Mobile Value Added Services (VAS) Market Trends, Size and Forecast (2021-2031)
The mobile value added services (VAS) market size is projected to reach US$ 2,640.9 billion by 2031 from US$ 869.4 billion in 2023. The market is expected to register a CAGR of 14.90% during 2023–2031. The growing implication of social media platforms and the widespread use of smartphones are likely to remain key mobile value added services (VAS) market trends.
Mobile Value Added Services (VAS) Market Analysis
The ease of access to mixed and renewed content at reasonable costs is increasing the OTT growth, which is a part of mobile value added services. Telecom companies offer VAS by cooperating with online viewing platforms in the entertainment industry, such as Netflix. Such collaborations contribute to VAS in terms of payments, content delivery, interactive marketing, and customer care.
Mobile Value Added Services (VAS) Market Overview
Mobile value added services (MVAS) include voice communication services and other additional services provided by mobile service providers. These services enable mobile subscribers to utilize smartphones and tablets for various non-voice purposes, including sending short message service (SMS), multimedia messaging service (MMS), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment. MVAS are marketed as premium features or supplements to essential services and are utilized to create administrative and operational efficiencies across a wide range of services. They offer benefits to both service providers and clients by increasing end user functionality and providing improved analytics and data for commercial usage.
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Mobile Value Added Services (VAS) Market: Strategic Insights
Market Size Value in US$ 4,150.65 Million in 2019 Market Size Value by US$ 10,303.88 Million by 2027 Growth rate CAGR of 12.04% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Mobile Value Added Services (VAS) Market: Strategic Insights
| Market Size Value in | US$ 4,150.65 Million in 2019 |
| Market Size Value by | US$ 10,303.88 Million by 2027 |
| Growth rate | CAGR of 12.04% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Mobile Value Added Services (VAS) Market Drivers and Opportunities
Growing Significance of Social Media Platforms and Widespread Use of Smartphones
A wide variety of vendors and massive competition between Internet service providers are highly implementing digital solutions, advanced applications, and numerous value added services. Smartphones are being utilized for accessing various internet applications such as browsing online websites, sharing emails, and interacting on social media platforms. Telecom providers offer a wide range of mobile value added services, including voice, SMS, and data services, among other additional services, to improve the overall user experience. The growing availability of budget-friendly smartphones is a key factor boosting device adoption among the populations with low income, which contributes to the demand for mobile value added services worldwide. Thus, the growing significance of social media platforms and the widespread use of smartphones are key factors fueling the mobile value added service (VAS) market growth.
Cutting-edge Personalized Mobile Applications and Innovative MVA Solutions
A diverse range of novel and inventive personalized mobile applications and mobile value added services (VAS) are being introduced by telecom operators and service providers worldwide to address evolving consumer demands. The dynamic market environment is shaped by factors such as the growing population of mobile VAS subscribers and smartphone users. Moreover, the desire for tailored value added services from both businesses and consumers contributes to the expansion of the mobile value added services (VAS) market. This trend highlights the industry's commitment to meeting the evolving needs of consumers and businesses through cutting-edge mobile solutions and services.
Mobile Value Added Services (VAS) Market Report Segmentation Analysis
Key segments that contributed to the derivation of the mobile value added services (VAS) market analysis are solution and end user.
- Based on the solution, the market is segmented into SMS, mobile money, utility VAS, mobile infotainment, social networking, location-based services, and others. The SMS segment held a substantial market share in 2023.
- By end user, the market is bifurcated into consumers and enterprises. The consumer segment held a significant share of the market in 2023.
Mobile Value Added Services (VAS) Market Share Analysis by Geography
The geographic scope of the mobile value added services (VAS) market report is mainly categorized into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
Asia Pacific has a high number of mobile phone users, and these devices are primarily used for entertainment purposes such as watching news and movies, mobile banking, etc. The mobile value added services (VAS) market growth in Asia Pacific is attributed to the increasing number of businesses and industry verticals using various mobile value added services and the presence of thriving retail, e-commerce, and IT & telecommunication sectors in the region.
Mobile Value Added Services (VAS) Market Report Scope
Mobile Value Added Services (VAS) Market News and Recent Developments
The mobile value added services (VAS) market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the mobile value added services (VAS) market are listed below:
- Monty Mobile, the fast-growing global telecommunication company offering innovative technology and communication solutions, announced the integration of AI and machine learning into its value-added services (VAS). This integration, dubbed OmniVAS, will allow the mobile operators to double-digit their revenues in no time. By leveraging data mining, this state-of-the-art AI solution automatically analyzes consumer behavior, optimizing upselling and cross-selling, which have a direct effect on increasing customer satisfaction and thus increasing revenues to operators through boosting their sales, improving their understanding of customer behavior through machine learning and eye-opening insights, enabling them to make intelligent decisions and predictions. (Source: Monty Mobile, Press Release, 2023)
- Clickatell, the Chat Commerce and business messaging leader, has launched their Chat 2 Pay feature for South Africa's largest integrated communications company, Telkom. Telkom's millions of customers can now make payments in WhatsApp, the country's largest chat channel. (Source: Clickatell, Company Website, 2023)
Mobile Value Added Services (VAS) Market Report Coverage and Deliverables
The “Mobile Value Added Services (VAS) Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Mobile value added services (VAS) market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Mobile value added services (VAS) market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Mobile value added services (VAS) market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the mobile value added services (VAS) market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Solution ; and End-User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Frequently Asked Questions
The market is expected to reach US$ 2,640.9 billion by 2031.
The key players holding significant shares in the market are EITC, Airtel (Robi Axiata Limited), Mobily Orange S.A., Stc, and Vodafone Limited.
Cutting-edge personalized mobile applications and innovative MVA solutions are anticipated to play a significant role in the market in the coming years.
The growing significance of social media platforms and the widespread use of smartphones are the major factors that propel the market.
The market was estimated to be US$ 869.4 billion in 2023 and is expected to record a CAGR of 14.90% from 2023 to 2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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