The North America cat litter products market size is projected to reach US$ 5.36 billion by 2031 from US$ 4.16 billion in 2023. The market is expected to register a CAGR of ~3.2% during 2023–2031. The increasing adoption of environmentally friendly cat litter is likely to bring new market trends.
North America Cat Litter Products Market Analysis
The increasing number of households with cats significantly drives the demand for cat litter products. As more people adopt cats as pets, there is a corresponding need for cat litter products to maintain cleanliness and manage pet waste. The rise in pet ownership is often accompanied by heightened awareness of pet hygiene, promoting cat owners to invest in high-quality and effective litter solutions. In addition, the growing emphasis on pet health and well-being is another significant market driver. Pet owners are becoming more conscientious about the products they use for their pets, including cat litter. This heightened awareness has led to preferences for litters that offer superior odor control, dust-free formulations, and hypoallergenic properties.
North America Cat Litter Products Market Overview
The cat litter products market in North America is a significant segment of the broader pet care industry, driven by the region's high pet ownership rates and increasing consumer spending on pet welfare. With millions of households owning cats, the demand for cat litter has grown steadily. The market is characterized by various types of cat litter, including traditional clay-based litters, silica gel, and biodegradable options such as those made from wood, corn, and walnut. The rising preference for eco-friendly and sustainable products is shaping market trends as consumers become more environmentally conscious. Premiumization in the market has also led to the development of odor-control, dust-free, and clumping litter, catering to consumer demand for convenience and cleanliness.
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North America Cat Litter Products Market: Strategic Insights
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
North America Cat Litter Products Market: Strategic Insights
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North America Cat Litter Products Market Drivers and Opportunities
Rising Adoption of Mineral Litter
Mineral litter, primarily composed of materials such as bentonite clay, silica gel, and zeolite, has become popular in North America due to its superior absorbent and odor-control properties. This type of litter offers significant advantages over traditional options, making it highly desirable among pet owners seeking efficient and cost-effective solutions for their cats' hygiene needs. The increasing demand for mineral litter is attributed to its excellent clumping ability. Bentonite clay, for instance, is renowned for forming solid clumps upon contact with moisture, allowing easy removal of soiled litter without frequently needing to replace the entire box. This feature enhances convenience for cat owners and improves overall cleanliness at home. As a result, clumping mineral litter has become a preferred choice, particularly in multi-cat households where regular cleaning is essential to maintain hygiene and prevent odors. In addition to its clumping properties, mineral litter is highly effective at controlling odors, a crucial factor for many pet owners. Cat urine and feces can produce a strong, unpleasant smell if not appropriately managed, and products such as silica gel litter are known for their ability to trap and neutralize odors. Silica gel, a popular mineral-based option, works by absorbing moisture while simultaneously reducing the release of ammonia, the chemical responsible for the pungent smell of cat waste. This odor-controlling capability has made mineral litter especially attractive for those living in smaller spaces, such as apartments, where maintaining a fresh and odor-free environment is more challenging.
Increasing Product Innovation
The North America cat litter products market is poised for substantial growth, driven by ongoing product innovations aimed at enhancing convenience, sustainability, and pet health. As pet ownership continues to rise across the region, manufacturers are increasingly focusing on developing new and improved litter solutions that cater to the evolving needs of both cats and their owners. Product innovation in this space is transforming the market landscape by offering consumers more choice and functionality, ultimately providing significant growth opportunities. Manufacturers investing in research and development to create sustainable litter products are likely to attract a growing consumer base, particularly among millennials and Gen Z, who prioritize eco-friendly purchases. Another important area of product innovation lies in enhanced odor control technology. Odor management remains a top priority for cat owners, and innovations in this field can greatly improve the user experience. Advanced odor-neutralizing formulas and better clumping abilities are being integrated into new products to offer longer-lasting freshness. Cat litter incorporating antimicrobial agents and activated carbon has been particularly effective in reducing the ammonia smell associated with cat urine, improving air quality in homes. Such innovations meet cat owners' practical needs and differentiate products in an increasingly competitive market, offering brands an edge in attracting customers. These innovations are expected to meet the evolving consumer demands and present lucrative growth opportunities for companies in this thriving market.
North America Cat Litter Products Market Report Segmentation Analysis
Key segments that contributed to the derivation of North America cat litter products market analysis are product type, raw material, and distribution channel.
- Based on product type, the market is divided into clumping and non-clumping. The clumping segment held a larger share of the market in 2023.
- In terms of raw material, the market is segmented into silica, clay, pine, grass, and others. The clay segment held the largest share of the market in 2023.
- By distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.
North America Cat Litter Products Market Share Analysis by Geography
The geographic scope of the North America cat litter products market report is mainly divided into the US, Canada, and Mexico.
In terms of revenue, the US dominated the North America cat litter products market share in 2023. The cat litter products market in the US is significantly growing owing to a rising number of pet owners, the humanization of pets, and an increase in spending on pet health. As per the National Pet Owners Survey (2021–2022) conducted by the American Pet Food Association, pet ownership in US households grew from ~67% in 2021 to 70% in 2022. Further, millennials accounted for the largest group of pet owners (32% of total pet owners in the US), followed by baby boomers (27%) and Generation X (24%). As more people adopt cats, there is a corresponding rise in the need for effective and efficient litter solutions to manage pet waste and maintain cleanliness in homes. In addition, consumer awareness of pet health and hygiene is another key factor contributing to the growing demand. Pet owners are increasingly focused on the well-being of their animals, leading to a preference for high-quality cat litter products that offer superior performance. Thus, the rising number of pet owners and the humanization of pets propel the cat litter products market growth in the country.
North America Cat Litter Products Market Report Scope
North America Cat Litter Products Market News and Recent Developments
The North America cat litter products market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the North America cat litter products market are listed below:
- Oil-Dri Corporation of America (NYSE: ODC), a leading manufacturer of quality cat litter and the inventor of lightweight litter, unveiled its newest innovation – Cat's Pride Antibacterial Clumping Litter. The litter is the first and only antibacterial litter in the US that kills 99.9% of odor-causing bacteria, making for a clean litter box and a more sanitary home. (Source: Oil-Dri Corporation of America, Press Release, October 2023)
- Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing the launch of its first formula designed to improve well-being. Harmony™ Lavender & Bamboo Scented Litter is infused with lavender and bamboo essential oils, promoting a calm environment, and featuring soothing scents. (Source: ECO SHELL, LP, Press Release, January 2024)
North America Cat Litter Products Market Report Coverage and Deliverables
The "North America Cat Litter Products Market Size and Forecast (2023–2031)" report provides a detailed analysis of the market covering below areas:
- Market size and forecast at regional and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed Porter's Five Forces and SWOT analysis
- Regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is estimated to register a CAGR of 3.2% during 2023–2031.
The market is projected to reach US$ 5.36 billion by 2031.
Growing number of pet owners and rising adoption of mineral litter are among a few factors driving the market growth.
The Clorox Co, Nestle SA, Church & Dwight Co Inc, Oil-Dri Corp of America, Kent Corporation, Dr. Elsey's, Eco-Shell LP, Intersand Group, PetSafe Brands and Imerys SA are among the key players operating in the North America cat litter products market.
The clumping segment dominated the market in 2023.
The increasing adoption of environment-friendly cat litter products is expected to be a trend in the market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. North America Cat Litter Products Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Competitive Rivalry
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Retailers
4.3.5 End Users
4.3.6 List of Vendors in the Value Chain
5. North America Cat Litter Products Market – Key Market Dynamics
5.1 North America Cat Litter Products Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Growing Number of Pet Owners
5.2.2 Rising Adoption of Mineral Litter
5.3 Market Restraints
5.3.1 High Price of Premium Cat Litter and Negative Impact of Litter on Cat Health
5.4 Market Opportunities
5.4.1 Product Innovations
5.5 Future Trends
5.5.1 Increasing Adoption of Environmentally Friendly Cat Litter
5.6 Impact of Drivers and Restraints:
6. North America Cat Litter Products Market Analysis
6.1 North America Cat Litter Products Market Revenue (US$ Million), 2021–2031
6.2 North America Cat Litter Products Market Forecast and Analysis
7. North America Cat Litter Products Market Analysis – by Product Type
7.1 Clumping
7.1.1 Overview
7.1.2 Clumping: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Non-Clumping
7.2.1 Overview
7.2.2 Non-Clumping: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
8. North America Cat Litter Products Market Analysis – by Raw Material
8.1 Silica
8.1.1 Overview
8.1.2 Silica: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Clay
8.2.1 Overview
8.2.2 Clay: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Pine
8.3.1 Overview
8.3.2 Pine: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Grass
8.4.1 Overview
8.4.2 Grass: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
9. North America Cat Litter Products Market Analysis – by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
10. North America Cat Litter Products Market – Country Analysis
10.1 North America
10.1.1 North America Cat Litter Products Market Breakdown by Countries
10.1.2 North America Cat Litter Products Market Revenue and Forecast and Analysis – by Country
10.1.2.1 North America Cat Litter Products Market Revenue and Forecast and Analysis – by Country
10.1.2.2 United States: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.2.1 United States: North America Cat Litter Products Market Breakdown by Product Type
10.1.2.2.2 United States: North America Cat Litter Products Market Breakdown by Raw Material
10.1.2.2.3 United States: North America Cat Litter Products Market Breakdown by Distribution Channel
10.1.2.3 Canada: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 Canada: North America Cat Litter Products Market Breakdown by Product Type
10.1.2.3.2 Canada: North America Cat Litter Products Market Breakdown by Raw Material
10.1.2.3.3 Canada: North America Cat Litter Products Market Breakdown by Distribution Channel
10.1.2.4 Mexico: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Mexico: North America Cat Litter Products Market Breakdown by Product Type
10.1.2.4.2 Mexico: North America Cat Litter Products Market Breakdown by Raw Material
10.1.2.4.3 Mexico: North America Cat Litter Products Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. Industry Landscape
12.1 Overview
12.2 Expansion
12.3 New Product Development
12.4 Merger and Acquisition
12.5 Other Business Strategies
13. Company Profiles
13.1 The Clorox Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Nestle SA
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Church & Dwight Co Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Oil-Dri Corp of America
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 KENT Corporation
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Dr. Elsey's
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Eco-Shell, LP
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Intersand Group
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 PetSafe Brands
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Imerys SA
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
List of Tables
Table 1. North America Cat Litter Products Market Segmentation
Table 2. List of Vendors
Table 3. North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 5. North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Raw Material
Table 6. North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 7. North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 8. United States: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 9. United States: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Raw Material
Table 10. United States: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 11. Canada: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 12. Canada: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Raw Material
Table 13. Canada: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 14. Mexico: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 15. Mexico: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Raw Material
Table 16. Mexico: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
List of Figures
Figure 1. North America Cat Litter Products Market Segmentation, by Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem Analysis: North America Cat Litter Products Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. North America Cat Litter Products Market Revenue (US$ Million), 2021–2031
Figure 6. North America Cat Litter Products Market Share (%) – by Product Type, 2023 and 2031
Figure 7. Clumping: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Non-Clumping: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. North America Cat Litter Products Market Share (%) – by Raw Material, 2023 and 2031
Figure 10. Silica: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Clay: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Pine: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Grass: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Others: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. North America Cat Litter Products Market Share (%) – by Distribution Channel, 2023 and 2031
Figure 16. Supermarkets and Hypermarkets: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Specialty Stores: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. Online Retail: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 19. Others: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. North America Cat Litter Products Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 21. United States: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 22. Canada: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 23. Mexico: North America Cat Litter Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 24. Heat Map Analysis by Key Players
Figure 25. Company Positioning & Concentration
The List of Companies - North America Cat Litter Products Market
- The Clorox Co
- Nestle SA
- Church & Dwight Co Inc
- Oil-Dri Corp of America
- Kent Corporation
- Dr. Elsey's
- Eco-Shell LP
- Intersand Group
- PetSafe Brands
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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