The North America electronic toll collection system market size was valued at US$ 1.95 billion in 2022 and is expected to reach US$ 5.21 billion by 2030; it is estimated to record a CAGR of 13.1% from 2022 to 2030.
Analyst Perspective:
The US is one of the first countries to integrate electronic toll collection systems. The country has a significant network of ETC-based systems across various tunnels, bridges, toll gateways, and expressways. Further, a collaborative effort of various inter-state agencies facilitated the implementation of an efficient ETC system across the country in the past decade. The presence of well-established freight transportation by road in the US compared to Canada and Mexico has significantly influenced the adoption of ETC-based systems in the country. In addition, the consistent maintenance and connectivity through roads have raised the demand for a robust toll system across Mexico and Canada. Also, owing to the growing infrastructure demand and surge in the number of registered vehicles in the USy, the demand for the ETC system is likely to rise to efficiently handle road congestion. All these factors are contributing to the North America electronic toll collection system market growth.
North America Electronic Toll Collection System Market Overview:
Toll collection at roads, tunnels, or expressways has proven to be an efficient solution for collecting fees and taxes, generating revenue for public-private partnered infrastructure projects or maintenance fees for the state and government agencies. The tolls collected are subsequently utilized for various public services such as maintenance of highways, tunnels, and bridges; financing the future expansion of projects; and managing congestion. In addition, the recent surge in the number of registered vehicles has witnessed a significant rise compared to the transportation infrastructure growth, which can result in congestion and generate the demand for ETC systems. The significant increase in congestion has resulted in a demand for robust and efficient toll collection solutions at gateways, which is driving the need for automated toll collection systems. The electronic toll collection systems constitute a set of hardware equipment and software programs forming a cohesive unit that facilitates the automated toll collection process. The ETC system effectively identifies, classifies, and subsequently collects the transit transaction from prepaid user accounts as per system design. Further, the system provides enforcement for toll violators, vehicle registration, back-office support, congestion management, and intelligent transportation-related services, among other services.
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North America Electronic Toll Collection System Market: Strategic Insights
Market Size Value in US$ 1.95 billion in 2022 Market Size Value by US$ 5.21 billion by 2030 Growth rate CAGR of 13.1% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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North America Electronic Toll Collection System Market: Strategic Insights

Market Size Value in | US$ 1.95 billion in 2022 |
Market Size Value by | US$ 5.21 billion by 2030 |
Growth rate | CAGR of 13.1% from 2022 to 2030 |
Forecast Period | 2022-2030 |
Base Year | 2022 |

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North America Electronic Toll Collection System Market Driver:
Government Focus on Transportation Infrastructure Drives North America Electronic Toll Collection System Market
According to the US Census Bureau, the US resident population increased by 0.4% in 2022 compared to 2021. There is a rise in the population in North America, which has encouraged government bodies to invest in building efficient infrastructure to handle a growing population and sustain economic growth. The rising focus on rebuilding the aging infrastructure and the inclusion of smart solutions is a key factor fueling the adoption of electronic toll collection systems in the region. In November 2021, Congress passed the Bipartisan Infrastructure Deal. Under this deal, the government invests in repairing and rebuilding America’s roads and bridges, focusing on climate change mitigation, resilience, equity, as well as safety for all users. Also, the government invested US$ 110 billion to transform poor roads and highways in the country in the next five years. Moreover, according to a joint statement by the US President and Canada’s Prime Minister in March 2023, under the Canadian Critical Minerals Infrastructure Fund, ~US$ 1.09 billion (CAD 1.5 billion) will be invested to support clean energy and transportation infrastructure projects. Per The White House fact sheet in September 2022, the Presidents of the US and Mexico relaunched the US-Mexico High-Level Economic Dialogue (HLED) in 2021 to advance shared strategic economic and commercial priorities. The HLED provides a platform for the US and Mexico to leverage their strong economic connection to foster investment in building the transportation infrastructure of Mexico.
Thus, the government’s focus on transportation infrastructure fuels roadway construction, efficient digital adoption of solutions, and rebuilding the aging infrastructure. This leads to increased adoption of electronic toll collection systems across North America as it helps lower the risk of revenue leakage, reduce operating costs, and enhance the toll collection system by reducing traffic congestion, which drives the growth of the North America electronic toll collection system market growth.
The North America electronic toll collection system market is segmented on the basis of offering, technology, application, and geography. Based on offering, the North America electronic toll collection system market is bifurcated into systems and services. By technology, the North America electronic toll collection system market is segmented into DSRC, ANPR, GNSS, and others. In terms of application, the North America electronic toll collection system market is bifurcated into highways and urban zones. By geography, the North America electronic toll collection system market is segmented into the US, Canada, and Mexico.
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North America Electronic Toll Collection System Market Segmental Analysis:
Based on offering, the North America electronic toll collection system market is bifurcated into systems and services. The systems segment held a larger share in the North America electronic toll collection system market in 2022. The electronic toll collection system constitutes hardware and software installed across different infrastructures over expressways, bridges, tunnels, onboard vehicles, and toll gateways. The hardware equipment includes lane hardware and toll station hardware. Lane hardware mainly consists of roadside antenna units, high-speed electric barriers, toll lane controllers, ETC lane signal lights, lane traffic lights, multifunction displays for toll collection, lane surveillance cameras, vehicle detectors, switches, computer networks, etc. Toll station hardware mainly contains switches, workstations, and ETC toll servers. ETC systems generally consist of hardware equipment such as transponders, antenna units, signal receivers, toll servers, optical sensors, in-road sensors, overhead cameras, roadside communication units, and tag readers. Two aspects of hardware equipment—one installed at the toll gateways and the other one onboard the vehicle—need to work cohesively for the ETC system to function efficiently. This equipment is responsible for gathering input data points for the software and algorithms to work upon to segregate relevant and nonrelevant data, followed by identification and transaction related to toll. This will lead to the growth of the North America electronic toll collection system market during the forecast period.
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North America Electronic Toll Collection System Market Regional Analysis:
The North America North America electronic toll collection system market is segmented into the US, Canada, and Mexico. The US held the largest share of the North America electronic toll collection system market in 2022. The rise in consistent, collaborative efforts of interstate agencies, as well as support in the past decade, resulted in a significant network of ETC-based toll centers across the country. According to Assemblyman, in February 2019, E-ZPass—the country’s leading ETC-based system—had over 35 million signal transponders that managed 21 million accounts for electronic toll collection across 17 states. Further, intending to become a prominent toll-collection program, E-ZPass is considered to be the largest interoperable network of ETC systems in the world. It generates a revenue of ~US$ 9.0 billion for the partnered agencies. Factors such as scalability, registration of new vehicles, and maintenance of the existing ETC systems are expected to be the major drivers for the US electronic toll collection system market during the forecast period.
Also, the use of analytics for reporting and gathering actionable insights into traffic patterns for efficient congestion management and traffic monitoring is expected to provide scope for innovative services that can be integrated through the electronic toll collection system and provide lucrative business opportunities for the market players. Moreover, due to the increasing smart city initiatives, the adoption of electronic toll collection systems is growing rapidly across the US. For instance, in 2021, Pikepass of Oklahoma Turnpike Authority became the first electronic toll collection system in the US. The system can electronically debit the accounts of the registered car owners without the need to stop, resulting in low congestion near toll plazas.
North America Electronic Toll Collection System Market Key Player Analysis:
The North America electronic toll collection system market consists of players such as Conduent Inc, Kapsch TrafficCom AG, Thales SA, Toshiba Infrastructure Systems and Solutions Corp, TransCore LP, Magnetic Autocontrol GmbH, The Revenue Markets Inc, Sociedad Iberica de Construcciones Electricas SA, P Square Solutions LLC, Verra Mobility Corp, and Mitsubishi Heavy Industries Ltd.
North America Electronic Toll Collection System Market Recent Developments:
Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the North America electronic toll collection system market. A few recent key North America electronic toll collection system market developments are listed below:
- In April 2023, Kapsch launched the automatic number plate recognition (ANPR) software update. This update automatically recognizes a license plate, i.e., a number plate, depending on the application.
- In 2023, Verra Mobility partnered with Telepass to provide seamless toll payment solutions for short-term rental cars in Italy. This collaboration expanded Verra Mobility's European presence, offering interoperable toll payments across multiple countries, simplifying cross-border travel, and enhancing the smart mobility experience.

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Offering, Technology, and Application

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
Frequently Asked Questions
The North America electronic toll collection system market was estimated to be US$ US$ 1.95 billion in 2022 and is projected to reach US$ 5.21 billion by 2030; it is expected to grow at a CAGR of 13.1% during 2022–2030.
Long term economic and safety benefits, increase in demand for interoperable electronic tolling systems, and government focus on transportation infrastructure are the driving factors impacting the North America electronic toll collection system market.
Satellites-based GPS/GNSS systems is the future trends of the North America electronic toll collection system market.
The key players, holding majority shares, in North America electronic toll collection system market includes Conduent Inc, Kapsch TrafficCom AG, Thales SA, Toshiba Infrastructure Systems and Solutions Corp, TransCore LP, Magnetic Autocontrol GmbH, The Revenue Markets Inc, Sociedad Iberica de Construcciones Electricas SA, P Square Solutions LLC, Verra Mobility Corp, and Mitsubishi Heavy Industries Ltd.
US is anticipated to grow with the highest CAGR over the forecast period.
The US held the largest market share in 2022, followed by Canada and Mexico.
The DSRC segment led the North America electronic toll collection system market with a significant share in 2022 and it is also expected to grow with the highest CAGR.
The North America electronic toll collection system market is expected to reach US$ 5.21 bn by 2030.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Electronic Toll Collection System Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
5. Electronic Toll Collection System Market - Key Industry Dynamics
5.1 Electronic Toll Collection System Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Long term economic and safety benefits
5.2.2 Increase in demand for interoperable electronic tolling systems
5.2.3 Government Focus on Transportation Infrastructure
5.3 Key Market Restraints
5.3.1 Possibility of leakage and high CapEx & OpEx costs
5.3.2 Lack of Standardization And Evaluation Metrics For ETC Systems
5.4 Key Market Opportunities
5.4.1 Potential surge in demand for effective traffic management at toll plaza
5.4.2 Use of Blockchain Technology
5.5 Future Trends
5.5.1 Satellites-based GPS/GNSS Systems
5.6 Impact of Drivers and Restraints:
6. Electronic Toll Collection System Market - Market Analysis
6.1 Electronic Toll Collection System Market Revenue (US$ Million), 2022 – 2030
6.2 Electronic Toll Collection System Market Forecast and Analysis
7. Electronic Toll Collection System Market Analysis - Offering
7.1 Systems
7.1.1 Overview
7.1.2 Systems Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Electronic Toll Collection System Market Analysis - Technology
8.1 DSRC
8.1.1 Overview
8.1.2 DSRC Market Revenue, and Forecast to 2030 (US$ Million)
8.2 ANPR
8.2.1 Overview
8.2.2 ANPR Market Revenue, and Forecast to 2030 (US$ Million)
8.3 GNSS
8.3.1 Overview
8.3.2 GNSS Market Revenue, and Forecast to 2030 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
9. Electronic Toll Collection System Market Analysis - Application
9.1 Highways
9.1.1 Overview
9.1.2 Highways Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Urban Zones
9.2.1 Overview
9.2.2 Urban Zones Market Revenue, and Forecast to 2030 (US$ Million)
10. Electronic Toll Collection System Market – Regional Analysis
10.1 Overview
10.1.1 US Electronic Toll Collection System Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.1.1.1 US Electronic Toll Collection System Market Breakdown by Offering
10.1.1.1.2 US Electronic Toll Collection System Market Breakdown by Technology
10.1.1.1.3 US Electronic Toll Collection System Market Breakdown by Application
10.1.1.2 Canada Electronic Toll Collection System Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.1.2.1 Canada Electronic Toll Collection System Market Breakdown by Offering
10.1.1.2.2 Canada Electronic Toll Collection System Market Breakdown by Technology
10.1.1.2.3 Canada Electronic Toll Collection System Market Breakdown by Application
10.1.1.3 Mexico Electronic Toll Collection System Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.1.3.1 Mexico Electronic Toll Collection System Market Breakdown by Offering
10.1.1.3.2 Mexico Electronic Toll Collection System Market Breakdown by Technology
10.1.1.3.3 Mexico Electronic Toll Collection System Market Breakdown by Application
11. Electronic Toll Collection System Market – Impact of COVID-19 Pandemic
11.1 Pre & Post Covid-19 Impact
12. Competitive Landscape
12.1 Heat Map Analysis By Key Players
12.2 Company Positioning & Concentration
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Product Development
13.1 Merger and acquisition
14. Company Profiles
14.1 Conduent Inc
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Kapsch TrafficCom AG
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Thales SA
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Toshiba Infrastructure Systems and Solutions Corp
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 TransCore LP
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Magnetic Autocontrol GmbH
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 The Revenue Markets Inc
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Sociedad Iberica de Construcciones Electricas SA
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 P Square Solutions LLC
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Verra Mobility Corp
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
14.11 Mitsubishi Heavy Industries Ltd
14.11.1 Key Facts
14.11.2 Business Description
14.11.3 Products and Services
14.11.4 Financial Overview
14.11.5 SWOT Analysis
14.11.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Word Index
List of Tables
Table 1. Electronic Toll Collection System Market Segmentation
Table 2. Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Million) – Offering
Table 4. Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Million) –Technology
Table 5. Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Million) –Application
Table 6. US Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Offering
Table 7. US Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 8. US Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 9. Canada Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Offering
Table 10. Canada Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 11. Canada Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 12. Mexico Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Offering
Table 13. Mexico Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 14. Mexico Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 15. Heat Map Analysis By Key Players
Table 16. List of Abbreviation
List of Figures
Figure 1. Electronic Toll Collection System Market Segmentation, By Geography
Figure 2. PEST Analysis
Figure 3. Ecosystem: Electronic Toll Collection System Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Electronic Toll Collection System Market Breakdown by Region, 2022 and 2030 (%)
Figure 6. Electronic Toll Collection System Market Revenue (US$ Million), 2022 – 2030
Figure 7. Electronic Toll Collection System Market Share (%) – Offering, 2022 and 2030
Figure 8. Systems Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Services Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Electronic Toll Collection System Market Share (%) – Technology, 2022 and 2030
Figure 11. DSRC Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. ANPR Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. GNSS Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Electronic Toll Collection System Market Share (%) – Application, 2022 and 2030
Figure 16. Highways Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Urban Zones Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Electronic Toll Collection System Market Breakdown by Country, 2022 and 2030 (%)
Figure 19. US Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 20. Canada Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 21. Mexico Electronic Toll Collection System Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 22. Company Positioning & Concentration
The List of Companies - North America Electronic Toll Collection System Market
- Conduent Inc.
- Kapsch TrafficCom AG
- Thales SA
- Toshiba Infrastructure Systems and Solutions Corp
- TransCore LP
- Magnetic Autocontrol GmbH
- The Revenue Markets Inc
- Sociedad Iberica de Construcciones Electricas SA
- P Square Solutions LLC
- Verra Mobility Corp
- Mitsubishi Heavy Industries Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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