The Europe dried herbs market size is expected to grow from US$ 628.90 million in 2022 to US$ 894.02 million by 2030; it is expected to register a CAGR of 4.5% from 2022 to 2030.
Market Insights and Analyst View:
Dried herbs and spices are natural and healthy flavor enhancers. The ingredients help increase the functional appeal of the food. Herbs such as basil, marjoram, bay leaves, ginger, turmeric, parsley, and thyme contain antioxidants, vitamins, and free radicles. They also possess antimicrobial and antibacterial properties that help fight infections; reduce stress, anxiety, and inflammation; and regulate blood sugar levels. Rising interest in home cooking, increasing demand for natural food flavorings, and benefits of dried herbs and spices drive the Europe dried herbs market growth.
Growth Drivers and Challenges:
Organic food is cultivated naturally with manure or compost without chemical fertilizers and pesticides. Another benefit of organic foods is that they are free of growth hormones, genetically modified organisms (GMOs), and antibiotic residues. Organic foods have gained huge traction recently owing to increasing awareness of their benefits.
In Europe, organic farming is rapidly expanding owing to the rising demand for organic ingredients. According to the European Commission (EC), the EU area under organic farming reached 14.8 million hectares in 2020, 9.1% of the EU’s utilized agricultural land (UAA). The European Union aims to increase its organic agriculture land in the coming years. According to the European Union’s (EU) Green Deal, by 2030, the EU aims to achieve 25% of agricultural land under organic farming. Thus, the rising preference for organic food in Europe and favorable government policies to develop organic agriculture drive the Europe dried market growth.
Herbs and spices are valuable products and are often exposed to adulteration risks. For example, oregano is often mixed with strawberry leaves to reduce its price. Similarly, a vanilla extract from tonka beans is marketed as pure vanilla. Therefore, herbs and spices manufacturers in the EU are required to comply with the labeling regulations that mandate the manufacturers to list all the ingredients and their origin on the labels. The EU also mandates the manufacturers of herbs and spices to add an allergen declaration on their product labels. Thus, a stricter regulatory framework for herbs and spices across Europe creates major challenges for the manufacturers of dried herbs to expand their operations, thereby hindering Europe dried herbs market growth.
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Europe Dried Herbs Market: Strategic Insights
Market Size Value in US$ 628.90 million in 2022 Market Size Value by US$ 894.02 million by 2030 Growth rate CAGR of 4.5% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Europe Dried Herbs Market: Strategic Insights
| Market Size Value in | US$ 628.90 million in 2022 |
| Market Size Value by | US$ 894.02 million by 2030 |
| Growth rate | CAGR of 4.5% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Report Segmentation and Scope:
The Europe dried herbs market is segmented into type and country. Based on type, the Europe dried herbs market is segmented into marjoram, basil, cilantro/coriander, parsley, thyme, oregano, bay leaves, dill, spearmint, peppermint, chamomile, hibiscus, and others. Based on country, the Europe dried herbs market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe.
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Segmental Analysis:
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Based on type, the Europe dried herbs market is segmented into marjoram, basil, cilantro/coriander, parsley, thyme, oregano, bay leaves, dill, spearmint, peppermint, chamomile, hibiscus, and others. The oregano segment held the largest share in the Europe dried herbs market in 2022, and the market for the thyme segment is expected to grow significantly during the forecast period. Oregano is a fragrant culinary herb staple to various cuisines, especially Italian, Mexican, Turkish, and Greek cuisines. It has a subtle sweetness with a strong flavor. Oregano is usually used in tomato-based recipes, pizza, pasta sauce, and salads. It is also used in combination with olive oil in marinades for chicken, beef, and lamb-based recipes. It pairs well with garlic, thyme, basil, and onion. Oregano has anti-cancerous and antibacterial properties that help fight various infections and reduce the growth of cancer-causing cells. Oregano is also used in bakery products such as bread, puffy pastries, and crackers. It instantly enhances the flavor and aroma of various dishes. Thus, oregano is highly popular among gourmets and chefs, which propels the Europe dried herbs market for the oregano segment.
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Country Analysis:
Based on country, the Europe dried herbs market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Russia held the largest share of the Europe dried herbs market and accounted for US$ 93.52 million in 2022. Germany is the second major contributor to the market. Germany is expected to register a CAGR of ~5% during 2022–2030. According to the Centre for the Promotion of Imports from developing countries (CBI), Germany is one of the largest importers of spices and herbs in Europe, accounting for 21% of the total European Union (EU) imports. The requirement for sustainably sourced, organic, and pesticide-free spices and herbs is increasing nationwide due to rising sustainability and health concerns. Therefore, the manufacturers of dried herbs focus on obtaining organic and fairtrade certifications for their products to achieve a competitive advantage over other manufacturers offering conventional products. This is expected to offer lucrative opportunities to the Europe dried herbs market from 2022 to 2030
Industry Developments and Future Opportunities:
Various initiatives taken by the key players operating in the Europe dried herbs market are listed below:
- In March 2023, McCormick & Co Inc announced the launch of a brand-new design for its core red cap branded products. The company claimed that brand-new signature SnapTight lids will ensure bottles are closed tight and help maintain the flavor and freshness of products.
- In June 2021, Koninklijke Euroma BV announced a strategic partnership with Marubeni Corporation to deliver innovative products based on herbs and spices to meet growing consumer demand.
COVID-19 Impact:
The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in Europe hampered the growth of several industries, including the food & beverages industry. However, due to work-from-home mandates, consumers spent most of their time at home. They started upgrading their culinary skills by cooking different dishes at home. This factor increased the demand for dried herbs across Europe. Further, many medicinal herbs and spices such as holy basil, ginger, and turmeric are in tremendous demand as they help improve immunity. Also, as consumers upgraded their baking skills while staying home, the demand for oregano, cinnamon, nutmeg, and other herbs and spices increased significantly. This factor had a positive impact on the Europe dried herbs market. However, business shutdown, production shortage, and raw material sourcing problems created a demand and supply gap during the pandemic. Many businesses recovered as the governments of various countries eased the restrictions in 2021. The introduction of the COVID-19 vaccine offered further relief from the distressing pandemic, leading to a rise in business activities.
Competitive Landscape and Key Companies:
Koninklijke Euroma BV, Sonnentor Krauterhandels GmbH, McCormick & Co Inc, Kotanyi GmbH, Verstegen Spices & Sauces UK Ltd, Steenbergs Ltd, Shender Group Ltd, Country Products Ltd, Tongmaster Seasonings Ltd, and Forest Whole Foods Ltd are among the prominent players operating in the Europe dried herbs market. These market players are adopting strategic development initiatives to expand their business, further driving the Europe dried herbs market growth. Also, these companies are engaging in partnership, joint venture, collaboration, and product innovation to improve their product expertise and customet reach which is expected to further propel the Europe dried herbs market expansion over the forecast period.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Dried Herbs Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 List of Vendors
5. Europe Dried Herbs Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Home Cooking Trend
5.1.2 Surging Demand for Organic Dried Herbs
5.2 Market Restraints
5.2.1 Stringent Regulatory Framework
5.3 Market Opportunities
5.3.1 Increasing Preference for Sustainably Sourced Herbs and Sustainable Packaging
5.4 Future Trends
5.4.1 Escalating Online Sales of Herbs and Spices
5.5 Impact of Drivers and Restraints:
6. Europe Dried Herbs Market - Regional Market Analysis
6.1 Europe Dried Herbs Market Revenue (US$ Million), 2020 – 2030
6.2 Europe Dried Herbs Market Forecast and Analysis
7. Europe Dried Herbs Market Analysis - Type
7.1 Type Market Forecasts and Analysis
7.2 Marjoram
7.2.1 Overview
7.2.2 Marjoram Market Revenue and Forecast to 2030 (US$ Million)
7.3 Basil
7.3.1 Overview
7.3.2 Basil Market Revenue and Forecast to 2030 (US$ Million)
7.4 Coriander/Cilantro
7.4.1 Overview
7.4.2 Coriander/Cilantro Market Revenue and Forecast to 2030 (US$ Million)
7.5 Parsley
7.5.1 Overview
7.5.2 Parsley Market Revenue and Forecast to 2030 (US$ Million)
7.6 Thyme
7.6.1 Overview
7.6.2 Thyme Market Revenue and Forecast to 2030 (US$ Million)
7.7 Oregano
7.7.1 Overview
7.7.2 Oregano Market Revenue and Forecast to 2030 (US$ Million)
7.8 Bay Leaves
7.8.1 Overview
7.8.2 Bay Leaves Market Revenue and Forecast to 2030 (US$ Million)
7.9 Dill
7.9.1 Overview
7.9.2 Dill Market Revenue and Forecast to 2030 (US$ Million)
7.10 Spearmint
7.10.1 Overview
7.10.2 Spearmint Market Revenue and Forecast to 2030 (US$ Million)
7.11 Peppermint
7.11.1 Overview
7.11.2 Peppermint Market Revenue and Forecast to 2030 (US$ Million)
7.12 Chamomile
7.12.1 Overview
7.12.2 Chamomile Market Revenue and Forecast to 2030 (US$ Million)
7.13 Hibiscus
7.13.1 Overview
7.13.2 Hibiscus Market Revenue and Forecast to 2030 (US$ Million)
7.14 Others
7.14.1 Overview
7.14.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Europe Dried Herbs Market - Geographical Analysis
8.1 Europe Dried Herbs Market, Revenue and Forecasts To 2030
8.1.1 Overview
8.1.2 Europe Dried Herbs Market Revenue and Forecasts to 2030 (US$ Million)
8.1.3 Europe Dried Herbs Market Revenue and Forecasts and Analysis - By Countries
8.1.3.1 Dried Herbs Market Breakdown by Country
8.1.3.2 Germany Dried Herbs Market Revenue and Forecasts to 2030 (US$ Million)
8.1.3.2.1 Germany Dried Herbs Market Breakdown by Type
8.1.3.3 UK Dried Herbs Market Revenue and Forecasts to 2030 (US$ Million)
8.1.3.3.1 UK Dried Herbs Market Breakdown by Type
8.1.3.4 Italy Dried Herbs Market Revenue and Forecasts to 2030 (US$ Million)
8.1.3.4.1 Italy Dried Herbs Market Breakdown by Type
8.1.3.5 Russia Dried Herbs Market Revenue and Forecasts to 2030 (US$ Million)
8.1.3.5.1 Russia Dried Herbs Market Breakdown by Type
8.1.3.6 Rest of Europe Dried Herbs Market Revenue and Forecasts to 2030 (US$ Million)
8.1.3.6.1 Rest of Europe Dried Herbs Market Breakdown by Type
9. Europe Dried Herbs Market – Impact of COVID-19 Pandemic
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration
11. Company Profiles
11.1 Koninklijke Euroma BV
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Sonnentor Krauterhandels GmbH
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 McCormick & Co Inc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Kotanyi GmbH
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Verstegen Spices & Sauces UK Ltd
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 SteenbergsLtd
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Shender Group Ltd
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Country Products Ltd
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Tongmaster Seasonings Ltd
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Forest Whole Foods Ltd
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 About Us
12.2 Glossary of Terms
List of Tables
Table 1. Europe Dried Herbs Market Segmentation
Table 2. List of Vendors
Table 3. Europe Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Table 4. Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million) –Type
Table 5. Germany Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 6. UK Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 7. Italy Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 8. Russia Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 9. Rest of Europe Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 10. Company Positioning & Concentration
Table 11. Glossary of Terms, Europe dried herbs market
List of Figures
Figure 1. Europe Dried Herbs Market Segmentation, By Geography
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Dried Herbs Market
Figure 4. Europe Dried Herbs Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Dried Herbs Market Revenue (US$ Million), 2020 – 2030
Figure 7. Dried Herbs Market Share (%) – Type, 2022
Figure 8. Marjoram Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Basil Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Coriander/Cilantro Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Parsley Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Thyme Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Oregano Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Bay Leaves Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Dill Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Spearmint Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Peppermint Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Chamomile Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Hibiscus Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Europe Dried Herbs Market Breakdown by Geography, 2022 and 2030 (%)
Figure 22. Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Dried Herbs Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. UK Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Italy Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Russia Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Rest of Europe Dried Herbs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Pre and Post Covid-19 Impact: Europe Dried Herbs Market
Figure 30. Heat Map Analysis by Key Players
The List of Companies - Europe Dried Herbs Market
- Koninklijke Euroma BV
- Sonnentor Krauterhandels GmbH
- McCormick & Co Inc
- Kotanyi GmbH
- Verstegen Spices & Sauces UK Ltd
- Steenbergs Ltd
- Shender Group Ltd
- Country Products Ltd
- Tongmaster Seasonings Ltd
- Forest Whole Foods Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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