North America Event Apps Market to Grow at a CAGR of 14.4% to reach US$ 832.41 million from 2022 to 2028
The North America event apps market is expected to grow from US$ 370.92 million in 2022 to US$ 832.41 million by 2028; it is estimated to register a CAGR of 14.4% from 2022 to 2028.
Event apps enable event planners to plan and present their events well-organized, ensuring a personalized experience for attendees. An event app helps in better execution, precise management of events, and robust engagement of attendees. Event apps also allow people to connect to their audience from anywhere, providing a way to engage with the audience before, during, and after the event, saving time and money. Such advantages are propelling the North America event apps market growth.
Benefits of event apps such as better value to the audience, access to event information at fingertips, and enhanced planning and management solutions are propelling the North America event apps market growth. For instance, Crowdcompass, a US-based mobile event app provider for in-person and virtual events, enables people to attend events to absorb content and network, provides attendees with interesting content, and centralizes the event management process into one common channel. The growing demand for conferences, trade shows, universities, and even entertainment events is anticipated to boost the North America Event Apps market growth. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel the North America event apps market growth.
Impact of COVID-19 Pandemic on North America Event Apps Market
Governments in the region enforced travel restrictions, lockdowns, and social distancing measures to curb the spread of COVID-19. This adversely impacted the North American Event apps market in March 2020. Corporate events, conferences, exhibitions, seminars, fundraising, trade shows, festivals, music and art performances, product launches, and sporting events were the most commonly held events in the event industry in the pre-pandemic era. According to the industry experts, conferences accounted for 62% of the events in the industry, followed by corporate events at 61.2%. The growth in the event industry during the pre-pandemic era was attributed to the rise in the number of corporate companies and the frequency of events organized. A survey conducted by Meeting Professional International (MPI) and Event MB reveals the negative impacts of the COVID-19 on the events industry in North America, with around 96% of event cancellations and rising risks related to job security. Terminated contracts led to significant revenue losses, further impacting the North American events industry during the pandemic. However, as the economies began to open and recover from the COVID-19 crisis, event planners and organizers in North America turned toward technology to find a new way of attending events. Many organizations are embracing virtual events to substitute in-person events. Virtual events enable event organizers to connect and maintain a business relationship with a large number of audiences. There has been a surge in numerous video conferencing platforms, social media, and event planning apps to organize virtual events. According to Events MB, 73% of event planners have successfully transitioned their events to the internet. This is estimated to boost the growth of the event apps market in North America. With new guidelines in 2021, states such as Maryland and Texas started reopening their economies, allowing businesses to operate without capacity restrictions. The Centers for Disease Control and Prevention (CDC) encourages event organizers to adhere to the regulations on gatherings and provides event organizers with crucial roadmaps to resuming events in the US. Event planners can currently organize events in some states in America; however, the global events industry is anticipated to stabilize after 2023.
North America Event Apps Market Insight
Government Initiatives and Investments Drive North America Event Apps Market Growth
The growth of the meetings & events industry is largely dependent on the economy, as event spending is reduced. Government initiatives and investments in the US are helping develop infrastructure and promote new venues for corporate events. According to the independent global advisory firm Oxford Economics findings, face-to-face meetings and events play an integral role in the US economy. The government is pouring hundreds of billions of dollars into the meetings & events industry as it is one of the major contributors and supporters of jobs in the US economy. The demand for events and event management applications is high in North America as various associations are dependent on conferences to deliver education, and medical conferences rely on symposiums to share scientific breakthroughs. The Meetings Mean Business Coalition (MMBC), formed during the 2008 financial crisis, emphasizes the important role meetings play in helping people get business done. The MMBC and Events Industry Council (EIC) have created extensive protocols to outline best practices to protect attendees and employees in the US.
End User Segment Insights
In terms of end user, the North America event apps market is segmented into event organizers and planners, corporate, government, education, and others. Mobile event apps provide a platform for end users to stay connected from anywhere and at any time with their team, volunteers, logistics managers, and attendees. End users can monitor the event planning and communicate with their team members from their mobile phones when they are away from the event location.
North America Event Apps Market, by End User (% share)
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Note: The outer circle represents the market size for 2028, and the inner circle represents the market size for 2022.
Type Segment Insights
Based on type, the North America Event Apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment held the largest share in 2021 and is expected to continue its growth during the forecast period. The hybrid apps segment is anticipated to be the fastest-growing segment during the forecast period. Event apps are found in a wide variety of event types. These apps are present in many industries, from conferences and trade shows to university and even entertainment events. With solutions for networking, content absorption, and audience engagement, event apps are truly created to handle every aspect of the event process. The event apps provide both increased convenience for attendees and improved management efficiency for planners, resulting in providing benefits to everyone who engages with event apps.
Operating System Segment Insights
Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Mobile devices are evolving into increasingly sophisticated and general-purpose computers, which has led to the development of various platforms and operating systems in the mobile space. The various features, GUI, processing speed, and, most importantly, the applications available for the device depend on the underlying OS.
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North America Event Apps Market: Strategic Insights
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North America Event Apps Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to AnalystCompanies operating in the North America event apps market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their market positions. A few of the notable developments by key players in the North America Event Apps market are listed below:
- In April 2022, Cvent announced the replacement of crowdcompass by Attendee Cvent will retire the CrowdCompass mobile event app at the end of 2022 in favor of Attendee Hub, which the company launched in 2020 as Cvent Engagement Hub.
- In November 2021, Evenium announced new updates for its events app. ConnexMe's new design places the video stream and live comment streams side by side, eliminating the need for a separate window for conversation or Q&A.
The report segments the North America event apps market as follows:
The North America event apps market is segmented based on type, operating system, and end user. Based on type, the North America Event Apps market is categorized into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Based on end user, the North America Event Apps market is categorized into event organizers and planners, corporates, government, education, and others.
North America Event Apps Market – Company Profiles
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- Spotme
- Webex Events (Formerly Socio)
- Yapp Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Event Apps Market – By Type
1.3.2 North America Event Apps Market – By Operating system
1.3.3 North America Event Apps Market – By End user
1.3.4 North America Event Apps Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Event Apps Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Event Apps Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Government Initiatives and Investments
5.1.2 Impact of Digitalization
5.2 Market Restraints
5.2.1 Complex Regulatory Landscape
5.3 Market Opportunities
5.3.1 Mexico to Host International Events
5.4 Future Trends
5.4.1 Virtual and Hybrid Events
5.5 Impact Analysis of Drivers and Restraints
6. Event Apps Market – North America Market Analysis
6.1 Overview
6.2 North America Event Apps Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. North America Event Apps Market Analysis – By Type
7.1 Overview
7.2 North America Event Apps, by Type (2021 and 2028)
7.3 Enterprise Event Apps
7.3.1 Overview
7.3.2 Enterprise Event Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Hybrid Apps
7.4.1 Overview
7.4.2 Hybrid Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Corporate Meeting Apps
7.5.1 Overview
7.5.2 Corporate Meeting Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Conference Apps
7.6.1 Overview
7.6.2 Conference Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Tradeshow Apps
7.7.1 Overview
7.7.2 Tradeshow Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.8 Festival Apps
7.8.1 Overview
7.8.2 Festival Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.9 Sports Events Apps
7.9.1 Overview
7.9.2 Sports Events Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Event Apps Market Revenue and Forecasts To 2028 –Operating System
8.1 Overview
8.2 North America Event Apps Market, By Operating System (2021 and 2028)
8.3 iOS
8.3.1 Overview
8.3.2 iOS: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Android
8.4.1 Overview
8.4.2 Android: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Web-Based
8.5.1 Overview
8.5.2 Web-Based: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Event Apps Market Revenue and Forecasts To 2028 –End User
9.1 Overview
9.2 North America Event Apps Market, By End User (2021 and 2028)
9.3 Event Organizers and Planners
9.3.1 Overview
9.3.2 Event Organizers and Planners: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Corporate
9.4.1 Overview
9.4.2 Corporate: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Government
9.5.1 Overview
9.5.2 Government: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Education
9.6.1 Overview
9.6.2 Education: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Event Apps Market – Country Analysis
10.1 Overview
10.2 North America Event Apps Market Breakdown, by Country
10.2.1 US Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.1.1 US Event Apps Market Breakdown, By Type
10.2.1.2 US Event Apps Market Breakdown, By Operating System
10.2.1.3 US Event Apps Market Breakdown, By End User
10.2.2 Canada Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.2.1 Canada Event Apps Market Breakdown, By Type
10.2.2.2 Canada Event Apps Market Breakdown, By Operating System
10.2.2.3 Canada Event Apps Market Breakdown, By End User
10.2.3 Mexico Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.3.1 Mexico Event Apps Market Breakdown, By Type
10.2.3.2 Mexico Event Apps Market Breakdown, By Operating System
10.2.3.3 Mexico Event Apps Market Breakdown, By End User
11. North America Event Apps Market - COVID-19 Impact Analysis
11.1 Overview
12. Event Apps Market - Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Development
13. Company Profiles
13.1 Whova
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Cvent Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Evenium
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eventbase Technology Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Livestorm Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Meeting Application
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ON24, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SpotMe
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 WebEx Events
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Yapp Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary
LIST OF TABLES
Table 1. North America Event Apps Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. US Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 3. US Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)
Table 4. US Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 5. Canada Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 6. Canada Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)
Table 7. Canada Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 8. Mexico Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 9. Mexico Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)
Table 10. Mexico Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 11. Glossary of Terms, North America Event Apps Market
LIST OF FIGURES
Figure 1. North America Event Apps Market Segmentation
Figure 2. North America Event Apps Market Overview
Figure 3. North America Event Apps Market, By Type
Figure 4. North America Event Apps Market, By Operating System
Figure 5. North America Event Apps Market, By End User
Figure 6. North America Event Apps Market, By Country
Figure 7. North America – PEST Analysis
Figure 8. North America Event Apps Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Event Apps Market Impact Analysis of Drivers and Restraints
Figure 11. North America Event Apps Market, Forecast and Analysis (US$ Mn)
Figure 12. Market Positioning- Top Five Players
Figure 13. North America Event Apps Market Revenue Share, by Type (2021 and 2028)
Figure 14. Enterprise Event Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Hybrid Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Corporate Meeting Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Conference Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Tradeshow Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Festival Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Sports Events Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Event Apps Market, By Operating System (2021 and 2028)
Figure 22. iOS: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Android: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Web-Based: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America Event Apps Market, By End User (2021 and 2028)
Figure 26. Event Organizers and Planners: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Corporate: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Government: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Education: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Others: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. North America Event Apps Market Revenue Share, By Country (2021 and 2028)
Figure 32. US Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 33. Canada Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 34. Mexico Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 35. Impact of COVID-19 Pandemic in North America Country Markets
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- Spotme
- Webex Events (Formerly Socio)
- Yapp Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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