The In Flight Entertainment Market size is projected to reach US$ 11.51 billion by 2031 from US$ 6.84 billion in 2023. The market is expected to register a CAGR of 6.7% in 2023–2031. The growing demand for wireless connectivity onboard and rising consumer preference for using personal electronic devices in flight is anticipated to drive the growth of in flight entertainment market globally over the forecast period. The rising technological advancement in the connectivity sector is driving the growth of in flight entertainment market at the global level.
In Flight Entertainment Market Analysis
In flight entertainment services refer to the internet connectivity that airlines are providing to their customers for using their electronic devices onboard. The growing consumer focus on additional service offerings apart from basic airline services is anticipated to drive the in flight entertainment market globally. Customers can watch movies, listen songs, and use their personal electronic devices such as smartphones and laptops onboard for their entertainment purposes. In long haul flights, in flight entertainment services plays a key role in customer engagement which primarily distinct the particular airline from other service providers in the market.
In Flight Entertainment Market Overview
The growing consumer preference for airline travels for long or short distance travels along with rising preference for advanced wireless internet service for operating their personal devices such as smartphones, and laptops are acting as major driver for the in flight entertainment market. The Bring-Your-Own -Device onboard is also driving the demand for in flight entertainment globally. In-flight entertainment connectivity & communication plays a major role in the airline’s reputation among its customers. The high speed connectivity and in flight entertainment content primarily helps in increasing customer base for any airlines.
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In Flight Entertainment Market: Strategic Insights
Market Size Value in US$ 6.01 billion in 2022 Market Size Value by US$ 9.46 billion by 2028 Growth rate CAGR of 9.1% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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In Flight Entertainment Market: Strategic Insights
| Market Size Value in | US$ 6.01 billion in 2022 |
| Market Size Value by | US$ 9.46 billion by 2028 |
| Growth rate | CAGR of 9.1% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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In Flight Entertainment Market Drivers and Opportunities
Growing Proliferation of Air Travel is Expected to be the Prime Driver for the In Flight Entertainment Market
The growing traveller’s preference for air travel for short or long distances are acting as a major driver for the in flight entertainment market globally. The increasing consumer demand for high-speed connectivity services to watch movies, listen to music and working on some official tasks is also having a major positive influence on the in flight entertainment market. Air travels saves time and efforts which is growing consumer preference for airline travels. The rising number of air travels around the world is driving the growth of in flight entertainment market globally.
Growing Airline Spending in In-Flight Entertainment Connectivity & Communication Services
The airlines are more focusing on the services to cater more customer base and attract new consumers. Services and amenities offered by the airlines plays a prominent role in attracting customers. Comfortable seats, wide leg space, comfortable cabin temperature, lucrative food and beverage offerings are some of the basic services customers are entitled to get with the purchase of tickets. Apart from the general services, the customers are also demanding for advanced high speed wireless connectivity services for leisure time. The airline service providers are more investing in advancing and speeding up its in flight entertainment connectivity and communication systems for providing better onboard services to its customers, which is anticipated to boost the growth of in flight entertainment market over the forecast period.
In Flight Entertainment Market Report Segmentation Analysis
Key segments that contributed to the derivation of the in flight entertainment market analysis are fit type, aircraft type, product type.
- Based on the fit type, the in flight entertainment market has been divided into line fit and retro fit. The line fit segment held a larger market share in 2023.
- In terms of aircraft type, the market has been segmented into narrow body aircraft, wide body aircraft, and business jets. The wide body aircraft segment dominated the market in 2023.
- In terms of product type, the market has been segmented into in-flight entertainment hardware, in-flight entertainment connectivity & communication, and in-flight entertainment content. The in-flight entertainment connectivity & communication segments dominated the market in 2023.
In Flight Entertainment Market Share Analysis by Geography
The geographic scope of the in flight entertainment market report is mainly divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America.
North America led the in flight entertainment market in 2023. The North America region includes the US, Canada, and Mexico. High investment in advanced technologies and wireless connectivity for airline sector is acting as a major driver for the in flight entertainment market. High presence of airlines and major in flight entertainment device manufacturers are also driving the growth of in flight entertainment market in the North America.
In Flight Entertainment Market Report Scope
In Flight Entertainment Market News and Recent Developments
The In Flight Entertainment Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for In Flight Entertainment Market and strategies:
- On August 2023, Malaysia Airlines collaborated with Viasat to enhance its in-flight experience on board for its new Boeing 737-8 Fleet. (Source: Viasat Inc, Press Release/Company Website/Newsletter)
- On March 2024, Icelandair collaborated with Viasat Inc. and selected its in flight Wi-Fi solution for the airline’s new fleet of Airbus aircraft. (Source: Viasat Inc., Press Release/Company Website/Newsletter)
In Flight Entertainment Market Report Coverage and Deliverables
The “In Flight Entertainment Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles with SWOT analysis
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Fit Type, Aircraft Type, and Product Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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