecast to 2028 (US$ Million)
Table 13. UK Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 14. UK Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia: Barbeque Grills Market, by Fuel Type – Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 17. Russia: Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe Barbeque Grills Market, by Fuel Type– Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 20. Rest of Europe Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 21. Australia Barbeque Grills Market, by Fuel Type– Revenue and Forecast to 2028 (US$ Million)
Table 22. Australia Barbeque Grills Market, by Fuel Type – Volume and Forecast to 2028 (Million Units)
Table 23. Australia Barbeque Grills Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 24. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe and Australia Barbeque Grills Market Segmentation
Figure 2. Europe and Australia Barbeque Grills Market Segmentation – By Country
Figure 3. Europe and Australia Barbeque Grills Market Overview
Figure 4. Europe Barbeque Grills Market, By Fuel Type
Figure 5. Europe Barbeque Grills Market, by Country
Figure 6. Europe: PEST Analysis
Figure 7. Australia: PEST Analysis
Figure 8. Expert Opinion
Figure 9. Europe Barbeque Grills Market Impact Analysis of Driver and Restraints
Figure 10. Europe Barbeque Grills Market – Volume, Revenue, and Forecast to 2028 (Million Units) (US$ Million)
Figure 11. Europe Barbeque Grills Market Revenue Share, By Fuel Type (2021 and 2028)
Figure 12. Europe Gas: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 13. Europe Charcoal: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 14. Europe Electric: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 15. Europe Wood: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 16. Europe Barbeque Grills Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 17. Europe Supermarkets and Hypermarkets: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 18. Europe Specialty Stores: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 19. Europe Online Retail: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 20. Europe Others: Barbeque Grills Market – Revenue and Forecast To 2028 (US$ Million)
Figure 21. Europe: Barbeque Grills Market, by Key Country – Revenue (2021) (US$ Million)
Figure 22. Europe: Barbeque Grills Market Revenue Share, by Key Country (2021 and 2028)
Figure 23. Germany: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 24. France: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 25. Italy: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 26. UK: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 27. Russia: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 28. Rest of Europe: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 29. Australia: Barbeque Grills Market –Revenue and Forecast to 2028 (US$ Million)
Figure 30. Impact of COVID-19 Pandemic on Barbeque Grills Market in Europe
Figure 31. Impact of COVID-19 Pandemic on Barbeque Grills Market in Australia
The List of Companies - Europe and Australia Barbeque Grills Market
- The Coleman Company, Inc.
- Char-Broil, LLC
- Tiger Pallet Grills LLC
- Landmann
- Broilmaster
- Fire Magic
- Weber-Stephen Products (HK) Ltd.
- Dean Forge Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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