The Europe defatted wheat germ market is projected to grow from US$ 33.70 million in 2024 to US$ 53.45 million by 2031; the market is expected to register a CAGR of 6.8% during 2025–2031. The surging population of plant-based diets and veganism is a prominent trend in the market.
Europe Defatted Wheat Germ Market Analysis
The Europe defatted wheat germ market is expanding with the growing number of consumers becoming health-conscious and seeking functional foods that offer nutritional benefits. This trend is evident in the rising incorporation of defatted wheat germ into products such as baked goods, cereals, and nutritional supplements. The defatting process not only reduces fat content but also preserves the wheat germ's health benefits, such as its high vitamin E content, appealing to health-conscious consumers. Europe is one of the largest markets for baked goods worldwide. The demand for whole-grain bread, gluten-free baked products, and low-calorie baked products is growing. As the demand for nutritious and functional food ingredients grows, defatted wheat germ is expected to meet consumer preferences.
Europe Defatted Wheat Germ Market Overview
Defatted wheat germ is significantly used in the animal feed industry across Europe. Livestock owners in the region are adopting healthy feed ingredients to produce healthy, quality, and nutritious animal meat products. Furthermore, Europe is known for various animal stocks and high demand for meat. As per the Eurostat (European Union), Europe had nearly 146 million pigs, 76 million bovine animals, and 75 million sheep and goat stock. Such a huge stock of livestock animals requires enough animal feed, which is increasing the demand for healthy feed ingredients such as defatted wheat germ. Thus, the growing livestock industry in the region boosts the demand for defatted wheat germ.
Defatted wheat germ is readily available as a byproduct of the wheat germ oil industry. However, the utilization rate of defatted wheat is considerably less and most of it is treated as a waste. Recently, due to its high protein and fiber content and unique flavor, it is witnessing strong demand from the food & beverages industry. Moreover, it is also gaining traction as a substitute for corn and soybean meal in the animal feed industry. Thus, defatted wheat germ is an emerging and lucrative market expected to grow significantly in the coming years.
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Europe Defatted Wheat Germ Market: Strategic Insights
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Europe Defatted Wheat Germ Market: Strategic Insights
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Europe Defatted Wheat Germ Market Drivers and Opportunities
Growth of Animal Nutrition Industry in Europe
The demand for defatted wheat germ in the animal feed industry in Europe is rising due to its nutritional benefits, cost-effectiveness, and sustainability. The ingredients are rich in protein, fiber, and essential fatty acids and are increasingly being incorporated into livestock and pet feed formulations.
The shift toward more sustainable and nutritious animal feed ingredients is rising in the region. Defatted wheat germ is an excellent alternative to traditional protein sources such as soy and fishmeal, which are often more expensive and resource-intensive. As the cost of raw materials rises, defatted wheat germ offers a cost-effective solution while maintaining high protein content, which is essential for the growth and health of animals. The rising awareness of animal welfare and the shift toward plant-based feed further boost the requirement for defatted wheat germ in Europe. As per the European Feed Manufacturers' Federation, farm animals in the EU27 consumed an estimated 644 million tons of feed during 2021–2022, of which ~23% were produced by compound feed manufacturers. Thus, the growth of the animal nutrition industry drives the defatted wheat germ market.
As farmers and feed manufacturers in Europe prioritize sustainability and the reduction of environmental impact, defatted wheat germ, a byproduct of wheat milling, fits well within the circular economy model. It utilizes an otherwise underused resource, making it an eco-friendly choice in animal feed production. Therefore, the growing emphasis on cost-effective, sustainable, and nutritionally rich animal feed fuels the increased demand for defatted wheat germ in Europe.
Growth of Pharmaceutical and Nutraceutical Industry
The demand for functional ingredients that support health and wellness is rising with the expanding pharmaceutical and nutraceutical industries and the emerging value of defatted wheat germ. Rich in vitamins, minerals, protein, and essential fatty acids, it provides a natural and highly nutritious addition to various health-related products, offering a broad range of benefits. The nutraceutical market in Europe, which includes dietary supplements, functional foods, and beverages, is experiencing rapid growth. The rising awareness of preventive healthcare has fueled this sector, as consumers seek products that promote long-term health and well-being rather than focusing solely on treating diseases. Moreover, surging shift toward using more natural ingredients in supplements, defatted wheat germ is becoming an attractive choice.
In the pharmaceutical and nutraceutical industries, defatted wheat germ serves as an effective bulking agent due to its rich nutritional profile, which includes fiber, protein, vitamins, and minerals. Bulking agents are essential in the formulation of tablets, capsules, and powder-based supplements, as they provide the necessary volume and ensure proper consistency, making them easier to handle and digest. In the nutraceutical sector, defatted wheat germ is used to enhance the nutrient density of supplements. Its protein and fiber content make it a popular choice for weight management, digestive health, and muscle recovery products, while contributing to the bulk and texture.
Overall, defatted wheat germ is valued for its ability to improve the physical properties of formulations while offering additional health benefits, positioning it as a versatile and functional bulking agent in pharmaceutical and nutraceutical industries.
Europe Defatted Wheat Germ Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Europe defatted wheat germ market analysis are product type and distribution channel.
- Based on form, the market is segmented into powder, flakes, and granular. The flakes segment is expected to register the highest CAGR during the forecast period.
- By application, the Europe defatted wheat germ market is segmented into food and beverages, animal nutrition, and pharmaceutical & nutraceuticals. The food and beverages segment is expected to dominate the market in the coming years.
Europe Defatted Wheat Germ Market Share Analysis by Country
Livestock farming is growing with increasing meat consumption in France. Moreover, the demand for high-quality animal feed in Germany is increasing. Animal breeds in France are highly preferred worldwide for meat and other meat-related products. This has led to higher exports of animals from the country, propelling the demand for high-nutritional animal feed. According to the Syndicat National de l'Industrie de la Nutrition Animale (SNIA) (an organization in France for animal feed), poultry feed and pig feed were among the largest animal feed products in the country in 2023, accounting for 7.8 million tons and 4.3 million tons, respectively, an increase of 1.5% and 5.4% from the previous year. Producers of conventional animal feed use 11% byproducts of the grain sector, such as wheat bran and defatted wheat germ.
In the food and beverage industry, defatted wheat germ finds its primary applications in bakery products, snacks, breakfast cereals, and nutritional supplements in the country. It is widely used to enhance the nutritional profile of these products, offering a rich source of plant protein, which caters to the growing plant-based diet trend in France. Additionally, its high fiber content makes it a valuable ingredient in functional foods aimed at promoting digestive health.
Europe Defatted Wheat Germ Market Report Scope
Europe Defatted Wheat Germ Market News and Recent Developments
The Europe defatted wheat germ market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases.
Europe Defatted Wheat Germ Market Report Coverage and Deliverables
The "Europe Defatted Wheat Germ Market Share and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Europe defatted wheat germ market trends and forecast for all the key market segments covered under the scope
- Europe defatted wheat germ market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Europe defatted wheat germ market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe defatted wheat germ market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
A surging population of plant-based diet and veganism is expected to emerge as a future trend in the market during the forecast period.
The growing demand for defatted wheat germ in the food and beverage industry and the robust growth of the animal nutrition industry in Europe drive the market growth.
The market is expected to register a CAGR of 6.8% during 2025–2031.
Calyx Commodities; Garuda International, Inc; PHM Brands; British Aqua Feeds c/o DNA Baits Ltd; Woodland Gourmet; KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD.; and Casillo S.p.A are among the key players operating in the market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
3.2.6 Limitations and Assumptions:
4. Europe Defatted Wheat Germ Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Materials
4.3.2 Manufacturing Process
4.3.3 Distributors/Suppliers:
4.3.4 End Users
4.3.5 List of Vendors in the Value Chain
5. Europe Defatted Wheat Germ Market – Key Market Dynamics
5.1 Europe Defatted Wheat Germ Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Growing Demand for Defatted Wheat Germ in Food and Beverage Industry
5.2.2 Growth of Animal Nutrition Industry in Europe
5.3 Market Restraints
5.3.1 Supply Chain Constraints and Unavailability of Raw Materials
5.4 Market Opportunities
5.4.1 Growth of Pharmaceutical and Nutraceutical Industry
5.5 Future Trends
5.5.1 Surging Popularity of Plant-based Diet and Veganism
5.6 Impact of Drivers and Restraints:
6. Europe Defatted Wheat Germ Market Analysis
6.1 Europe Defatted Wheat Germ Market Revenue (US$ Thousand), 2021–2031
6.2 Europe Defatted Wheat Germ Market Forecast and Analysis
7. Europe Defatted Wheat Germ Market Analysis – by Form
7.1 Powder
7.1.1 Overview
7.1.2 Powder: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
7.2 Flakes
7.2.1 Overview
7.2.2 Flakes: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
7.3 Granular
7.3.1 Overview
7.3.2 Granular: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
8. Europe Defatted Wheat Germ Market Analysis – by Application
8.1 Food and Beverages
8.1.1 Overview
8.1.2 Food and Beverages: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
8.2 Animal Nutrition
8.2.1 Overview
8.2.2 Animal Nutrition: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
8.3 Pharmaceuticals and Nutraceuticals
8.3.1 Overview
8.3.2 Pharmaceuticals and Nutraceuticals: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9. Europe Defatted Wheat Germ Market – Country Analysis
9.1 Europe
9.1.1 Europe Defatted Wheat Germ Market Breakdown by Countries
9.1.2 Europe Defatted Wheat Germ Market Revenue and Forecast and Analysis – by Country
9.1.2.1 Europe Defatted Wheat Germ Market Revenue and Forecast and Analysis – by Country
9.1.2.2 Germany: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9.1.2.2.1 Germany: Europe Defatted Wheat Germ Market Breakdown by Form
9.1.2.2.2 Germany: Europe Defatted Wheat Germ Market Breakdown by Application
9.1.2.3 France: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9.1.2.3.1 France: Europe Defatted Wheat Germ Market Breakdown by Form
9.1.2.3.2 France: Europe Defatted Wheat Germ Market Breakdown by Application
9.1.2.4 Italy: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9.1.2.4.1 Italy: Europe Defatted Wheat Germ Market Breakdown by Form
9.1.2.4.2 Italy: Europe Defatted Wheat Germ Market Breakdown by Application
9.1.2.5 Spain: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9.1.2.5.1 Spain: Europe Defatted Wheat Germ Market Breakdown by Form
9.1.2.5.2 Spain: Europe Defatted Wheat Germ Market Breakdown by Application
9.1.2.6 United Kingdom: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9.1.2.6.1 United Kingdom: Europe Defatted Wheat Germ Market Breakdown by Form
9.1.2.6.2 United Kingdom: Europe Defatted Wheat Germ Market Breakdown by Application
9.1.2.7 Rest of Europe: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
9.1.2.7.1 Rest of Europe: Europe Defatted Wheat Germ Market Breakdown by Form
9.1.2.7.2 Rest of Europe: Europe Defatted Wheat Germ Market Breakdown by Application
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning and Concentration
11. Company Profiles
11.1 Calyx Commodities
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Garuda International, Inc
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 PHM Brands
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 British Aqua Feeds c/o DNA Baits Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Woodland Gourmet
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Casillo S.p.A
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. Appendix
12.1 About The Insight Partners
List of Tables
Table 1. Europe Defatted Wheat Germ Market Segmentation
Table 2. List of Vendors
Table 3. Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Table 4. Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 5. Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 6. Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Country
Table 7. Germany: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 8. Germany: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 9. France: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 10. France: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 11. Italy: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 12. Italy: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 13. Spain: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 14. Spain: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 15. United Kingdom: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 16. United Kingdom: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 17. Rest of Europe: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Form
Table 18. Rest of Europe: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand) – by Application
Table 19. Heat Map Analysis
List of Figures
Figure 1. Europe Defatted Wheat Germ Market Segmentation, by Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem Analysis
Figure 4. Pharmaceutical Production Value in Europe, US$ Billion, (2020 – 2023)
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Defatted Wheat Germ Market Revenue (US$ Thousand), 2021–2031
Figure 7. Europe Defatted Wheat Germ Market Share (%) – by Form, 2024 and 2031
Figure 8. Powder: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 9. Flakes: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 10. Granular: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 11. Europe Defatted Wheat Germ Market Share (%) – by Application, 2024 and 2031
Figure 12. Food and Beverages: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 13. Animal Nutrition: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 14. Pharmaceuticals and Nutraceuticals: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 15. Europe Defatted Wheat Germ Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 16. Germany: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 17. France: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 18. Italy: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 19. Spain: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 20. United Kingdom: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 21. Rest of Europe: Europe Defatted Wheat Germ Market – Revenue and Forecast to 2031 (US$ Thousand)
Figure 22. Company Positioning and Concentration
The List of Companies - Europe Defatted Wheat Germ Market
- Calyx Commodities
- Garuda International, Inc
- PHM Brands
- British Aqua Feeds c/o DNA Baits Ltd
- Woodland Gourmet
- KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD.
- Casillo S.p.A
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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