The military rugged display market in North America is expected to grow from US$ 628.89 million in 2021 to US$ 999.23 million by 2028; it is estimated to grow at a CAGR of 6.8% from 2021 to 2028.
Situational awareness or being aware of the location is paramount among the soldiers during the battle. The modern battlefield presents several challenges to situation awareness, which poses a substantial threat to the dismounted soldiers as well as vehicles (land, air, and naval). This is due to the fact that enemies or militant forces are using advanced technologies, which creates challenging situations for armed forces during decision making. Owing to enhance situational awareness among the on-battle soldiers, the demand for rugged devices is consistently growing, supporting the generating a generous amount of demand for the rugged display that functions smoothly under harshest environments. This factor is driving the military rugged display market. The modern-day dismounted soldiers and other armed forces utilize several types of rugged devices, enabling the users to understand the nearby scenario and allow them to navigate their paths quickly. The quick response of the users is attainable from the data relayed on screens of rugged devices. The rugged display manufacturers increasingly emphasize designing and developing advanced technology rugged displays to benefit the military users. For instance, resistive touchscreens have been the norm among the military forces as well as rugged display manufacturers over the years; however, in recent times, the rugged display manufacturers are shifting their focus from resistive touchscreens displays to capacitive touchscreen displays. This is due to the fact that the capacitive touchscreens are technologically advanced and are highly sensitive to touches. The high sensitivity allows the user to navigate their maps on the devices smoothly and quickly, which enables them to relocate themselves to a safer area. Also, the capacitive screens are brighter, and the data are easily readable under sunrays. This improves situational awareness on the battlefield. Such advancements are attracting several military forces across the region, which is driving the North America military rugged display market.
The US is the largest military client worldwide and has many defense contractors across its borders. The exponential rise in the COVID-19 cases led the government of this country to impose strict restrictions on public activities in Q2 and Q3 of 2020. Many manufacturing plants were either temporarily shut down or operating with a limited workforce. The pandemic, and consequent travel restrictions also led to disruptions in the supply chain of equipment and related components in 2020. In addition, the demand for defense equipment decelerated in the country during the global crisis. The US Department of Defense (DoD) suspended military troops and vehicle (ground, airborne, and naval) deployments across the world, which was another concern for the defense equipment manufacturers, as the discontinuation of several operations disrupted the regular procurement trend. The Canadian defense forces have showed marginal growth in military spending since the outbreak of COVID-19. Although the country has several military equipment manufacturers, the emergence of the COVID-19 pandemic resulted in slower growth in the procurement of military equipment and vehicles (ground, airborne, and naval).
North America Military Rugged Display Market Revenue and Forecast to 2028 (US$ Million)
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North America Military Rugged Display Market Segmentation
North America Military Rugged Display Market – By Product
- Smartphone and Handheld Computer
- Laptop and Notebook
- Avionics Display
- Vehicle Mounted Computer
- Panel PC and Mission Critical Display
North America Military Rugged Display Market – By Display Size
- Less Than 10 Inches
- 10 - 15 Inches
- More Than 15 Inches
North America Military Rugged Display Market – By Screen Type
- Touchscreen
- Resistive
- Capacitive
- Non-Touchscreen
North America Military Rugged Display Market – By Resolution
- High Definition (HD)
- Full High Definition (FHD)
North America Military Rugged Display Market – By Users
- Air Force
- Naval Force
- Land Force
North America Military Rugged Display Market– By Country
- US
- Canada
North America Military Rugged Display Market-Companies Mentioned
- Assured Systems Ltd
- Aydin Displays
- CP Technologies LLC
- Crystal Group, Inc.
- General Digital Corporation
- Hatteland Technology AS
- Neuro Logic Systems, Inc
- Winmate Inc.
- ZMicro, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Military Rugged Display Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Buyers
4.2.2 Bargaining Power of Suppliers
4.2.3 Threat to New Entrants
4.2.4 Threat to Substitutes
4.2.5 Competitive Rivalry
4.3 Ecosystem Analysis
5. North America Military Rugged Display Market – Key Market Dynamics
5.1 Key Market Driver
5.1.1 Accentuating Demand for Situational Awareness
5.1.2 Increasing Military Expenditure to Support Various Modernization Programs
5.2 Key Market Restraint
5.2.1 Vulnerable to Damages Caused by Sharp Objects and Less Sensitivity of Resistive Touchscreen Displays
5.3 Key Market Opportunity
5.3.1 Stimulating Demand for Rugged Avionics Display
5.4 Future Trends
5.4.1 Emphasis on Miniaturized and Compact Rugged Devices
5.5 Impact Analysis of Drivers and Restraints
6. Military Rugged Display Market– North America Market Analysis
6.1 North America Military Rugged Display Market Overview
6.2 North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Military Rugged Display Market Analysis – By Product
7.1 Overview
7.2 North America Military Rugged Display Market, by Product (2020 and 2028)
7.3 Smartphone and Handheld Computer
7.3.1 Overview
7.3.2 Smartphone and Handheld Computer: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Laptop and Notebook
7.4.1 Overview
7.4.2 Laptop and Notebook: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Avionics Display
7.5.1 Overview
7.5.2 Avionics Display: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Vehicle Mounted Computer
7.6.1 Overview
7.6.2 Vehicle Mounted Computer: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Panel PC and Mission Critical Display
7.7.1 Overview
7.7.2 Panel PC and Mission Critical Display: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Military Rugged Display Market – By Display Size
8.1 Overview
8.2 North America Military Rugged Display Market, by Display Size (2020 and 2028)
8.3 Less Than 10 Inches
8.3.1 Overview
8.3.2 Less Than 10 Inches: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
8.4-15 Inches
8.4.1 Overview
8.4.2-15 Inches: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
8.5 More Than 15 Inches
8.5.1 Overview
8.5.2 More Than 15 Inches: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Military Rugged Display Market Analysis – By Screen Type
9.1 Overview
9.2 North America Military Rugged Display Market, by Screen Type (2020 and 2028)
9.3 Touchscreen
9.3.1 Overview
9.3.2 Touchscreen: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
9.3.3 Resistive
9.3.3.1 Overview
9.3.3.2 Resistive: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
9.3.4 Capacitive
9.3.4.1 Overview
9.3.4.2 Capacitive: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Touchscreen
9.4.1 Overview
9.4.2 Non-Touchscreen: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Military Rugged Display Market Analysis – By Resolution
10.1 Overview
10.2 North America Military Rugged Display Market, by Resolution (2020 and 2028)
10.3 High Definition (HD)
10.3.1 Overview
10.3.2 High Definition (HD): North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Full High Definition (FHD)
10.4.1 Overview
10.4.2 Full High Definition (FHD): North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
11. North America Military Rugged Display Market Analysis – By User
11.1 Overview
11.2 North America Military Rugged Display Market, By User (2020 and 2028)
11.3 Air Force
11.3.1 Overview
11.3.2 Air Force: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
11.4 Naval Force
11.4.1 Overview
11.4.2 Naval Force: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
11.5 Land Force
11.5.1 Overview
11.5.2 Land Force: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
12. North America Military Rugged Display Market – Country Analysis
12.1 North America: Military Rugged Display Market
12.1.1 North America: Military Rugged Display Market, by Key Country
12.1.1.1 US: Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
12.1.1.1.1 US: Military Rugged Display Market, by Product
12.1.1.1.2 US: Military Rugged Display Market, by Display Size
12.1.1.1.3 US: Military Rugged Display Market, by Screen Type
12.1.1.1.4 US: Military Rugged Display Market, by Resolution
12.1.1.1.5 US: Military Rugged Display Market, by User
12.1.1.2 Canada: Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
12.1.1.2.1 Canada: Military Rugged Display Market, by Product
12.1.1.2.2 Canada: Military Rugged Display Market, by Display Size
12.1.1.2.3 Canada: Military Rugged Display Market, by Screen Type
12.1.1.2.4 Canada: Military Rugged Display Market, by Resolution
12.1.1.2.5 Canada: Military Rugged Display Market, by User
13. Impact of COVID-19 Outbreak on North America Military Rugged Display Market
13.1 North America: Impact Assessment of COVID-19 Pandemic
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
14.3 New Product Development
14.4 Merger and Acquisition
15. Company Profiles
15.1 Assured Systems Ltd
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 Aydin Displays
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 Crystal Group, Inc.
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 General Digital Corporation
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Hatteland Technology AS
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Neuro Logic Systems, Inc.
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 Winmate Inc.
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 ZMicro, Inc.
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 CP Technologies LLC
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Word Index
LIST OF TABLES
Table 1. North America Military Rugged Display Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. US: Military Rugged Display Market, by Product –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Military Rugged Display Market, by Display Size –Revenue and Forecast to 2028 (US$ Million)
Table 4. US: Military Rugged Display Market, by Screen Type –Revenue and Forecast to 2028 (US$ Million)
Table 5. US: Military Rugged Display Market, by Touchscreen –Revenue and Forecast to 2028 (US$ Million)
Table 6. US: Military Rugged Display Market, by Resolution –Revenue and Forecast to 2028 (US$ Million)
Table 7. US: Military Rugged Display Market, by User –Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada: Military Rugged Display Market, by Product – Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada: Military Rugged Display Market, by Display Size – Revenue and Forecast to 2028 (US$ Million)
Table 10. Canada: Military Rugged Display Market, by Screen Type – Revenue and Forecast to 2028 (US$ Million)
Table 11. Canada: Military Rugged Display Market, by Touchscreen – Revenue and Forecast to 2028 (US$ Million)
Table 12. Canada: Military Rugged Display Market, by Resolution – Revenue and Forecast to 2028 (US$ Million)
Table 13. Canada: Military Rugged Display Market, by User –Revenue and Forecast to 2028 (US$ Million)
Table 14. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Military Rugged Display Market Segmentation
Figure 2. North America Military Rugged Display Market Segmentation – By Country
Figure 3. North America Military Rugged Display Market Overview
Figure 4. North America Military Rugged Display Market, by Country
Figure 5. North America Military Rugged Display Market, By Product
Figure 6. North America Military Rugged Display Market, By Display Size
Figure 7. Porter’s Five Forces Analysis
Figure 8. North America Military Rugged Display Market, Ecosystem
Figure 9. North America Military Rugged Display Market: Impact Analysis of Drivers and Restraints
Figure 10. North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11. North America Military Rugged Display Market Revenue Share, by Product (2020 and 2028)
Figure 12. Smartphone and Handheld Computer: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Laptop and Notebook: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Avionics Display: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Vehicle Mounted Computer: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Panel PC & Mission Critical Display: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Military Rugged Display Market Revenue Share, by Display Size (2020 and 2028)
Figure 18. Less Than 10 Inches: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19.-15 Inches: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. More Than 15 Inches: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Military Rugged Display Market Revenue Share, by Screen Type (2020 and 2028)
Figure 22. Touchscreen: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Resistive: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Capacitive: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Non-Touchscreen: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. North America Military Rugged Display Market Revenue Share, by Resolution (2020 and 2028)
Figure 27. High Definition (HD): North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Full High Definition (FHD): North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America Military Rugged Display Market Revenue Share, by User (2020 and 2028)
Figure 30. Air Force: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Naval Force: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Land Force: North America Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. North America: Military Rugged Display Market, by key Country– Revenue (2020) (US$ Million)
Figure 34. North America: Military Rugged Display Market Revenue Share, by Key Country (2020 and 2028)
Figure 35. US: Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Canada: Military Rugged Display Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. Impact of COVID-19 Pandemic in North American Country Markets
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- Assured Systems Ltd
- Aydin Displays
- CP Technologies LLC
- Crystal Group, Inc.
- General Digital Corporation
- Hatteland Technology AS
- Neuro Logic Systems, Inc
- Winmate Inc.
- ZMicro, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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