North America Dietary Supplements Market Size and Competitive Analysis by 2028

North America Dietary Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Vitamins, Minerals, Proteins and Amino Acids, Probiotics, Blends, and Others), Form (Tablets, Capsules and Softgels, Powders, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Code : TIPRE00027464
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 116
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The North America dietary supplements market is expected to grow from US$ 63,435.76 million in 2021 to US$ 90,428.79 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.

Dietary supplements contain dietary ingredients to improve their nutritional worth. Many people use dietary supplements to help them lead a healthy lifestyle. These supplements are typically used to replenish missing nutrients while maintaining adequate dietary levels in the body.  In recent years, health and fitness has picked up as a trend due to rising prevalence of various diseases, such as cancer and cardiovascular disorders, and several medical conditions, such as diabetes, high blood pressure, obesity, and high cholesterol. All these have resulted in rising popularity of dietary supplements across the region. People have become more aware and concerned about their health and physique over the last few years. Millions of people of various age groups, backgrounds, and geographies are embracing fitness to better their physical health and overall well-being, which is boosting the demand for dietary supplements substantially.  Furthermore, social media also plays a significant role in fitness motivation and influencing self-improvement. For instance, social media platforms, such as Instagram, Twitter, and Pinterest, have boosted the popularity of the health and fitness industry, with many celebrities and influencers introducing users to new fitness regimes and dietary supplements, highlighting the benefits they offer to their physical and mental health, in turn, aiding the dietary supplement demand. Additionally, people's increased interest in bodybuilding and athletics is fueling the popularity of supplements. Athletes are becoming more inclined toward dietary supplements for assistance in improving endurance and performance while also maintaining health. This factor is driving the demand for dietary supplements significantly across the North America.

In case of COVID-19, North America is highly affected specially the US. The significant disruption in manufacturing facilities, along with raw material sourcing, has had a negative impact on the demand for dietary supplements in the country. However, the growing consumer focus on health and wellbeing is also expected to promote the demand for dietary supplements in the regional market. For instance, as per an article published by National Center for Biotechnology Information (NCBI), the presence of poor nutritional dietary patterns, along with the presence of pre-existing noncommunicable diseases (NCDs) such as diabetes, chronic lung diseases, and cardiovascular diseases (CVDs), has made the patient immunocompromised. Hence, it has been essentially recommended to consume approximately 25–38 g/day of dietary supplements to build immunity and strength to fight against foreign microbes. This is expected to promote the demand for dietary supplements in the region in the long run.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America dietary supplements market. The North America dietary supplements market is expected to grow at a good CAGR during the forecast period. 

 

North America Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

North America Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)    
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North America Dietary Supplements Market Segmentation       

North America Dietary Supplements Market – By Type

  • Vitamins
  • Minerals
  • Proteins and Amino Acids
  • Probiotics
  • Blends
  • Others

North America Dietary Supplements Market – By Form

  • Tablets
  • Capsules and Softgels
  • Powders
  • Others

North America Dietary Supplements Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

North America Dietary Supplements Market, by Country

  • US
  • Canada
  • Mexico

North America Dietary Supplements Market - Companies Mentioned

  • Abbott
  • Amway Corp.  
  • anona GmbH
  • Bayer AG 
  • GlaxoSmithKline plc.
  • Otsuka Holdings Co., Ltd
  • Pfizer Inc.
  • The Bountiful Company
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis Formulation:

3.2.4 Macro-economic Factor Analysis:

3.2.5 Developing Base Number:

3.2.6 Data Triangulation:

3.2.7 Country Level Data:

4. North America Dietary Supplements Market Landscape

4.1 Market Overview

4.2 North America PEST Analysis

4.3 Expert Opinion

5. North America Dietary Supplements Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Awareness and Popularity of Dietary Supplements

5.1.2 Rising Healthcare Expenditure

5.2 Market Restraints

5.2.1 Presence of Counterfeit Products

5.3 Market Opportunities

5.3.1 Increasing Product Innovation

5.4 Future Trends

5.4.1 Preference for Plant-Based Dietary Supplements

5.5 Impact Analysis of Drivers and Restraints

6. Dietary Supplements Market – North America Analysis

6.1 North America Dietary Supplements Market Overview

6.2 North America Dietary Supplements Market – Revenue and Forecast to 2028 (US$ Million)

7. North America Dietary Supplements Market Analysis – By Type

7.1 Overview

7.2 North America Dietary Supplements Market, by Type (2020 & 2028)

7.3 Vitamins

7.3.1 Overview

7.3.2 Vitamins: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

7.4 Minerals

7.4.1 Overview

7.4.2 Minerals: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

7.5 Proteins and Amino Acids

7.5.1 Overview

7.5.2 Proteins and Amino Acids: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

7.6 Probiotics

7.6.1 Overview

7.6.2 Probiotics: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

7.7 Blends

7.7.1 Overview

7.7.2 Blends: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

7.8 Others

7.8.1 Overview

7.8.2 Others: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

8. North America Dietary Supplements Market Analysis - By Form

8.1 Overview

8.2 North America Dietary Supplements Market, by Form (2020 & 2028)

8.3 Tablets

8.3.1 Overview

8.3.2 Tablets: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

8.4 Capsules and Softgels

8.4.1 Overview

8.4.2 Capsules and Softgels: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

8.5 Powders

8.5.1 Overview

8.5.2 Powders: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

8.6 Others

8.6.1 Overview

8.6.2 Others: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

9. North America Dietary Supplements Market Analysis - By Distribution Channel

9.1 Overview

9.2 North America Dietary Supplements Market, by Distribution Channel (2020 & 2028)

9.3 Supermarkets and Hypermarkets

9.3.1 Overview

9.3.2 Supermarkets and Hypermarkets: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

9.4 Specialty Stores

9.4.1 Overview

9.4.2 Specialty Stores: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

9.5 Online Retail

9.5.1 Overview

9.5.2 Online Retail: Dietary Supplements Market Revenue and forecast to 2028 (US$ million)

9.6 Others

9.6.1 Overview

9.6.2 Others: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

10. North America Dietary Supplements Market– Country Analysis

10.1 Overview

10.1.1 North America: Dietary Supplements Market, by Key Country

10.1.1.1 US: Dietary Supplements Market –Analysis and Forecast to 2028 (US$ Million)

10.1.1.1.1 US: Dietary Supplements Market, by Type

10.1.1.1.2 US: Dietary Supplements Market, by Form

10.1.1.1.3 US: Dietary Supplements Market, by Distribution Channel

10.1.1.2 Canada: Dietary Supplements Market –Analysis and Forecast to 2028 (US$ Million)

10.1.1.2.1 Canada: Dietary Supplements Market, by Type

10.1.1.2.2 Canada: Dietary Supplements Market, by Form

10.1.1.2.3 Canada: Dietary Supplements Market, by Distribution Channel

10.1.1.3 Mexico: Dietary Supplements Market –Analysis and Forecast to 2028 (US$ Million)

10.1.1.3.1 Mexico: Dietary Supplements Market, by Type

10.1.1.3.2 Mexico: Dietary Supplements Market, by Form

10.1.1.3.3 Mexico: Dietary Supplements Market, by Distribution Channel

11. Impact of COVID-19 Pandemic on North America Dietary Supplements Market

11.1 North America: Impact Assessment of COVID-19 Pandemic

12. Industry Landscape

12.1 Overview

12.2 Product Launch

12.3 Joint Venture

12.4 Mergers & Acquisition

12.5 Partnership

13. Company Profiles

13.1 anona GmbH

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Abbott

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Amway Corp.

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Bayer AG

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Pfizer Inc.

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Otsuka Holdings Co., Ltd

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 GlaxoSmithKline plc.

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 The Bountiful Company

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Word Index


LIST OF TABLES

Table 1. North America Dietary Supplements Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. US Dietary Supplements Market, by Type – Revenue and Forecast to 2028 (US$ Million)

Table 3. US Dietary Supplements Market, by Form– Revenue and Forecast to 2028 (US$ Million)

Table 4. US Dietary Supplements Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 5. Canada Dietary Supplements Market, by Type – Revenue and Forecast to 2028 (US$ Million)

Table 6. Canada Dietary Supplements Market, by Form– Revenue and Forecast to 2028 (US$ Million)

Table 7. Canada Dietary Supplements Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 8. Mexico Dietary Supplements Market, by Type – Revenue and Forecast to 2028 (US$ Million)

Table 9. Mexico Dietary Supplements Market, by Form– Revenue and Forecast to 2028 (US$ Million)

Table 10. Mexico Dietary Supplements Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 11. List of Abbreviation


LIST OF FIGURES

Figure 1. North America Dietary Supplements Market Segmentation

Figure 2. North America Dietary Supplements Market Segmentation – By Country

Figure 3. North America Dietary Supplements Market Overview

Figure 4. North America Dietary Supplements Market, By Type

Figure 5. North America Dietary Supplements Market, By Country

Figure 6. North America: PEST Analysis

Figure 7. Expert Opinion

Figure 8. North America Dietary Supplements Market Impact Analysis of Drivers and Restraints

Figure 9. North America: Dietary Supplements Market – Revenue and Forecast to 2028 (US$ Million)

Figure 10. North America Dietary Supplements Market, by Type (2020 & 2028)

Figure 11. North America Vitamins: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 12. North America Minerals: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 13. North America Proteins and Amino Acids: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 14. North America Probiotics: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 15. North America Blends: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 16. North America Others: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 17. North America Dietary Supplements Market, by Distribution Channel (2020 & 2028)

Figure 18. North America Tablets: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 19. North America Capsules and Softgels: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 20. North America Powders: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 21. North America Others: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 22. North America Dietary Supplements Market, by Distribution Channel (2020 & 2028)

Figure 23. North America Supermarkets and Hypermarkets: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 24. North America Specialty Stores: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 25. North America Online Retail: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 26. North America Others: Dietary Supplements Market Revenue and Forecast to 2028 (US$ Million)

Figure 27. North America: Dietary Supplements Market, by Key Country – Revenue (2020) (US$ Million)

Figure 28. North America: Dietary Supplements Market Revenue Share, by Key Country (2020 and 2028)

Figure 29. US: Dietary Supplements Market –Revenue and Forecast to 2028 (US$ Million)

Figure 30. Canada: Dietary Supplements Market –Revenue and Forecast to 2028 (US$ Million)

Figure 31. Mexico: Dietary Supplements Market –Revenue and Forecast to 2028 (US$ Million)

Figure 32. Impact of COVID-19 Pandemic in North America

  1. Abbott
  2. Amway Corp.
  3. anona GmbH
  4. Bayer AG
  5. GlaxoSmithKline plc.  
  6. Otsuka Holdings Co., Ltd
  7. Pfizer Inc.
  8. The Bountiful Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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