The India automotive films market size is projected to reach US$ 424.98 million by 2031 from US$ 281.98 million in 2023. The market is expected to register a CAGR of 5.3% during 2023–2031. Advancements in film technology and smart features are likely to be among the key market trends during the forecast period.
India Automotive Films Market Analysis
As consumers become more informed about the benefits of automotive films, such as UV protection, heat reduction, and privacy, there is a noticeable shift toward the adoption of these products. This heightened awareness is partly due to increased exposure to global automotive trends, which emphasize the importance of vehicle aesthetics and occupant comfort. As a result, consumers are more willing to invest in premium films that offer superior performance, driving the demand in both the aftermarket and OEM segments. Furthermore, the growing popularity of paint protection films and rising concerns about UV protection and heat reduction are driving the market growth.
India Automotive Films Market Overview
As more consumers invest in personal vehicles, there is a corresponding increase in demand for aftermarket products that enhance vehicle longevity and appearance. PPFs are particularly appealing as they help maintain the car's pristine condition by preventing scratches, chips, and damage caused by road debris, harsh weather, and minor impacts. One of the key factors contributing to the rising popularity of PPF in India is the growing awareness among consumers about the long-term benefits of vehicle maintenance. Car owners are increasingly recognizing that investing in protective solutions such as PPF can significantly enhance the resale value of their vehicles. Moreover, the luxury car segment in India, which is experiencing robust growth, is another major driver for the PPF demand. Owners of high-end vehicles are particularly inclined to invest in premium protective solutions to maintain the flawless appearance of their cars, which is fueling the India automotive films market growth.
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India Automotive Films Market: Strategic Insights
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
India Automotive Films Market: Strategic Insights
Shejal
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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India Automotive Films Market Drivers and Opportunities
Growing Concerns About UV Protection and Heat Reduction
Automotive films, particularly those designed for window tinting, have become popular as they offer functional benefits and comfort. Prolonged exposure to UV rays not only poses health risks, such as skin damage and increased risk of skin cancer, but it also leads to the fading and deterioration of a car's interior. The use of automotive films that block a significant percentage of UV rays helps protect both passengers and the vehicle's interior, making it a crucial consideration for car owners in India. As awareness of the harmful effects of UV exposure grows, so does the preference for high-quality window films that offer superior UV protection. In addition to UV protection, the reduction of heat inside the vehicle is another major factor fueling the demand for automotive films. Thus, the increase in concerns about UV protection and heat reduction drives the India automotive films market.
Rising Consumer Awareness and Preferences
There is a growing trend among Indian consumers to personalize their vehicles, and automotive films offer an easy and relatively affordable way to achieve a unique look. Whether tinted windows, PPF, or custom wraps, automotive films are essential to vehicle customization. This trend is particularly prevalent among younger consumers who are more inclined toward expressing their individuality through their vehicles. As a result, the demand for a wide range of films offering different finishes and effects is rising, opening up new opportunities for manufacturers to cater to this segment. Thus, the rising consumer awareness and evolving preferences are expected to create new opportunities for the India automotive films market growth during the forecast period.
India Automotive Films Market Report Segmentation Analysis
Key segments that contributed to the derivation of the India automotive films market analysis are film type and application.
- Based on film type, the India automotive films market is segmented into window films/tints, wrap films, and paint protection films. The window films/tints segment held the largest market share in 2023.
- Based on application, the India automotive films market is segmented into passenger cars, commercial vehicles, and two wheelers and others. The passenger cars segment held the largest market share in 2023.
India Automotive Films Market Share Analysis by Geography
The geographic scope of the India automotive films market report focuses on the market scenarios in terms of historical market revenues and forecasts.
The India automotive films market is experiencing steady growth, driven by a combination of factors that highlight its increasing significance in the automotive industry. Automotive films, which include products such as window tints, paint protection films, and vehicle wraps, have become essential for enhancing the aesthetics, functionality, and safety of vehicles in India. The market's expansion is primarily fueled by the rising vehicle ownership, the growing consumer awareness about vehicle aesthetics and protection, and the increasing need for vehicle privacy and comfort.
India Automotive Films Market Report Scope
India Automotive Films Market News and Recent Developments
The India automotive films market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the India automotive films market are listed below:
- XPEL, Inc., a global leader in paint protection film, ceramic coatings, window tint films, and more, unveiled several exciting products that elevate the industry standard in asset protection, including XPEL's first-ever Windshield Protection Film and additions to their surface care product line. (Source: XPEL Inc, Press Release, February 2024)
- DingZing Advanced Materials, a world-renowned professional manufacturer of thermoplastic polyurethane (TPU) products, continues to launch revolutionary products with excellent technology, including the car paint protection film commonly known as "rhinoceros leather" by the public. (Source: DingZing Advanced Materials, Press Release, April 2024)
India Automotive Films Market Report Coverage and Deliverables
The "India Automotive Films Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- India automotive films market size and forecast at country level for all the key market segments covered under the scope
- India automotive films market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces analysis and SWOT analysis
- India automotive films market analysis covering key market trends, country framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the India automotive films market
- Detailed company profiles
Frequently Asked Questions
Based on film type, the window films/tints segment dominated the India automotive films market in 2023.
Increasing popularity of paint protection films and growing concerns about UV protection and heat reduction are a few of the driving factors positively impacting the India automotive films market.
Advancements in film technology and smart features are significant future trends in the India automotive films market.
3M Co, Hexis SAS, Compagnie de Saint Gobain SA, and Garware Hi - Tech Films Limited are a few of the leading players operating in the India automotive films market.
The India automotive films market is estimated to reach US$ 424.98 million by 2031.
The India automotive films market is expected to register a CAGR of 5.3% during 2023–2031.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. India Automotive Films Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material:
4.3.2 Automotive Film Manufacturers:
4.3.3 Distributors/Suppliers:
4.3.4 End Users:
5. India Automotive Films Market – Key Market Dynamics
5.1 India Automotive Films Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Popularity of Paint Protection Films
5.2.2 Growing Concerns About UV Protection and Heat Reduction
5.3 Market Restraints
5.3.1 Stringent Government Regulations
5.4 Market Opportunities
5.4.1 Growing Consumer Awareness and Preferences
5.5 Future Trends
5.5.1 Advancements in Film Technology and Smart Features
5.6 Impact of Drivers and Restraints:
6. India Automotive Films Market Analysis
6.1 India Automotive Films Market Volume (Million Sq. Ft), 2021–2031
6.2 India Automotive Films Market Volume Forecast and Analysis (Million Sq. Ft)
6.3 India Automotive Films Market Revenue (US$ Million), 2023–2031
6.4 India Automotive Films Market Forecast and Analysis
7. India Automotive Films Market Volume and Revenue Analysis – by Film Type
7.1 Window Films/Tints
7.1.1 Overview
7.1.2 Window Films/Tints: India Automotive Films Market – Volume and Forecast to 2031 (Million Sq. Ft)
7.1.3 Window Films/Tints: India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Wrap Films
7.2.1 Overview
7.2.2 Wrap Films: India Automotive Films Market – Volume and Forecast to 2031 (Million Sq. Ft)
7.2.3 Wrap Films: India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Paint Protection Films
7.3.1 Overview
7.3.2 Paint Protection Films: India Automotive Films Market – Volume and Forecast to 2031 (Million Sq. Ft)
7.3.3 Paint Protection Films: India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
8. India Automotive Films Market Revenue Analysis – by Application
8.1 Passenger Cars
8.1.1 Overview
8.1.2 Passenger Cars: India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Commercial Vehicles
8.2.1 Overview
8.2.2 Commercial Vehicles: India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Two Wheelers and Others
8.3.1 Overview
8.3.2 Two Wheelers and Others: India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
9. Competitive Landscape
9.1 Heat Map Analysis by Key Players
9.2 Company Positioning & Concentration
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 Product Development
11. Company Profiles
11.1 3M Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Hexis SAS
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Compagnie de Saint Gobain SA
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Garware Hi - Tech Films Limited
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 GoodFellas ARG - SOHO
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Cosmo Sunshield
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 MANMACHINE AUTOMOTIVE PVT. LTD.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Pulsar Enterprises Pvt Ltd
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Global Pet Films, Inc.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Eastman Chemical Co
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 About The Insight Partners
List of Tables
Table 1. India Automotive Films Market Segmentation
Table 2. India Automotive Films Market – Volume and Forecast to 2031 (Million Sq. Ft)
Table 3. India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. India Automotive Films Market – Volume and Forecast to 2031 (Million Sq. Ft) – by Film Type
Table 5. India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million) – by Film Type
Table 6. India Automotive Films Market – Revenue and Forecast to 2031 (US$ Million) – by Application
List of Figures
Figure 1. India Automotive Films Market Segmentation, by Geography
Figure 2. Porter's Five Forces Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. India Automotive Films Market Volume (Million Sq. Ft), 2021–2031
Figure 5. India Automotive Films Market Revenue (US$ Million), 2023–2031
Figure 6. India Automotive Films Market Share (%) – Film Type, 2023 and 2031
Figure 7. Window Films/Tints: India Automotive Films Market – Volume and Forecast to 2031(Million Sq. Ft)
Figure 8. Window Films/Tints: India Automotive Films Market – Revenue and Forecast to2031 (US$ Million)
Figure 9. Wrap Films: India Automotive Films Market – Volume and Forecast to 2031(Million Sq. Ft)
Figure 10. Wrap Films: India Automotive Films Market – Revenue and Forecast to2031 (US$ Million)
Figure 11. Paint Protection Films: India Automotive Films Market – Volume and Forecast to 2031(Million Sq. Ft)
Figure 12. Paint Protection Films: India Automotive Films Market – Revenue and Forecast to2031 (US$ Million)
Figure 13. India Automotive Films Market Share (%) – Application, 2023 and 2031
Figure 14. Passenger Cars: India Automotive Films Market – Revenue and Forecast to2031 (US$ Million)
Figure 15. Commercial Vehicles: India Automotive Films Market – Revenue and Forecast to2031 (US$ Million)
Figure 16. Two Wheelers and Others: India Automotive Films Market – Revenue and Forecast to2031 (US$ Million)
Figure 17. Heat Map Analysis by Key Players
Figure 18. Company Positioning & Concentration
The List of Companies - India Automotive Films Market
- 3M Co
- Hexis SAS
- Compagnie de Saint Gobain SA
- Garware Hi - Tech Films Limited
- GoodFellas ARG – SOHO
- Cosmo Sunshield
- MANMACHINE Automotive Pvt Ltd
- Pulsar Enterprises Pvt Ltd
- Global Pet Films Inc
- Eastman Chemical Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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