The KSA graphic design market size is projected to reach US$ 551.86 million by 2031 from US$ 409.48 million in 2023. The market is expected to register a CAGR of 3.8% during 2023–2031. The incorporation of 3D elements in design is likely to bring in new trends in the market.
KSA Graphic Design Market Analysis
The KSA graphic design market is predicted to grow considerably during the forecast period due to the growing digitization in the country. The government of Saudi Arabia and various companies are striving to increase 5G penetration in the country, in turn favoring digitization across the country. In addition, the e-commerce sector is witnessing tremendous growth with the growing internet penetration and inclination of citizens toward international brands. Thus, fostering internet connectivity and the flourishing e-commerce industry bolster the KSA graphic design market. Further, graphic design software and service companies are integrating AI technology into their offerings, which is expected to create an opportunity for the growth of the KSA graphic design market in the forecast period. The increasing demand for the integration of 3D elements in graphic design is expected to bring new growth trends in the KSA graphic design market in the coming years.
KSA Graphic Design Market Overview
Graphic design is a powerful form of mass communication that leaves a lasting impression on entities at the receiving end. Graphic design specialists create appealing graphics, including images, typefaces, and user interfaces, to convey messages to people; these designs may also include the main content. This specialty combines paintings, sketches, drawings, photographs, artwork, typographic creations, and motion graphics to produce catchy visuals, which help attract more people toward the brand or company. The designs allow enterprises to effectively help sell their products by building consumer interest in a brand or service, in turn creating new markets for them. Professionally generated graphics and images can help make a good first impression by expressing messages effectively.
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KSA Graphic Design Market: Strategic Insights
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KSA Graphic Design Market: Strategic Insights
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KSA Graphic Design Market Drivers and Opportunities
Rising Digitization Efforts Favor Market Growth
KSA is ushering into a new era of digitization, inspired by the ambitious goals defined in Vision 2030, which aim to foster socioeconomic modernization and diversification by harnessing the power of technology. Under Vision 2030, the government of Saudi Arabia is seeking to expand its non-oil GDP by 50% by 2030. To cater to this, the government of the country is making various expenditures to develop its digital landscape and create a conducive atmosphere for growth. For instance, in February 2022, the Saudi government announced an investment of US$ 6.4 billion in research and development efforts toward future technologies. In addition, the Saudi government and numerous corporations are taking various initiatives to expand next-generation networks such as 5G and fiber optic networks to fulfill the growing need for faster and more reliable internet access.
Integration of AI Technology to Create Significant Market Opportunities in Future
Artificial intelligence (AI) enables people to complete tasks in a shorter span compared to conventional methods, which take hours or days to complete. AI solutions enable designers to generate more original and personalized designs while saving time and improving productivity. AI-powered design tools analyze massive amounts of data, adapt to trends, and create high-quality creative materials in real time. Designers can also automate many of their tasks, such as resizing photographs, removing backgrounds, fixing colors, and creating new landscapes with the use of AI features integrated into design software. Leading software tools, including Photoshop and Illustrator, use AI in their workspaces to accelerate workflows. With this, designers can shift their focus from repetitive jobs to creative tasks, planning, and concept finalization, among other core processes.
KSA Graphic Design Market Report Segmentation Analysis
Key segments that contributed to the derivation of the KSA graphic design market analysis are component, type, and end user.
- Based on component, the KSA graphic design market is segmented into software and services. The services segment held a larger market share in 2023. Graphic design services play an important part in brands' efforts to establish their visual identity. Professional graphic design jobs play a crucial role in efficiently conveying messages, improving user experiences, and making a lasting impression on audiences.
- Based on type, the KSA graphic design market is segmented into logo and brand identity design, web and app design, advertising design, building and construction design, and others. The logo and brand identity design segment held the largest share of the market in 2023. Logos represent the essential principles and identity of brands in a visually appealing and easily identifiable manner. Creating distinctive and long-lasting logos that justify a brand's spirit is critical to any business.
- In terms of end user, the KSA graphic design market is segmented into SMEs and large enterprises. The SMEs segment held a significant share of the market in 2023. Small and medium-sized enterprises (SMEs) include companies with employee sizes 1–500. Graphic design provides a way for SMEs to visually represent their brand to the target audience. It helps them shape their brand image by creating visually appealing content that encourages people to trust and become familiar with the brand. Graphic design jobs go beyond advertising by promoting brands with visually impressive designs on websites, social media, posters, and paid advertisement platforms.
KSA Graphic Design Market Share Analysis
In line with Vision 2030, the government of Saudi Arabia drives its digital transformation to improve the quality of life for its people. According to the National Transformation Programme's (NTP) 2022 report, KSA leads regionally and ranks third globally in the World Bank's GovTech Maturity Index 2022. The country has digitized nearly 6,000 government services, i.e., 97% of total government services. The report also highlighted NTP's achievements in 2022, notably the launch of strategies for digitalization of the government and the licensing of 15 digital platforms. The program's activities have been critical in strengthening Saudi Arabia's communications infrastructure, including raising mobile internet speed to 181.24 Mbps and fixed internet speed to 109.83 Mbps. In addition, the NTP has created and implemented policies and legislation to assist digital transformation, including the personal data protection system, digital government policy, and communications and information technology system, all of which were adopted in 2022.
KSA Graphic Design Market Report Scope
KSA Graphic Design Market Report Coverage and Deliverables
The “KSA Graphic Design Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- KSA graphic design market size and forecast at country levels for all the key market segments covered under the scope
- KSA graphic design market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- KSA graphic design market analysis covering key market trends, country framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the KSA graphic design market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is anticipated to expand at a CAGR of 3.8% during 2023–2031.
The market is projected to reach US$ 551.86 million by 2031.
Alphagraphics, Adobe, Autodesk Inc., and Hive Studio are major players in the market.
The incorporation of 3D elements in design is expected to present new trends in the market during the forecast period.
Rising digitization efforts and the growing e-commerce industry are driving the market growth.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. KSA Graphic Design Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
5. KSA Graphic Design Market – Key Market Dynamics
5.1 KSA Graphic Design Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Digitization Efforts
5.2.2 Growing E-Commerce Industry
5.3 Market Restraints
5.3.1 Lack of Skilled Professionals
5.4 Market Opportunities
5.4.1 Integration of AI Technology
5.5 Market Trends
5.5.1 Incorporation of 3D Elements in Design
5.6 Impact of Drivers and Restraints:
6. KSA Graphic Design Market Analysis
6.1 KSA Graphic Design Market Revenue (US$ Million), 2021–2031
6.2 KSA Graphic Design Market Forecast and Analysis
7. KSA Graphic Design Market Analysis – by Component
7.1 Software
7.1.1 Overview
7.1.2 Software: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
8. KSA Graphic Design Market Analysis – by Type
8.1 Logo and Brand Identity Design
8.1.1 Overview
8.1.2 Logo and Brand Identity Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Web and App Design
8.2.1 Overview
8.2.2 Web and App Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Advertising Design
8.3.1 Overview
8.3.2 Advertising Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Building and Construction Design
8.4.1 Overview
8.4.2 Building and Construction Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
9. KSA Graphic Design Market Analysis – by End User
9.1 SMEs
9.1.1 Overview
9.1.2 SMEs: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Large Enterprises
9.2.1 Overview
9.2.2 Large Enterprises: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration
11. Company Profiles
11.1 Smart Touch
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 SolutionDot
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 ISPECTRA
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 AlphaGraphics Saudi Arabia.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Adobe Inc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Autodesk Inc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Eagle Alliance Technology
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Eurisko
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Hive studio
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 MenaBloom
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 Word Index
12.2 About The Insight Partners
List of Tables
Table 1. KSA Graphic Design Market Segmentation
Table 2. KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Table 3. KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million) – by Component
Table 4. KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 5. KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million) – by End User
Table 6. Company Positioning & Concentration
Table 7. List of Abbreviation
List of Figures
Figure 1. KSA Graphic Design Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. KSA Graphic Design Market Revenue (US$ Million), 2021–2031
Figure 5. KSA Graphic Design Market Share (%) – by Component, 2023 and 2031
Figure 6. Software: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 7. Services: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. KSA Graphic Design Market Share (%) – by Type, 2023 and 2031
Figure 9. Logo and Brand Identity Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Web and App Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Advertising Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Building and Construction Design: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Others: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. KSA Graphic Design Market Share (%) – by End User, 2023 and 2031
Figure 15. SMEs: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Large Enterprises: KSA Graphic Design Market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Heat Map Analysis by Key Players
The List of Companies - KSA Graphic Design Market
- Alphagraphics
- SmartTouch
- SolutionDots
- iSpectra
- Adobe
- Autodesk Inc.
- Eagle Alliance Technology
- Eurisko
- Hive studio
- MenaBloom
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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