The Europe broadcast infrastructure market is expected to grow from US$ 1,284.6 million in 2021 to US$ 2,295.7 million by 2028; it is estimated to register a CAGR of 8.6% from 2021 to 2028.
Digital Terrestrial TV (DTTV) is an implementation of digital television technology to provide a greater number of channels with better picture and sound quality using aerial broadcasts. The enthusiasm toward video-on-demand (VOD) services among the population is growing exponentially in today’s fast-paced and technologically advanced world. With the availability of unlimited choices such as Amazon Prime, Netflix, YouTube, Hotstar, Disney+, and on-demand channels of broadcasters, viewers are served with a vast range of options than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide. Furthermore, the VOD industry contains several business models, service deals, and access modes, which continue to grow significantly. Viewers rely on the VOD services that are delivered at affordable rates and help in delivering a diverse viewing experience.Nearly 95% of European households have TVs and the penetration of DTT is expected to grow. The French TV broadcasters, including TF1, France Televisions, M6, and Canal+, have invested ~€125 million annually in terrestrial network TDF. Furthermore, by the end of 2020, the share of households depending on digital terrestrial TV for their main TV set reached more than 55% in Spain, 33% in the UK, 57% in Italy, and 22.5% in France. Therefore, with the increasing adoption of TV sets and expenditure on terrestrial networks for video quality, and entertainment, the demand for DTT has also boosted.
The outbreak of the COVID-19 pandemic is expected to have a bigger impact on economies such as UK, Italy and Germany the imbalance in the demand and supply side, and the lockdown phase in several European countries have significantly impacted the broadcast infrastructure market in the first half of 2020. The growth of the broadcast infrastructure market is hampered due to the temporary shutdown of production plants and the scarcity of laborers which highly impacted the broadcasting hardware production. Moreover, the lockdown phase has drastically affected the supply chain, which has further affected the ability of companies to deploy advanced components to enhance their infrastructure competencies. Furthermore, the TV networks are strengthening themselves for a drastic drop in ad sales revenue as brands have slashed marketing budgets and pulled campaigns amid the COVID-19 pandemic. The pandemic has had a massive impact on the broadcast industry, shaping regulatory guidance, and disrupting new trends, as well as strict compliance with COVID-19 protocols in the UK, Spain, Germany, Italy, and France. However, with the normalization of economies across Europe, the production of broadcasting hardware gained its momentum. Also, with the extended remote working culture across the region, the adoption of various broadcasting channel is expected to rise thereby having a significant growth opportunity for growth of the market in the forecast period. Thus, the overall impact of COVID-19 on the European region is low to moderate.
Europe Broadcast infrastructure market Revenue and Forecast to 2028 (US$ Million)
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Europe Broadcast infrastructure market Segmentation
Europe Broadcast infrastructure market – By Component
- Hardware
- Software
- Services
Europe Broadcast infrastructure market – By Application
- OTT
- Terrestrial
- Satellite Spectroscopes
- IPTV
- Others
Europe Broadcast infrastructure market – By Technology
- Digital Broadcasting
- Analog Broadcasting
Europe Broadcast infrastructure market – By Country
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
Europe Broadcast infrastructure market – Company Profiles
- Cisco Systems, Inc.
- Clyde Broadcast Technology
- CS Computer Systems Ltd.
- Dacast Inc.
- EVS Broadcast Equipment SA
- Grass Valley
- Kaltura
- Nevion
- Ross Video Ltd
- BROADCASTING CENTER EUROPE S.A.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Technology, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Broadcast Infrastructure Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Broadcast Infrastructure Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Adoption of New Broadcast Technologies
5.1.2 Migration from Hardware to Software-Based Infrastructure
5.2 Market Restraints
5.2.1 High Degree of Complexity in Integration of Hardware & Software and Failure of Broadcast Solution
5.3 Market Opportunities
5.3.1 Increasing Demand for Digital Terrestrial TVs
5.4 Future Trends
5.4.1 Increasing Trend of Live Broadcast Services
5.5 Impact Analysis of Drivers and Restraints
6. Broadcast Infrastructure Market – Europe Analysis
6.1 Broadcast Infrastructure Market- Europe Overview
6.2 Europe: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
6.3 Europe Broadcast Infrastructure Market: Market Positioning – Five Key Players
7. Broadcast Infrastructure Market Analysis –By Component
7.1 Overview
7.2 Broadcast Infrastructure Market Breakdown, By Component, 2020 & 2028
7.3 Hardware
7.3.1 Overview
7.3.2 Hardware Market Forecast and Analysis
7.3.2.1 Dish Antennas
7.3.2.1.1 Overview
7.3.2.1.2 Dish Antennas Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.2 Amplifiers
7.3.2.2.1 Overview
7.3.2.2.2 Amplifiers Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.3 Switches
7.3.2.3.1 Overview
7.3.2.3.2 Switches Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.4 Encoders
7.3.2.4.1 Overview
7.3.2.4.2 Encoders Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.5 Transmitters
7.3.2.5.1 Overview
7.3.2.5.2 Transmitters Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.6 Modulators
7.3.2.6.1 Overview
7.3.2.6.2 Modulators Market Revenue and Forecast to 2028 (US$ Million)
7.3.2.7 Others
7.3.2.7.1 Overview
7.3.2.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
7.4 Software
7.4.1 Overview
7.4.2 Software Market Forecast and Analysis
7.5 Services
7.5.1 Overview
7.5.2 Services Market Forecast and Analysis
7.5.2.1 Professional Services
7.5.2.1.1 Overview
7.5.2.1.2 Professional Services Market Revenue and Forecast to 2028 (US$ Million)
7.5.2.2 Managed Services
7.5.2.2.1 Overview
7.5.2.2.2 Managed Services Market Revenue and Forecast to 2028 (US$ Million)
8. Broadcast Infrastructure Market Analysis – By Technology
8.1 Overview
8.2 Broadcast Infrastructure Market Breakdown, By Technology, 2020 & 2028
8.3 Digital Broadcasting
8.3.1 Overview
8.3.2 Digital Broadcasting Market Forecast and Analysis
8.4 Analog Broadcasting
8.4.1 Overview
8.4.2 Analog Broadcasting Market Forecast and Analysis
9. Broadcast Infrastructure Market Analysis – Application
9.1 Overview
9.2 Broadcast Infrastructure Market Breakdown, By Application, 2020 & 2028
9.3 OTT
9.3.1 Overview
9.3.2 OTT Market Forecast and Analysis
9.4 Terrestrial
9.4.1 Overview
9.4.2 Terrestrial Market Forecast and Analysis
9.5 Satellite
9.5.1 Overview
9.5.2 Satellite Market Forecast and Analysis
9.6 IPTV
9.6.1 Overview
9.6.2 IPTV Market Forecast and Analysis
9.7 Others
9.7.1 Overview
9.7.2 Others Market Forecast and Analysis
10. Broadcast Infrastructure Market – Country Analysis
10.1 Overview
10.1.1 Europe: Broadcast Infrastructure Market- by Key Country
10.1.1.1 Germany: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Germany: Broadcast Infrastructure Market, by Component
10.1.1.1.1.1 Germany: Broadcast Infrastructure Market, By Hardware
10.1.1.1.1.2 Germany: Broadcast Infrastructure Market, By Services
10.1.1.1.2 Germany: Broadcast Infrastructure Market, by Technology
10.1.1.1.3 Germany: Broadcast Infrastructure Market, by Application
10.1.1.2 UK: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 UK: Broadcast Infrastructure Market, by Component
10.1.1.2.1.1 UK: Broadcast Infrastructure Market, By Hardware
10.1.1.2.1.2 UK: Broadcast Infrastructure Market, By Services
10.1.1.2.2 UK: Broadcast Infrastructure Market, by Technology
10.1.1.2.3 UK: Broadcast Infrastructure Market, by Application
10.1.1.3 France: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 France: Broadcast Infrastructure Market, by Component
10.1.1.3.1.1 France: Broadcast Infrastructure Market, By Hardware
10.1.1.3.1.2 France: Broadcast Infrastructure Market, By Services
10.1.1.3.2 France: Broadcast Infrastructure Market, by Technology
10.1.1.3.3 France: Broadcast Infrastructure Market, by Application
10.1.1.4 Italy: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 Italy: Broadcast Infrastructure Market, by Component
10.1.1.4.1.1 Italy: Broadcast Infrastructure Market, By Hardware
10.1.1.4.1.2 Italy: Broadcast Infrastructure Market, By Services
10.1.1.4.2 Italy: Broadcast Infrastructure Market, by Technology
10.1.1.4.3 Italy: Broadcast Infrastructure Market, by Application
10.1.1.5 Russia: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 Russia: Broadcast Infrastructure Market, by Component
10.1.1.5.1.1 Russia: Broadcast Infrastructure Market, By Hardware
10.1.1.5.1.2 Russia: Broadcast Infrastructure Market, By Services
10.1.1.5.2 Russia: Broadcast Infrastructure Market, by Technology
10.1.1.5.3 Russia: Broadcast Infrastructure Market, by Application
10.1.1.6 Rest of Europe: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest of Europe: Broadcast Infrastructure Market, by Component
10.1.1.6.1.1 Rest of Europe: Broadcast Infrastructure Market, By Hardware
10.1.1.6.1.2 Rest of Europe: Broadcast Infrastructure Market, By Services
10.1.1.6.2 Rest of Europe: Broadcast Infrastructure Market, by Technology
10.1.1.6.3 Rest of Europe: Broadcast Infrastructure Market, by Application
11. Broadcast Infrastructure Market- COVID-19 Impact Analysis
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
13. Company Profiles
13.1 Clyde Broadcast Technology Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 CS Computer Systems
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 dacast
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 EVS Broadcast Equipment
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Grass Valley Canada
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Kaltura
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 NEVION
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 ROSS VIDEO LTD
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Cisco Systems, Inc.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 BROADCASTING CENTER EUROPE S.A.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Broadcast Infrastructure Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. Germany: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2027 (US$ Million)
Table 3. Germany: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 4. Germany: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2027 (US$ Million)
Table 5. Germany: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2027 (US$ Million)
Table 6. Germany: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 7. UK: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2027 (US$ Million)
Table 8. UK: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 9. UK: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2027 (US$ Million)
Table 10. UK: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2027 (US$ Million)
Table 11. UK: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 12. France: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2027 (US$ Million)
Table 13. France: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 14. France: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2027 (US$ Million)
Table 15. France: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2027 (US$ Million)
Table 16. France: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 17. Italy: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2027 (US$ Million)
Table 18. Italy: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 19. Italy: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2027 (US$ Million)
Table 20. Italy: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2027 (US$ Million)
Table 21. Italy: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 22. Russia: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2027 (US$ Million)
Table 23. Russia: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 24. Russia: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2027 (US$ Million)
Table 25. Russia: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2027 (US$ Million)
Table 26. Russia: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 27. Rest of Europe: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2027 (US$ Million)
Table 28. Rest of Europe: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 29. Rest of Europe: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2027 (US$ Million)
Table 30. Rest of Europe: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2027 (US$ Million)
Table 31. Rest of Europe: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 32. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe: Broadcast Infrastructure Market Segmentation
Figure 2. Broadcast Infrastructure Market Segmentation – By Country
Figure 3. Europe Broadcast Infrastructure Market Overview
Figure 4. Digital Technology Held the Largest Market Share in 2020
Figure 5. Software Held the Largest Market Share in 2020
Figure 6. Terrestrial Held the Largest Market Share in 2020
Figure 7. Europe PEST Analysis
Figure 8. Broadcast Infrastructure Market– Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. Broadcast Infrastructure Market: Impact Analysis of Drivers and Restraints
Figure 11. Europe: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Europe Broadcast Infrastructure Market Breakdown, By Component, 2020 & 2028 (%)
Figure 13. Hardware Market Revenue and Forecast to 2028 (US$ Mn)
Figure 14. Dish Antennas Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. Amplifiers Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Switches Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. Encoders Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. Transmitters Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Modulators Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. Services Market Revenue and Forecast to 2028 (US$ Million)
Figure 23. Professional Services Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. Managed Services Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. Broadcast Infrastructure Market Breakdown, By Technology, 2020 & 2028 (%)
Figure 26. Digital Broadcasting Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. Analog Broadcasting Market Revenue and Forecast to 2028 (US$ Million)
Figure 28. Broadcast Infrastructure Market Breakdown, By Application, 2020 & 2028 (%)
Figure 29. OTT Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. Terrestrial Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. Satellite Market Revenue and Forecast to 2028 (US$ Million)
Figure 32. IPTV Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. Europe: Broadcast Infrastructure Market Revenue Share, By Key Country (2020 and 2028)
Figure 35. Germany: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. UK: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. France: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 38. Italy: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 39. Russia: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 40. Rest of Europe: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)
Figure 41. Impact of COVID-19 Pandemic in European Country Markets
The List of Companies - Europe Broadcast Infrastructure Market
- Cisco Systems, Inc
- Clyde Broadcast Technology
- CS Computer Systems Ltd.
- Dacast Inc.
- EVS Broadcast Equipment SA
- Grass Valley
- Kaltura
- Nevion
- Ross Video Ltd
- BCE – BROADCASTING CENTER EUROPE S.A.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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