The In-vehicle Infotainment Market size is projected to reach US$ 34.5 billion by 2031 from US$ 19.4 billion in 2023. The market is expected to register a CAGR of 7.50% in 2023–2031. Integration of Advanced Drivers Assistance System (ADAS) in the infotainment system is one of the recent trends in the industry. ADAS features such as Lane departure warnings, parking assistance, adaptive cruise control are some of the recent trends in the industry that are generating lucrative opportunities.
In-vehicle Infotainment Market Analysis
Increased production and sales of the passenger vehicles is one of the notable factors that is driving the growth of the in-vehicle infotainment systems market. Globally owing to increased urbanization and increased disposable income the sales of the passenger vehicle has increased in the past few years. As per the data published by the Organisation Internationale des Constructeurs d'Automobiles in 2023, the production of the passenger cars globally reached to 58 million units in 2022 however, in 2023, the production in 2023 reached to 65 million units. Such increased vehicle production and sales per year is driving the demand of the in-vehicle infotainment market.
In-vehicle Infotainment Market Overview
The demand of the in-vehicle infotainment system in the Asia Pacific as the demand of the passenger vehicles increased in the past few years. The demand is mainly driven by the increased disposable income in the Asia Pacific. As per the data provided by the Organisation Internationale des Constructeurs d'Automobiles in 2023, the production of the passenger cars in the region was 18 million in 2021, however, the production of the passenger cars reached to 24 million in 2022. Such increase in the vehicle sales volume the demand of the in-vehicle infotainment market increased in the Asia Pacific.
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In-vehicle Infotainment Market: Strategic Insights
Market Size Value in US$ 20.42 Billion in 2017 Market Size Value by US$ 33.16 Billion by 2025 Growth rate CAGR of 6.2% from 2018-2025 Forecast Period 2018-2025 Base Year 2018
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In-vehicle Infotainment Market: Strategic Insights
| Market Size Value in | US$ 20.42 Billion in 2017 |
| Market Size Value by | US$ 33.16 Billion by 2025 |
| Growth rate | CAGR of 6.2% from 2018-2025 |
| Forecast Period | 2018-2025 |
| Base Year | 2018 |
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In-vehicle Infotainment Market Drivers and Opportunities
Technological Advancements
One of the notable factors behind the growth of the market is technological advancement in the smartphone and cloud technology. As the penetration of smartphones increased, many in vehicle infotainment system manufacturers started offering systems that have smartphone connectivity. In addition, as the concept of the cloud technology emerged in vehicle infotainment software companies started using cloud technology to provide customized features and services. Thus, owing to technological evolution in the in-vehicle infotainment the demand of the in-vehicle infotainment increased globally.
Integration of Artificial Intelligence
As the demand of the autonomous vehicles is increasing rapidly, the in vehicle infotainment systems are evolving simultaneously. In addition, the number of screens in a passenger cars also increasing as the demand for entertainment and autonomy is increasing. Thus, many automotive industry players are focusing on integrating the artificial intelligence in their cars as an assistant to the driver.
In-vehicle Infotainment Market Report Segmentation Analysis
Key segments that contributed to the derivation of the In-vehicle Infotainment Market analysis are operating system, Interaction Type, and Connectivity Technology.
- Based on operating system, the In-vehicle Infotainment Market is divided into Microsoft, QNX, Linux.
- By interaction type, the market is segmented into touch-based, vice-enabled, physically button controlled and gestures. The touch-based segment held the largest share of the market in 2023.
- In terms of category, the market is bifurcated into Wi-Fi, Bluetooth and NFC. The Bluetooth segment dominated the market in 2023.
In-vehicle Infotainment Market Share Analysis by Geography
The geographic scope of the In-vehicle Infotainment Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
The global in-vehicle infotainment market is dominated by the Asia Pacific region; however, North America and Europe are also one of the notable regions in the industry. In Asia Pacific region, China has become the manufacturing hub for the global automotive industry. As per the data available on the public domain, China’s automotive sales witnessed 12% growth in 2023 compared to 2022. Further, as per the recent statistics, China reported exports of more than 5 million in 2023. Such strong automotive industry in the Asia pacific region the demand of the in-vehicle infotainment system increased.
In-vehicle Infotainment Market Report Scope
In-vehicle Infotainment Market News and Recent Developments
The In-vehicle Infotainment Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for in vehicle infotainment and strategies:
- Snapp Automotive launched android automotive infotainment system. SnappOS is a customizable, contextual, and intelligent infotainment system enabling rapid development cycles and deployment in real or simulated environments. (Source: Snapp Automotive, Press Release/Company Website/Newsletter, 2022)
- Panasonic automotive system announced an update for its SkipGen in-vehicle infotainment (IVI) system that provides access to Siri or Alexa. (Source: Panasonic automotive system, Press Release/Company Website/Newsletter, 2023)
In-vehicle Infotainment Market Report Coverage and Deliverables
The “In-vehicle Infotainment Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Operating System ; Interaction Type ; & Connectivity Technology
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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