The Europe probiotic supplements market value accounted for US$ 1,675.37 million in 2021 and is projected to reach US$ 2,673.96 million by 2028; it is expected to grow at a CAGR of 7.1% from 2022 to 2028.
Probiotic supplements contain live strains of bacteria such as lactobacillus, Bifidobacterium, and streptococcus that ensure healthy gut flora, improve immune health, and provide numerous other benefits. Over the past few years, health awareness among consumers has grown dramatically, and consumers are seeking dietary supplements that provide digestive and immune health benefits. This factor is expected to drive the Europe probiotic supplements market growth over the forecast period.
The Europe probiotic supplements market is growing with an upward trend, and manufacturers are making significant investments in research & development, partnership, and collaboration to launch innovative products to meet the rising consumer demand. For instance, in February 2021, Probi—a Swedish manufacturer of probiotic strains—and Perrigo, a manufacturer of health supplements, signed an agreement to jointly launch probiotic supplements that target digestive and immune health in 14 European countries, including Spain, Italy, and Belgium. Under this agreement, the company launched three products—Probify Digestive Support, which helps to restore gut flora and supports digestive function; Probify Daily Balance, which supports everyday wellness and immune and gut health; and Probify Travel Protect, which supports gut flora while traveling. Such developments are expected to boost the Europe probiotic supplements market growth in the coming years.
Impact of COVID-19 Pandemic on Europe Probiotic Supplements Market
Many industries suffered heavy losses during 2020 due to the COVID-19 pandemic. Initially, the COVID-19 pandemic had a substantial impact on the probiotic supplements market in Europe because of the disruption in manufacturing plants. The imposition of lockdown by governments of European countries temporarily discontinued manufacturing activities, resulting in a decrease in supply. In addition, border and trade restrictions made it difficult to transport raw materials across different countries, which impacted the production volumes.
However, the pandemic created strong potential for the Europe probiotic supplements market. As many consumers were concerned about their immune health during the pandemic, the demand for vitamin, mineral, and probiotic supplements increased significantly. Many studies claim that the consumption of probiotic supplements can boost immunity, reducing the risk of infections, including COVID-19. Such studies created high awareness of the benefits of probiotic supplements among the consumers, which positively impacted the market growth in the region.
However, there was a demand and supply gap due to supply disruptions and operational difficulties. Manufacturers with high inventory levels could cope with rising demand; however, the ones with low inventories faced shrinkage in their profits. In 2021, the governments of European countries announced relaxation in the previously imposed restrictions, which boosted the marketplace. Moreover, manufacturers were permitted to operate at full capacity, which helped them overcome the demand and supply gap and other repercussions. Thus, the pandemic has had a mixed impact on the Europe probiotic supplements market.
Market Insights
Rising Strategic Developments in European Probiotic Supplements Market
With the rising demand for probiotic supplements in Europe, manufacturers are expanding their product portfolio and distribution network to tap into emerging market opportunities. For instance, HempFusion Wellness Inc., a US-based health and wellness company, signed an exclusive distribution agreement with Boots Ireland, a leading pharmacy-led health and beauty retailer in the country, to launch its probiotic supplements in Ireland, the UK, and other European nations. Such strategic initiatives are expected to open new opportunities in the Europe probiotic supplements market over the forecast period.
Product Type Insights
Based on product type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. The Europe probiotic supplements market share for the capsules & tablets segment was the largest in 2021. Tablets are the most common type of supplement. They allow the maximum nutrients to be packed into the smallest amount of space. Tablets are made by compressing one or more powdered ingredients to form a hard, solid, smooth-coated pill. They are more stable and typically have a longer shelf life. They can also handle a higher dose of an active substance. Capsules are small shells of gelatin that hold medicines. The probiotic supplements in the capsule packages have high bioavailability. The rising demand for probiotic supplements among adults and kids is driving the capsules & tablets segment in the Europe probiotic supplements market.
Distribution Channel Insights
Based on distribution channel, the Europe probiotic supplements market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The Europe probiotic supplements market share for specialty store segment was the largest in 2021. However, the online retail segment is anticipated to register the highest CAGR in the coming years due to consumers' buying behavior during the COVID-19 pandemic. The pandemic has shifted customers' preference to buy from e-commerce websites to conventional stores due to the availability of a wide range of products under one roof, home delivery services, and heavy discounts. Thus, the rising e-commerce sales are driving the Europe probiotic supplements market.
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Europe Probiotic Supplements Market: Strategic Insights
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Europe Probiotic Supplements Market: Strategic Insights
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Nature's Bounty; Pharmavite LLC.; Biogaia; Herbalife Nutrition Ltd.; Bayer AG; GNC; Nature's Way Products, LLC; SFI Health; Amway; and Church & Dwight Co, Inc. are among the key players operating in the Europe probiotic supplements market. These companies provide a wide range of product portfolios for the market and are highly focused on developing high-quality and innovative products to meet the customers' requirements.
Report Spotlights
- Progressive industry trends in the Europe probiotic supplements market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the Europe probiotic supplements market from 2020 to 2028
- Estimation of regional demand for probiotic supplements
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook, as well as factors driving and restraining the growth of the probiotic supplements market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the Europe probiotic supplements market size at various nodes
- Detailed overview and segmentation of the market, as well as the probiotic supplements industry dynamics
- Size of the Europe probiotic supplements market in various regions with promising growth opportunities
Based on type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. Based on distribution channel, the Europe Probiotic Supplements Market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others
Company Profiles
- Nature's Bounty
- Pharmavite LLC
- Biogaia
- Herbalife Nutrition Ltd.
- Bayer AG
- GNC
- Nature's Way Products, LLC
- SFI Health
- Amway
- Church & Dwight Co, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Ecosystem Analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. Probiotic Supplements Market Landscape
4.1 Market Overview
4.2 PORTER’s Analysis
4.2.1 Europe
4.3 Expert Opinion
4.4 Ecosystem Analysis
4.5 List of Companies
5. Probiotic Supplements Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Preventive Healthcare Expenditure in Europe
5.1.2 Rising Demand for Probiotic Supplements for Women’s Health
5.2 Market Restraints
5.2.1 Stringent Regulatory Framework in the European Market
5.3 Market Opportunities
5.3.1 Rising Strategic Developments in the European Probiotic Supplements Market
5.4 Future Trends
5.4.1 Growing Preference for Gummy Formats of Probiotic Supplements
5.5 Impact Analysis of Drivers and Restraints
6. Probiotic Supplements – Europe Market Analysis
6.1 Probiotic Supplements Market Overview
6.2 Probiotic Supplements Market Forecast and Analysis, 2021 to 2028
6.3 Market Positioning of Key Players
7. Probiotic Supplements Market Analysis – By Product Type
7.1 Overview
7.2 Probiotic Supplements Market, By Product Type (2021 and 2028)
7.3 Capsules and Tablets
7.3.1 Overview
7.3.2 Capsules and Tablets: Probiotic Supplements Market –Forecast and Analysis to 2028 (US$ Million)
7.4 Gummies
7.4.1 Overview
7.4.2 Gummies: Probiotic Supplements Market – Forecast and Analysis to 2028 (US$ Million)
7.5 Powder
7.5.1 Overview
7.5.2 Powder: Probiotic Supplements Market – Forecast and Analysis to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Probiotic Supplements Market – Forecast and Analysis to 2028 (US$ Million)
8. Probiotic Supplements Market Analysis – By Distribution Channel
8.1 Overview
8.2 Probiotic Supplements Market, By Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Supermarkets and Hypermarkets: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Specialty Stores: Probiotic Supplements Market –Forecast and Analysis to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Online Retail: Probiotic Supplements Market –Forecast and Analysis to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Probiotic Supplements Market –Forecast and Analysis to 2028 (US$ Million)
9. Probiotic Supplements Market – Europe Analysis
9.1 Overview
9.2 Europe: Probiotic Supplements Market
9.2.1 Europe: Probiotic Supplements Market –Revenue and Forecast to 2028 (US$ Million)
9.2.2 Europe: Probiotic Supplements Market, By Product Type
9.2.3 Europe: Probiotic Supplements Market, by Distribution Channel
9.2.4 Europe: Probiotic Supplements Market, by Key Country
9.2.4.1 Germany: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
9.3.4.1.1 Germany: Probiotic Supplements Market, By Product Type
9.3.4.1.2 Germany: Probiotic Supplements Market, by Distribution Channel
9.2.4.2 France: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
9.3.4.2.1 France: Probiotic Supplements Market, By Product Type
9.3.4.2.2 France: Probiotic Supplements Market, by Distribution Channel
9.2.4.3 UK: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
9.3.4.3.1 UK: Probiotic Supplements Market, By Product Type
9.3.4.3.2 UK: Probiotic Supplements Market, by Distribution Channel
9.2.4.4 Italy: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
9.3.4.4.1 Italy: Probiotic Supplements Market, By Product Type
9.3.4.4.2 Italy: Probiotic Supplements Market, by Distribution Channel
9.2.4.5 Russia: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
9.3.4.5.1 Russia: Probiotic Supplements Market, By Product Type
9.3.4.5.2 Russia: Probiotic Supplements Market, by Distribution Channel
9.2.4.6 Rest of Europe: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
9.2.4.6.1 Rest of Europe: Probiotic Supplements Market, By Product Type
9.2.4.6.2 Rest of Europe: Probiotic Supplements Market, by Distribution Channel
10. Overview- Impact of COVID-19
10.1 Europe: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 NATUR’S BOUNTY
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 GNC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 PHARMAVITE LLC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 BIOGAIA
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 NATUR’S WAY PRODUCTS, LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SFI HEALTH
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 AMWAY
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 BAYER AG
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 CHURCH AND DWIGHT CO., INC
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 HERBALIFE NUTRITION LTD.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. Glossary of Terms, Europe Probiotic Supplements Market
LIST OF FIGURES
Figure 1. Europe Probiotic Supplements Market Segmentation
Figure 2. Europe Probiotic Supplements Market Overview
Figure 3. Others Segment Held the Largest Share of Europe Probiotic Supplements Market
Figure 4. Europe Probiotic Supplements Market, Industry Landscape
Figure 5. Europe: PORTERS Analysis
Figure 6. Europe: Ecosystem Analysis
Figure 7. Europe: Expenditure on Preventive Healthcare in Europe, 2019 (% of GDP)
Figure 8. Europe Probiotic Supplements Market Impact Analysis of Driver and Restraints
Figure 9. Country Overview of Probiotic Supplements Market
Figure 10. Europe Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11. Market Positioning of Key Players In Europe Probiotic Supplements Market
Figure 12. Probiotic Supplements Market Revenue Share, by Product Type (2021 and 2028)
Figure 13. Capsules and Tablets: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Gummies: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Powder: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Others: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Probiotic Supplements Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 18. Supermarkets and Hypermarkets: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Specialty Stores: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Online Retail: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Others: Probiotic Supplements Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Impact of COVID-19 Pandemic on Europe Market
- Nature’s Bounty
- GNC
- Pharmavite LLC
- BioGaia
- Nature’s Way Products, LLC
- SFI Health
- Amway
- Bayer AG
- Church and Dwight Co., Inc.
- Herbalife Nutrition Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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