Europe Stevia Market Trends and Analysis by 2028

Europe Stevia Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Whole Leaf, Powder, and Liquid) and Application (Dairy & Frozen Dessert, Bakery & Confectionery, Tabletop Sweetener, Beverages, and Others)

  • Report Code : TIPRE00024789
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 109
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The Europe stevia market is expected to grow from US$ 109.88 million in 2021 to US$ 207.46 million by 2028; it is estimated to grow at a CAGR of 9.5% from 2021 to 2028.

With the increasing incidence of diabetes and obesity, consumers are progressively shifting toward natural sweetening products. Obesity is a prevalent disease that leads to diabetes along with other chronic diseases such as hypertension, metabolic syndrome, cardiovascular risk, and retinopathy. The authorities across the region are focusing on a healthier lifestyle, which includes a reduction in the number of calories consumed, especially added sugar. The World Health Organization (WHO) has recommended a decrease in added sugars in the daily lifestyle. To lower the amount of sugar intake, consumers prefer natural sweeteners such as stevia, which helps in weight management by reducing added sugar and calories. Along with this, in Europe, consumers are increasingly consuming products having no added sugar. According to the 2020 New Nutrition Business survey, two-thirds of European consumers are trying to lower their sugar intake due to the increasing rate of obesity and diabetes, which has led to an increased demand for stevia in Europe. Thus, an increase in consumer inclination toward natural sweeteners is driving the growth of the stevia market.

In Europe, Russia reported a huge number of COVID-19 cases, which led to the discontinuation of several business operations, including stevia production activities. Downfall of other food and beverage producing sectors negatively impacted the demand for stevia during the early months of 2020. However, the pandemic has been a reason for major shifts in consumer preferences with an increased awareness about having a healthy lifestyle. Consumers are substituting conventional ingredients with healthier alternatives, which is, in turn, increasing the demand for natural sweeteners such as stevia. With an increase in the diet preference for no added sugars and low carbohydrates among consumers during the pandemic has led to an increase in demand for stevia. During the pandemic, there has been a rapid surge in demand for low sugar and immunity-boosting products owing to people seeking solutions to improve their overall health and wellbeing. Hence, increasing health consciousness and high demand for low sugar alternatives among the Europeans has had a positive impact on the stevia market.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe stevia market. Traditional sugar continued to have a preference over stevia due to the latter’s bitter aftertaste, which was generally associated with the standard stevia products. Initially, the use of highly purified Rebaudioside A, which is one of the steviol glycosides present in the stevia extract, provided the bitter aftertaste. The increased utilization of advanced farming techniques, advancement in extraction technologies, and improved methods and optimizing solutions for new food and beverage applications provided better taste in stevia products with no bitter aftertaste. Along with scientific advances, manufacturers are now focusing on using rare variants of steviol glycosides such as Rebaudioside M, C, B, and D, as these have distinguished properties and individual taste profiles. Manufacturers are exploring the bitterness concentration threshold for individual molecules and are developing combinatory formulations to improve the taste of stevia.Europe stevia market
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Europe Stevia Market Segmentation

  • Europe Stevia Market – By Type
    • Whole Leaf
    • Powder
    • Liquid
  • Europe Stevia Market – By Application
    • Dairy and Frozen Dessert
    • Bakery and Confectionery
    • Tabletop Sweetener
    • Beverages
    • Others
  • Europe Stevia Market – By Country
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

UK, Germany, France, Italy, Russia

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection

3.2.2 Primary Interviews

3.2.3 Hypothesis Formulation

3.2.4 Macro-economic Factor Analysis

3.2.5 Developing Base Number

3.2.6 Data Triangulation

3.2.7 Country Level Data

4. Europe Stevia Market Landscape

4.1 Market Overview

4.2 Porter’s Analysis

4.2.1 Threat of New Entrants:

4.2.2 Bargaining Power of Buyers:

4.2.3 Bargaining Power of Suppliers:

4.2.4 Competitive Rivalry:

4.2.5 Threat of Substitutes:

4.3 Value Chain Analysis

4.4 Expert Opinion

5. Stevia Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Shift in Consumer Preferences Towards Natural Sweeteners

5.1.2 Rising Application Base of Stevia in Beverage Industry

5.2 Market Restraints

5.2.1 Fluctuation in the Prices of Stevia Leaf

5.3 Market Opportunities

5.3.1 Innovative Developments in Stevia Market

5.4 Future Trend

5.4.1 Enhancement in the Taste of Stevia

5.5 Impact Analysis of Drivers and Restraints

6. Stevia Market– Europe Market Analysis

6.1 Stevia Market Overview

6.2 Stevia Market –Revenue and Forecast To 2028 (USD Million)

7. Europe Stevia Market Analysis – By Type

7.1 Stevia Market, By Type (2020 and 2028)

7.2 Whole Leaf

7.2.1 Overview

7.2.2 Whole Leaf: Stevia Market – Revenue and Forecast To 2028 (USD Million)

7.3 Powder

7.3.1 Overview

7.3.2 Powder: Stevia Market – Revenue and Forecast To 2028 (USD Million)

7.4 Liquid

7.4.1 Overview

7.4.2 Liquid: Stevia Market – Revenue and Forecast to 2028 (USD Million)

8. Europe Stevia Market Analysis – By Application

8.1 Overview

8.2 Stevia Market, By Application (2020 and 2028)

8.3 Dairy and Frozen Dessert

8.3.1 Overview

8.3.2 Dairy and Frozen Dessert: Stevia Market – Revenue and Forecast To 2028 (USD Million)

8.4 Bakery and Confectionery

8.4.1 Overview

8.4.2 Bakery and Confectionery: Stevia Market – Revenue and Forecast To 2028 (USD Million)

8.5 Tabletop Sweeteners

8.5.1 Overview

8.5.2 Tabletop Sweeteners: Stevia Market – Revenue and Forecast To 2028 (USD Million)

8.6 Beverages

8.6.1 Overview

8.6.2 Beverages: Stevia Market – Revenue and Forecast To 2028 (USD Million)

8.7 Others

8.7.1 Overview

8.7.2 Others: Stevia Market – Revenue and Forecast To 2028 (USD Million)

9. Europe Stevia Market – Country Analysis

9.1 Europe: Stevia Market

9.1.1 Europe: Stevia Market, by Key Country

9.1.1.1 Germany: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

9.1.1.1.1 Germany: Stevia Market, by Type

9.1.1.1.2 Germany: Stevia Market, by Application

9.1.1.2 France: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

9.1.1.2.1 France: Stevia Market, by Type

9.1.1.2.2 France: Stevia Market, by Application

9.1.1.3 Italy: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

9.1.1.3.1 Italy: Stevia Market, by Type

9.1.1.3.2 Italy: Stevia Market, by Application

9.1.1.4 UK: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

9.1.1.4.1 UK: Stevia Market, by Type

9.1.1.4.2 UK: Stevia Market, by Application

9.1.1.5 Russia: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

9.1.1.5.1 Russia: Stevia Market, by Type

9.1.1.5.2 Russia: Stevia Market, by Application

9.1.1.6 Rest of Europe: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

9.1.1.6.1 Rest of Europe: Stevia Market, by Type

9.1.1.6.2 Rest of Europe: Stevia Market, by Application

10. Overview- Impact of Coronavirus Outbreak on Europe Stevia Market

10.1 Impact of COVID-19 on Stevia Market

10.2 Europe: Impact Assessment of COVID-19 Pandemic

11. Industry Landscape

11.1 Overview

11.2 Product Launch

11.3 Product News

11.4 Strategy and Business Planning

11.5 Merger and Acquisition

12. Company Profiles

12.1 Cargill, Incorporated.

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Ingredion Incorporated

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Tate & Lyle PLC

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 The Archer-Daniels-Midland Company

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 S&W Seed Company

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Morita Kagaku Kogyo Co., Ltd.

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 PureCircle

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Word Index

LIST OF TABLES

Table 1. Europe: Stevia Market –Revenue and Forecast To 2028 (USD Million)

Table 2. Germany Stevia Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 3. Germany Stevia Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 4. France Stevia Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 5. France Stevia Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. Italy Stevia Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 7. Italy Stevia Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 8. UK Stevia Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 9. UK Stevia Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 10. Russia Stevia Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 11. Russia Stevia Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Rest of Europe Stevia Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 13. Rest of Europe Stevia Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 14. List of Abbreviation

LIST OF FIGURES

Figure 1. Europe Stevia Market Segmentation

Figure 2. Stevia Market Segmentation – By Country

Figure 3. Europe Stevia Market Overview

Figure 4. Powder Segment Held Largest Share of Europe Stevia Market

Figure 5. Rest of Europe Held Largest Share of Europe Stevia Market

Figure 6. Europe Stevia Market, Industry Landscape

Figure 7. Porter’s Five Forces Analysis

Figure 8. Value Chain: Stevia Market

Figure 9. Expert Opinion

Figure 10. Europe Stevia Market Impact Analysis of Drivers and Restraints

Figure 11. Europe: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 12. Stevia Market Revenue Share, By Type (2020 and 2028)

Figure 13. Whole Leaf: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 14. Powder: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 15. Liquid: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 16. Stevia Market Revenue Share, By Application (2020 and 2028)

Figure 17. Dairy and Frozen Dessert: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 18. Bakery and Confectionery: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 19. Tabletop Sweeteners: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 20. Beverages: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 21. Others: Stevia Market – Revenue and Forecast To 2028 (USD Million)

Figure 22. Europe: Stevia Market, by Key Country – Revenue (2020) (USD Million)

Figure 23. Europe: Stevia Market Revenue Share, by Key Country (2020 and 2028)

Figure 24. Germany: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

Figure 25. France: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

Figure 26. Italy: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

Figure 27. UK: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

Figure 28. Russia: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

Figure 29. Rest of Europe: Stevia Market – Revenue, and Forecast to 2028 (USD Million)

Figure 30. Impact of COVID-19 Pandemic in Europe
  1. Cargill, Incorporated
  2. Ingredion Incorporated
  3. Tate & Lyle PLC
  4. The Archer-Daniels-Midland Company
  5. S&W Seed Company
  6. Morita Kagaku Kogyo Co., Ltd.
  7. PureCircle

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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